• 한국의류학회지
• /
• 제31권1호
• /
• pp.11-20
• /
• 2007

The purpose of this study is to analyze the various signs seen on TV commercials for school uniforms since year 2000, thus uncovering the connotative meanings in them. For this study, the semiotic approach has been used. The signs seen on the TV commercials are separated into linguistic and visual signs. They are found to have symbolic connotations. The results are as follows: First, there are plenty of signs expressing the sense of belonging to the student group and sense of conformity to his or her peer group. They are intended to garner their collective identity in the peer group of teenagers. Second, the TV commercials express the self that is realizing one's value dynamically. The frequent designation of 'I', 'me' and 'myself' represents that I am at the center of the world. Furthermore, the suggestion of diverse student roles beyond mere academic pursuits symbolically shows the ideal self that most teenagers wish to have. Third, the TV commercials implied a commercial ideology. That is expressed in the emphasis on aesthetic value that teenagers can realize their self only by consuming expensive school uniform brands. Forth, there are many signs related to appearance and appearance care. They are expressed with very specific signs such as 3 : 7 proportion, long legs, small face, and so on. Repeating or emphasizing the importance of looks and a certain brand name as the tool to accomplish better looks indicates that it contains the ideology of appearance management.

• 수산경영론집
• /
• 제50권3호
• /
• pp.1-15
• /
• 2019

The purpose of this study is to analyze the differences by comparing consumption tendency of the Flatfish and Salmon using focus group interview (FGI). The FGI was conducted on university students in their 20s, with a total of 38 respondents surveyed in seven focus groups. Flatfish was recognized as a food in the form of popular sliced raw fish and had customer image that fit for middle-aged men in their 40s and 50s while eating with alcohol. 20s were perceived to be out of date with their age group as flatfish was considered old fish that did not match their age. In addition, they felt low accessibility to flatfish. Salmon was perceived by 20s as a food with a higher appeal than flatfish. Salmon has been creating a brand identity in their 20s and 30s for fashionable and trendy food that appealed to younger generations. They considered characteristics of salmon high in intangible value, such as something sophisticated, trendy, and beautiful. 20s consumed various forms of salmon including salmon sushi, salmon bowl, and salmon fillet, and they perceived it as a psychologically close food that can be easily accessible. In this study, the color of species (orange color of salmon), accessibility, restaurant image, and social media exposure were found to influence the consumption patterns of two species.

• 복식문화연구
• /
• 제29권2호
• /
• pp.185-203
• /
• 2021

The aim of this study was to reveal the modern succession and reinterpretation of brand identity through the case of Balenciaga design presented by Demna Gvasalia through a review of the literature, design collection, and design review analysis. The design collection analysis was conducted from 2016 F/W to 2020 F/W, when Demna Gvasalia commenced responsibility for the Balenciaga collection. A total of 12 articles from overseas fashion magazines and newspapers were analyzed. A modern reinterpretation of Demna Gvasalia's Balenciaga design is as follows. First, he introduced luxury mode to reflect a sense of the times and introduced luxury street looks based on street and sports sensibilities, showing various styles without specific concepts. Second, by sharing universal sensibilities based on pragmatism, he proposed an easy-to-wear outfit for daily life to demonstrate the everydayness of fashion. Third, as a new exploration of traditional structural beauty, the design of Cristobal Balenciaga was reinterpreted through the conversion of items, overlapping outfits, and the introduction of high-tech technologies. Fourth, by taking a conceptual approach to fashion, he has renewed the spirit of experimentation and modernity shown by Cristobal Balenciaga. Fifth, with the presentation of a new icon, new styles of sneakers such as Triple S and Speed Runner are presented as new icons. He inherited the original mindset and creative approach of the house's founder, Cristobal Balenciaga, and reinterpreted it from a contemporary street sensibility and pragmatic perspective.

• 한국의류산업학회지
• /
• 제23권1호
• /
• pp.31-43
• /
• 2021

This study analyzes the characteristics of fashion flex, which have recently spread on social media. The study was conducted with big data analysis that derived flex keywords from news articles and social media as well as case studies that collected 136 posted images on Instagram to analyze the content. The meaning of flex was positively accepted based on big data results. Flex was also a buzzword frequently used on social media as well as a symbolic meaning when discussing luxury goods or fashion brand experiences. The characteristics of fashion flex in social media were largely divided into three categories. First, conspicuous consumption is considered an active expression of individual fashion tastes or self-oriented consumption and emphasizes individuality through consumption. The second characteristic is that the public actively participates in events or fashion flex challenges. People use similar fashion styles or products to participate in playful social interactions with others using various Instagram functions. Finally, acts of pursuing psychological well-being in social media were used as the term flex in a broad sense and were shown to actively explore fashion-related materials and experiences for individual happiness. This study found that the meaning of existing conspicuous consumption is transforming into positive consumption, such as the expression of taste-based identity or the seeking of fun and psychological well-being. It is also meaningful that fashion has become an effective means to express individuality and taste in expressing flex.

• 한국정보통신학회논문지
• /
• 제25권6호
• /
• pp.841-848
• /
• 2021

본 연구의 목적은 스마트폰을 사용하는 사용자들이 의사결정에 어떤 요소를 통해 영향을 미치는지 탐구하는 것이었다. 본 연구는 친밀감/개인 연결성, 사용/의존성, 친숙함/전문성, 효능/효과, 자아정체성, 제어 등을 독립변수로 설정하고 의사결정은 종속 변수로 설정하였다. 본 연구에서는 스마트폰 사용자 200명을 설문지를 통해 수집·분석하였으며, 변수 간 영향을 파악하기 위해 WarpPLS를 사용하였다. 이 연구는 사용자의 심리적인 의사결정이 스마트 기기에 어떤 요인으로 영향을 미치며, 이를 통해 미래 산업의 발전과 스마트 기기를 사용하는 사용자들의 특성과 수용성을 파악할 수 있다.

• 대중서사연구
• /
• 제27권1호
• /
• pp.341-357
• /
• 2021

본 논문은 프랑스의 언론인이자 철학자인 디디에 에리봉이 미술사학자 에른스트 곰브리치를 대상으로 진행한 인터뷰를 기초로 1991년 처음 출간되었던 『이미지가 우리에게 말해주는 것』의 한국판 새 번역을 앞두고 이 책이 시사하는 학문의 대중적 서사로서의 가능성을 가늠해보는 것을 목표로 한다. 에리봉은 앞서 뒤메질, 레비스트로스와의 기념비적 대담을 출판한 바 있는데, 이들의 지적 사유와 문제의식을 명철한 질문을 통해 대화 형식(dialogue)으로 쉽게 풀어냈다. 곰브리치라는 인물이 학문으로서 미술사가 자리 잡은 과정에서 수행한 독보적인 역할과 고유의 업적뿐만 아니라 그의 인생을 가로지르는 시대적 상황과 지성사의 흐름을 짚어내는 해당 저서는 학문이 이용하는 특수한 방법론, 공식과 용어, 특정한 정신 상태를 대화라는 친근한 서사를 빌려 해설한다. 여기에 주목하여 본 논문은 역사가로서 곰브리치 특유의 언어를 간략히 분석하고 이를 통해 미술사라는 학문이 의존하는 서사적 방법론을 논한 후, 책에서 에리봉이 던지는 질문과 답변을 정리하는 방식을 탐구하여 아카데미아와 그 해설이라는 두 가지 영역의 융합을 학제적 측면에서 살펴본다. 이러한 분석은 에리봉이 곰브리치라는 학자에게서 찾은 학자이면서 대중을 끌어안은 이야기꾼으로서의 이중의 정체성과도 깊은 관련이 있다. 이로써 미술사라는 학문을 텍스트로서 재조명하고, 대화라는 새로운 장르와의 결합 가능성을 타진해보고자 한다.

• 복식문화연구
• /
• 제30권6호
• /
• pp.799-813
• /
• 2022

The environment has increasingly attracted attention and fashion brands need to use new growth models by developing eco-friendly products, along with the drastic climate change. This study drew design guidelines from the factors of clothing disposal and reuse to propose ways to extend the longevity of clothing. It sets the design goals for the longevity extension of clothing as flexibility, originality, durability, and adjustability and drew a specific design guideline. The design methods used to achieve such goals are as follows. First, the design that is flexible in terms of physical changes needs to increase its activity and to be changeable, by applying pleats, rubber bands and elastic materials to the parts with many physical changes and movements. Second, it is necessary to reinforce the brand identity, create design that is flexible in terms of fashion and design very rare and attractive products, for the goal of original design beyond fashion. Third, it is necessary to increase the quality of clothing and improve the durability which can be decreased by washing and wearing. Fourth, it is necessary to create the design that can produce various styles, preserve the state of clothing and maintain its hygienic conditions by using removable detailed designs, shape-transformation designs and the designs which can be adjusted to climate changes and states, for the goal of adjustable design with better functionality. The findings provide ideas for fashion experts to pay more attention to the extending the longevity of clothing products and to develop eco-friendly designs and strategies.

• 디자인융복합연구
• /
• 제16권4호
• /
• pp.81-98
• /
• 2017

이 연구는 프리저브드 플라워 패키지 디자인의 효율적 전개 여부를 평가하기 위해 조형 요소 뿐 아니라 제품 속성을 파악하여 접근하는 방향이 전제되어야 한다는 판단에서 시작되었다. 선행 연구를 기반으로 패키지 디자인의 구성 요건을 재정립하고, 제품 유형 분류 모형을 제안하였다. 패키지 디자인의 구성 원리는 6가지로 사용성, 심미성, 주목성, 독창성, 정체성, 상징성이며, 구성 요소는 크게 4가지 형태, 재질, 색상, 그래픽, 브랜드로 분류하였다. 제품 유형은 제품 정보 측면에서의 위험 지각과 제품 효익 측면에서의 사고 유형을 축으로 하여 4개 영역으로 구분하였다. 제품 유형 모형 영역별 대표 제품을 사례로 들어 패키지 디자인 구성 요소에서 발견되는 특징을 분석하여, 제품 유형에 따라 어떻게 디자인이 적용되어야 효과적이고 효율적인가에 대해 검토하였다. 이 모형에 대입해 프리저브드 플라워 패키지 디자인 전략적 방향성을 도출하였다. 최종적으로 연구용역으로 진행되어 제안된 평택시 프리저브드 플라워 브랜드 '프리저빌'의 패키지를 분석하여 한계점을 찾아보고 프리저브드 플라워라는 제품이 지향해야하는 패키지 디자인 관점을 제언하였다.

• 디자인융복합연구
• /
• 제14권3호
• /
• pp.61-72
• /
• 2015

본 논문은 트랜스브랜딩(Transbranding) 이론을 최근 큰 반향을 일으킨 디즈니의 3D 애니메이션 <겨울왕국(Frozen, 2013)>의 '브랜드 전략' 분석에 적용하려 한 연구이다. 아울러 본 연구는 디즈니의 트랜스미디어 시대에 부합하는 브랜드 전략을 고찰하려 하였다. 본 연구에서는 트랜스브랜딩(Transbranding) 이론에서 제시된 네 가지 「트랜스미디어믹스 전략 요소」와 「2F(Flexible Fit) 전략」에 근거하여 <겨울왕국>을 분석하였다. 특히, 2F전략 분석에서는 디즈니 애니메이션 <라푼젤(Tangled, 2010)>과 세 가지 관점에서 비교·분석하였다. <겨울왕국>은 디즈니의 고유한 가치를 유지하면서도 진화하는 상호작용, 협력적 창조, 다원적인 경험을 위한 다양한 전략들을 보여주었다. 트랜스브랜딩 이론에 근거한 <겨울왕국>의 브랜드 전략을 분석한 결과, 겨울왕국은 기존의 디즈니 애니메이션들과는 차별화된 전략적 유연함을 확보함으로써 성공적인 브랜딩을 보여주었으며, 2F 전략을 통하여 디즈니의 새롭고 현대적인 이미지를 구축할 수 있었다.

• 패션비즈니스
• /
• 제28권4호
• /
• pp.167-178
• /
• 2024

With the advent of the ICT era in the 4th Industrial Revolution era, cutting-edge industries in accordance with changing trends of the time, the MZ generation is leading a new consumer culture with a digital platform-based lifestyle. As such, wearable devices are leading popularization of the market, the need for product development and research that goes beyond simply combining high technology and combines user-centered functions and designs is emerging. Therefore, the purpose of this study was to analyze the functional mechanism of wearable devices according to consumption value of the MZ generation, focusing on wearable devices currently being commercialized in the digital transformation era, their characteristics were also derived. The research method for this purpose involved classifing wearable devices into notification, information, and content types according to their functional mechanisms and examing them. As a result of the research, characteristics of identity, collaboration, customization, and content were derived, I was is thought that they could interact with situational awareness to suit the situation and purpose. They are closely related. They could make social responsibility and sustainable efforts beyond the brand's image and profit pursuit. As the consumption value of the MZ generation, a new consumer class, is highlighted, it is essential to segmenting and analyzing user-centered functions and content, not simply combining cutting-edge technologies this study is significant in that it provides essential data for continuous development of wearable devices and the establishment of successful marketing strategies.