• 한국의류학회지
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• 제20권2호
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• pp.241-256
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• 1996

The purposee of this study was to identify the effect of perceiver's clothing attitude on male impressions created by the clothing cues and contexts. In addition, the effect of perceiver's evaluations of clothing appropriateness on male impressions. The subjects consisted of 256 male undergraduate students and 256 middle aged men. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 8 color Photographs of drawings of a male figure in clothing which were minipulated in two levels, each of three clothing cues including type, style and color. The experimental design was full factorial design of 2(contexts$\times$clothing types$\times$clothing style$\times$clothing color). Each of the 16 sub-samples includes 16 subjects from the two perceiver group. Questionnaires used to measure perceivers responses to the stimuli were 7-point semantic differential scales composed of 37 bipolar adjectives representing personal traits. Four aspects of clothing attitude(fashion interest, status symbols consiousness, clothing conformity, practicality & comfort)were used to classify subjects into groups of 20 five-point likers type questionnaires adapted from the previous research. Clothing appropriateness were developed 5 point likest scales for evaluation of a stimulus person in each context. The data was processed by factor analysis, ANOVA, multiple classification analysis, Duncan's multiple range test, cluster analysis, MANOVA and pearson's product moment correlations. The major findings drawn from this study were as follows: 1. Perceiver's clothing attitude influenced impression formed by the social contexts and clothing crises. In three groups classified by their clothing attitude, the status symbol-oriented group was most affected by the social contexts and clothing cues. 2. Perceiver's evaluation of clothing appropriateness was related with impressions by a stimulus person. In summary the effect of contexts and clothing cues on impression formation varied according to perceiver's clothing attitude and clothing approopiateness.

• 한국의류학회지
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• 제18권2호
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• pp.197-210
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• 1994

The purpose of this study was to Investigate men's clothing in regard to (1) the effect of wearer's age and clothing: rues on impression formation, and (2) the effect of perceiver's age on impressions formed by the wearer's age and the fuction of clothing cues. The experimental design of this study was between-subjects 24_full factorial design by 4 independent variables. The subjects consisted of 192 subjects in each of two male perceiver groups according to age(20s and 50s). The experimental moterials developed for the study were a set of stimuli al)d a response scale. The stimuli consisted of 16 color photographs made by identical manipulations of 4 independent variables consisting of 2 levels each. Each one of the sixteen sub-samples included 12 subjects from 2 perceiver groups. The independent variables provided by the photographs were (1) wearer's age (20s and 50s), (2) suit color (navy blue and beige),' (3) suit style (single breasted and double breasted), and (4) necktie color (analogous and complementary colors) . The 7-point semantic differential response scale which was designed to measure the impression of the stimuli was composed of 30 bipolar adjectives. The responses to the semantic differential scales were analyzed using factor analysis and ANOVA. The results were as follows:1) Wearer's age, suit color, suit style, and necktie color had significant effects on impression of the 3 factors (appearance·potency, individuality activity, and evaluation) partiafly. However, the suit style was the most dominent clothing cue : the single breasted suit conveyed positive impression of individuality' activity to both of the wearer's age groups than double breasted suit did on both of the perceiver's age groups. 2) Perceiver's age partially influenced impressions formed by the age and the clothing cues of men clothed in suits : the young perceiver's group was less affected by them than middle aged group.

• 대한가정학회지
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• 제37권11호
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• pp.59-73
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• 1999

The purpose of the present study was to identify the effect of perceivers’value and religions on the impresson of Korean catholic priest’s ritual dress. The subject consisted of 415 undergraduated students. The experimental materials developed for this study were 3type color photographs stimuli of catholic priest model and 7-point sementic differential scale composed of 49 bipolar adjectives representing personal traits. Perceivers were differenciated by AVL test. The data were analyzed by factor analysis and analysis of variance. The major findings drawl from this study were as follows : 1) Four factors( openness, religious nature, potency, characteristics of apperance) emerged to account for the dimentional structure of the impression of priest’s ritual dress. 2) The ritual dress and perceivers religion had partially significant effect on the impression of the priest. The ritual dress had an effect on openness and potency while the religious of perceivers affected religious symbolism and potency. Black suit with Roman collar and soutan were seen more authoritative, strong and independent than liturgical vestments. Catholic group saw priest with ritual dress more pure and potent than the other religious groups. 3) The ritual dress and perceiver’s value had partially significant effect on the impression of the priest. The ritual dress had an effect on openness, potency and the value had an significant interaction effect on potency. The group with political value perceived the priest with soutan more potent than black suit with Roman collar and liturgical vestments. Therefore the ritual dress and perceivers’value/religion had significant erect on Korean priest impression of openness, religious nature, potency. Research had also shown the similarity-attraction hypothesis which the individuals who hold similar characterisics are more Likely to be attracted.

• 한국의류학회지
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• 제15권2호
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• pp.211-227
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• 1991

The purpose of this study was to investigate the effects of design modification, decoration and color scheme of traditional Korean women's clothing on impression formation by 2 age groups of women. The instruments developed for the study were 2 sets of stimuli and a response scale. Stimuli I (design stimuli) consisted of 6 line drawings of female figures in Korean clothing and modified Korean style clothing, whereas stimuli II (color stimuli) consisted of 6 colored drawings of female figures in different color schemes. The 7-point semantic differential scale of 14 bipolar adjectives were used for the response scales. 144 female college students and 144 middle·aged women subjects were randomly assigned to one of 6 drawings from each set of stimuli. The data were analyzed by factor analysis, ANOVA and t-test. 1) There factors emerged to account for dimensions of design and color scheme, respectively. The first factor was interpreted as Evaluation/prestige both in design (stimuli I) and color scheme (stimuli II), the second factor was Modernity for stimuli I, and the third factor for stimuli I was Practicality. On the other hand, the Luxuriousness/Individuality was factor 2 and Modernity was factor 3 for stimuli ll. 2) Modification had the largest effect on impressions regarding design and decorated designs had a partial effect on the impression of Modernity and Practicality. The female figures in modified Korean style clothing were perceived as more prestigious, modern and practical than those in traditional Korean clothing. 3) Color schemes had little effect on impressions, while perceiver's age had a larger effect. Middle·aged women formed more positive impressions toward Korean clothing of various color schemes than female college students.

• 한국의류학회지
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• 제26권3_4호
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• pp.402-411
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• 2002

미국대학생이 인지하는 한국전통문양의 감성이미지와 그 구조를 살펴보았으며, 그 결과를 종합하면 다음과 같다. 첫째, 한국전통문양의 종류, 표현유형, 구성형식, 적용대상에 따른 감성이미지는 고급성, 단순성, 쾌할성, 현대성의 네 가지 차원으로 구성되어 있으며, 고급성과 단순성 차원이 주요 차원인 것으로 나타났다. 둘째, 한국전통문양에 대한 감성이미지는 독립변인인 문양의 종류, 표현유형, 구성형식, 적용대상에 따라 유의한 차이가 있었으며, 고급성 차원의 이미지에는 문양의 표현유형이, 쾌활성 차원의 이미지에는 문양의 구성형식이, 현대성 차원의 이미지에는 문양의 적용대상이 중요한 영향을 미쳤다.

• 감성과학
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• 제12권1호
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• pp.65-76
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• 2009

본 연구는 남녀 대학생을 대상으로 동일색조 코디네이션과 1:2:3면적비 변화에 따른 스트라이프 넥타이의 감성이미지와 상호작용효과를 알아보고자 한다. 이들 단서로 사용된 56개 자극물은 4가지 색조합, 2가지 색조, 7가지 면적비로 구성되었고, 감성이미지는 26개의 형용사쌍에 대해 7단계로 평가되었다. 조사대상자는 경남, 서울, 부산, 대구 등지에 거주하는 대학생 1344명의 피험자로 하였으며, 그 연구결과는 다음과 같다. 동일색조 코디네이션과 1:2:3면적비 변화에 따른 스트라이프 넥타이의 감성이미지를 요인분석한 결과 매력성, 젊음 활동성, 현시성, 능력성, 온유성의 5가지 차원으로 도출되었다. 색조합과 색조는 감성이미지의 모든 요인에서 독립적인 영향을 나타내었다. 또한 색조는 면적비와 상호작용하여 현시성과 능력성 요인에서 두드러진 단서로 작용하였다. 성별과 면적비는 젊음 활동성 요인에서, 성별과 색조는 온유성 요인에서, 색조합과 색조는 현시성과 온유성 요인에서 상호작용효과를 나타내었다. 이러한 연구결과는 남성 코디네이션을 위한 효과적인 기초자료로 활용될 것이다.