• 한국실내디자인학회논문집
• /
• 제25권4호
• /
• pp.13-22
• /
• 2016

With the change of the times, the hotel industry of modern city also becomes diversified. Especially the appearance of boutique hotels gives customers a new understanding of hotels. Boutique hotels are different from ordinary hotels which only provide accommodation. It provides customers with different experiences and innovation space of life style. Therefore, the appearance of boutique hotels could be considered as the mature performance of hotel industry. Therefore, the purpose of this research is to discuss the design features of guest rooms of boutique hotels. The methodologies of this research are to investigate the concept and characteristics of boutique hotels, to grasp the direction of the guest room design and to come to the conclusion using the method of case study. The scope of this research is based on the hotel design characteristics mentioned in preliminary studies of Korea and China (after 2010). The guest room design characteristics of boutique hotels are classified. The scope of the selected examples is the 20 boutique hotels opened in recent 5 years (newly opened or re-opened) since 2010, in which there are 2 Korean cases and 18 foreign cases. Chapter 4 classifies the guest room design characteristics of boutique hotels into four characteristics of hybrid, experiential, regional and environmental by literature review.

• 한국실내디자인학회논문집
• /
• 제22권2호
• /
• pp.48-57
• /
• 2013

With the environmental changes of the times, consumers expect new experiences and seek hotels with various leisure facilities and sensuous design rather than existing static and conservative ones. In particular, boutique hotels connected to all the aspects of lifestyle including architecture, culture, art and fashion are trying out a variety of designs through collaborations in the ways of enhancing their brand images in the design industry. Design through collaboration between different fields has an infinite possibility of breaking from classicism and creating a new type of space in hotel design. Thus, this study attempts to analyze a few cases of boutique hotels by collaborative design that has recently been vitalized and to seek for a direction by suggesting the methods of utilizing design by collaboration for the hotel industry that will further be expanded in the future. For this purpose, first, the theories of collaboration and boutique hotel will be reviewed and the characteristics will be drawn out based on the examples of boutique hotels to which collaborations have been applied by enterprises and designers. By analyzing and classifying the cases of the domestic and foreign boutique hotels through practical experiences among the hotels recently designed by the collaborations between enterprises and designers based on the basic frame of the five characteristics drawn out: identity, symbolism, temporality, locality and interaction, objective values will be drawn out and data for presenting the future orientation will be built. In the Korean hotel industry that is gradually expanding, boutique hotel designs through the appropriate collaboration between enterprises and designers should be considered for the extensive development of the future hotel industry.

• 한국실내디자인학회논문집
• /
• 제21권3호
• /
• pp.119-127
• /
• 2012

In correlation to the rapid growth of Korea's economy and increased international exchange, hotel architecture in Korea has likewise evolutionized in its own distinctive style. Since hotels accomodate foreign visitors, they should be representative of the local architecture in which they reside, to add to the experience of the regions culture. City hotels provide not only primary housing functions but also many different varieties of services. Furthermore, city hotels operate as a focal point for their local communities. Seoul announced special measures for the expansion of accommodations for foreign tourists, and a large number of hotel construction entities have consequently propagated. Unfortunately, the designs for most of these new hotels have failed to reflect their local cultural characteristics, with most having similar designs and programs. As Korea enters an era seeing ten million foreign tourists annually, progressive reform is especially necessary. Space marketing, which is based on strategies of cultural experience, is a crucial element to city boutique hotel planning. It must be applied to satisfy both the cultural needs of its local communities and well as to vitalize the local economy through development of cultural tourism. To date, there have been numerous studies on boutique hotels and space marketing. However, most of these studies are limited to interior designs and artistic trends rather than focusing on the unique architectural and public aspects of their respective cities. In this thesis, the overall aim and strategies of space marketing for the city boutique hotel are analyzed, and the elements of strategies are used for further case analysis. The purpose of this study is to find applicability of Korean boutique hotel development through the result of case studies. Also, this thesis aims to advocate space marketing for Korea's forthcoming boutique hotels, as a means to showcase its unique cultural assets as well as to advance its international appeal and competitiveness.

• 한국주거학회:학술대회논문집
• /
• 한국주거학회 2008년도 춘계학술발표대회 논문집
• /
• pp.382-385
• /
• 2008

The purpose of this study is to analyse design characteristics of the boutique hotel guestrooms to formalize their internal design concepts, and to evaluate the emotional response to these concepts, focusing on the response of consumers to the current trend of designs. It seems to be important, therefore, that this study are able to provide basic information necessary to establish a successful design strategy from the viewpoint of design marketing. This study was carried out with the guestrooms of 'O' Hotel, located at Paju, Gyeonggi-do Province, Korea, that is considered to fully introduce the concepts of 'Boutique Hotel.' A preliminary survey was performed by taking pictures and visiting the field from the 17th to 19th day of January 2008. Based on its results, a questionnaire survey as a major survey was conducted using a slide show according to Semantic Differential Scale on March 5, 2008. The collected data was evaluated by 50 students who majored in interior architectural design at D college, and was analysed using the SPSS Package

• 한국실내디자인학회논문집
• /
• 제21권5호
• /
• pp.308-316
• /
• 2012

The purpose of this study was to analyze the characteristics of exterior look and interior space of Boutique hotels in Prague and to identify how the tradition and the modern styles were integrated in each element. The subjects of this study were 12 tradition and modern style integrated hotels in Prague. From the collected data, the followings were investigated; what are traditional and modern elements, how they are integrated, and what the ratio of the tradition and the modern style is. The results are as follows. First, regarding the level of integration of tradition and modernity in Boutique hotels in Prague, exterior look showed conservativeness and interior space showed innovation. Second, in the conservative combination of exterior look, the traditional facade made conflicts with the modernity of the signage but the expression was limited to the modern expression of façade and signage maintaining the traditional form. Facades were modernized with the limitation such as not to interfere its traditional atmosphere and signs were designed to be compatible with facade. Third, in the innovative integration between the traditional and the modern of interior lobby, they partially maintained traditional elements or reinterpreted the traditional elements in modern terms in ceiling, walls, columns and windows and used modern expressions in most of ornamental elements.

• 디지털융복합연구
• /
• 제18권2호
• /
• pp.403-411
• /
• 2020

이 연구는 특색있는 부티크 호텔에서 중요한 요소를 경험으로 보고, 호텔에 풍부한 경험 콘텐츠를 넣어 성공적인 사례를 만들고 있는 하얏트 호텔 그룹의 안다즈 호텔을 중심으로 융복합 사례 연구를 진행하였다. 안다즈 인도 델리 지점과 일본 도쿄 지점 두 곳에서 여덟 개씩 총 열여섯 개의 경험 콘텐츠 카테고리를 살펴보고, 이를 번 슈미트의 다섯개 경험 모듈을 통해 진단한 결과, 두 지점 모두 안다즈의 지역 특색을 살리는 호텔을 만드는 브랜드 철학에 맞게 대부분의 경험 모듈에서 경험 콘텐츠를 강하게 가지고 있었고, 그중 감각 콘텐츠를 가장 강하게 나타내고 있었다. 델리 지점 보다 토라노몬 힐즈 지점이 감성 경험 콘텐츠를 더 강하게 가졌으며, 인지 경험 콘텐츠의 경우 델리 지점이 조금 더 강하게 가지고 있는 것으로 확인되었다. 두 지점 모두 이용객이 호텔을 이용하는 동안 맞이하게 되는 다양한 지점에서 풍부한 경험 콘텐츠를 가지고 있는 것으로 확인되었다.

• 한국실내디자인학회논문집
• /
• 제20권3호
• /
• pp.80-88
• /
• 2011

The concept of the modern consumption is not limited to the value of use by mere purchasing and using of the products. The consumers in modern capitalistic society, consumes the semiotic value whose meaning is socially granted, as well as the value for using. Therefore, that tendency that the symbolic sign of the products is consumed to differentiate oneself from the others and express oneself appears. The designed hotel that reflects the features of sign consumption in the modern society and where the discriminate experience can be enjoyed through the unique and diversified design expression is drawing our attention. Therefore, in this paper, based on the theoretical consideration of semiotics, the tendency of sign consumption and its feature appearing in the modem society has been studied. And through the case studies of the hotels which have been built since the 2000s, how such features can be expressed in the space has been studied. As a result of the study, as for the features of expression of modern semiotic consumption society shown in the design hotels, the diversity breaking from the uniformity by the diversified thinking, the hybrid attribute, and the attribute of the differentiated entertaining images, based on hedonism, the inherent symbols and narrative attribute, and the flexible interactions through the experience of emotional consumption, are appearing.

• 한국실내디자인학회논문집
• /
• 제14권4호
• /
• pp.27-34
• /
• 2005

One of the most famous designers of our age, Philippe Starck designed eight hotels among fan Schrager's of which hotels are not so big but have huge popularity all around the world located in major cities such as New York, London, Miami, L.A., and San Francisco. These hotels have brought significant influence particularly to the aspects of their recent fashion and strategies in Boutique hotels. Therefore, this paper intends to examine the space composition and design methods by analyzing the eight hotel projects by him. The research started with reviewing his design background first and analyzed the characteristic of his designs of above hotels. The analysis results were arranged from the aspects of narrative spatial configuration and dramatic presentation. From the aspect of narrative spatial configuration, the hotels by Philippe Starck mainly consisted of 1) boundaries and gateways, 2) spaces of passage, 3) center spaces, and 4) the spaces surrounding the center spaces. For the latter's aspects, it was found that various design methods such as 1) objectification, 2) intended ambiguity, 3) depaysement 4) eclectic hybrid, 5) distortions of scale, and 6) sensuous clues were employed. A study on the hotels by tan Schrager, which owe their big success to the emotional design of Philippe Starck's, not only widens the understanding of his design world, but also serves to the appreciation of today's hotel marketing strategies and design.

• 한국실내디자인학회논문집
• /
• 제24권1호
• /
• pp.72-81
• /
• 2015

The change towards meeting diverse customer needs has started to affect the hotel industry as well. Design hotels emerged as customers demanded differentiated lodging experiences they could not fulfill at franchise hotels which were uniform in style everywhere in the world. Design hotels are meant to provide a new concept of space through unique design sensibility and work of designers, which highlighted the role of interior design. This research analyzes the characteristics of indoor space expressed in design hotel common spaces by the French designer Andree Putman, also known as the founder of boutique hotels and the concept of design hotels. As the original founder of the concept of design hotels, Putman's scope of work stretches wide, from interior design to product design. She is also one of the few French designers with a modernist inclination. The research runs a review on previous literature, characteristics of design hotels according to design tendency, and the association with characteristics of indoor space designed by Andree Putman, followed by case analyses extracted by analyses on design characteristics of common spaces she has designed. The analysis reveals that she creates comfortable yet elegant space, using contrast and fusion arising from negotiation of design styles to interpret space, the sense of spatial balance and understated expression of order through symmetrical structures, diverse creation of space through geometric structuring, highlighting indoor space by utilizing lights as objects, and the heterogeneous harmony achieved by contrasting juxtaposition, and understated formativeness. It is expected that study results would be utilized as methods of new designs of interior space in design hotels.

• 한국콘텐츠학회논문지
• /
• 제15권11호
• /
• pp.524-533
• /
• 2015

본 연구는 SNS관광정보와 지각된 위험 간 관계를 확인하고, 관광지 전환의도에 미치는 영향을 검증함으로써, SNS관광정보의 가치를 증명하는 데에 목적이 있다. 이를 위해 302명의 관광자 표본을 활용하여 SPSS. 18.0을 통한 기초분석과, AMOS 18.0을 통한 구조분석을 실시하였다. 첫째, SNS관광정보의 기능적 특성은 관광자의 위험지각과 관계가 없는 것으로 검증되어, 기능적 관광정보는 관광자의 위험지각과는 별개로 개인의 동기를 유발하는 것으로 사료된다. 둘째, SNS관광정보의 미적가치와 경제적 혜택 등은 관광자의 지각된 위험을 절감시키는 것으로 분석되었다. 이는 SNS를 통해 접한 관광정보의 미적이미지와 경제적 혜택은 관광자로 하여금 심리적 환상을 유발하고, 관광에 대한 경제적 장벽을 해소하여 현실적으로 인식하는 위험을 절감시키고 있음을 시사한다. 셋째, SNS관광정보의 상징은 관광자의 지각된 위험을 증대시키는 요소로 검증되었는데, SNS를 비롯하여 다양한 경로로 제공되는 각종 관광정보는 새로운 관광지식을 축적에 따라 새로운 동기유발 요소로 작용하면서 반대로 새로운 위험을 인식하게 만드는 계기가 될 수도 있음을 의미한다.