• 한국가정과교육학회지
• /
• 제14권1호
• /
• pp.55-73
• /
• 2002

The purpose of this study was to investigate the body cathexis and appearance management behaviors of the high school girls according to their demographic, physical, psychological. and school related variables. Data was obtained from 378 high school girls in Jeonju City by self-administered questionnaires from March to April. 2001. The results of this study were; 1. Body cathexis of high school twirls was relatively low, face and upper body cathexis were higher than other body parts. but lower-body and total body cathexis were low. 2. Body cathexis of high school twirls was in exact proportion to their parents' educational level total household income. and monthly pocket money. And it was higher in case of tall. light. external personality. higher self-esteem, art or physical high school girls. and the vocational high school twirls. with good academic records. and popular among friends. 3. High school girls showed higher appearance management behaviors such as bath, skin care. hair care. but they did risky appearance management behaviors such as drug use. diet. plastic cosmetic a tittle. The students in case of mother's higher educational level. more monthly income of household, more pocket money. external personalities. lower self-esteem, art or physical high school girls and the vocational high school girls, with good academic records, popular among friends showed higher appearance management behaviors .

• 복식
• /
• 제49권
• /
• pp.65-72
• /
• 1999

The purpose of this study was to investigate the relationships between body-calthexis and clothing image preferences in male college students. The sample included 28 male college students and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis cluster analysis and t-test. The result of factor analysis showed that body-cathexis consisted of four areas of body parts: face/head upper body middle body and lower/total body. Clothing image preferences consisted of 'strong vs weak' 'soft vs hard' 'young vs mature' 'mannis vs feminine' and 'distinguished vs undistinguished' images. Cluster analysis revealed that male college students are segmented into two groups. and the two groups differed in regard to clothing image preferences such as 'strong vs weak' 'young vs mature' and 'mannish vs feminine' images. In addition the two consumer segments were different concerning body-cathexis for middle body and all body areas combined. The consumers who preferred feminine weak and mature clothing images were more satisfied with their middle area of the bodies and all body areas combined.

• International Journal of Human Ecology
• /
• 제7권1호
• /
• pp.85-95
• /
• 2006

The purpose of this study was to examine differences in clothing shopping orientation among female adults according to their level of self-esteem and body cathexis. The subjects included 460 women ranging in age from 20 to 69, living in the Daegu area. The data was analyzed by frequency, factor-analysis, mean calculation, ANOVA and the Duncan-test using the SPSS-package. The overall results are as follows: First, clothing shopping orientation fell into five categories: 'hedonic', 'trend conscious', 'store-patronizing', 'economic', and 'independent' shopping orientation. Second, there were measurable differences in clothing shopping orientation related to one's level of self-esteem. Third, there was a significant difference in clothing shopping orientation according to the one's level of body cathexis. It appears that high levels of body cathexis do predict a tendency towards a more 'independent' clothing shopping orientation.

• 한국의상디자인학회지
• /
• 제5권3호
• /
• pp.99-110
• /
• 2003

The purpose of this study is to examine the relationship among body cathexis, preference in style, clothing behavior and clothing purchase behavior. Based upon the effect of body cathexis and preference in style on adolescence clothing purchase behavior, this study suggests classification of the future adolescence consumers for fashion marketing. The questionnaire were administered to 1400 middle school and high school students living in Seoul and Inchon. Data were analyzed by Frequency, Factor analysis, Correlation analysis, Regression analysis, SPSS. This study used body cathexis and preference in style as Independent variables, clothing behavior and clothing purchase behavior as Dependent variables.

• 한국의류산업학회지
• /
• 제11권2호
• /
• pp.271-277
• /
• 2009

The purpose of this study was to examine the relationships among influence of Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 14.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by utilizing of Amos 5.0. The results of this study were as follows; First, the social self-efficacy showed a positive influence on both appearance concern and the body cathexis. And the social self-efficacy had a negative influence on appearance management behavior. Second, appearance concern showed a positive influence on appearance management behavior, but there was not a significant relationship between appearance concern and body cathexis. Third body cathexis showed a positive influence on appearance management behavior.

• 복식문화연구
• /
• 제13권2호
• /
• pp.280-288
• /
• 2005

The purpose of this study was to examine the effects of self-esteem and the body cathexis on consumers' attitude in acceptance of fashion trends. The subjects were 460 women from in their 20's to 60's living in Daegu area. The scale for self-esteem and the body cathexis were used and self-report questionnaires were applied to measure the acceptance of fashion trends. The data were analysed by frequency, mean, factor analysis, ANOVA and Duncan-test using SPSS-package. The results were as follows. First, the results of analysing the factor of the response of acceptance of fashion trends identified three attitudes; 'active to fashion trends', 'passive to fashion trends' and 'unconcern to fashion trends'. Secondly, there were significant differences in the acceptance of fashion trends in accordance with an age. Thirdly, there were significant differences in the acceptance of fashion trends and clothing shopping orientation according to one's self-esteem and the body cathexis. It appeared that higher the level of self-esteem and the body cathexis predicts an 'active to fashion trend' attitude in acceptance of fashion trends.

• 한국의류산업학회지
• /
• 제15권5호
• /
• pp.713-721
• /
• 2013

This study compares the perceived body image of female college students in Korea and Japan as well as explains the difference in the level of self-esteem, body cathexis, body image and fashion leadership based on nationality and body. The sense of fashion leadership affected by these factors was also analyzed. A high ratio of Korean and Japanese female students perceived themselves as obese compared to actual body physique. It was shown that body was highly distorted. They showed a comparatively low level of satisfaction with appearance in contrast to their high interest in their appearance and weight. Thin bodied individuals showed a high level of self-esteem and body cathexis; however, persons with an obese body showed a low level of body cathexis. They showed high interest in appearance regardless of body physique; however, they remain unsatisfied with their appearance. Individuals with an obese body and a standard somatotype showed a high concern with weight. A high fashion opinion leadership was reciprocal to a high interest in appearance and satisfaction with appearance. Korean female students showed an indirect positive effect on fashion opinion leadership through body cathexis, self-esteem, interest in appearance, and satisfaction with appearance. A thin body showed a positive effect on fashion opinion leadership and an obese body had a negative effect. Fashion innovativeness was directly influenced persons with a high degree of self-esteem and interest in appearance. Japanese female students were directly affected by fashion innovativeness; however, Korean female students were indirectly affected by fashion innovativeness through self-esteem and interest in appearance.

• 한국의류산업학회지
• /
• 제2권4호
• /
• pp.325-330
• /
• 2000

The purpose of this study was to investigate if there were any differences between fashion models and female college students' body cathexis and to examine the perception of their body form and satisfaction of clothing fit according to height, weight and body type. For this study 378 people, including 113 fashion models and 265 female college students were analyzed. Means, t-test and ${\chi}^2$-test were used in data analyses. Significant differences were found between fashion models and female college students' body cathexis. For instance fashion models were more positive about their bodies especially concerning height. Fashion Models and female college students differed significantly in perception of their body form according to weight and body type. Perhaps they have another criteria. Fashion Models and female college students differed significantly in satisfaction of clothing fit according to weight and body type. The taller and Thinner, The higher satisfaction of Clothing fit.

• 한국의류학회지
• /
• 제27권2호
• /
• pp.188-199
• /
• 2003

This study intended to analyze the differences in (general & apparel) color preference and possession of apparel color preference(POA) by influential factors(fashion involvement, age, body-size and body- cathexis). We collected data from 303 females in the ages of 20's and 40's living in Seoul. The results were as follows; As a result of factor analysis, the fashion involvement was categorized into three aspects: coordinating fashion involvement, opinion-leading fashion involvement, and innovating fashion involve ment. There were significant differences among fashion involvement groups in the color preference and POA. Also the significant differences in color preferences and POA by ages and body-size were found. But in the analysis based on body-cathexis, no noticeable variance between different groups were found.

• 대한가정학회지
• /
• 제36권4호
• /
• pp.179-188
• /
• 1998

The purpose of this study was to determine the impact of demographics on body-cathexis and clothing expenditure of elderly men and women. Data were obtained from 50 men and 58 men and 58 women aged 55 years and older through an mail survey. Body-cathexis consisted of five areas of body parts: head/upper body, lower body, height, weight, and torso. Clothing expenditure was measured by the total dollar value of annual personal expenditures on personal apparel, including accessories, such as shoes, and clothing services. Demographics included income, age, education, sex, marital status, and social participation. Data were analyzed using multiple regression. The results showed that there were relationships between body-cathexis and four demographic variables(income, sex, education, and social participation). Elderly men were more satisfied with their bodies than were elderly women. The subjects with higher income, education, and social participation had a higher degree of body satisfaction. Also, there was a significant relationship between income and clothing expenditure.