• 제목/요약/키워드: Brand jackets

검색결과 39건 처리시간 0.024초

의복압 분석에 따른 중년 여성의 재킷비교평가 연구 (Comparative Evaluation of Jacket for Middle-aged Women according to Clothing Pressure Analysis)

  • 이영숙;박은주;서추연
    • 한국의류학회지
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    • 제27권5호
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    • pp.485-495
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    • 2003
  • This study was to compare and analyze the clothing pressure according to arms movements of 4 brands jacket for middle-aged women group by measuring clothing pressure of each brand. The results were as follows: 1. According to the analysis of jackets of 4 brands, in general, jacket C had the largest ease amount. while jacket A had a large ease amount in waist, hip areas compared with bust area. Also jacket B had a small ease amount in bust, waist areas and jacket D had a small ease amount in hip areas. Therefore the ease amount is different between each brand, each size even though jacket designs are similar. 2. It was found that clothing pressure was affected by arm movements than jackets. Since this study was limited to the arm movement for motion variation, it was recognized that a significant difference among each jacket and each movement at shoulder, waist parts existed with relation to this motion. 3. Parts showing a significant difference among each size were bust point, abdomen point, center back point of abdomen level, angulus superior scapulae point and center back point of waist level. Also clothing pressure of size B91 was bigger than size B88 except Center back point of waist level. 4. Clothing pressure in shoulder point, front armpit point, back armpit point, upper arm point areas increased as the angle of the arms movement increased. Also, individual variation of clothing pressure in front armpit point, back armpit point, armpit point and upper arm point was large, and clothing pressure in abdomen point was high in M5(sitting posture).

기능성의류 인식에 따른 소비자 분류와 이에 따른 제품정보 및 행택 활용도 연구 (Consumer Categorization Based on Perception of Functional Jacket and their Utilization of Functional Information and Hang-tag)

  • 방기성;유신정
    • 감성과학
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    • 제18권4호
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    • pp.75-86
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    • 2015
  • 본 연구는 기업과 소비자 간의 기능성 의류제품의 효과적인 정보소통을 목적으로 하는 일련의 연구 중 일부로 기능성 아웃도어 재킷에 대한 인식과 행동양식에 따라 응답자를 유형화하고 각 유형별 기능성 아웃도어 재킷 구매시 활용하는 정보원과 행택에 대한 행동의 차이를 고찰하였다. 설문조사는 기능성 아웃도어 재킷 구매 경험이 있는 20~60대 남, 녀 472명을 대상으로 실시하였다. 기능성 아웃도어 재킷에 대한 인식은 '기능성', '가격', '경험/지식', '브랜드/디자인' 요인으로 분류되었으며 요인에 따라 응답자들은 '비전문적/브랜드 및 디자인 추구집단', '전문적/기능성 중시집단', '고가제품 선호집단'으로 분류되었다. '비전문적/브랜드 및 디자인 추구집단'은 인터넷을 정보를 가장 많이 활용하는 20대, 30대의 회사원과 학생으로 구성되었으며 '전문적/기능성 중시집단'의 경우에는 행택(Hang-Tag)을 정보원으로 주로 사용하는 전문직의 40대, 50대가 주를 이루었다. '고가제품 선호집단'은 60대 이상, 주부의 비율이 가장 높은 집단으로 판매원을 정보원으로 주로 이용하는 것으로 나타났다. 기능성 정보제공에 사용된 용어에 대해 설명의 필요성을 가장 높게 인식하고 있는 집단은 '전문적/기능성 중시집단'이었으며 성능정보 관심도가 떨어지는 '비전문적/브랜드 및 디자인 추구집단'은 오히려 상대적 만족도가 높은 것으로 나타났다. 본 연구를 통해 기능성 재킷 소비자 유형의 특징과 성능 정보에 대한 반응의 차이를 고찰함으로써 기능성 의류제품의 성능 정보 제공을 위한 효과적인 방법과 내용에 대한 실질적이고 유용한 정보를 제공할 수 있을 것으로 기대한다.

환편니트 재킷의 패턴설계 및 생산현황에 관한 연구 (A Study on the Pattern and Production of Circular Knit Jacket)

  • 황송이;최혜선;이진희
    • 한국의류학회지
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    • 제40권5호
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    • pp.844-854
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    • 2016
  • In order to understand the current state of production and pattern design of circular knitted jackets, this study selected 11 female clothing brands based from the "2012/2013 Korea Fashion Brand Yearbook" and interviewed the staff in charge of patterns at the companies. Polyester and polyurethane were found to be synthesized and used for the outshell of circular knitted jackets, alternatively natural fabric cotton or wool were synthesized with rayon. As for the structure of circular knitted materials, Ponte Di Roma knitting structure (a modified form of a double knit) was most often used. Surveying the use pattern and the parts for padding cloth, six responded that they used elastic padding cloth. As for circular knitted jackets with inner lining, elastic padding cloth was attached to all parts (front, back, side panel, and collar - except for sleeves) of the basic bodice pattern. Eight responded that they did not use a basic pattern when designing a pattern, which exceeds the majority. All respondents answered yes to the question on if there is any difference in designing a pattern for a woven jacket and a circular knitted jacket. It was found that they designed a pattern that considered shrinkage and elongation, which are the features of circular knitted fabric. Shrinkage and elongation were the features of a fabric material most considered when designing patterns for a circular knitted jacket.

기능성 아웃도어 재킷의 행택을 통한 성능정보 제공 현황과 유용성 및 대안연구 (A Survey research on Current Situation and Effectiveness of Performance Information in the Hang-Tag of Functional Outdoor Jacket)

  • 이은별;방기성;유신정
    • 한국의류산업학회지
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    • 제16권5호
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    • pp.800-810
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    • 2014
  • In this study, the current status of product information of functional outdoor jackets in the hang-tags was investigated in perspective of consumer protection. Effectiveness and preferred alternatives to hang-tag information were also investigated. For the market survey, 1560 hang-tags from 676 functional outdoor jackets were investigated. For the effectiveness and preferred alternatives, 472 adults in their 20-60's were surveyed. The average number of hang-tags was 2.3 but 5.9% did not provide any product information. The contents included functional property of fabric; quality guarantee; brand introduction; product characteristics; instructions for care/usage; subsidiary material information, and they were different depending on end-use of jackets. Consumers strongly wanted explanations of the terms used in the hang-tag and could not accurately figure out the functions of the products from hang-tag information regardless of expression methods. The percentage of incorrect answer of 'figure/foreign language' method was extremely high. It is a noticeable feature of graph method that customers perceived that the graph was difficult to understand, but the percentage of correct answers was much higher than other methods, implying that graph method was possibly more useful at delivering accurate information to the customers who pursuit information. Customers strongly agreed to need of alternative methods and preferred an unified performance grade from selected functions based on the end-use of products. Customers also wanted to include the information of performance change after laundering. The results could provide practical insights to the consumers, companies, and the government to prepare proper guideline/policies for consumer protection.

슬림 핏 테일러드 재킷 생산 실태조사와 맞음새 향상을 위한 연구 - 국내 30대 여성 중심으로 - (A study on the Survey of the Production Conditions and Improvement in the Fit of a Slim Fit Tailored Jacket - Focused on the Korean women in Their 30s -)

  • 정재철
    • 한국의류산업학회지
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    • 제18권2호
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    • pp.216-224
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    • 2016
  • Recently, the interest in a garment that accentuates a fit and slender body continues to be highly desirable. Customers frequently want to wear a slim designed jacket that fits well, reflecting the trends of being young and slim. Accordingly, this research collected information on brands with ready-to-wear slim fit tailored jackets that target female customers in their 30s. By identifying the jacket pattern design and production state by brand, and evaluating the appearance when wearing the jacket, I was able to draw up the following conclusions. First, the fit highlights many problems because of the difference between the model size of brands that targeted domestic women in their 30s and the standard somatotype of them. This can be solved by considering the somatotype of women in their 30s when choosing the models. Second, the relative simplicity of the pattern should allow a slim fit tailored jacket to be produced that fits the front, back and side well. This would lead to the development of a jacket that would fit better as well as allowing for ease of movement. Similar to this, the model size of domestic brands changes frequently and customers prefer the size of a slim model instead of the size suitable for a target's somatotype. This results in a limit on the levels of satisfaction regarding brand targets for body types. Accordingly, it is hoped that this research will become the standard data for the development of a slim fit tailored jacket that will fit women in their 30s well.

TV 홈쇼핑 의류 상품 쇼핑 호스트의 방송 언어 분석 - 구매 설득 소구점과 사용 어휘를 중심으로 - (A Study on the Locution of TV Home Shopping Show Bests for Apparel Products - With Focus on Selling Points and Vocabulary -)

  • 김세희
    • 한국의류학회지
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    • 제33권9호
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    • pp.1483-1494
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    • 2009
  • This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

중년 여성을 위한 마담브랜드 기성복의 재킷 치수체계 분석 (An Analysis of Ready-to-Wear in Madam Brand Sizing System of Jackets for Middlescence Women)

  • 권수애;김인화
    • 한국생활과학회지
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    • 제14권4호
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    • pp.653-663
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    • 2005
  • The society advance of a development of the science technique and women from the industrialization, women prefered the tailor-made clothes to the convenient ready-made clothes in the aspect to be economic and save time in the clothing habits. After marriage, middle age women change the comparison of their body due to the pregnancy and birth, the body girth of them increases compared with young woman, the winding of the waist comes to be small and they show the feature of body which the vibration thickness and the brachial girth grows bigger. The reason is that the problem on the fitness of the ready-made clothes comes into being. According to this result which analyzes a ready-made clothes body of the jacket-brand which does the middle age woman to the target in research, actual purchasing age appears than the age which most companies do to the target so that it is high, and though the body is divided in KS standard, the measurement distinguished without the body and most companies were producing the jacket. There was many case to select a fitting model Among a designer or within firm employee with the similar body and measurement. It was revealed that high rate of mending relation of a sale jacket of the company. Research about the body of the ready-made clothes is thought by continuing over there.

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국내 아웃도어 브랜드 등산복 재킷의 기능별 디자인 특성 (The Characteristic of a Functional Design for a Commercial Outdoor-Wear Jacket)

  • 이영화;서문정;서인경;김영인
    • 복식
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    • 제63권7호
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    • pp.1-16
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    • 2013
  • The objective of this study is to analyze the characteristic of a functional design for a commercial outdoor brand jacket based on 3 types of functions : windproof, waterproof, and cold proof. To analyze the design and fabric characteristics of outdoor jackets by function, 903 men's and women's outdoor jacket images were selected from the catalogues during S/S 2009 - F/W 2011 of the 6 brands: The North Face, Columbia Sports Wear, Kolon Sports, K2, Arcteryx and Mont-Bell. These brands were selected based on their high market share and brand awareness of the outdoor brands in Korea. In this study, design elements analysis was conducted as following 8 elements: hood/collar height/central front flap/waistline/pocket location/ventilation for the body part/sleeve patterns/cuff for the sleeve part. Fabrics were analyzed by the frequency of fabric types used in the 3 jacket types. According to the result derived from the analysis of the six brands of outdoor wear jacket design trends by year, detachable hood and a co-use of velcro and elastic bands have been mainly designed for all of windproof, waterproof, and cold proof jacket to all in order to respond quickly to changes in the external environment. For reinforced storage function on trekking, the number of pockets has been gradually growing, and a function was being developed to connect an electronic device to a pocket. The method, result, and collateral observations relevant to each of these phases are described. Outdoor jacket design characteristics were investigated for outdoor brands, which can provide data to suggest more accurate functional design, and satisfy functional design needs. In this regard, this research was significant in the sense that it suggested preliminary data to reconsider competitiveness of the brand products.

여자 중.고등학생의 의복생활 실태에 관한 조사연구 -봄.여름 의복을 중심으로- (A Study on the Actual State of High School Girls' Clothing in Everyday Life -Especially on Spring and Summer Wear-)

  • 남상우
    • 대한가정학회지
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    • 제26권2호
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    • pp.39-47
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    • 1988
  • The aim of this study is to grasp the actual state of high school girls' clothing after liberalization of their uniform and to provide the reasonable guidance materials in clothing for both schools and homes. These are the results of the study 1. In the aspect of the favor of clothing and the interest in about clothes. a. They were fond of wearing "T" shirts, blue jeans in summer and pants and jackets in spring as their school wear. That implies that they enjoy wearing active and practical clothes. b. In the aspect of color, majority of them favored blue or similar colors, Also they had the tendency to love soft, simple clothe and more students preferred cloth without pattern. c. In their choice of them, they seldom paid attention to the informative-label are not their chief interest. d. More than half of girls prepare one or two suits in advance in a season, and they would prepare them deliberately This implies that their everyday life inclothing is based on the economic motive. 2. In the aspect of the purchasing clothes, a. Most of the girls bought them at the market and some of them at the direct-sales stall. b. when they purchased clothes, most girls were accompanied by their/mother and senior girls more often by their friends. c. The price and kinds of their favorite clothes such as "T" shirts and blouse was 5,000 won or so, and skirts, pants, one-piece and jackets are from the range of 5,000 won to below 10,000 won mostly. d. In regard to so-called brand-name items by popular designers, half of the girls responded that they wear some of such kinds of items because of superiority of sewing and longterm wearing, and the other half tend not to wear them due to high price.

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고부가가치 패션제품 개발을 위한 명품브랜드 테일러드 재킷 디자인 분석 (An Analysis on Luxury Brand Tailored Jacket Designs to Develop High-Value Added Fashion Products)

  • 유영선;음정선
    • 복식
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    • 제66권5호
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    • pp.99-112
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    • 2016
  • The purpose of this study is to examine the higher value-added characteristics of tailored jacket designs, which are major items of French luxury brands, in an effort to raise the competitiveness of domestic fashion designs. The characteristics of the jacket designs from the 1940s to the 1970s, the golden age of Haute Couture, were examined. Based on this, the characteristics of the higher value-added expressions of the luxury brands were established by analyzing the tailored jacket designs that appeared in the Paris collection after 2010. The results are as follows: the characteristics were categorized into 'traditional value expression,' 'conceptual value expression,' 'retro value expression,' and 'creative value expression.' Traditional value was expressed as the representation of the styles inherent to the golden age of the Haute Couture houses, and the status of the luxury brands with history was represented by equally arranging the size and characteristics of the elements of the designs related to jacket silhouette. Conceptual value was reestablished as contemporary identity into which the traditional ideology of the houses and the present designers' sentiments were grafted by developing the designs with the theme containing the identity of the past Haute Couture houses. Retro value was utilized as the strategy to differentiate the luxury brands with long history from contemporary products. Creative value was expressed as tailored jackets with new concepts of shape variation and usage conversion by combining creative sentiments with the high quality techniques of Haute Couture and appears to be able to create a new consumption market of luxury brands in the global fashion market.