• 한국의류산업학회지
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• 제22권4호
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• pp.469-480
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• 2020

The study investigated the effects of SNS usage on 20s and 30s female SNS users' internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders based on objectification theory and social comparison theory. The study examined differences on SNS usage and body image variables between high and low groups of SNS envy and self-compassion. Social Network Service (SNS) is used as a contemporary marketing tool for brands and companies. It also influences the body image of female SNS users. The survey used an online survey company for female SNS users in their 20s and 30s to analyze the effect of SNS usage. The results showed that SNS usage significantly impacted the internalization of a thin body, body surveillance and appearance upper comparison. The internalization of thin body also had a significant impact on body surveillance and appearance upper comparison. Appearance upper comparison positively affected body dissatisfaction and eating disorders. Finally, the group with higher SNS envy showed higher SNS usage, internalization of thin body, body surveillance, appearance upper comparison, body dissatisfaction and eating disorders. The group with higher self-compassion showed opposite results. This study provided a theoretical expansion for a SNS and female body image study with objectification theory and social comparison theory. It also suggests positive SNS marketing strategies use for brands. Lastly, this study emphasized the importance of the proper use of SNS to protect the body image of SNS users.

• 복식문화연구
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• 제19권2호
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• pp.269-282
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• 2011

The purpose of this study was to compare consumer satisfaction by analyzing importance on characteristics of clothing, performance, and their inconsistency between Korea and the United States. The data was collected by using a survey based on three sages of pre-tests, and main survey conducted in The U.S and Korea. Data of 520 participants from each country (260 males and 260 females) was used. The results of this study is as follows: First, both consumers in Korea and U.S. showed five factors such as aesthetics/trend, body shape, practical use/wearing, care, and distorted. In performance factor of Korean students was consisted of wearing/care, aesthetics, body shape, distorted, and trend/symbolism while that of American students was consisted of wearing, aesthetics, body shape, trend/image factor, and distorted. Second, regarding importance rate, aesthetics/trend, practical use/wearing, care, and distorted affected satisfaction of Korean students whereas aesthetics/trend factor affected satisfaction of American students. Regarding performance, body shape factor, distorted, trend/symbolic affected satisfaction of Korean students whereas trend/image affected satisfaction of American students. Third, satisfaction of Korean and American students influenced re-purchase intention and positive word-of-mouth, so proved to be the result variable of satisfaction. By understanding the differences between consumers in Korea and U.S., apparel importers and exporters may develop effective business strategies to better fulfill their customers' needs and desires, and therefore, increase their profit.

• 한국컴퓨터정보학회논문지
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• 제22권9호
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• pp.115-123
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• 2017

The purpose of this study was to investigate the attitude and wearing effect of brassiere wearing in 20's female college students. Particularly, by exploring the necessity of wearing a brassiere, the research was carried out to make it possible to use it effectively in the development of brassiere for women in their early 20s. In early 20s, the type of wearing brassiere in female college students was analyzed as three types: function-importance type, inconvenience-accept type, and wearing inconvenient type. Function-importance type, the brassiere corrects the silhouette of the upper body, has a push-up effect that collects the breast, and it was thought that it would not allow the nipple point to fall. By wearing a brassiere, there is a lift-up effect that reduces the vibration of the breast due to movement and raises the bust. Inconvenience-accept type wears a brassiere so that the breast volume can be improved and the nipple point is not visible. And they strongly agreed that the brassiere would wrap my breasts well and calibrate the upper body silhouette to make my body look pretty. However, they felt that their bust was troubled when they wore it, and they thought that their brassiere would be out of order due to their movements, so they had to wear brassiere for beauty, but they were uncomfortable. The wearing inconvenient type was analyzed as a type that the cup part was lifted, the sweat was not absorbed, and the heat was uncomfortable. It is thought that it is necessary to develop an effective brassiere for the function of raising and collecting breasts based on the body shape of women in their early 20s.

• 한국의류학회지
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• 제37권6호
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• pp.799-808
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• 2013

Previous research reported that body size measured as Body Mass Index (BMI) and body shape measured as waist-hip-ratio (WHR) are two essential factors that form the perceptions of body attractiveness. However, the debate on the importance of BMI versus WHR is ongoing. In addition, scholarly articles, that focus on the role of geographic and cultural variability on perceptions of attractiveness, report inconsistent results. Some suggested that according to globalization and the rise of mass media, geographic variability of perceptions of attractiveness have been altered, while others believed that it remains. This study cross-regionally investigates the role of body size and body shape on the perceptions of female attractiveness. Samples were composed of 107 female college students in Alabama and 107 female college students in California. Participants viewed 27 three-dimensional body scan images of women in three body shapes (pear, hourglass, and rectangle) and three body sizes (underweight, normal weight, and overweight) and rated their perceptions of attractiveness. Images were shown to students in a random order with an overhead projector and Microsoft Office PowerPoint software. A three-way mixed-ANOVA was conducted to analyze the data. The results of the study showed that some regional differences exist between the two sample groups. However, regardless of the regional difference, hourglass shapes were perceived to be the most attractive shape and underweight sizes were perceived to be the most attractive size for both samples.

• Human Ecology Research
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• 제51권5호
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• pp.563-571
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• 2013

This study aimed to investigate the effects of somatotypes and body-related variables such as body exposure and body satisfaction on underwear evaluative criteria. Usable questionnaires were obtained from a total of 250 male and female students in their 20s. The data were mainly analyzed by t-test, ANOVA and analysis of variance using SPSS ver. 21.0. The results of this study are as follows: First, differences between underwear and outerwear evaluative criteria were found. For example, size, comfort and washing were important for the underwear but design, brand and fashionability were meaningful for outerwear. Price, color, material, and sewing were important for both outerwear and underwear. Second, the groups divided by somatotypes, a thin person group, a moderate person group and a fat person group, showed no difference in underwear evaluative criteria. Members of all the somatotype groups evaluated underwear similarly. Third, the groups divided by body image distortion showed different evaluative criteria for underwear. The negative discordance group emphasized the importance of the practicality factor, but the positive discordance group stressed the significance of the symbolism factor. Finally, the groups divided by body exposure and body satisfaction showed different evaluative criteria for underwear, too. The effects of socio-cultural variables on the underwear evaluative criteria proved to be significant.

• 복식
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• 제62권3호
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• pp.17-28
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• 2012

The purpose of this study was to investigate elderly women's body image and clothing behavior. Data were collected from 305 elderly women living in Gyeongnam province from May and June of 2011. Statistical methods including frequency analysis, factor analysis, F-test, t-test, Duncan test, Cronbach's ${\alpha}$, correlation analysis and multiple regression were used for this study. The results of this study were as follows.: The body image was composed of two factors, 'physical attractiveness and interest in appearance', and 'concern about weight'. The clothing behavior was composed of the following five factors: 'social importance', 'conformity' 'individuality' 'economic efficiency' and 'clothing fashion interest'. The body image and clothing behavior according to the elderly women' demographic showed many differences. Elderly women's body image influenced their clothing behavior. These study results are highly expected to be used as valuable sources in fashion marketing plans for industries that target elderly women.

• 한국의류학회지
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• 제38권5호
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• pp.654-664
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• 2014

This study investigated factors that contribute to the clothing behavior and body image of elderly men, how these factors vary by demographic characteristics, and how these factors affect quality of life. The subjects were 250 elderly men selected by convenience sampling between the ages of 60 to 80 who lived in Gyeongnam province. They participated in a survey from May-June 2012. Out of the 250 participants only 227 were used to analyze the data due to the completeness of their survey. The results showed that the factors for clothing behavior were social psychological importance, conformity, economic efficiency, fashion interest, and interpersonal intention. For body image, the factors revealed were physical attractiveness, interest in appearance, and concern about weight. Differences in the clothing behavior, body image, and quality of life were indicated by the demographic characteristics of the subjects. Clothing behavior and body image of elderly men were revealed as a contributing factor towards quality of life.

• 복식문화연구
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• 제25권6호
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• pp.757-772
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• 2017

Appearance management is a serious issue for adults and young people in Korean society. People of various ages have used diverse means to improve their appearances. This study focused on dieting as an appearance management behavior in female adolescents. Dieting behaviors are not just a means to improve appearance; they may also relate to individuals' beliefs and self-control. The importance of individual psychological/personality factors cannot, therefore, be ruled out. Such factors can help explain personality factors explain "what causes a compulsive diet and what factors can alleviate it". This study reviewed the literature on perfectionism and self-control as individual personality factors, and empirically examined the effects of these variables on perceived body distortion and dieting behaviors. We performed a structural equation model analysis to verify our hypothesis. The results are as follows: we found perfectionism to be positively related to perceived body distortion and dieting behaviors; we also found self-control to be negatively related to perceived body distortion though unrelated to dieting behaviors; finally, our analysis identified a relationship between perceived body distortion and dieting behaviors. These results indicate that perfectionism and self-control should be considered when conducting guidance and counseling sessions on issues related to dieting behaviors for adolescent' appearance management. This paper concludes by discussing the study's implications and limitations.

• 대한영양사협회학술지
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• 제9권2호
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• pp.106-113
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• 2003

The purpose of this study was to compare the growth development between age-matched 51 postmenarcheal girls (mean age 153.1$\pm$5.8 month) who were rapidly maturing and 51 premenarcheal girls (mean age 153.1$\pm$5.7 month) who were slowly maturing. Anthropometirc measurements were taken for height, body weight, body fat(%), waist and hip circumferences of subjects. These measurements of menarcheal girls were significantly higher than those of nonmenarcheal girls. There was no significant difference in BMI distribution between two groups. However, 43.2% and 20.0% respectively in the menarcheal and nonmenarcheal girls had body fat levels of 30% or above. There were significant differences in the anthropometric measurements during past 4 years from 3rd grade elementary school to present. The greatest difference between the two groups were the amount and the rate of increased height and body weight from age 9 to 10. Among menarcheal girls, height, body weight, BMI, and Röhrer index were positively related to the onset of menarche. Distinctively, there was a stronger relationship between age at menarche and anthropometric measurements when the girls were 5th grade elementary school children. These findings support that during childhood and puberty, obese girls grow faster and have earlier menarche. Furthermore, the importance of prevention of obesity was recognized in order to accelerate growth of height among the girls by delaying the age of menarche.

• 대한가정학회지
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• 제39권11호
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• pp.15-26
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• 2001

China adopted a free market economy and is a member of WTO. It has now emerged as one of the most promising markets in the word for the near future. The purpose of this study was to investigate of Chinese women clothing behavior and preference of clothing design by body types and to suggest basic information for high quality clothes merchandising of exporting to China. The subjects in this study were 280 Chinese women, aged from 20 to 50 living in Beijing. The survey was taken from June to July, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, $\chi$$^2$-test, factor analysis. The results of this study are as follows. Ewamination on the Chinese womens clothing behavior showed that they attach importance to economy for purchasing clothes and have affirmative self-confidence. The thin body type women prefer to fashionable clothes while the fat body type has more reasonable economic behavior for clothing. It is needed to different merchandising project by body type in China..