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http://dx.doi.org/10.6109/jkiice.2021.25.6.841

Nonlinear Relationship Analysis of Factors Influencing Decision Making by Smartphone  

Park, So-Young (Dept of Faculty of Data Science for sustainable Growth at Jeju National University)
Kim, Mincheol (Dept of Faculty of Data Science for sustainable Growth & Chief of Tourism, Business, and Economic Research Institute, Jeju National University)
Lee, Chang-Hoon (Dept of Management Science and Entrepreneurship, University of Essex)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.25, no.6, 2021 , pp. 841-848 More about this Journal
Abstract
The purpose of this study was to explore what factors influenced users using smartphones in their decision making. In this study, intimacy/personal connectivity, use/dependence, familiarity/professionalism, efficacy/effectiveness, self-identity, control, etc. were set as independent variables and decision-making as dependent variables. In this study, 200 smartphone users were collected and analyzed through a questionnaire, and a nonlinear analysis method using WarpPLS software was utilized to identify the effects between variables. As a result, this study confirmed that factors in smart phone ownership (SPO) could affect individual decision-making and identify that users' psychological factors in the use of smart devices would be directly related to the outcome of decision-making. Through this, it is possible to understand the development of future industries and the acceptability of users using smart devices. and will be meaningful research in tourism, new product development, or continuous brand development.
Keywords
Smartphone; Decision-making; Psychological power; Data science; Non-linear relationship;
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