• 제목/요약/키워드: Behavioral Economics

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스마트폰을 대상으로 한 휴리스틱 및 프로스펙트 효과 분석: 프레이밍, 보유효과 및 조절초점 이론을 중심으로 (Analysis of the Heuristic Theory and the Prospect Theory for Smartphones: Focusing on Framing, Endowment Effect and Regulatory Focus Theory)

  • 김순홍
    • 유통과학연구
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    • 제14권12호
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    • pp.99-105
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    • 2016
  • Purpose - In the present study, it has become the most important necessity in our daily lives that consumers' psychological factors affect the use of smartphones, and it has been analyzed through behavioral economic approaches. In this respect, the present study is intended to apply the heuristic theory and the prospect theory among behavioral economics theories to examine how psychological factors affect consumers' product selection. Research design, data, and methodology - In the present study, using smartphone repurchase as a dependent variable, whether regulatory focus effects have interaction effects on behavioral economic theories and behavioral economic effects such as possession (ownership) effects, framing effects, and brand recollection. As an analysis method, questionnaire surveys conducted with university students in Incheon were examined through Two-Way ANOVAs using the SPSS23 package. Results - The analysis from the results are as follows. Using smartphone repurchase as a dependent variable, the main effects and interaction effects on two variables; satisfaction difference with product functions and positive framing variable were statistically significant. Using repurchase as a dependent variable was statistically significant, there was no interaction effect between the two variables; satisfaction difference with product functions and the difference of brands in possession. Using smartphone repurchase as a dependent variable, interaction effects on two variables; satisfaction difference with product functions and the lengths of product possession periods were not statistically significant. The results from the analyses of interaction effects of brand recollection and brands type were statistically significant in possession using repurchase as a dependent variable. The results from the analyses of the main effect of the brands type were statistically significant in possession using repurchase as a dependent variable. Conclusions - The implication of the present study is that it suggests the factors that became important for customers' smartphone purchase following the change in the meaning of smartphones from practical products in the past to hedonic products. Limitations of the present study are first, the study subjects are limited to students and the number of copies in questionnaires is only approximately 130, which is insufficient, so that the present study is not sufficient as a study for entire smartphone users.

아동의 자아통제능력과 스트레스와의 관계 (Relationships between Child′s Self-Regulation and Stress)

  • 정현희;최경순
    • 대한가정학회지
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    • 제39권9호
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    • pp.175-188
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    • 2001
  • The purpose of this study was to examine the relationships between child's self-regulation and stress according to child's sex. The subjects for this study were 380 children of 5-6th grade selected from elementary schools in Busan. Lee, Soon-Kyu's questionnaires(1994) on child's self-regulation and Han, Mi-Hyun's questionnaires(1996) on child's stress were used. Statistical techniques such as Manova, Pearson's correlation, multiple regression, canonical were used. The resets were as follows : (1) According to sex, there were significant differences in child's self-regulation and stress. The girls showed more self-regulation and higher friend-related stress than the boys. The boys showed higher parent-related stress than the girls. (2) Relationships between child's self-regulation and stress showed as follows : The boys who used more impulsive-control perceived lower friend-related stress, lower school-related stress, lower teacher-related stress, and lower surroundings-related stress. And the boys who used more behavioral-control perceived lower school-related stress, lower teacher-related stress, and lower surroundings-related stress. (3) The predicted variable for boy's friend-related stress was impulsive-control. The predicted variables for boy's school-related stress, teacher-related stress and surroundings-related stress were impulsive-control and behavioral-control. (4) Among three dimensions of self-regulation for boy, the effective variables were impulsive-control and behavioral-control. And among six dimensions of stress were surroundings-related stress, school-related stress and friend-related stress. Implications of this study were discussed in terms of child's self-regulation and stress.

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어머니 양육행동, 아동의 정서조절 및 스트레스 대처행동이 남아와 여아의 행동문제에 미치는 영향 (Effects of Maternal Parenting Behaviors, Children's Emotional Regulation, and Stress Coping Strategies on Gender-Specific Children's Behavioral Problems)

  • 김지현;권연희
    • 대한가정학회지
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    • 제48권3호
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    • pp.1-13
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    • 2010
  • We investigated the effects of maternal parenting behaviors, children's emotional regulation, and stress coping strategies on gender-specific children's behavioral problems. The participants were 191, $4^{th}$ and $5^{th}$ graders and their mothers from four elementary schools in Seoul and Kyung-gi province. Collected data were analyzed by descriptive statistics and hierarchical regressions. The major findings were summarized as follows: (1) Active coping strategies explained boys' aggressive behaviors, (2) mother's warm-encouragement parenting behaviors and active coping strategies explained boys' delinquent behaviors, (3) mother's warm-encouragement parenting behaviors explained boys' withdrawn behaviors, and (4) mother's mediation-supervision parenting behaviors and negative emotionality explained girls' aggressive behaviors. In conclusion, maternal parenting behaviors, children's emotional regulation and stress coping strategies have gender-specific influence on children's behavioral problems.

고3생의 인터넷 사용량에 따른 심리, 행동, 대인관계 특성의 차이 (Differences in High-School Students' Psychological, Behavioral, and Interpersonal Characteristics Depending on the Amount of Time Spent on the Internet)

  • 이미리
    • 대한가정학회지
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    • 제44권7호
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    • pp.11-20
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    • 2006
  • This study investigated the purpose of internet usage among high-school seniors and how their psychological, behavioral, and interpersonal adjustment levels were affected by the amount of lime spent on the internet. The subjects were 572 high-school seniors who participated in the first panel of Korean Education Empolyment Panel (KEEP). The participants were divided into 2 groups: low use group using the internet for less than 30 minutes a day and high un group using the internet for more than 3 hours a day. The adjustment levels of these two groups were compared. The findings were as follows. First, the high use group used the internet to enjoy games, whereas the low use group used the internet to seek schoolwork-related information. Second, the high use group had more negative self-concepts and experienced more stress regarding economic hardship than the low use group. Finally, the high use group watched T.V. longer, studied less, and had more experiences of deviant behaviors, such as bullying, smoking, drinking, and sexual relations.

The Relationship between Perceived Access to Finance and Social Entrepreneurship Intentions among University Students in Vietnam

  • Luc, Phan Tan
    • The Journal of Asian Finance, Economics and Business
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    • 제5권1호
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    • pp.63-72
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    • 2018
  • Social entrepreneurship is increasingly gaining interest in developing countries for the great benefits of society. In Vietnam, the concept of social entrepreneurship is still quite new. Entrepreneurial intention is regarded as a useful and practial approach for understanding actual entrepreneurial behavior. The purpose of this paper is to develop an integrated model based on planned behavior to examine the direct and indirect effect of perceived access to finance on social entrepreneurial intention. The confirm factor analysis to study the latent constructs underlying determinants of planned behavioral theory, perceived access to finance and social entrepreneurial intention. Then, it applies the technique of structural equation modeling to explore relationships among latent constructs. There is no direct relationship between perceived access to finance and social entrepreneurial intention. Perceived access to finance only indirectly increases entrepreneurial intention through attitude towards behavior and perceived behavioral. This study focuses on the perceptual factor of financial access that affects entrepreneurial intentions. The study does not cover other in-depth issues of social entrepreneurship such as decision making, leadership, personality traits, social capital, and human capital. To establish an environment with a strong social entrepreneurial intention, a focus on developing perceived access to finance is an extremely important factor. This study also suggests that attitude towards behavior and perceived behavioral have a strong impact to social entrepreneurship.

프라이버시 계산 관점에서 위치기반서비스 이용의도에 대한 프라이버시 염려의 영향 (Influence of Privacy Concerns on Intention to Use Location-based Services Based on Privacy Calculus Perspective)

  • 김종기
    • 디지털융복합연구
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    • 제15권12호
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    • pp.265-272
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    • 2017
  • 스마트폰의 위치기반서비스가 활발히 사용됨에 따라 사용자들이 자신의 위치정보의 노출에 대한 염려가 커지고 있다. 본 연구는 프라이버시 계산 이론에 기반하여 스마트폰 사용자들이 자신의 위치정보의 제공을 어떻게 받아들이는지 확인하고자 연구모형을 개발하였다. 대학생을 대상으로 수집한 데이터를 SmartPLS를 이용하여 분석한 결과 프라이버시 계산 관점의 기존 연구와는 다른 결과를 얻었다. 프라이버시 계산이론은 인간은 합리적인 존재이며, 위험과 효과 측면을 고려하여 프라이버시 정보의 제공을 결정한다고 본다. 본 연구의 결과는 프라이버시 염려는 위험에 유의하게 영향을 미치나, 사용의도는 효과에 의해서 유의하게 영향을 미쳤다. 이러한 결과는 감정적 판단과 행동적 판단이 서로 상이한 요인에 의해서 영향을 받는다는 행동경제학적 관점과 일치한다.

아동의 문제행동에 대한 어머니의 귀인과 행동반응의 관계 (A Study on the mother's attribution and behavioral reaction to behavior problem of child.)

  • 이은희
    • 대한가정학회지
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    • 제34권2호
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    • pp.31-42
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    • 1996
  • The purpose of this study was to examine the mother's perception on the concrete pattern of such behavior problems as noncompliance, jealousy, dependency, hyperactivity and stealing, by analyzing the difference between two cases of her own child and another mother's child relating to her attribution to the behavior problem of the child and the relationship between her attribution and behavioral reaction. This study was carried out by using 515 questionnaires answered by 1000 mothers of children of 7 kindergartens in Ulsan and Taegu, using Melissa Sweitzer's method (1986). The data was subjected to t-test, Pearson's correlation coefficient. T-test was applied to test the difference between two cases of her own child and another mother's child relating to her attribution to the behavior problem of the child and Person's correlation coefficient was estimated to test the relationship between her attribution and behavioral reaction. The result of this study is sumarized as follows : 1. It was shown that the mother's attribution to the behavior problem of the child is less serious when her child showed the behavior problem than when another child dose the problem while her attribution has an affective reaction to the behavior problem of the child. 2. The relationship between the mother's attribution and behavior reaction to the behavior problem of the child appeared variously in accordance with the attribution factor and behavior problem. Then the mother showed more attribution to stability while frequently ignoring the child.

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청소년의 이성교제에 따른 사회심리적 특성 비교 (The Comparison of Psycho-Social Environment Between Adolescents With and Without Romantic Partners)

  • 안월분;이재구;김영희
    • 한국가정과교육학회지
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    • 제14권2호
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    • pp.53-66
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    • 2002
  • The purpose of this study was to examine the differences of Psycho-social environments by the variables of sex and type of school. Subjects in this study were consisted of 1.011 adolescents drawn from 11 high schools in Cheongiu city and Choeongwon gun. For data analysis. t-test and three-way ANOVA were conducted by SPSSWIN program. This results were as following: Boys' high school students who having romantic partners had lower school adjustment and behavioral adjustment than those without romantic partners. Girls' high school students who having romantic Partners had lower peer relationships and behavioral adjustment than those without romantic partners. Also. regardless of school types. students with romantic Partners had lower school adjustment and behavioral adjustment than those without romantic partners. In an academic high school. students with romantic Partners had negative family relationships. whereas in commercial high school. students with romantic partners had Peer relationships more negatively than those without romantic Partners. This results suggest that adolescents' romantic partners be important factor of social-Psychological development. Especially. romantic partnership would be critical to induce problem behavior such as maladjustment and negative relationships in the environments of family and school.

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Influencing Factors on Consumers' Smartphone Adoption

  • Park, Mi-Youn;Sun, Zhenbao;Hwang, Kum-Ju;Lee, Il-Han
    • Journal of Information Technology Applications and Management
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    • 제19권2호
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    • pp.17-38
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    • 2012
  • The purpose of this study is to investigate the research model attempting to explain factors influencing consumers' attitude towards Smartphone adoption and behavioral intention to use a Smartphone. The 357 sets of data are tested against the model using SEM (structural equation model). The research results reveal that organizational and social influences, consumers' self-actualization, and trust affect consumers' attitude towards Smartphone adoption, and behavioral control influences behavioral intention. Implications of the findings suggest that Smartphone should be approached with a holistic view, suggesting that Smartphone research should emphasize Smartphone as a convergent device including both hardware and software with services and applications. Research results are discussed, and limitations of the current study and future research are presented.

The Long-Term Effects of Familial Difficulties Experienced in Childhood: Predictors of Internalizing Behavior Problems during the Early Adolescent Period and Late Life Periods

  • Sohn Byoungduk
    • International Journal of Human Ecology
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    • 제6권1호
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    • pp.103-115
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    • 2005
  • This study utilized data (a sample of 18,553 people born in 1958 in England, Scotland, and Wales) from the National Child Development Study of 1968 and 1991 to explore the influence of familial difficulties on the internalizing behavioral patterns during the early adolescent period and late life outcomes periods. In this paper, internalizing behavioral problems include 'depression', 'anxiety', 'hostility to adults', 'hostility to children', and 'withdrawal'. Late outcomes were analyzed in two different variables and one marital management domain: 'unemployment', 'seen doctors about emotional problems', 'divorce or separation; never lived as a couple; arguments end in violent behavior' The results indicate that young adolescents who had experienced familial difficulties also have internalizing behavioral problems giving them emotional and behavioral instability. The findings also show that familial difficulties during childhood positively contribute to late life outcomes such as unemployment, emotional problems, and marital management. This study suggests that in order to effectively respond to the needs of children and adolescents who have experienced various familial difficulties, counselors and educators must guide parents.