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http://dx.doi.org/10.5805/SFTI.2013.15.5.713

The Effects of Perception of Body Shape, Self-esteem, Body Cathexis, and Body Image on Fashion Leadership by Korean and Japanese Female College Students  

Jeong, Su-Jin (Dept. of Home Economics Education, Gyeongsang National University)
Sato, Mariko (Dept. of Fashion Technology, Bunka Gakuen University)
Chu, Mi-Seon (Dept. of Clothing & Textiles, and ERI, Gyeongsang National University)
Publication Information
Fashion & Textile Research Journal / v.15, no.5, 2013 , pp. 713-721 More about this Journal
Abstract
This study compares the perceived body image of female college students in Korea and Japan as well as explains the difference in the level of self-esteem, body cathexis, body image and fashion leadership based on nationality and body. The sense of fashion leadership affected by these factors was also analyzed. A high ratio of Korean and Japanese female students perceived themselves as obese compared to actual body physique. It was shown that body was highly distorted. They showed a comparatively low level of satisfaction with appearance in contrast to their high interest in their appearance and weight. Thin bodied individuals showed a high level of self-esteem and body cathexis; however, persons with an obese body showed a low level of body cathexis. They showed high interest in appearance regardless of body physique; however, they remain unsatisfied with their appearance. Individuals with an obese body and a standard somatotype showed a high concern with weight. A high fashion opinion leadership was reciprocal to a high interest in appearance and satisfaction with appearance. Korean female students showed an indirect positive effect on fashion opinion leadership through body cathexis, self-esteem, interest in appearance, and satisfaction with appearance. A thin body showed a positive effect on fashion opinion leadership and an obese body had a negative effect. Fashion innovativeness was directly influenced persons with a high degree of self-esteem and interest in appearance. Japanese female students were directly affected by fashion innovativeness; however, Korean female students were indirectly affected by fashion innovativeness through self-esteem and interest in appearance.
Keywords
perception of body shape; self-esteem; body cathexis; body image; fashion leadership;
Citations & Related Records
Times Cited By KSCI : 14  (Citation Analysis)
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