• 제목/요약/키워드: Br. image

검색결과 36건 처리시간 0.04초

쿠폰특성에 따른 브랜드 친숙도와 브랜드 이미지가 구매 의도와 재 방문 의도에 관한 연구 - 국내 치킨 산업을 중심으로 - (A Study on the Effect of Brand Familiarity and Brand image on Intending Purchase and Revisiting by Coupon Property. -Focused on Chicken Speciality Store-)

  • 신건철;장재남
    • 한국산학기술학회논문지
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    • 제11권1호
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    • pp.295-306
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    • 2010
  • 기업들은 가격에 민감하고 브랜드충성도가 적은 고객을 유도하는데 효과적일 뿐만 아니라 실행비용이 상대적으로 저렴하면서도 직접적인 구매 의도를 유발시킬 수 있는 쿠폰을 폭넓게 활용하고 있다. 선진국에서는 오래전부터 기업의 중요한 마케팅도구로 활용되어지고 있는 쿠폰의 국내시장은 1998년부터 국내쿠폰 전문 발행업체인 CMS사가 일간신문에 슈퍼마켓을 대상으로 하는 쿠폰을 공급하면서 여러 산업에서 활용도가 높아지기 시작했다. 쿠폰의 효과는 오랜 기간에 걸쳐 많은 연구자들에 의해 수행된 연구결과들로 마케팅실무자들이 효과적인 쿠폰전략을 수립하는데 일조를 한 것이 사실이다. 그러나 쿠폰 관련 연구결과들이 단기적 효과차원에서 쿠폰 상환 행동의 예측을 위한 영향 변수 규명과 이 변수들이 장기적 차원에서의 기업 매출 및 수익 그리고 브랜드 이미지에 어떠한 영향을 미치는지를 규명하는데 집중한 부분이 있다. 국내 선행 연구들 또한 특정기업이 신규고객창출을 위한 것이나 고객 매장 이용시 재 방문을 유도하기 위해 사용하는 쿠폰이나 제휴할인 카드에 관한 연구 등이 대부분이다. 특히 타산업에 비해 쿠폰 활용도 높은 외식산업 관련 쿠폰의 연구는 매우 미흡한 것이 사실이다. 이에 본 연구에서는 외식산업에서도 쿠폰 활용이 매우 활발한 치킨시장의 소비자를 대상으로 쿠폰특성에 따른 브랜드 친숙도와 브랜드 이미지가 구매 의도과 재 방문 의도에 어떤 영향을 미치는 지에 대하여 살펴보고자 한다.

Evaluation of TlBr semiconductor detector in gamma camera imaging: Monte Carlo simulation study

  • Youngjin Lee;Chanrok Park
    • Nuclear Engineering and Technology
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    • 제54권12호
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    • pp.4652-4659
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    • 2022
  • Among the detector materials available at room temperature, thallium bromide (TlBr), which has a relatively high atomic number and density, is widely used for gamma camera imaging. This study aimed to verify the usefulness of TlBr through quantitative evaluation by modeling detectors of various compound types using Monte Carlo simulations. The Geant4 application for tomographic emission was used for simulation, and detectors based on cadmium zinc telluride and cadmium telluride materials were selected as a comparison group. A pixel-matched parallel-hole collimator with proven excellent performance was modeled, and phantoms used for quality control in nuclear medicine were used. The signal-to-noise ratio (SNR), contrast to noise ratio (CNR), sensitivity, and full width at half maximum (FWHM) were used for quantitative analysis to evaluate the image quality. The SNR, CNR, sensitivity, and FWHM for the TlBr detector material were approximately 1.05, 1.04, 1.41, and 1.02 times, respectively, higher than those of the other detector materials. The SNR, CNR and sensitivity increased with increasing detector thickness, but the spatial resolution in terms of FWHM decreased. Thus, we demonstrated the feasibility and possibility of using the TlBr detector material in comparison with commercial detector materials.

Photooxidation of BR Vulcanizate Using High Pressure Mercury Lamp

  • Kim, Eunha;Choi, Sung-Seen
    • Elastomers and Composites
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    • 제50권1호
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    • pp.1-6
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    • 2015
  • Polybutadiene rubber (BR) has been well known that its physical and chemical properties are changed when it is exposed to ultraviolet light undergoing photooxidation. In this study, photooxdiation process of BR vulcanizate was investigated using a high pressure mercury lamp used as an outdoor lighting, which has high UV radiation efficiency and reasonable cost. Discoloration and crack formation of photooxdized BR vulcanite surface were examined using an image analyzer. Change of chemical functional groups of BR vulcanite surface by photooxidation was investigated using ATR-FTIR, and variation of the crosslink density with the UV irradiation time was investigated. By increasing the UV irradiation time, the crosslink density steeply increased after a period of time and did not increase any more. Formation of hydroxyl (~OH) and carbonyl (~C=O) groups on the BR vulcanizate surface increased and the1,4-cis unit was converted to the 1,4-trans unit as the photooxidation was proceeded.

위성 영상의 공간 및 분광대역 특성을 활용한 적응 FIHS 융합 (An Adaptive FIHS Fusion Using Spatial and Spectral Band Characteristics of Remote Sensing Image)

  • 서용수;김중곤
    • 한국지리정보학회지
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    • 제12권4호
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    • pp.125-135
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    • 2009
  • FIHS(Fast Intensity Hue Saturation) 융합은 빠른 계산 능력 때문에 널리 이용되고 있으나 IHS(Intensity Hue Saturation) 융합과 마찬가지로 분광정보 왜곡 현상이 나타난다. 본 논문에서는 각 분광 대역의 비율을 이용하여 분광정보 왜곡을 줄일 수 있는 융합법(FIHS-BR)과 공간정보 및 분광 대역의 비율을 활용한 적응 FIHS 융합법(FIHS-SABR)을 제안하였다. 제안한 FIHS-BR 융합은 각 분광 대역의 비율을 이용하여 구한 분광 대역별로 서로 다른 공간 해상도 개선 값을 더하여 분광정보 왜곡을 줄일 수 있도록 하였으며, FIHS-SABR 융합은 국부 영상의 공간정보 특성에 따라 적응적으로 결정된 공간 해상도 개선 값을 각 분광 대역의 비율에 따라 분광 대역별로 재조정하여 분광 정보 왜곡을 더 많이 줄일 수 있도록 하였다. 제안한 FIHS-BR 융합과 FIHS-SABR 융합의 성능을 확인하기 위하여 IKONOS 위성 영상에 대하여 컴퓨터 시뮬레이션을 수행하였으며, 실험 결과 제안 방법들이 기존 융합 영상에서 색상 왜곡이 심하게 나타나는 삼림지역 등에서 색상 왜곡 현상이 적게 나타남을 확인할 수 있었으며, 융합 영상의 분광정보 특성 평가 결과도 가장 우수함을 확인할 수 있었다.

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PREPARATION OF N-(3-BROMO-2,4,6-TRIMETHYLACETANILIDE)IMINODIACETIC ACID AND ITS ${99M}^TC$-COMPLEX FOR HEPATOBILIARY IMAGING

  • CHOI OK-JA;HONG YOUNG-DON;GWON HUI-JEONG;CHOI SANG-MU;CHOI SUN-JU
    • Nuclear Engineering and Technology
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    • 제37권4호
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    • pp.391-394
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    • 2005
  • N-(3-bromo-2,4,6-trimethylacetanilide)iminodiacetic acid (BrTIDA) was synthesized using nitrilotriacetic anhydride prepared in situ, and lyophilized vials were prepared which contained 20 mg of BrTIDA and 0.4 mg of $SnCl_2$. To evaluate the clinical efficacy of the in-house prepared lyophilized kit, a technetium-99m complex of BrTIDA was prepared; its in vivo pharmacokinetic behavior was evaluated via animal studies to assess the hepatocytic function and the functional status of the cystic duct and the gallbladder. Serial static image scans of rabbits and the biodistribution in mice injected with $^{99m}Tc-BrTIDA$ revealed that none of the tissues except for the hepatobiliary system showed radioactivity concentrations, and a rapid clearance from the organs was observed. In conclusion, a lyophilized kit and its prepared $^{99m}Tc-BrTIDA$ can be applied as a hepatobiliary imaging agent for the evaluation of the functional status of the hepatocytes and the patency of the biliary duct.

디지털 공제술을 이용한 $Br{\aa}nemark$ 임플란트 주위 골조직 분석 (Evaluation of peri-implant bone density changes in $Br{\aa}nemark$ implants by computer assisted densitometric image analysis (CADIA))

  • 소성수;노현수;김창성;최성호;채중규;김종관;조규성
    • Journal of Periodontal and Implant Science
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    • 제37권1호
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    • pp.137-150
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    • 2007
  • CADIA(Computer-assisted densitometric image analysis) method is used to analyze bone density changes around the implants. The usefullness and reproducibility of the method was assessed. We tried to find out if there is any possibility to quantitiate and qualitify peri-implant bone density change as time passes. And we concluded that this newly developed linear analysis is efficient for analyzing peri-implant bone density change non-Invasively. In this study, 2152 machined $Br{\aa}nemark$ fixtures installed from 1994 to 2002 in the department of Periodontics, Dental hospital of College of Dentistry, Yonsei University were included. Of these fixtures 22 radiographically analyzable failed fixtures were used as experimental group, and 22 successful implants placed in the same patient were used as control group. 1. 57 out of 1635 machined $Br{\aa}nemark$ standard and Mk II implants system failed, the survival rate was 96.5%. And 11 out of 517 machined $Br{\aa}nemark$ Mk III and Mk IV implants system failed, the survival rate was 97.9%. Total survival rate was 96.8%. 2. 22 failed implants were used for the analysis, 10 of which failed before prosthetic treatment due to infection and overheating. 12 failed due to overload after prosthetic treatment, 63.6% of which failed during the early phase of functional loading, i, e. before 1 year of loading. 3. Bone density change values around coronal region of the failed implants were $-6.54{\pm}6.35$, middle region were $-3.53{\pm}5.78$, apical region were $-0.75{\pm}10.33$, resulting in average of $-3.71{\pm}8.03$. 4. Bone density change values around coronal region of the successful implants were $4.25{\pm}4.66$, middle region were $6.33{\pm}5.02$, apical region were $9.89{\pm}4.67$, resulting in average of $6.27{\pm}5.29$. 5. There was a statistically significant difference between two groups (p<0.01). In conclusion, the linear analysis method using computer-assisted densitometric image analysis could be a useful method for the analysis of implants, and could be used for future implant researchs.

2-dimensional Mapping of Sulfur Dioxide and Bromine Oxide at the Sakurajima Volcano with a Ground Based Scanning Imaging Spectrograph System

  • Lee, Han-Lim;Kim, J.-Hoon;Ryu, Jae-Yong;Kwon, Soon-Chul;Noh, Young-Min;Gu, Myo-Jeong
    • Journal of the Optical Society of Korea
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    • 제14권3호
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    • pp.204-208
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    • 2010
  • A scanning imaging spectrograph system was used in this study to retrieve readings of the 2-D distribution of $SO_2$ and BrO around the crater of the Sakurajima volcano in Japan. The measurement was carried out during the daytime on November 2, 2005. Measurements were made at the surface of the site, located 5 km from the Sakurajima crater. One hundred horizontal scans were performed. Each column scanned by the system consists of 64 vertical pixels in order to retrieve the spatial distributions of BrO and $SO_2$ in the plume in terms of slant column densities (SCDs). Measured spectra were analyzed to identify and quantify $SO_2$ and BrO in the volcanic plume utilizing the plume's specific absorption features in the ultra violet region. Two-dimensional BrO and $SO_2$ distributions in SCD were retrieved horizontally covering the upwind, crater and downwind areas, and vertically, including the plume in the center of the scanned image. Both horizontal and vertical dispersions of $SO_2$ SCD from the crater were successfully measured to be from $10^{17}$ to $4.5{\times}10^{18}$ molecules $cm^{-2}$. However, BrO was measured below $10^{15}$ molecules $cm^{-2}$, which is considered its background level.

A New Method for Color Feature Representation of Color Image in Content-Based Image Retrieval Projection Maps

  • 김원일
    • 정보통신설비학회논문지
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    • 제9권2호
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    • pp.73-79
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    • 2010
  • The most popular technique for image retrieval in a heterogeneous collection of color images is the comparison of images based on their color histogram. The color histogram describes the distribution of colors in the color space of a color image. In the most image retrieval systems, the color histogram is used to compute similarities between the query image and all the images in a database. But, small changes in the resolution, scaling, and illumination may cause important modifications of the color histogram, and so two color images may be considered to be very different from each other even though they have completely related semantics. A new method of color feature representation based on the 3-dimensional RGB color map is proposed to improve the defects of the color histogram. The proposed method is based on the three 2-dimensional projection map evaluated by projecting the RGB color space on the RG, GB, and BR surfaces. The experimental results reveal that the proposed is less sensitive to small changes in the scene and that achieve higher retrieval performances than the traditional color histogram.

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A New Method for Color Feature Representation of Color Image in Content-Based Image Retrieval - 2D Projection Maps

  • Ha, Seok-Wun
    • Journal of information and communication convergence engineering
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    • 제2권2호
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    • pp.123-127
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    • 2004
  • The most popular technique for image retrieval in a heterogeneous collection of color images is the comparison of images based on their color histogram. The color histogram describes the distribution of colors in the color space of a color image. In the most image retrieval systems, the color histogram is used to compute similarities between the query image and all the images in a database. But, small changes in the resolution, scaling, and illumination may cause important modifications of the color histogram, and so two color images may be considered to be very different from each other even though they have completely related semantics. A new method of color feature representation based on the 3-dimensional RGB color map is proposed to improve the defects of the color histogram. The proposed method is based on the three 2-dimensional projection map evaluated by projecting the RGB color space on the RG, GB, and BR surfaces. The experimental results reveal that the proposed is less sensitive to small changes in the scene and that achieve higher retrieval performances than the traditional color histogram.

Quality of Life among Breast Cancer Patients Undergoing Treatment in National Cancer Centers in Nepal

  • Manandhar, Sajani;Shrestha, Deepak Sundar;Taechaboonsermsk, Pimsurang;Siri, Sukhontha;Suparp, Jarueyporn
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권22호
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    • pp.9753-9757
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    • 2014
  • Purpose: To study the quality of life and to identify associated factors among breast cancer patients undergoing treatment in national cancer centers in Nepal. Materials and Methods: One hundred breast cancer patients were selected and interviewed using a structured questionnaire. European Organization of Research and Treatment of Cancer EORTC-QLQ-C30 and EORTC-QLQ-BR23 were used to assess quality of life and modified Medical Outcome Study -Social Support survey(mMOS-SS) was used to assess social support. Only multi-item scales of EORTC C30 and BR23 were analyzed for relationships. Independent sample T-tests and ANOVA were applied to analyze differences in mean scores. Results: The score of global health status/quality of life (GHS/GQoL) was marginally above average (mean=52.8). The worst performed scales in C-30 were emotional and social function while best performed scales were physical and role function. In BR-23, most of the patients fell into the problematic group regarding sexual function and enjoyment. Almost 90% had financial difficulties. Symptom scales did not demonstrate many problems. Older individuals, patients with stage I breast cancer and thosewith good social support were found to have good GHS/GQoL. Of all the influencing factors, social support was established to have strong statistical associations with most of the functional scales: GHS/GQoL (0.003), emotional function (<0.001), cognitive function (0.020), social function (<0.001) and body image function (0.011). Body image was significantly associated with most of the influencing factors: monthly family income (0.003), type of treatment (<0.001), type of surgery (<0.001), stage of cancer (0.017) and social support (0.011). Conclusions: Strategies to improve social support of the patients undergoing treatment should be given priority and financial difficulties faced by breast cancer patients should be well addressed from a policy making level by initiating health financing system.