• 제목/요약/키워드: Behavioral Targeting

검색결과 107건 처리시간 0.023초

유아의 행동규제 및 정서규제 능력이 또래 놀이행동에 미치는 영향: 성별에 따른 차이를 중심으로 (Effects of Behavioral and Emotional Regulation on Preschool Children's Peer Play Behavior: Focusing on Gender Differences)

  • 성미영
    • Human Ecology Research
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    • 제52권5호
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    • pp.541-549
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    • 2014
  • The purpose of this study was to analyze the effects of preschool children's behavioral and emotional regulation on their peer play behavior, focusing on gender differences. A total of 214 4- and 5-year-old children attending a child care center in South Korea participated in this study. The instruments used in this study were the Child Behavior Rating Scale, Emotion Regulation Checklist, and Penn Interactive Peer Play Scale. The collected data were analyzed using a Student's t -test, Pearson's partial correlation, and multiple regressions with the SPSS software ver. 16.0. The main results of this study are as follows: first, there was a significant gender difference in preschool children's behavioral regulation, emotional control, play interaction, and play disruption. However, there was no gender difference in preschool children's play disconnection. Second, preschool children's emotional control and behavioral regulation had positive effects on their play interaction irrespective of gender. Third, preschool children's emotional instability and emotional control had a positive influence on their play disruption irrespective of gender. Finally, the factors of behavioral regulation and emotional instability significantly predicted the boys' play disconnection, while for the girls, the significant predictor was emotional control. Further, implications for the use of early intervention targeting specific behavioral and emotional regulation problems have been discussed.

Determinants of Tourists' Revisit Intention in Domestic Tourism

  • Kim, Wonsik
    • International Journal of Advanced Culture Technology
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    • 제9권3호
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    • pp.74-80
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    • 2021
  • This study is to examine the determinants of tourists' revisit intention focusing on behavioral and psychological factors. Many studies have found physical conditions affecting tourists' intention to revisit. The study examines the determinants of tourist's revisit intention in terms of tourists' psychological and behavioral elements such as satisfaction and motivation. The data used for the statistical analyses were from a survey targeting people living in Daegu and Pusan metropolitan cities and some cities of Gyeongsangbuk-do and Gyeongsangnam-do provinces in Korea. The study employs regression analysis to investigate the effect of satisfaction and motivations on tourists' revisit intention. As the results of OLS regression analysis, satisfaction, push and pull motivation are predictors of tourists' revisit intention. It shows that tourists' psychological and behavioral factors have a significant impact on tourists' revisit intention. The study suggests the implications for enhancing tourists' revisit intention by motivating tourists' psychological and behavioral needs.

안동 하회마을 문화관광체험이 관광만족과 행동의도에 미치는 영향 (Effect of Cultural Tour Experience Hahoe Village at Andong on Touring Satisfaction and Behavioral Intention)

  • 조태영;서태양
    • 한국콘텐츠학회논문지
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    • 제9권7호
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    • pp.361-370
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    • 2009
  • 본 연구에서는 전래의 문화유산이 잘 보존된 문화관광지인 안동 하회마을을 방문하는 방문객을 대상으로 어떠한 문화관광체험요인이 관광만족에 영향을 주는지와 관광만족의 후속태도인 행동의도 즉, 재방문의도와 추천의도와의 영향관계를 구조적으로 밝혀 안동하회마을을 운영하는 실무자에게 활용가능한 시사점을 제공하고자 하였다. 연구결과를 요약하면 첫째, 문화관광체험의 교육성과 일탈감 요인이 관광만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 문화관광체험의 4가지 요인은 행동의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 관광만족은 행동의도에 정(+)의 영향을 미치는 것으로 나타났다.

여대생의 인유두종 바이러스(HPV) 관련 감염예방행위의도 영향요인 (Factors Influencing HPV-related Infection Preventive Behavioral Intention among Female University Students)

  • 김선화;성미혜
    • 여성건강간호학회지
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    • 제23권2호
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    • pp.126-134
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    • 2017
  • Purpose: The purpose of this study was to identify impacts of HPV-related knowledge, attitude to HPV vaccination, and health beliefs on infection preventive behavioral intention targeting female university students. Methods: With correlational survey design, subjects of this study were 120 female students at universities located in B metropolitan city and G city. A total sample agreed to participate in the study. Data were analyzed using descriptive statistics, t-test, ANOVA, correlation, and stepwise multiple regression. Results: Attitude to HPV vaccination, experience of smoking, and HPV-related health beliefs were significant factors influencing the HPV-related infection preventive behavioral intention. These factors accounted for 19.0% of the HPV-related infection preventive behavioral intention. Conclusion: The most significant factor for HPV infection prevention was the attitude to HPV vaccination. These findings may be useful to develop strategies to improve the HPV infection preventive behavioral intention of the female university students who have a high risk of the HPV infection.

Effects of Socio-Demographic Characteristics and Peer Relations on the Emotional, Behavioral, and Comorbid Disorder Symptoms in Low-SES Children

  • Sohn, Byoung-Duk
    • International Journal of Human Ecology
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    • 제11권1호
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    • pp.49-63
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    • 2010
  • The current study examined the effects of socio-demographic characteristics and peer relations on the emotional, behavioral, and comorbid disorder symptoms among low-low-SES children, using the Young Lives Survey: an International Study of Childhood Poverty: Round 1, 2002. Participants were 1,000 8-year-old children (502 boys and 498 girls) from low-low-SES families. Data were analyzed using ANOVA, t-tests, post hoc test (Scheffe's method), correlations, and multiple logistic regression analyses according to the analysis strategy. There was a moderate correlation between selected socio-demographic variables and emotional/behavioral disorder symptoms, and the caregiver's marital status, child's health compared to others, child's work status corresponded to significant differences in their emotional/behavior levels. Regarding the logistic regression analysis, in addition to the effects of socio-demographic variables reflecting the characteristics of less-developed countries, marital status, child's working status, and conflicts with peers proved to be detrimental to emotional, behavioral, or comorbid disorder symptoms in low-SES children, who have been lack quality parenting, social resources, and child human rights. Results indicated the need to develop health care services that would address those problems and appropriate intervention and prevention programs targeting children in low-income families. Moreover, careful assessment and intervention for child's health status, child's working status and peer relationship problems are suggested as possible strategies for helping children at risk of exhibiting further problematic behaviors.

OTT 시청에 따른 획득충족이 이용자의 행동 의도에 미치는 영향 (Impact of Gratifications Obtained on Behavioral Intention Watching OTT Services)

  • 송근태
    • 문화기술의 융합
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    • 제8권4호
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    • pp.331-338
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    • 2022
  • 본 연구는 이용과 충족이론을 적용하여 OTT 이용자의 행동 의도를 예측하는 데 목적이 있다. 본 연구는 이용과 충족이론의 핵심 개념인 획득충족의 구성요인으로 콘텐츠 품질, 콘텐츠 다양성, 여가활동 가능성, 오락 추구성, 시청의 편리성, 그리고 요금의 합리성을 선정하였다. 분석 결과, 획득충족의 구성요인 중 콘텐츠 품질과 콘텐츠 다양성은 유의수준 0.01에서 그리고 오락 추구성과 시청의 편리성은 유의수준 0.05에서 이용자 행동 의도에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 반면, 여가활동 가능성과 요금의 합리성은 이용자 행동 의도에 유의미한 영향을 미치지 못하는 것으로 파악되었다. 본 연구는 이런 분석 결과를 토대로, 기존 미디어를 대상으로 한 연구와 본 연구의 차이점을 설명하고 OTT를 대상으로 이용과 충족이론의 확장 가능성을 검토하였다.

사회행동과학연구에서의 생명윤리와 기관생명윤리위원회(IRB)의 이해 (A Review of Bioethics and the IRB in Social and Behavioral Research)

  • 조성연
    • 한국보육지원학회지
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    • 제14권2호
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    • pp.1-17
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    • 2018
  • Objective: The purpose of this paper is to understand the bioethics and the Institutional Review Board (IRB) in the social and behavioral research area through "The Bioethics and Safety Act" and to examine the IRB's present situation, roles, responsibilities, and tasks. Methods: This paper reviewed articles, materials for education, and "The Bioethics and Safety Act" related with the IRB. Results: Bioethics included all the research in the social and behavioral area, and "The Bioethics and Safety Act" has been enforced in every research projects targeting human subjects since February 2, 2013. Accoding to the law, the IRB must review the research proposals for human subjects and was introduced in social and behavioral research as a self-regulating system. At present, all the related institutions including universities must establish and run the IRB. This paper introduced the definition of bioethics, the IRB's roles and review types, the total number of registered IRB, and "The Bioethics and Safety Act". Conclusion/Implications: Both the central government and the local government have to make an effort for the establishment and settlement of the IRB system. This paper also presented some of the problems of the IRB.

고등학교 학생들의 정서행동특성에 영향을 미치는 요인 (Factors Influencing Emotional and Behavioral Characteristics of High School Students)

  • 박경선;이규영
    • 한국학교보건학회지
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    • 제27권2호
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    • pp.109-120
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    • 2014
  • Purpose: The purpose of this study was to identify the factors influencing emotional and behavioral characteristics of high school students. Methods: This was a descriptive survey using a convenience sample of 672. $1^{st}$, $2^{nd}$ and $3^{rd}$ grade high school students in Inchoen city. Emotional and behavioral characteristics were measured by AMPQ-II scale consisting of 38 items and depression was measured by BDI consisting of 21 items. The subjects were given a self-reporting questionnaire. Collected data were analyzed by frequency, mean, t-test, ANOVA, Scheff$\acute{e}$-test, ${\chi}^2$-test and multiple regression using the SPSS/WIN 20.0 program. Results: General high school students and vocational high school students were more likely to have emotional or behavior troubles, experience depression, and plan suicide than special-purpose high school students. Significant predictors influencing emotional and behavior characteristics were the 'type of high school' and 'depression'. Conclusion: There is a need to develop school-based mental health programs, especially targeting female students, general high school students and vocational high school students.

온라인 커뮤니티에서 개인의 참여 동기와 사회적 영향 요인이 몰입에 미치는 영향 (A study on the Effect of Participatory Motives and Social Influence in Online Community on Commitment)

  • 이문봉;김은정
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권2호
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    • pp.191-214
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    • 2005
  • The interests and impacts on the phenomena online are increasing, due to the development of the Internet. Above all, the importance of the online community, which is similar to the community in reality and has a feature being easily committed is on the rise. Firms are transformed into a relationship for successful e-business in line with the online community utilization, as the digitalization society develops. Hereby, this study was intended to empirically analyze the impacts of individual participatory motives (perceived usefulness, perceived. ease of use and perceived playfulness) in the online community and social influences (subjective norm, visibility and image) on the user's attitudinal and behavioral commitment. In the empirical study of this study, a questionnaire survey was conducted targeting individuals who participated in the online community, and the related data was collected through on/offline. Finally, 280 samples were used in the analysis. The results of the major hypotheses test using the covariate structural model analysis are as follows: First, there are differences in the impacts of individual participatory motives in the online community and social influence factors on the commitment. The individual participatory motives in the online community influence the behavioral commitment positively, but the social influence factors are not significant. Second, the attitudinal commitment in the online community shows a mediate effect on the behavioral commitment in the subjective norms and image variables excluding visibility. Third, the relationship between the attitudinal commitment and behavioral commitment is significant.

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A Study on the Shopping Behavior of Duty Free Shop Users

  • Choi, Yu-Jin;Park, Jin-Woo
    • 유통과학연구
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    • 제16권8호
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    • pp.39-50
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    • 2018
  • Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.