• 제목/요약/키워드: Brand extension

검색결과 143건 처리시간 0.027초

스마트폰 이용동기와 활용능력이 스마트패드 사용의도에 미치는 영향에 관한 연구 (A Study on the Effects of Motivations and Ability of Using Smartphone on Smartpad Usage Intention)

  • 강응구;김영한;김광용
    • 한국IT서비스학회지
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    • 제11권4호
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    • pp.1-23
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    • 2012
  • The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.

사용자 경험 디자인의 사용자 중심성에 대한 의미 확장 연구 (A Study on the Meaning Extension of User-Centeredness in UX Design)

  • 이유진
    • 디지털융복합연구
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    • 제19권8호
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    • pp.301-310
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    • 2021
  • 연구 목적은 20대 금융 애플리케이션 사용자의 비대면 글말 용언으로부터 사용자 경험 디자인(UX)의 확장 의미를 추출하는 데 있다. 연구 범위는 20대 남녀 20명의 비대면 글말 일상 언어이며, 연구 방법은 사용자의 용언을 중심으로 사용 속성을 범주화(Categories)하여 20대 사용자 중심의 의미를 도출하는 것이다. 연구 결과 20대 금융 플랫폼 애플리케이션 사용자의 사용 의미는 통합의 의미, 신뢰의 의미, 지속의 의미, 정보 인지와 정보 접근의 의미로 요약되었다. 또한, 사용자의 사용 속성은 보안성, 친숙성, 접근성, 작동 편이성, 시인성으로 집약되었다. 각각의 속성은 보안, 정보, 브랜드, 디자인과 융합된 의미 범주에서 나타났다. 종합하면, 용언 중심의 사용자 의미 분석은 기존의 객관적 의미 분별 측정에서 파악할 수 없었던 사용성 평가 문제를 보완하는데 효과적임을 알 수 있었다.

패션 제품의 수명 연장을 위한 디자인 가이드라인 - 여성 정장을 중심으로 - (Design guidelines for extending the longevity of fashion products - Focused on women's formal wear -)

  • 임민정;박문희
    • 복식문화연구
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    • 제30권6호
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    • pp.799-813
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    • 2022
  • The environment has increasingly attracted attention and fashion brands need to use new growth models by developing eco-friendly products, along with the drastic climate change. This study drew design guidelines from the factors of clothing disposal and reuse to propose ways to extend the longevity of clothing. It sets the design goals for the longevity extension of clothing as flexibility, originality, durability, and adjustability and drew a specific design guideline. The design methods used to achieve such goals are as follows. First, the design that is flexible in terms of physical changes needs to increase its activity and to be changeable, by applying pleats, rubber bands and elastic materials to the parts with many physical changes and movements. Second, it is necessary to reinforce the brand identity, create design that is flexible in terms of fashion and design very rare and attractive products, for the goal of original design beyond fashion. Third, it is necessary to increase the quality of clothing and improve the durability which can be decreased by washing and wearing. Fourth, it is necessary to create the design that can produce various styles, preserve the state of clothing and maintain its hygienic conditions by using removable detailed designs, shape-transformation designs and the designs which can be adjusted to climate changes and states, for the goal of adjustable design with better functionality. The findings provide ideas for fashion experts to pay more attention to the extending the longevity of clothing products and to develop eco-friendly designs and strategies.

GAP 인증인삼 현황과 4P 전략 (Situations of GAP certified ginseng and 4P's strategies)

  • 김관후;홍승지
    • 농업과학연구
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    • 제38권2호
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    • pp.369-381
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    • 2011
  • Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.

A Study on Design Preference for the Sales Spaces of Duty-Free Shops by the Examination of Image Evaluation - Cases of Duty-Free Shops in Jeju Special Self-governing Province -

  • Moon, Jung-Eun;Kim, Bong-Ae
    • Architectural research
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    • 제12권2호
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    • pp.53-62
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    • 2010
  • The purpose of this study is to examine design preferences for the sales spaces of duty-free shops (DFSs) by conducting image evaluations. The results will help improve quality by influencing designs for the construction, extension or remodeling of these shops. An image measurement method, the semantic differential method, was used to measure cognitive structure using photos of shops. Photos were collected of the DFS at Jeju Island, as well as photos of brand stores designed by architects. Two sets of 16 photos (32 different photos in all) were selected according to photo classification standards and design concepts, both decided by reviewing previous studies and related materials. The evaluation and survey were done by two sets of subjects: sales employees, who have experience and special knowledge of the evaluation of sales space; and students majoring in architecture. To strengthen the evaluation results, I conducted a preliminary survey and a main survey, verifying and complementing findings. 116 surveys were conducted, of which 14 were of poor quality and rejected, leaving and 102 to be analyzed. The collected surveys were statistically analyzed, using SPSS 12.0 for Windows. Reliability, image profile, factor and multi-dimensional scaling analyses were conducted. As a result, image evaluation structure and characteristics were obtained for sales spaces of DFSs, confirming the difference between them and other spaces.

패션, 예술, 산업의 협업사례 고찰 (Collaborations in Fashion and Arts Across Industry Disciplines)

  • 박경애;김수경
    • 한국의류학회지
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    • 제33권7호
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    • pp.1152-1163
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    • 2009
  • Product development and marketing that appeal to consumer emotions are important as shown by a variety of product and service industries that integrate fashion and arts into product design and marketing through collaboration. This study attempted to analyze the patterns in the collaborations of fashion and arts across industry disciplines. A total of 278 collaboration cases reported in news articles were collected from internet databases. Cases were categorized into 5 disciplines of fashion-fashion, arts-arts, fashion-arts, fashion-other industries, and arts-other industries, with each category analyzed in frequency distribution and collaboration type along with related partner and industry characteristics. Collaborations with other industries were observed more than internal ones, and individuals (rather than firms) were more involved in collaborations. Though the collaboration characteristics were different by partner category and sub-category, by individual or firm, and by related industries, a variety of collaborations integrating fashion and arts into product design and development, a new brand launching, product line extension, and co-marketing were observed across product and industry disciplines. The study also described fashion and arts that were integrated into consumer life styles.

A Practical Off-line Electronic Cash System on Smart Cards Achieving Untraceability, Divisibility, and Transferability

  • Chung, Ho-Suk;Lee, Pil-Joong-
    • 한국정보보호학회:학술대회논문집
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    • 한국정보보호학회 1994년도 종합학술발표회논문집
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    • pp.51-66
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    • 1994
  • A divisible off-line electronic cash system based on cut-and-choose has first been proposed by [OO91] and recently more efficient single term divisible cash system was presented in [EO94] which is based on Brand's scheme [Bra93]. In this paper, we present a different type of single term divisible electronic cash system which is more efficient than previously proposed systems such as [OO91], [YLR93], and [EO94] in the standpoint of the amount of communication, the number of modular multiplications required in the payment transactions, and the storage requirement in the withdrawal protocol. Our scheme is a modified version of [LL93], where the major improvement has been made in its withdrawal transaction to introduce untraceability and multi-spendability. We have borrowed the idea of the withdrawal protocol of our scheme from [EO94] with minor modifications. Transferability in our scheme allows only a finite number of transfer. Our scheme satisfies an the desirable properties of an electronic cash system such as untraceability, divisibility and transferability. In addition, we present a n-spendable cash. The basic idea of extension to multi-spendability has been borrowed from [Bra93] with minor modifications.

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패션 브랜드 가상공간에서 메타버스의 속성과 소비자의 지각된 가치 (Attributes of the metaverse and consumers' perceived values of fashion brands in virtual spaces)

  • 박신영;신수연
    • 복식문화연구
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    • 제32권3호
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    • pp.321-333
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    • 2024
  • This study aims to investigate how consumers perceive the attributes (ubiquity, continuity) of metaverse fashion brands in a virtual space. It also empirically verifies the impact on consumers' perceived values (hedonic value, social value) and consumer behavioral intentions (intention to use the platform, intention to purchase virtual products). The results verified in this study are as follows: First, we confirmed that the metaverse attributes perceived by consumers in the virtual space of the fashion brand, ubiquity and daily extension, positively affect customers' perceived hedonic and social values. Second, we found that consumers' perceived hedonic and social values have a significant positive effect on their intention to use the platform. Finally, we found that consumers' intention to use the platform had a significant positive effect on their intention to purchase virtual products. The results of this study will have academic significance by expanding the scope of research related to identifying metaverse attributes and values by identifying metaverse attributes and consumer values that perceived by consumers in fashion brands' virtual spaces in the metaverse. This study suggests a direction and strategy for fashion brands to move forward in building virtual spaces on the metaverse platform. In this way, they can create perceived value for consumers that elicits positive consumer behavioral intentions.

체인형 합성고무탄성재의 탄성력 감쇄 (Elastic force degradation of synthetic elastomeric chain)

  • 허창혁;성재현;권오원;경희문
    • 대한치과교정학회지
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    • 제33권5호
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    • pp.371-380
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    • 2003
  • 본 연구는 체인형 합성고무탄성재의 시간에 따른 탄성력 감쇄의 양상을 평가하여, 이들 재료의 임상적용시 적절한 교정력의 적용을 위해 참고가 될 만한 기준을 구해보려는 목적으로 시행되었다. 공간폐쇄시 사용되는 체인형 합성고무탄성재의 탄성감쇄정도를 알아보기 위하여, 임상에 널리 사용되는 두 가지의 체인형 합성고무탄성재를 구강내 상태와 유사한 조건하에서 4주간 신장시켜 관찰한 결과 다음과 같이 요약할 수 있었다. 1. 시간에 따른 탄성력 감쇄양상은 전형적인 log함수의 형태를 보이며, 4주후 잔존탄성력은 원래의 $41.2\~64.6\%$이며 제품에 따라 차이가 있었다. 2. 신장후 초기 10분 동안 탄성력의 급격한 감소를 보여서, 초기힘의 $20\~25\%$를 상실하였으며, 이후 감소량이 줄어들어 1주이후부터 4주까지의 평균감소량은 $1.5\%$정도로 거의 일정한 힘의 크기를 보여주었다. 3. 동일한 재료를 사용하더라도, 탄성재의 신장량이 증가할수록 잔존탄성력이 감소하여 탄성감쇄율이 증가하였다

한식 간장의 이화학 및 관능적 특성 - 대기업 시판 제품과 경기지역 소규모 농가 생산 제품의 비교 - (Physico-Chemical and Sensory Properties of Commercial Korean Traditional Soy Sauce of Mass-Produced vs. Small Scale Farm Produced in the Gyeonggi Area)

  • 최남순;정서진;최지연;김혜원;조정주
    • 한국식품영양학회지
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    • 제26권3호
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    • pp.553-564
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    • 2013
  • The core ingredient of traditional Korean style soy sauce is soy bean without any wheat or rice incorporated. National brands as well as regional micro-brewed companies constitute the soy sauce market in Korea. The present study investigated the physico-chemical and sensory properties of soy sauces produced by small-scale or mass-production. Additionally, the key physico-chemical parameters sufficiently representing the critical sensory characteristics have been identified. Ten types of soy sauce brewed by the Korean traditional method were selected for the study. Among these samples, seven types were brewed in small-scales in the Gyeonggi-do region whereas the other 3 types were mass-production products of major national brands. The total solid, reducing sugar, salinity, sugar content, amino nitrogen, CIELAB, acidity, and pH of soy sauce samples were measured for the physico-chemical analysis. A generic descriptive analysis was conducted to analyze the sensory characteristics of the samples using six trained panelists. The descriptive panel developed 21 sensory attributes. The data were statistically analyzed using ANOVA, PCA and PLSR. Overall, the micro-brewed products showed significantly higher value of salinity and acidity but lower content of reducing sugar than the mass-production products. The micro-brewed soy sauces elicited stronger fermented flavor, sourness, and bitterness whereas the national brand products elicited stronger alcoholic odor, sweetness and umami taste. Sugar content, acidity, and amino nitrogen showed strong relationships with fish sauce flavor, umami taste, and rich flavor. Salinity was closely related to the overall flavor intensity.