• Nuclear Engineering and Technology
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• 제55권12호
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• pp.4617-4627
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• 2023

Public perception of benefit over risk is the de facto factor in planning, construction, operation, halting, or phase-out of a nuclear power plant in any country. Even if there are multiple pathways of perceiving risk/benefit among different stakeholders, the perception of nuclear and non-nuclear groups needs to be individually tracked to help understand sectoral influence. Related studies were basically performed between the STEM (Science, Technology, Engineering, and Mathematics) and non-STEM groups. However, there are no such studies between the nuclear and non-nuclear groups. This study investigated the risk-benefit perceptions between the nuclear group (N = 102) and the non-nuclear group (N = 467) using survey data to measure their stake and identify the underlying factors by validating the hypotheses, through descriptive analysis, and structural equation modeling (SEM). Results showed that risk perception is significantly high in the non-nuclear group (as the P-value is > 0.001 to <0.01) while the benefit perception is slightly low in the nuclear group (as the P-value is > 0.01 to <0.05). The non-nuclear group was significantly influenced by risk perception due to a lack of involvement in nuclear activities. Notably, the nuclear group is less interactive in disseminating nuclear energy benefits to the non-nuclear group. Surprisingly, misperceptions and lack of confidence about the benefits of nuclear energy also exist in the nuclear group. The study emphasizes debunking nuclear myths in the nuclear and non-nuclear groups through meaningful interactions and demands effective public awareness-building programs by competent authorities for the growth of the nuclear industry.

• 가족자원경영과 정책
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• 제9권2호
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• pp.145-161
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• 2005

This study was to examine whether the hedonic and utilitarian shopping values were expressed in shopping experience among the undergraduates and how the consumers with different shopping values vary in the perception of credit cards' benefit and risk. The 215 undergraduates in Seoul were surveyed. The results indicated that undergraduates were divided into hedonic shoppers and utilitarian shoppers according to their shopping value and that the perception of credit cards' benefit and risk was explained by the four factors including the increased cost, the removing the immediate need for money, the additional service and benefits, and the overspending and credit crime. The overspending and credit crime as one of the risk factors was affected by the types of shopping values.

• Nuclear Engineering and Technology
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• 제51권8호
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• pp.2034-2041
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• 2019

Public acceptance has become the most critical question for sustainable development of nuclear energy in recent decades. Many researches concentrated on risk and benefit perception, which were deemed as the most influential factors of Public Acceptance of Nuclear Energy (PANE). But few researches focused on psychological factors including regulatory focus. Therefore, this paper aimed to explore the moderating effect of regulatory focus on PANE based on Regulatory Focus Theory in order to find ways to increase/decrease PANE. An Internet-based survey had been carried out in China nationwide. The results indicated that trust in government was positively related to PANE and this relationship was mediated by risk and benefit perception. In addition, the strength of the associations between risk and benefit perception and PANE were moderated by regulatory focus, consisting of prevention focus and promotion focus. Prevention focus strengthened the negative relationship between risk perception and PANE, while promotion focus weakened. Moreover, promotion focus weakened the positive relationship between benefit perception and PANE, but no significant moderating effect of prevention focus was founded on the relationship between benefit perception and PANE. Some policy implications were also proposed on the basis of above-mentioned findings.

• 한국조리학회지
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• 제24권1호
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• pp.50-62
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• 2018

The purpose of this study was to overview the meaning of customer loyalty to segment customers based on their loyalty and to analyze the difference of loyal customers' perception of relational benefits in the restaurant industries. A self-administered questionnaire was distributed to 500 adults with dining experience at restaurants. Participants were given a brief description of loyalty and were made to choose a specific restaurant they felt loyal to and one with no loyalty. Attitudinal and behavioral loyalty were used in cluster analysis resulting 4 cluster groups. Each group was named true, spurious, latent, and low loyalty. After the groups were separated, ANOVA was used to see if the score of perceived relational benefit showed difference. All four relational benefit including social, psychological, economic, and customization benefit showed significant difference(p<.001). True loyal customers perceived relational benefit as the highest while low loyal customers showed the lowest. For latent and spurious loyal customers, it was found that latent loyal customers showed higher perception than spurious customers.

• Nuclear Engineering and Technology
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• 제52권12호
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• pp.2958-2968
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• 2020

Understanding public perception on nuclear research reactor is necessary for the policy maker to adopt such technology in Thailand, especially the locals who live in the proposed location. The study compared perceptions between the locals living near the proposed nuclear research reactor location (within 5 km) and those living in the outer region (5-15 km). Structural equation modeling technique was adopted by assuming casual relationships between latent variables including social status, information perception, trust, benefit perception and risk perception on the local acceptance of research reactor. The results showed that the strongest relationships for both the inner and the outer perimeters were from information perception toward technology acceptance via trust and benefit perception. While both zones showed similar results, the outer perimeter seemed to show slightly stronger effects than those in the inner perimeter.

• 한국학교보건학회지
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• 제29권3호
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• pp.123-131
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• 2016

Purpose: Human Papillomavirus(HPV) vaccination is the best prevention for cervical cancer. Therefore, this study was to examine the best predictors of HPV vaccination status in female nursing university students. Methods: Five hundred and forty junior and senior female nursing students from Seoul and provinces of Kyunggi, Chungcheong and Gyungsang completed paper and pencil questionnaires. Descriptive statistics, $x^2$ test, t-test, and multiple logistic regression with dummy variables were conducted using SAS 9.2. Results: Of the total students, 56.8% were vaccinated. As a result of the analysis of the bivariate relationships, family economic status, school type, perceived susceptibility, perceived benefit and perceived barriers (cost, time, distance from hospital and side effects) were significantly related to vaccination status. After controlling for the general characteristics and the HPV related knowledge score, higher family economic status (Adjusted Odds Ratio [AOR]: 3.78, 95% Confidence Interval [CI]: 1.21~11.76), private university (AOR: 1.69, 95% CI: 1.14~2.53), higher perceived benefit (AOR: 1.80, 95% CI: 1.47~2.20), lower perceived barrier (cost) (AOR: 0.86, 95% CI: 0.74~0.99), lower perceived barrier (time) (AOR: 0.71, 95% CI: 0.61~0.84), and lower perceived barrier (side effects) (AOR: 0.82, 95% CI: 0.72~0.94) were significantly related to HPV vaccination. Perceived benefit, perceived barrier (time) and perceived barrier (side effects) were the top 3 predictors of HPV vaccination status. Conclusion: This study suggests that vaccinated female nursing students were more likely to be from higher family economic status and private universities and have a higher perception of benefit and a lower perception of barriers (cost, time, and side effects). Thus, efforts to increase HPV vaccination rates of female nursing students should focus on improving their perception of benefit while lowering their perception of barriers, particularly cost, time and side effects.

• 한국콘텐츠학회논문지
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• 제12권6호
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• pp.238-248
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• 2012

본 연구는 경주의 원전주변 지역주민들을 대상으로 원전에 대한 위험지각이 위험태도와 위험수용에 미치는 영향을 살펴보았으며, 추가적으로 정부의 원전관련 정책에 대한 불신과 원전에 대한 지각된 이익이 위험수용에 어떤 영향을 미치는지를 규명하였다. 주요 결과를 제시하면 다음과 같다. 첫째, 원전주변 지역 주민들의 원전에 대한 위험지각은 위험태도에 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 원전주변 지역주민들의 원전에 대한 위험태도는 위험수용에 유의한 부적 영향을 미치는 것으로 나타났다. 셋째, 원전주변 지역주민들의 원전 관련 정부정책에 대한 불신은 위험수용에 유의한 부적 영향을 미치는 것으로 나타났다. 넷째, 원전주변 지역주민들의 원전에 대한 지각된 이익은 위험수용에 유의한 정적 영향을 미치는 것으로 나타났다.

• 한국의류학회지
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• 제38권6호
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• pp.857-872
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• 2014

This study investigates the effect of service ubiquity perceptions on consumers' responses to virtual stores such as benefit and risk perceptions, shopping value perceptions, and service usage intention. Data were collected via a self-administered online survey from nationwide consumer panels of an online marketing research firm. Questionnaire items were adopted from previous literature and developed by authors via pretesting to measure variables. The results revealed that virtual store service ubiquity affects consumer benefit perceptions as well as risk perceptions. All benefit perceptions (including time effectiveness, user control, and compatibility) had significant mediating effects between service ubiquity and hedonic/utilitarian shopping service value perceptions. The mediating effect of financial risk was significant only in the relationship between service ubiquity and utilitarian value perception. The findings offer retailers and marketers information in regards to consumers' perception of a virtual store usage, which can enhance service and product strategy.

• 통상정보연구
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• 제19권4호
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• pp.3-28
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• 2017

본 연구는 해외직접구매 사이트에 대한 소비자 태도를 유발하는 요인들을 혜택지각요인, 위험지각요인, 제품측면, 웹사이트측면에서 종합적으로 살펴봄으로써 각각의 요인들의 상대적인 영향력을 비교하였다. 이를 위해 해외직접구매 경험이 있는 한국소비자 298명을 대상으로 실증분석 하였다. 분석결과 해외직접구매 사이트에 대한 신뢰수준에 가장 높은 영향을 미치는 요인은 배송위험과 제품성능위험으로 나타났다. 또한 해외직접구매 사이트에 대한 신뢰수준은 추천의도와 지속적 이용의도에도 강력한 영향력을 가진다는 것을 본 연구결과를 통해 확인할 수 있었다. 아울러 본 연구는 해외직접구매의 유형(해외직접배송, 해외구매대행, 해외배송대행)과 소비자들이 주요하게 구매하는 제품군(의류, 식 음료품, 가전제품)에 따라 평균차이검정을 수행하였다. 이를 통해 각각의 해외직접구매 서비스 관련 주체별, 소비자 특성별로 적용될 수 있는 다양한 실무적 시사점들을 제안하고자 하였다.

• Nuclear Engineering and Technology
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• 제54권4호
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• pp.1295-1300
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• 2022

There has been increased interest in researching risk perception of radiation to implement successful risk communication, particularly given the recent worldwide nuclear policy movement regarding nuclear energy. This study aimed to investigate characteristics of risk perception among residents living near normally operating nuclear power plants in South Korea by identifying factors associated with risk perception. A survey was conducted with face-to-face interviews for 1200 residents aged 20e84 years by gender- and age-stratified random sampling. Risk perception was associated with trust perception in nuclear safety, but was not highly correlated with benefit perception for utilizing nuclear power. Relatively high risk perception was observed in women, older age groups, and residents not having experience of nuclear-related education or work. This association remained after adjusting for other factors including benefit perception, trust perception, and psychological distress. In addition to these individual characteristics, risk perception was also associated with a residential district's own unique context, indicating that a strategy of risk communication should be developed differently for residents facing nuclear-related circumstances. Given that risk perception can be changed, depending on social values such as safety culture and economic setting, further studies are required to understand the changing characteristics of radiation risk perception.