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http://dx.doi.org/10.9708/jksci.2017.22.09.115

Subjectivity study on the type of wearing brassiere in female college students -focused Q methods-  

Cha, Su-Joung (Dept. of Fashion and Clothing, Seowon University)
Publication Information
Journal of the Korea Society of Computer and Information / v.22, no.9, 2017 , pp. 115-123 More about this Journal
Abstract
The purpose of this study was to investigate the attitude and wearing effect of brassiere wearing in 20's female college students. Particularly, by exploring the necessity of wearing a brassiere, the research was carried out to make it possible to use it effectively in the development of brassiere for women in their early 20s. In early 20s, the type of wearing brassiere in female college students was analyzed as three types: function-importance type, inconvenience-accept type, and wearing inconvenient type. Function-importance type, the brassiere corrects the silhouette of the upper body, has a push-up effect that collects the breast, and it was thought that it would not allow the nipple point to fall. By wearing a brassiere, there is a lift-up effect that reduces the vibration of the breast due to movement and raises the bust. Inconvenience-accept type wears a brassiere so that the breast volume can be improved and the nipple point is not visible. And they strongly agreed that the brassiere would wrap my breasts well and calibrate the upper body silhouette to make my body look pretty. However, they felt that their bust was troubled when they wore it, and they thought that their brassiere would be out of order due to their movements, so they had to wear brassiere for beauty, but they were uncomfortable. The wearing inconvenient type was analyzed as a type that the cup part was lifted, the sweat was not absorbed, and the heat was uncomfortable. It is thought that it is necessary to develop an effective brassiere for the function of raising and collecting breasts based on the body shape of women in their early 20s.
Keywords
Brassiere; University women; Wearing effect; Wearing type; Q method;
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