• Title/Summary/Keyword: Broadcasting Attitude

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The Location of Broadcasting Stations and Spatial Organization of Cable Television in Korea (케이블 TV 방송국의 입지와 공간조직)

  • 한주성
    • Journal of the Korean Geographical Society
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    • v.32 no.2
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    • pp.141-153
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    • 1997
  • In Korea, cable television(CATV) broadcasting has begun in March, 1995. This Paper aims at examining the location of CATV broadcasting station, and demand density(numbers of viewer houshold) of broadcasting area, and at clarifing the factors affecting subscription. The results are as follows: The number of CATV stations is 54 in 1996, and these CATV stations are mainly located in larger cities. The correlation between the number of established or planned CATV station and the number of household is very high. In sphered broadcasting area Permitted in 1997, the location of CATV station is about 73,000 household and 230,000 persons in the minimum values of household and population, and diameter of sphered broadcasting area is 40.6 km in mean. The factors affecting subscription rates of CATV are median age and supply rates of apartment of each dong in Chongju city and each myun in Chongwon county. The correlation between subscription rates of CATV and supply rates of apartment appears higher than correlation between subscription rates and median age other factors based on residual analysis of regression equation are established period of transmission network of CATV and acceptance attitude of dwellers.

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A Study on factors affecting physician's acceptance of Electronic Health Record(EHR) System (의사들의 의료정보 시스템 수용도에 영향을 미치는 요인에 관한 연구)

  • Jung, Se-Young;Lee, Kee-Hyuck
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.19 no.6
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    • pp.117-125
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    • 2019
  • For successful EHR implementation, it is important to understand physicians's acceptance and attitude for EHR. This study aims to provide basic information for the overseas expansion of Korean EHR by studying Saudi Arabia's physicians' acceptance for the Korean EHR exported to Saudi Arabia. Except for physician autonomy and physician-patient relationship, Likert scales of physician involvement, adequate training, ease of use, usefulness, and attitude about EHR usage were over 3.5 points, which are relatively high. The Physicians' experience of Korean EHR may have influenced the EHR acceptance score. Based on the positive research results of this study, we can say that Korean EHR can be competitive in the overseas EHR business.

Factors influencing attitude toward the elderly of generation Z dental hygiene students (Z세대 치위생과 학생의 노인에 대한 태도에 영향을 미치는 요인)

  • Ryu, Hae-Gyum
    • Journal of Korean society of Dental Hygiene
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    • v.21 no.1
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    • pp.65-76
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    • 2021
  • Objectives: In an aging society, the demand for dental medical institutions among the elderly is increasing. There will be an increased demand for high-quality oral health services. Therefore, the purpose of this study was to investigate factors influencing attitudes toward the elderly of Generation Z dental hygiene students. Methods: The participants in this study were 198 dental hygiene students. The survey was conducted from June 1 to 30, 2020, using a structured questionnaire. The questionnaire consisted of knowledge (24 items), attitude (20 items), and experience (11 items) of the elderly. The collection data were compared and analyzed using analysis of variance and multiple regression. Results: Factors influencing attitudes toward the elderly of dental hygiene students appeared positive in those with a lot of experience and higher knowledge of social area, in case of one grade. However, the attitude toward the elderly appears negative in those with a low knowledge of physical area. Conclusions: In order to improve Generation Z dental hygiene students' attitudes towards the elderly, it is necessary to develop a course related to the elderly and a program related to high-quality elderly contact experience opportunities. Socially, it is necessary to promote healthy elderly life through internet broadcasting and YouTube.

The Structural Relationship among Selection Attributes, Consumption Value Brand Attitude, Fun, Brand Loyalty and Quality of Life in Athleisure

  • Byun, Kyung-Won;Kim, Moo-Young
    • International journal of advanced smart convergence
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    • v.10 no.2
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    • pp.138-144
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    • 2021
  • The purpose of this study is to analyze the relationship among selection attributes, consumption value brand attitude, fun, brand loyalty and quality of life. The subjects of the empirical study were selected by the Korea Fashion Industry Research Institute using the convention sampling method and the quota sampling method for 241 consumers who have purchased brands classified as "athleisure" within the past year For each variable constructed to verify reliability and validity of the measurement model, reliability tests using Cronbach' alpha were performed using IBM SPSS Win Ver. 23.0. To verify the unidimensionality of the measurements, we conducted a confirmatory factor analysis using AMOS 22.0 and a structural equation model to determine the structural relationship between variables. As a result of the study, First, both intrinsic and extrinsic attributes, which are sub-factors of selection attributes, have been shown to have a significant effect on consumption value. Second, consumption value has been shown to have a significant impact on brand attitude and fun. Third, brand attitudes have been shown to have a significant impact on brand loyalty. Finally, fun has been shown to have a significant impact on quality of life.

Understanding the Adoption of Telecommunications-Broadcasting Convergence Services : The Case of DMB (통신 방송 융합 서비스 수용에 관한 연구 : DMB를 중심으로)

  • Kim, Eun-Jin;Ahn, Joong-Ho;Park, Chul-Woo
    • The Journal of Society for e-Business Studies
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    • v.12 no.4
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    • pp.53-69
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    • 2007
  • The convergence of telecommunications and broadcasting is representative of many innovative technologies in the digital environment. It has recently been emphasized as an alternative solution to overcome the on-going saturation of the telecommunications and broadcasting markets. Despite this effort, however, growth of the market and its related services cannot reach prior expectations due to lack of understanding on the real user-end. Telecommunications technology used to serve its instrumental purpose and broadcasting services usually support entertainment functions which in themselves have an inherent value. Our research questions what factors influence users' attitude and decision-making when it comes to using telecommunications-broadcasting convergence services. The research model of this paper proposes intrinsic motivator focusing on hedonic value, extrinsic motivator having utilitarian values, and perceived control as internal and external conditions. To verify our model empirically, we selected the DMB technology which is a good example of distinctive telecommunications-broadcasting convergence service.

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The Effect of the Attitude to Labor Unions and Union-Management Cooperation on Organizational Commitment and Organizational Citizenship Behavior: Evidence from the IT Industry (노조에 대한 태도와 협력적 노사관계가 조직몰입과 조직시민행동에 미치는 영향: IT산업을 중심으로)

  • Hahm, Sangwoo
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.1
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    • pp.269-279
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    • 2017
  • Today, labor unions have become more serious and have more critical roles in the IT industry. Labor union should enhance the quality of working life in an organization. It is the most important role of the union to satisfy employees. When a labor union enriches its roles, members have a positive attitude to the union. Hence, workers will be more satisfied and make more positive results. Moreover, although members have positive attitudes to the union, when labor and capital have a negative relationship, workers do not make the best performance. Furthermore, although unions and the companies work in close cooperation, when members have a negative attitude to the labor union, workers' performance will also decline. Hence, a positive attitude to labor unions and union-management relations has a mutual benefit for performance. This study explains these relationships with the effect of attitudes to labor unions (satisfaction, trust, and commitment) on organizational commitment and organizational citizenship behavior, and the moderate effect of union- management cooperation. The purpose of this study is to suggest that labor unions should have a positive relationship with management and win members' recognition in the IT field.

Developing Sentimental Analysis System Based on Various Optimizer

  • Eom, Seong Hoon
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.100-106
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    • 2021
  • Over the past few decades, natural language processing research has not made much. However, the widespread use of deep learning and neural networks attracted attention for the application of neural networks in natural language processing. Sentiment analysis is one of the challenges of natural language processing. Emotions are things that a person thinks and feels. Therefore, sentiment analysis should be able to analyze the person's attitude, opinions, and inclinations in text or actual text. In the case of emotion analysis, it is a priority to simply classify two emotions: positive and negative. In this paper we propose the deep learning based sentimental analysis system according to various optimizer that is SGD, ADAM and RMSProp. Through experimental result RMSprop optimizer shows the best performance compared to others on IMDB data set. Future work is to find more best hyper parameter for sentimental analysis system.

Factors Influencing the Consumer Attitude toward Product Purchasing Related to Chinese Personal Internet Broadcasting Wang Hong (인터넷 개인 방송 왕홍을 통한 제품 구매와 관련된 중국 소비자 태도에 영향을 미치는 요인)

  • Zhang, Yining;Park, Hyun Jung
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.1-10
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    • 2018
  • This study investigates Chinese consumers who have recently purchased products through internet personal broadcasting of Wang Hong and explores how factors related to Wang Hong, broadcasting contents, and products affect purchasing satisfaction of consumers. The present study also examines whether this satisfaction affects the consumer loyalty to the shopping through the Wang Hong in the future. The results indicated that consumers' perception of the informational level rather than entertainment level of broadcasting contents had significant effects on the product satisfaction. The perceived uniqueness and credibility of Wang Hong were found to have positive impacts. In terms of products, the more consumers perceived the product to fit their images or values, and the higher the fit between the images of Wang Hong and the endorsed product, the higher the satisfaction with the product. Product satisfaction increased the customer loyalty, including the intention of repurchasing products endorsed by the Wang Hong.

A Study on the Adoption Factors of Potential Users of the Digital Radio Broadcasting (디지털 라디오방송의 수용자 특성에 관한 연구)

  • Kwon, Jung-A.;Park, Gwang-Man
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.4B
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    • pp.620-629
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    • 2010
  • The analogue radio broadcasting was proven to be a successful and efficient media of delivering information because of free content and wide availability of cheap receivers. But the competition was more dropped than any other media due to the limited amount of radio spectrum that is available. The risk of doing nothing is to miss the opportunity and to loss existing audiences in the long term, or to be locked into inefficient proprietary systems. That is the reason why it is important to act now. It is time for regulators and market participants to hone their strategies, by clearly establishing factors to adopt the digital radio and to facilitate its diffusion. The purpose of this study is to find adoption factors that affected to potential users of digital radio broadcasting. Former research based on diffusion of innovation theory showed that adoption of innovation is affected by demographic variables, media usage and consumer's attitude of innovation. In this study based on a consumer survey, we examined those factors and characteristics of each steps that suggested in diffusion of innovation theory. The findings of this study have implications to explore the suitable technologies and services of digital radio broadcasting.

The Development of Real Scences Acquisition System for Outdoor Augmented Reality System (옥외용 증강현실 시스템의 실사획득장치 개발)

  • 최태종;김주완허웅
    • Proceedings of the IEEK Conference
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    • 1998.10a
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    • pp.743-746
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    • 1998
  • In this paper, we developed an outdoor augmented reality system which has remote real scences acquisition ability. The real scenes acquisition system consists of image acquisition system, tracking system, wireless data transceiver and power supply. Tracking system that consists of Tans Vector and RT-20 measures a position and attitude of the CCD camera that attached at the remote control helicopter. Wireless data transceiver system is utilized for data transmission of remote system that of attitude, position information, andreal scenes data that acquired by the CCD camera. Maximum propelling power of remote control helicopter is 15Kg, so we used 7.2V li-ion cell as a power supply for system minimize. As the results of experiment, the developing system presented application possibility of remote information acquisition system such as construction simulation & estimation, broadcasting, tour guide.

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