• 한방안이비인후피부과학회지
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• 제28권4호
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• pp.111-121
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• 2015

Objective : The aim of this study is to assess the effect of Korean Herbal Cosmetic on quality of life (QoL) of Korean Herbal Cosmetics Using Dermatology Life Quality Index (DLQI) stratified by blind versus non-blinded option.Methods : Forty five healthy females aged 30's to 40's were recruited for this study. Volunteers were divided into two groups : Group A (n=22) was provided an anti-aging cream with ginseng extract in the original packaging including the brand name and logo. Group B (n=23) were provided same cream in a plain white normal jar without any package decoration or logo.Results : All females except two volunteers in group A completed a DLQI questionnaire, baseline, after 4 weeks and 8 weeks of treatment. The baseline of DLQI scores of all groups was 3.23±2.72. There was a significant difference in DLQI scores between before, 4 weeks and 8 weeks after in both groups ; The scores changed from 4.25±3.45 to 0.95±1.15 at 4 weeks, 1.00±1.72 at 8 weeks in group A, The scores of group B changed from 2.35±1.47 to 0.83±1.23 at 4 weeks, 0.65±0.98 at 8 weeks. But both had no interaction effect between follow up times and groups. Subscale DLQI scores improved after 4weeks were 'Symptoms and feelings', only in group BConclusions : Both groups showed significant improvements in QoL quality scores evaluated by DLQI. However, interaction was not observed for whether the participants knew the brand and content of the cream.

• 한국콘텐츠학회논문지
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• 제9권4호
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• pp.198-206
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• 2009

이제 도시 아이덴티티의 도입은 지자체의 새로운 경영전략의 수단으로 그 위치를 확고히 자리 잡아 가고 있다. 각 지방정부는 지역 주민의 정체성 확립, 적극적 행정 서비스로의 전환, 고부가가치 산업의 창출을 위한 새로운 경영개념의 도입, 지역 특산품 수출을 통한 지역 브랜드화 등에 혼신의 힘을 쏟고 있으며, 이를 통해 각 지방정부는 정책의 일관성 유지, 경영관리의 경제성 확보, 지역 공공서비스의 차별화, 독특한 지역문화의 형성, 도시 환경의 개선 등과 같은 부수적인 효과를 얻고 있다. 본 연구에서는 아이덴티티의 핵심이 되는 심벌마크의 조형표현과 의미를 통하여 형태, 색상, 구성요소를 비교 분석하여 심벌마크가 도시 아이덴티티의 중심 역할을 하는지 알아보려 한다. 그리하여 그 사례를 충청남, 북도의 도와 시, 군(30개)으로 한정하여 조사하고 그 유형을 분석하여 향후 지자체 심벌마크의 개발 방향을 제안하고자 한다.

• 한국의상디자인학회지
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• 제14권1호
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• pp.31-42
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• 2012

This study focuses on the establishment of the medical practitioners' brand image through uniforms design developments and the need for recognition, which follows the globalization and evolution of the medical industry. It also embodies public healthcare management services, as well as works to develop a unified design for nurse uniforms at the Gyeonggi provincial medical center in order to place it as a foothold hospital in the region. The results of the study are as follows: First, the symbols of nurse uniforms were divided into external and internal definitions. However, when comparing the uniforms of university hospitals and Gyeonggi provincial medical center, the nurses of the Gyeonggi provincial medical center preferred a uniform that had a strong symbolic meaning. Second, the functionality of nurse uniforms included management of uniforms, sewing, and measurements as important elements. Also, it was found that medical center nurses prefer materials with high functionality. Third, the aesthetics of nurse uniforms and decoration, which includes the external shape and popular influences, were displayed. Also, medical center nurses have a higher preference in external aesthetics than university hospital employees. The results of this study were used as the basis for the development of the design for the Gyeonggi provincial medical center nurse uniforms, which are as follows. First, in terms of symbolism, active application of the Gyeonggi provincial medical center's brand image and medical practitioners such as the Gyeonggi provincial medical center's logo were applied to establish a unified image. Second, in terms of functionality, consideration of the special working conditions and activities were taken into place through the use of functional materials and details to create superior application and efficient work performance. Third, in terms of beauty, bright and neat colors as well as pleasantries were emphasized to create a professional image that will reel in confidence from the patients.

• 복식문화연구
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• 제19권5호
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• pp.945-956
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• 2011

The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

• 패션비즈니스
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• 제12권4호
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• pp.1-14
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• 2008

The domestic handbag market has potential of growth - the key to protect this growing market from foreign makers is good design and better quality. 68 people(29.6%)out of 230 survey participants report 'to own 5 handbags', and the most popular(frequently reported) maker is 'MCM', owned by 49 participants(21.3%). 150 participants(65.2%) out of 230 total participants purchase at least one handbag a year, and 136 participants(59.7%) out of 230 spend between 110,000 and 200,000 Korean wons. 52 participants(22.6%) out of 230 own high-end handbags worth 500,000 Korean won or more. Among the high-end handbags, Louis Vuitton is the most popular, owned by 19 participants. The overall criteria in handbag purchase are 'color', 'price', 'pattern and logo', 'reputation', 'material', 'storage room', and 'size', in the descending order of importance. The most frequently desired benefit in handbag purchase is 'to stay through trends' i.e. not to go out of fashion too easily. The favored designs are made with rectangle shape with large width, soft material, attached handles, leather material, modern style. The most frequently cited reason to purchase a high-end brand item is 'because of high quality'.

• 한국의상디자인학회지
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• 제21권2호
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• pp.139-151
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• 2019

This study intends to present the directions for effective up-cycling design using Marquage painting through analysis of trends and the formative characteristics of fashion products. Research was conducted through a literature review (published papers, books and web site contents). Cases were analyzed by examining the contents of web sites of global luxury brands, representative workshops, and social network sites (SNS). The results of the study are categorized as follows, First, Marquage paintings are continuously used by global luxury brands and have developed as an expression of self-ownership and the personalization of one's identity. Second, fashion brands use Marquage painting as a customized service for sales. On the other hand, Marquage paintings are used as a kind of up-cycling to present old goods as brand new ones. Third, the patterns used in Marquage painting were classified into five types: geometric patterns, logo patterns, character patterns, lettering patterns, and art patterns. Moreover, formalization by Marquage patterns is represented by identification, customization, and up-cycling. Finally, to up-cycle the expressive features of Marquage- sustainability, scarcity, storytelling, and originality based on factors of up-cycling need to be reflected.

• 한국의상디자인학회지
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• 제21권2호
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• pp.43-56
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• 2019

The purpose of this study is to analyze the phenomenon of 'play' in contemporary fashion creation from an interactive point of view and to analyze cases in the contemporary fashion design creation process. The research method was a combined literature review and a case study. As a result of the research, we have derived the creations of interactive fashion design from the viewpoint can be categorized as 'play as creativity', 'mimesis', and 'deviance'. First, creativity can be seen in DIY products, customized products, and clothing that reflects the consumer's way of wearing. By actively intervening in the products and expressing their creativity in the product, it can be considered as a DIY creation. Second, mimesis in the creation of a fashion design that occurs when consumers imitate the designs of the famous fashion designers. Often similarity and difference are generated, while sometimes objects are newly constructed. Third, deviance means that an item is reborn with a completely different intention from the original shape and function by the intervention of the 'hacker' consumer. For example, the logo and the design of a luxury brand are transformed to satirize its legitimacy. In this paper, we analyzed the cases of fashion design creation as an interactive play and investigated their characteristics and tendencies.

• 복식문화연구
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• 제30권1호
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• pp.33-49
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• 2022

The purpose of this study is to analyze the expressive elements and techniques of graffiti appearing in the Moschino collection by Jeremy Scott. A theoretical examination of graffiti art and Moschino's creative designer Jeremy Scott was conducted using previous studies and publications. Accordingly, keywords about the expressive elements and techniques of graffiti and Moschino were identified, as follows: expressive elements of 'message (slogan)', 'symbolized letters or forms', 'logo and brand symbol', 'graffiti (scribbles)', 'child-like elements', 'daily element's and expressive techniques of 'using primary colors (color contrast)', 'deformation', 'distortion', 'exaggeration', 'illusion (trompe l'oeil)', 'collage (repetition)', 'simplification (flattening)', and 'borrowing heterogeneous objects'. These keywords were then used to analyze Moschino's collection, comprising seven years of Moschino's collection photographs officially recorded in the fashion magazine Vogue, ranging from the 2014 F/W to 2020 F/W collections. A total of 761 photos were initially collected, from which 561 were selected by the researcher. Expressive characteristics of graffiti in Moschino's collection were analyzed, and identified in the following categories: 'child-like playfulness', 'commercial satire', 'using daily elements', and 'borrowing non-representative techniques'. Accordingly, it was confirmed that expressive characteristics of graffiti were found in the Moschino collection by Jeremy Scott. This study anticipates the possibility of various interpretations from which fashion that communicates closely with contemporary art can be understood.

• 디지털융복합연구
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• 제15권8호
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• pp.333-340
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• 2017

타임랩스는 일정하게 정해진 간격으로 움직임을 촬영한 후 정상 속도로 영사하는 영상 기법이다. 글로벌 브랜드의 타임랩스 광고 영상을 살펴보고, 새로운 영상기법인 타임랩스의 구성요소와 표현방식을 분석하는 모델을 제시하고자 하였다. 선행연구로 문헌연구와 인터넷 자료조사, 유투브 영상자료 등을 조사하였다. 연속촬영이 영상기법으로 발전하면서 국내외 다큐멘터리, 국내외 드라마, 영화, 광고 등에 적용된 제작 현황을 살펴보았다. 2015-2016년 최근 광고에 타임랩스 기법이 사용된 아이폰광고(2016년), 랄프로렌 폴로광고(2015년), 캐논EOS(2013년) 영상의 기법을 분석한다. 타임랩스 구성요소는 정적요소로 정적모티브는 주로 인위적인 구조물이었고, 장소는 야외이며, 컬러는 장소의 특성을 잘 보여주는 시간에 촬영되었으며, 레이아웃은 모두 중앙에 배치 하였다. 동적요소로 동적 모티브는 움직이는 대상이며, 동선은 대상에 따른 스토리로 구성되었고, 시간은 짧게는 11-15초, 길게는 1분 30초 정도이며, 편집은 주로 브랜드 로고가 강조된 제품 중심이었다. 결론적으로 광고에 주목하게 하고 눈길을 사로잡는 것이 영상의 역할이다. 구매자의 마음을 움직이게 하는 데는 마음속에 내재된 감정을 유도하여 비언어적 기호인 영상으로 자극하는 타임랩스와 같은 연출과 편집이 필요하다. 향후 연구는 영상의 시간적 편집에 관한 다양한 시도가 나타날 것으로 보인다.

• Journal of Preventive Medicine and Public Health
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• 제43권4호
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• pp.283-291
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• 2010

Objectives: The purpose of this study was to develop a prediction model for future smoking intention among Korean adolescents aged 13 to 15 in order to identify the high risk group exposed to future smoking. Methods: The data was collected from a total of 5940 students who participated in a self-administrated questionnaire of a cross-sectional school-based survey, the 2004 Korea Global Youth Tobacco Survey. Chi-square tests and logistic regression analyses were carried out to identify the relevant determinants associated with intentions of adolescents’ future smoking. Receiver Operation Characteristic (ROC) assessment was applied to evaluate the explanation level of the developed prediction model. Results: 8.4% of male and 7.2% of female participants show their intentions of future smoking. Among non-smoking adolescents; who have past smoking experience [odds ratio (OR) 2.73; 95% confidence interval (CI) 1.92- 3.88]; who have intentions of smoking when close friends offer a cigarette (OR 31.47; 95% CI = 21.50 - 46.05); and who have friends that are mostly smokers (OR 5.27; 95% CI = 2.85 - 9.74) are more likely to be smokers in the future. The prediction model developed from this study consists of five determinants; past smoking experience; parents smoking status; friends smoking status; ownership of a product with a cigarette brand logo; and intentions of smoking from close friends’ cigarette offer. The area under the ROC curve was 0.8744 (95% CI=0.85 - 0.90) for current non-smokers. Conclusions: For efficiency, school-based smoking prevention programs need to be designed to target the high risk group exposed to future smoking through the prediction model developed by the study, instead of implementing the programs for all the students.