• Title/Summary/Keyword: Brand jackets

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Comparative Evaluation of Jacket for Middle-aged Women according to Clothing Pressure Analysis (의복압 분석에 따른 중년 여성의 재킷비교평가 연구)

  • 이영숙;박은주;서추연
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.5
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    • pp.485-495
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    • 2003
  • This study was to compare and analyze the clothing pressure according to arms movements of 4 brands jacket for middle-aged women group by measuring clothing pressure of each brand. The results were as follows: 1. According to the analysis of jackets of 4 brands, in general, jacket C had the largest ease amount. while jacket A had a large ease amount in waist, hip areas compared with bust area. Also jacket B had a small ease amount in bust, waist areas and jacket D had a small ease amount in hip areas. Therefore the ease amount is different between each brand, each size even though jacket designs are similar. 2. It was found that clothing pressure was affected by arm movements than jackets. Since this study was limited to the arm movement for motion variation, it was recognized that a significant difference among each jacket and each movement at shoulder, waist parts existed with relation to this motion. 3. Parts showing a significant difference among each size were bust point, abdomen point, center back point of abdomen level, angulus superior scapulae point and center back point of waist level. Also clothing pressure of size B91 was bigger than size B88 except Center back point of waist level. 4. Clothing pressure in shoulder point, front armpit point, back armpit point, upper arm point areas increased as the angle of the arms movement increased. Also, individual variation of clothing pressure in front armpit point, back armpit point, armpit point and upper arm point was large, and clothing pressure in abdomen point was high in M5(sitting posture).

Consumer Categorization Based on Perception of Functional Jacket and their Utilization of Functional Information and Hang-tag (기능성의류 인식에 따른 소비자 분류와 이에 따른 제품정보 및 행택 활용도 연구)

  • Bang, Giseong;Yoo, Shinjung
    • Science of Emotion and Sensibility
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    • v.18 no.4
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    • pp.75-86
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    • 2015
  • As a part of integrated study for technical communication between consumer and manufacturer of functional clothing, functional clothing consumers were categorized based on their perception of the functional outdoor jacket and the differences in the source of information and use of hang-tag were examined according to the groups. Questionnaire survey was conducted on 472 males and females in their 20s to 60s, who have experience of purchasing functional outdoor jackets. Perception of functional outdoor jackets was classified into four factors ('functionality', 'price', 'experience/knowledge' and 'brand/design') and the respondents were categorized into three groups according to the factors: 'unconversant/brand & design pursuing group', 'conversant/function pursuing group' and 'high-priced products preferring group'. 'Unconversant/brand & design pursuing group' was composed of high rate of office workers and students in their 20s and 30s who use internet most frequently as source of information while 'conversant/function pursuing group' was composed of high rate of professionals in their 40s and 50s who make the most frequent use of information on hang-tag. 'High-priced products preferring group', which has high rate of the elderly in their 60s and housewives, obtain their information mainly from salespersons. 'Unconversant/brand & design pursuing group' was satisfied with functional information more than other two groups and 'conversant/function pursuing group' concerned for the hang-tag and required more explanation of terminology used in hang-tag. The results effectively explained the features of consumer groups and their different responses toward the information of functional outdoor jacket.

A Study on the Pattern and Production of Circular Knit Jacket (환편니트 재킷의 패턴설계 및 생산현황에 관한 연구)

  • Hwang, Song-Lee;Choi, Hei Sun;Lee, Jin Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.5
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    • pp.844-854
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    • 2016
  • In order to understand the current state of production and pattern design of circular knitted jackets, this study selected 11 female clothing brands based from the "2012/2013 Korea Fashion Brand Yearbook" and interviewed the staff in charge of patterns at the companies. Polyester and polyurethane were found to be synthesized and used for the outshell of circular knitted jackets, alternatively natural fabric cotton or wool were synthesized with rayon. As for the structure of circular knitted materials, Ponte Di Roma knitting structure (a modified form of a double knit) was most often used. Surveying the use pattern and the parts for padding cloth, six responded that they used elastic padding cloth. As for circular knitted jackets with inner lining, elastic padding cloth was attached to all parts (front, back, side panel, and collar - except for sleeves) of the basic bodice pattern. Eight responded that they did not use a basic pattern when designing a pattern, which exceeds the majority. All respondents answered yes to the question on if there is any difference in designing a pattern for a woven jacket and a circular knitted jacket. It was found that they designed a pattern that considered shrinkage and elongation, which are the features of circular knitted fabric. Shrinkage and elongation were the features of a fabric material most considered when designing patterns for a circular knitted jacket.

A Survey research on Current Situation and Effectiveness of Performance Information in the Hang-Tag of Functional Outdoor Jacket (기능성 아웃도어 재킷의 행택을 통한 성능정보 제공 현황과 유용성 및 대안연구)

  • Lee, Eun Byol;Bang, Gi seong;Yoo, Shin Jung
    • Fashion & Textile Research Journal
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    • v.16 no.5
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    • pp.800-810
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    • 2014
  • In this study, the current status of product information of functional outdoor jackets in the hang-tags was investigated in perspective of consumer protection. Effectiveness and preferred alternatives to hang-tag information were also investigated. For the market survey, 1560 hang-tags from 676 functional outdoor jackets were investigated. For the effectiveness and preferred alternatives, 472 adults in their 20-60's were surveyed. The average number of hang-tags was 2.3 but 5.9% did not provide any product information. The contents included functional property of fabric; quality guarantee; brand introduction; product characteristics; instructions for care/usage; subsidiary material information, and they were different depending on end-use of jackets. Consumers strongly wanted explanations of the terms used in the hang-tag and could not accurately figure out the functions of the products from hang-tag information regardless of expression methods. The percentage of incorrect answer of 'figure/foreign language' method was extremely high. It is a noticeable feature of graph method that customers perceived that the graph was difficult to understand, but the percentage of correct answers was much higher than other methods, implying that graph method was possibly more useful at delivering accurate information to the customers who pursuit information. Customers strongly agreed to need of alternative methods and preferred an unified performance grade from selected functions based on the end-use of products. Customers also wanted to include the information of performance change after laundering. The results could provide practical insights to the consumers, companies, and the government to prepare proper guideline/policies for consumer protection.

A study on the Survey of the Production Conditions and Improvement in the Fit of a Slim Fit Tailored Jacket - Focused on the Korean women in Their 30s - (슬림 핏 테일러드 재킷 생산 실태조사와 맞음새 향상을 위한 연구 - 국내 30대 여성 중심으로 -)

  • Jeong, Jae Chul
    • Fashion & Textile Research Journal
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    • v.18 no.2
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    • pp.216-224
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    • 2016
  • Recently, the interest in a garment that accentuates a fit and slender body continues to be highly desirable. Customers frequently want to wear a slim designed jacket that fits well, reflecting the trends of being young and slim. Accordingly, this research collected information on brands with ready-to-wear slim fit tailored jackets that target female customers in their 30s. By identifying the jacket pattern design and production state by brand, and evaluating the appearance when wearing the jacket, I was able to draw up the following conclusions. First, the fit highlights many problems because of the difference between the model size of brands that targeted domestic women in their 30s and the standard somatotype of them. This can be solved by considering the somatotype of women in their 30s when choosing the models. Second, the relative simplicity of the pattern should allow a slim fit tailored jacket to be produced that fits the front, back and side well. This would lead to the development of a jacket that would fit better as well as allowing for ease of movement. Similar to this, the model size of domestic brands changes frequently and customers prefer the size of a slim model instead of the size suitable for a target's somatotype. This results in a limit on the levels of satisfaction regarding brand targets for body types. Accordingly, it is hoped that this research will become the standard data for the development of a slim fit tailored jacket that will fit women in their 30s well.

A Study on the Locution of TV Home Shopping Show Bests for Apparel Products - With Focus on Selling Points and Vocabulary - (TV 홈쇼핑 의류 상품 쇼핑 호스트의 방송 언어 분석 - 구매 설득 소구점과 사용 어휘를 중심으로 -)

  • Kim, Sae-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.9
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    • pp.1483-1494
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    • 2009
  • This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

An Analysis of Ready-to-Wear in Madam Brand Sizing System of Jackets for Middlescence Women (중년 여성을 위한 마담브랜드 기성복의 재킷 치수체계 분석)

  • Kweon, Soo-Ae;Kim, In-Hwa
    • Korean Journal of Human Ecology
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    • v.14 no.4
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    • pp.653-663
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    • 2005
  • The society advance of a development of the science technique and women from the industrialization, women prefered the tailor-made clothes to the convenient ready-made clothes in the aspect to be economic and save time in the clothing habits. After marriage, middle age women change the comparison of their body due to the pregnancy and birth, the body girth of them increases compared with young woman, the winding of the waist comes to be small and they show the feature of body which the vibration thickness and the brachial girth grows bigger. The reason is that the problem on the fitness of the ready-made clothes comes into being. According to this result which analyzes a ready-made clothes body of the jacket-brand which does the middle age woman to the target in research, actual purchasing age appears than the age which most companies do to the target so that it is high, and though the body is divided in KS standard, the measurement distinguished without the body and most companies were producing the jacket. There was many case to select a fitting model Among a designer or within firm employee with the similar body and measurement. It was revealed that high rate of mending relation of a sale jacket of the company. Research about the body of the ready-made clothes is thought by continuing over there.

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The Characteristic of a Functional Design for a Commercial Outdoor-Wear Jacket (국내 아웃도어 브랜드 등산복 재킷의 기능별 디자인 특성)

  • Lee, Young-Wha;Seo, Moon-Jung;Seo, In-Kyung;Kim, Young-In
    • Journal of the Korean Society of Costume
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    • v.63 no.7
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    • pp.1-16
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    • 2013
  • The objective of this study is to analyze the characteristic of a functional design for a commercial outdoor brand jacket based on 3 types of functions : windproof, waterproof, and cold proof. To analyze the design and fabric characteristics of outdoor jackets by function, 903 men's and women's outdoor jacket images were selected from the catalogues during S/S 2009 - F/W 2011 of the 6 brands: The North Face, Columbia Sports Wear, Kolon Sports, K2, Arcteryx and Mont-Bell. These brands were selected based on their high market share and brand awareness of the outdoor brands in Korea. In this study, design elements analysis was conducted as following 8 elements: hood/collar height/central front flap/waistline/pocket location/ventilation for the body part/sleeve patterns/cuff for the sleeve part. Fabrics were analyzed by the frequency of fabric types used in the 3 jacket types. According to the result derived from the analysis of the six brands of outdoor wear jacket design trends by year, detachable hood and a co-use of velcro and elastic bands have been mainly designed for all of windproof, waterproof, and cold proof jacket to all in order to respond quickly to changes in the external environment. For reinforced storage function on trekking, the number of pockets has been gradually growing, and a function was being developed to connect an electronic device to a pocket. The method, result, and collateral observations relevant to each of these phases are described. Outdoor jacket design characteristics were investigated for outdoor brands, which can provide data to suggest more accurate functional design, and satisfy functional design needs. In this regard, this research was significant in the sense that it suggested preliminary data to reconsider competitiveness of the brand products.

A Study on the Actual State of High School Girls' Clothing in Everyday Life -Especially on Spring and Summer Wear- (여자 중.고등학생의 의복생활 실태에 관한 조사연구 -봄.여름 의복을 중심으로-)

  • 남상우
    • Journal of the Korean Home Economics Association
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    • v.26 no.2
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    • pp.39-47
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    • 1988
  • The aim of this study is to grasp the actual state of high school girls' clothing after liberalization of their uniform and to provide the reasonable guidance materials in clothing for both schools and homes. These are the results of the study 1. In the aspect of the favor of clothing and the interest in about clothes. a. They were fond of wearing "T" shirts, blue jeans in summer and pants and jackets in spring as their school wear. That implies that they enjoy wearing active and practical clothes. b. In the aspect of color, majority of them favored blue or similar colors, Also they had the tendency to love soft, simple clothe and more students preferred cloth without pattern. c. In their choice of them, they seldom paid attention to the informative-label are not their chief interest. d. More than half of girls prepare one or two suits in advance in a season, and they would prepare them deliberately This implies that their everyday life inclothing is based on the economic motive. 2. In the aspect of the purchasing clothes, a. Most of the girls bought them at the market and some of them at the direct-sales stall. b. when they purchased clothes, most girls were accompanied by their/mother and senior girls more often by their friends. c. The price and kinds of their favorite clothes such as "T" shirts and blouse was 5,000 won or so, and skirts, pants, one-piece and jackets are from the range of 5,000 won to below 10,000 won mostly. d. In regard to so-called brand-name items by popular designers, half of the girls responded that they wear some of such kinds of items because of superiority of sewing and longterm wearing, and the other half tend not to wear them due to high price.

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An Analysis on Luxury Brand Tailored Jacket Designs to Develop High-Value Added Fashion Products (고부가가치 패션제품 개발을 위한 명품브랜드 테일러드 재킷 디자인 분석)

  • Yoo, Youngsun;Eum, Jungsun
    • Journal of the Korean Society of Costume
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    • v.66 no.5
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    • pp.99-112
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    • 2016
  • The purpose of this study is to examine the higher value-added characteristics of tailored jacket designs, which are major items of French luxury brands, in an effort to raise the competitiveness of domestic fashion designs. The characteristics of the jacket designs from the 1940s to the 1970s, the golden age of Haute Couture, were examined. Based on this, the characteristics of the higher value-added expressions of the luxury brands were established by analyzing the tailored jacket designs that appeared in the Paris collection after 2010. The results are as follows: the characteristics were categorized into 'traditional value expression,' 'conceptual value expression,' 'retro value expression,' and 'creative value expression.' Traditional value was expressed as the representation of the styles inherent to the golden age of the Haute Couture houses, and the status of the luxury brands with history was represented by equally arranging the size and characteristics of the elements of the designs related to jacket silhouette. Conceptual value was reestablished as contemporary identity into which the traditional ideology of the houses and the present designers' sentiments were grafted by developing the designs with the theme containing the identity of the past Haute Couture houses. Retro value was utilized as the strategy to differentiate the luxury brands with long history from contemporary products. Creative value was expressed as tailored jackets with new concepts of shape variation and usage conversion by combining creative sentiments with the high quality techniques of Haute Couture and appears to be able to create a new consumption market of luxury brands in the global fashion market.