Sensibility Images of Korean Traditional Motifs Cognized by American College Students

The objective of this study was to investigate sensibility images of Korean traditional motifs cognized by college students in U.S.A. The subjects consisted of 217 male and 351 female undergraduate students. The experimental materials used in this study were 48 stimuli and questionnaires, composed of 7-point semantic differential scales of 15 bipolar adjectives. Twelve motifs selected from 3 groups of Korean motifs were used as motif stimuli. Twelve repeated patterns were constructed from them to be applied on a CAD-simulated dress. The data were analyzed by factor analysis, ANOVA, Duncan's multiple range test. The major finding were as follows: 1. Four dimensions were emerged accounting for the dimensional structure of the images of Korean traditional motifs. These dimensions were ‘quality’, ‘simplicity’, ‘cheerfulnees’, and ‘modernity’. Among them, ‘quality’and ‘simplicity’were the major dimensions. 2. Category, interpretation type, composition type, and application object had significant effects on the images of above-mentioned dimensions. The interpretation type had a significant effect on ‘quality’image, the composition type on ‘cheerful’image, and the application object on ‘modernity’image.

미국대학원이 인지하는 韓國傳統紋樣의 感性이미지

미국대학생이 인지하는 한국전통문양의 감성이미지와 그 구조를 살펴보았으며, 그 결과를 종합하면 다음과 같다. 첫째, 한국전통문양의 종류, 표현유형, 구성형식, 적용대상에 따른 감성이미지는 고급성, 단순성, 쾌할성, 현대성의 네 가지 차원으로 구성되어 있으며, 고급성과 단순성 차원이 주요 차원인 것으로 나타났다. 둘째, 한국전통문양에 대한 감성이미지는 독립변인인 문양의 종류, 표현유형, 구성형식, 적용대상에 따라 유의한 차이가 있었으며, 고급성 차원의 이미지에는 문양의 표현유형이, 쾌활성 차원의 이미지에는 문양의 구성형식이, 현대성 차원의 이미지에는 문양의 적용대상이 중요한 영향을 미쳤다.