• Title/Summary/Keyword: Big Data Environment

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A study on the digital transformation strategy of a fashion brand - Focused on the Burberry case - (패션 브랜드의 디지털 트랜스포메이션 전략에 관한 연구 - 버버리 사례를 중심으로 -)

  • Kim, Soyoung;Ma, Jin Joo
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.449-460
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    • 2019
  • Today, the fashion business environment of the 4.0 generation is changing based on fashion technology combined with advanced digital technologies such as AI (Artificial Intelligence), big data and IoT (Internet of Things). "Digital Transformation" means a fundamental change and innovation in a digital paradigm including corporate strategy, organization, communication, and business model, based on the utilization of digital technology. Thus, this study examines digital transformation strategies through the fashion brand Burberry. The study contents are as follows. First, it examines the theoretical concept of digital transformation and its utilization status. Second, it analyzes the characteristics of Burberry's digital transformation based on its strategies. For the research methodology, a literature review was performed on books and papers, aligning with case studies through websites, social media, and news articles. The result showed that first, Burberry has reset their main target to Millennials who actively use mobile and social media, and continues to communicate with them by utilizing digital strategy in the entire management. Second, Burberry is quickly delivering consistent brand identity to consumers by internally creating and providing social media-friendly content. Third, they have started real-time product sales and services by using IT to enhance access to brands and to lead consumers towards more active participation. In this study, Burberry's case shows that digital transformation can contribute to increased brand value and sales, keeping up with the changes in the digital paradigm. Therefore, the study suggests that digital transformation will serve as an important business strategy for fashion brands in the future.

A Study on Space Utilization according to Changes in Non-face-to-Face Consumer Use : Focused on bank offices

  • Hwang, Sungi;Ryu, Gihwan;Yun, Daiyeol;Kim, Heeyoung
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.271-278
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    • 2020
  • Modern financial services go beyond the stage of internet banking, and new concepts of financial transactions such as Internet of Things, mobile banking, electronic payments, and fintech have emerged. As a result, banks are less influential in financial transactions, and changes are being demanded. In the present era, the basic business of banks has decreased, and it is transforming into a space where both consumer finance work and reside. The bank office stands for the brand image of the bank, and it is represented by trust with customers in the basic business of financial transactions, and the rise in real estate value is a natural social phenomenon due to the nature of the location and location of real estate owned by the bank. The business method and space of the bank office that meets the new paradigm of the modern society is an inefficient space only for the convenience and rest of consumers, but it must be used as a variety of spaces suitable for the region to increase the functional value of the bank office. Through this study, as a convenience space for consumers, various service facilities should be introduced to understand the characteristics of the region as a convenience space for consumers, and various service facilities should be introduced to meet the needs of consumers, and the bank office should be improved as a complex service space for local residents.

An analysis method for complex attack pattern using the coupling metrics (결합척도를 이용한 복합 공격 패턴 분석 방법)

  • Kwon, Ye-Jin;Park, Young-Bom
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.22 no.5
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    • pp.1169-1178
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    • 2012
  • Recently, since the most software intensive systems are using internet environment for data exchange, the software security is being treated as a big issue. And, to minimize vulnerability of software system, security ensuring steps which are applying secure coding rules, are introduced in the software development process. But, since actual attacks are using a variety of software vulnerabilities, it is hard to analyze software weakness by monotonic analysis. In this paper, it is tried to against the complex attack on the variety of software vulnerability using the coupling which is one of the important characteristic of software. Furthermore, pre-analysis of the complex attack patterns using a combination of various attack methods, is carried out to predict possible attack patterns in the relationship between software modules. And the complex attack pattern analysis method is proposed based on this result.

A Study on the API Gateway for human resources management modules extensions in ERP

  • Lee, Ji-Woon;Seo, Hee-Suk
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.2
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    • pp.79-88
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    • 2021
  • In this paper, we propose a API Gateway technique for the expansion of human resource management module, one of the ERP functions. The institution has introduced ERP (Enterprise Resource Planning) based on its efforts to transform all human and physical resources into business competitiveness and its response to the digital knowledge informatization environment, and listed it as multiple success factors. Human resource management is one of the factors that have been dealt with. However, ERP's Human Resources Management Module remains in the role of functional personnel management. How to utilize human resources begins with navigating and recognizing human resources. The proposed API Gateway technique leverages blockchain networks to design and implement APIs for human resource sharing and navigation, including the possibility of extending ERP's human resource management module. Secondly, it was designed and implemented using a smart contract that behaves like an API for preventing information forgery. The proposed method will not only be used as a tool that can actively utilize human resources, but will also be a complete resource for utilizing big data technology.

Comparative Study of Corporate Brand Image in Korea and China (기업 브랜드 이미지 한국과 중국의 비교 연구)

  • Zhao, Yu-Long;Kim, Byung-Dae
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.364-374
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    • 2021
  • In a fiercely competitive market, brands have become an important foundation for people to choose their products, and brands are also symbols of people's status and strength. Therefore, the importance of brand image design is growing. And color is an expression of emotion and can improve the communication and marketing environment of brand image as an important element of brand image. In this study, Interbrand selected Korea-China TOP 50 brand as a survey target in 2019 and downloaded brand CI from each brand's homepage to data images through Adobe Photoshop program and HSB system, and analyzed the color of the brand. There is no big difference in analyzing the color characteristics of Korean and Chinese brands, and the I.R.I color image scale analysis shows that the overall design of Korean brands is vibrant, elegant and warm to consumers. On the other hand, the overall design of the Chinese brand offers consumers a solemn, modern and sophisticated emotional adjective. Based on the results, this study can provide practical implications for companies to select colors and forms when launching their own brands and developing products.

A Study on Establishment of Mid- to Long-Term Comprehensive Development Plan for the Bank of Korea Library (시대적 변화에 따른 경제·금융전문도서관 발전 방향 모색에 관한 연구 - 한국은행 도서관을 중심으로 -)

  • Noh, Younghee;Ko, Jae-Min;Chang, Inho;Ro, Ji-Yoon
    • Journal of Korean Library and Information Science Society
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    • v.52 no.2
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    • pp.65-84
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    • 2021
  • This study aimed to analyze the overall operation status of the Bank of Korea library representing the economic library in Korea, investigate user satisfaction and demand, and to propose a direction for the development of the economic library in the future. To this end, a case study was conducted on changes in the external environment of major libraries at home and abroad, and a user survey was conducted. As a result, the future tasks include introducing smart systems, robotics some library services, non-face-to-face service response spaces that reflect the times, introducing big data analysis services, strengthening user-tailored systems, and activating SNS communication. It proposed developing specialized libraries, online reference and research support services, and providing original DBs for publications to strengthen expertise, maintaining and expanding cloud services, maintaining and expanding cooperative projects, and collecting national knowledge and information.

A Study on ICT Conversion and Change of Industrial Society (ICT 융합과 산업사회의 변화에 대한 연구)

  • Moon, Seung Hyeog
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.653-658
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    • 2021
  • Convergence of ICT technology and various industry have been proliferated. It makes human life affluent pulling existing industry paradigm down while they do not realize. Also, it impacts on personal life and becomes a driving force which strengthen the state level and its competitiveness. Complexity is increasing, knowledge is expanding and ICT technology is evolving in the present industrial society. Thus, new business model is being created, established business without competitiveness is eliminated and new ecosystem is constructed for industry change or creation. The new business and its competitive order driving in current convergence environment is apt to be exposed to uncertainty risk. These changes promote the collapse of existing industry or create new business models. There are digital transformation and ICT convergence in the center of the changes. The change of society and industry caused by this phenomenon will be analyzed. Also, development direction, strategy and execution method for securing industry competitiveness of ICT convergence will be researched.

Analysis of the Valuation Model for the state-of-the-art ICT Technology (첨단 ICT 기술에 대한 가치평가 모델 분석)

  • Oh, Sun-Jin
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.705-710
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    • 2021
  • Nowadays, cutting-edge information communication technology is the genuine core technology of the fourth Industrial Revolution and is still making great progress rapidly among various technology fields. The biggest issue in ICT fields is the machine learning based Artificial Intelligence applications using big data in cloud computing environment on the basis of wireless network, and also the technology fields of autonomous control applications such as Autonomous Car or Mobile Robot. Since value of the high-tech ICT technology depends on the surrounded environmental factors and is very flexible, the precise technology valuation method is urgently needed in order to get successful technology transfer, transaction and commercialization. In this research, we analyze the characteristics of the high-tech ICT technology and the main factors in technology transfer or commercialization process, and propose the precise technology valuation method that reflects the characteristics of the ICT technology through phased analysis of the existing technology valuationmodel.

Research Trend of the Remote Sensing Image Analysis Using Deep Learning (딥러닝을 이용한 원격탐사 영상분석 연구동향)

  • Kim, Hyungwoo;Kim, Minho;Lee, Yangwon
    • Korean Journal of Remote Sensing
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    • v.38 no.5_3
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    • pp.819-834
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    • 2022
  • Artificial Intelligence (AI) techniques have been effectively used for image classification, object detection, and image segmentation. Along with the recent advancement of computing power, deep learning models can build deeper and thicker networks and achieve better performance by creating more appropriate feature maps based on effective activation functions and optimizer algorithms. This review paper examined technical and academic trends of Convolutional Neural Network (CNN) and Transformer models that are emerging techniques in remote sensing and suggested their utilization strategies and development directions. A timely supply of satellite images and real-time processing for deep learning to cope with disaster monitoring will be required for future work. In addition, a big data platform dedicated to satellite images should be developed and integrated with drone and Closed-circuit Television (CCTV) images.

A Study on Design Method of Smart Device for Industrial Disaster Detection and Index Derivation for Performance Evaluation (산업재해 감지 스마트 디바이스 설계 방안 및 성능평가를 위한 지표 도출에 관한 연구)

  • Ran Hee Lee;Ki Tae Bae;Joon Hoi Choi
    • Smart Media Journal
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    • v.12 no.3
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    • pp.120-128
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    • 2023
  • There are various ICT technologies continuously being developed to reduce damage by industrial accidents. And research is being conducted to minimize damage in case of industrial accidents by utilizing sensors, IoT, big data, machine learning and artificial intelligence. In this paper, we propose a design method for a smart device capable of multilateral communication between devices and smart repeater in the communication shaded Areas such as closed areas of industrial sites, mountains, oceans, and coal mines. The proposed device collects worker's information such as worker location and movement speed, and environmental information such as terrain, wind direction, temperature, and humidity, and secures a safe distance between workers to warn in case of a dangerous situation and is designed to be attached to a helmet. For this, we proposed functional requirements for smart devices and design methods for implementing each requirement using sensors and modules in smart device. And we derived evaluation items for performance evaluation of the smart device and proposed an evaluation environment for performance evaluation in mountainous area.