• Title/Summary/Keyword: Brick and Mortar Business

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Personalization of Brick-and-Mortar Retail Stores (오프라인 상점의 개인화)

  • Kim, Chan-Young;Cho, Yoon-Ho
    • Journal of Intelligence and Information Systems
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    • v.14 no.4
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    • pp.117-134
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    • 2008
  • The outpaced growth of online channel sales over the traditional retail sales is a result from superior shopping convenience that online stores offer to their customers. One major source of online shopping convenience is a personalized store that reduces customer's shopping time. Personalization of an online store is accomplished by using various in-store shopping behavior data that the Internet and Web Technology provides. Brick-and-mortar retailers have not been able to make this type of data available for their stores until now. However, RFID technology has now opened a new possibility to personalization of traditional retail stores. In this paper, we propose BRIMPS (BRIck-and-Mortar Personalization System) as a system that brick-and-mortar retailers may use to personalize their business and become more competitive against online retailers.

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Personalize the Brick'n Mortar

  • Kim, Chan-Young;Melski, Adam;Caus, Thorsten;Christmann, Stefan;Thoroe, Lars;Schumann, Matthias
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.1088-1095
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    • 2008
  • The outpaced growth of online channel sales over the traditional retail sales is a result from superior shopping convenience that online stores offer to their customers. One major source of online shopping convenience is a personalized store that reduces customer's shopping time. personalization of an online store is accomplished by using various in-store shopping behavior data that the Internet and Web Technology provides. Brick-and-mortar retailers have not been able to make this type of data available for their stores until now. However, RFID technology has now opened a new possibility to personalization of traditional retail stores. In this paper, we propose BRIMPS (BRIck-and-Mortar Personalization System) as a system that brick-and-mortar retailers may use to personalize their business and become more competitive against online retailers.

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A New Paradigm for Success Strategies of Industrial Clusters: Convergence of Traditional and Online Businesses (새로운 패러다임의 지역 산업클러스터 성공전략: 오프라인과 온라인의 수렴)

  • Yi, Jun-Sub
    • Journal of Korea Society of Industrial Information Systems
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    • v.12 no.3
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    • pp.69-85
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    • 2007
  • This research examines strategic preference of domestic and foreign brick-and-mortar companies in an industrial cluster in S. Korea. This paper also examines the relationships between the anticipated benefit factors of introducing online business activities by brick-and-mortar companies and their competitive strategies. Six major honest factors were derived including easiness of obtaining information, online intermediary, online distribution, online communication, sharing information and knowledge. Comparing domestic and foreign companies operating in S. Korea, the analyses show that the benefit factors influence on firms' choosing one or some combination of the competitive strategies. The result also shows that there was no big difference between domestic and foreign companies in terms of strategic preference and anticipated levels of benefit factors by introducing online business activities.

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The Role of Regional Off-line Business Fundamentals in the Success of On-line Business (지역적 off-line 산업기반과 on-line 벤처기업 성공의 연관성)

  • Yi, Jun-Sub
    • The Journal of Information Systems
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    • v.14 no.1
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    • pp.251-275
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    • 2005
  • The advantages of implementing a virtual channel can be derived from the notion of the 'death of distance' that would result from electronic commerce. According to this view, the internet was going to make distance irrelevant, in that firms would no longer need to establish a physical presence in a geographical location in order to do business there. However, on-line firms selling physical products could take advantages of presence in the related off-line(brick and mortar) industrial area. This paper developed a conceptual framework that highlights the various types of synergies by location on-line businesses in the related off-line industrial area. Using data from 96 on-line ventures selling physical products, factor analysis was used to figuring out six synergies including improved customer trust, value-added service, cost savings, personnel and organizational efficiency, sharing products and customer information, relationship with suppliers, and relationship with local government. The six empirically derived critical synergy factors were then used to examine how they improve performance of the on-line ventures measured by Balanced Scorecard(BSC). According to lthe results, we concluded that the on-line firms selling physical products can take advantages of presence in the related off-line industrial area.

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The Effects of Anticipated Benefits from Introducing e-business Activities by Traditional Shipping and Port Logistics Firms on Their Performance in Marketing Mix and Global Competitiveness (항만물류기업의 온라인 비즈니스화를 통한 마케팅 경쟁력과 글로벌 경쟁력 강화 방안)

  • Yi, Jun-Sub
    • Journal of Korea Society of Industrial Information Systems
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    • v.12 no.5
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    • pp.183-200
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    • 2007
  • This study examines the relationships between typical anticipated benefit factors of introducing online business activities by traditional brick-and-mortar shipping and port logistics companies and their performance in marketing mix and global competitiveness. Three major benefit factors were derived including improved trust, information acquiring and limitation of offline business activities. The three empirically derived critical synergy factors were then used to examine how they improve the firms performance in marketing mix and global competitiveness. The results of structural equation modeling method show that the anticipated benefit factors significantly influence the firms' performance in marketing mix. Subsequently, marketing mix significantly influence the firms' global competitiveness. The results provide useful guidelines for the shipping and port logistics firms to develop appropriate marketing mix strategies to improve their global competitiveness.

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The experimental study on the basic test by mortar and the development of concrete material using Powdered Waste Glasses (폐유리 분말을 이용한 모르터 기초실험과 콘크리트 제품 개발을 위한 연구)

  • 서동훈;김광기;박선길;박병근;정병훈;정민영
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2001.11a
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    • pp.58-63
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    • 2001
  • Recently, it has been often reported that recycling of wasted glasses should be a great topic in related business circles. For the environmental reasons, a public institution are looking fur the ways of recycling these waste glasses. Consequently, the purpose of this research is to recycle crushed and powdered waste glasses by substituting for the cement in mortar and concrete. First of all, the optimum replacement ratio of Powdered Waste Glasses(PWG) can be obtained from the pilot test results. Secondary, we make advances in recycling of waste glasses as recycled to make secondary concrete products. So, we manufactured concrete brick and block contained powdered waste glasses by through mortar pilot test.

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Development of Concrete Materials Using Powdered Waste Glasses (폐유리 분말을 이용한 콘크리트 제품 개발)

  • 서동훈;김광기;조상영;박선길;박병근;정상진
    • Proceedings of the Korea Concrete Institute Conference
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    • 2001.11a
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    • pp.1065-1070
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    • 2001
  • The present age, it has been often reported that recycling of wasted glasses should be a great topic in related business circles. For the enviromental reasons, a public institution are looking for the ways of recycling these waste glasses. Consequently, the purpose of this research is to recycle crushed and powdered waste glasses by substituting for the cement in mortar and concrete. First of all, the optimum replacement ratio of Powdered Waste Glasses(PWG) can be obtained from the pilot test results. Secondary, we make advances in recycling of waste glasses as recycled to make secondary concrete products. So, we manufactured concrete brick and block contained powdered waste glasses by through mortar pilot test.

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A Brief Analysis of Amazon and Distribution Strategy

  • Hahn, Yoonah;Kim, Dongho;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.16 no.4
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    • pp.17-20
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    • 2018
  • Purpose - The purpose of this paper is to analyze and illustrate Amazon's business strategies and its success in terms of its distribution strategy and business practices. Research design, data, and methodology - This is an analytical case study that examines Amazon's business strategies to demonstrate the importance of technologies to the success and sustainability of its organization. Results - The analysis indicates that the business strategies, including technology, distribution infrastructure, and customer service, are the most vital factor for the success and rise of Amazon, and these strategies have separated Amazon from its competitors in both e-tail and brick and mortar retail industries. Conclusions - Given Amazon's continued growth that came with its constant strive for delivery and cost efficiency, technology innovation, and customer satisfaction, it was inevitable that Amazon would eventually venture into different types of businesses. The previous and current Amazon's business strategies demonstrate that Amazon will continue to focus on developing and implementing new and creative strategies to separate itself from the rest of the retail and e-businesses. Furthermore, retail businesses in the most high-tech countries in the world, including Japan, Korea, and Russia, may have to adopt business strategies that are similar to those of Amazon to maintain their competitiveness.

Qualitative Study: The Development of Music Business Distribution Channels to Attract Potential Customers

  • Jeong-Eun PARK
    • Journal of Distribution Science
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    • v.21 no.6
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    • pp.13-20
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    • 2023
  • Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.

The Experimental Study on the Testing of Performance for Concrete Materials Using Powdered Waste Classes(PWG) (폐유리 분말을 이용한 콘크리트 제품의 성능 분석에 관한 실험적 연구)

  • 서동훈;김상미;박재한;강태경;박선길;정상진
    • Proceedings of the Korea Concrete Institute Conference
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    • 2002.05a
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    • pp.329-334
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    • 2002
  • The present age, it has been often reported that recycling of wasted glasses should he a great topic in related business circles. For the enviromental reasons, a public institution are looking for the ways of recycling these waste glasses. First of all, the purpose of this research is to recycle crushed and powdered waste glasses by substituting for the cement in mortar and concrete. the optimum replacement ratio of Powdered Waste Glasses(PWG) can be obtained from the pilot test results. Secondary, we made advances in recycling of waste glasses as recycled to make secondary concrete products. so, we manufactured concrete brick, block and interlocking block for side walk contained powdered waste glasses. finally, we compare properties among of concrete products to slove the economical and environmental problems.

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