• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.711-720
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• 2020

This research aims to analyze the factors affecting the acceptance of social commerce, including performance expectancy, effort expectancy, social support, facilitating conditions, hedonic motivation, habitability, price saving orientation, and privacy concerns using the Unified Theory of Acceptance and Use of Technology (UTAUT2). UTAUT2 has been examined and modified in various contexts. The research model studies the acceptance and use of technology in the context of customers. This study adopts a quantitative method using the partial least squares regression (PLS) approach involving 244 respondents. The respondents are users of social commerce in Indonesia. The result of this research indicates that social influence, facilitating conditions, hedonic motivation, habit, price value orientation, and privacy concerns have a significant effect on behavioral intention. On the other hand, performance expectancy and effort expectancy does not affect behavioral intention. Furthermore, price value has a significant effect on social commerce user behavior. Lastly, facilitating conditions and habits does not affect social commerce user behavior. This research contributes to the development of theory by examining an additional variable, which is privacy concern. This study is significant since social media and social commerce have grown exponentially nowadays. Implications of the results for the development of the theory (UTAUT2) and practice are discussed in the article.

• Asian Journal of Business Environment
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• 제3권1호
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• pp.29-35
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• 2013

Purpose - objective of this research is to investigate individual, organizational and environmental factors influence tacit knowledge sharing among healthcare professionals. The transmission of Tacit Knowledge is crucial for organizations to ensure that TK will be passed throughout organization, rather than stored in single employee. Research design, data, and methodology - In this study investigate organizational, individual and environmental factors that influence on TK sharing. To test hypothesizes, the survey method was chosen. Sample size was 100 but 74% of questioners returned. Results - The main findings of this research are related to influence of personal, social cultural and behavioral factors on tacit knowledge sharing. According to extracted data all factors have influence on tacit knowledge sharing except Emotional stability that was found to be negatively related to tacit knowledge sharing. That may means anxiety and stress level of workplace applies negative enhance on tacit knowledge sharing. And finally results show that social environment, team oriented culture and organizational commitment have strongest influences on tacit knowledge sharing. Conclusion - the findings of this study shows that personal, social cultural and behavioral factors influence on tacit knowledge sharing. And also indicates that, social and organizational factors enhance strongly on tacit knowledge sharing.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1189-1200
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• 2021

This study examines the role of perceived enjoyment, self-efficacy, and subjective norms as determinants of behavioral intention to use the OVO application. This study's target population is the users of the OVO application who have used it as an electronic transaction. This study's population was the OVO application users as an electronic transaction tool in Jember Regency. Samples were randomly selected at the time of the survey with specific criteria. The survey location is determined at the Plaza because it is a shopping center that mostly has payments at OVO partner merchants. The model empirically tested using data gathered from 150 respondents of OVO users. The research model was tested by using the structural equation modeling (SEM) approach. The results showed that all constructs in the original TAM model were statistically significant. Subjective norm has a positive effect on perceived usefulness, and perceived enjoyment positively affects perceived ease of use of OVO applications. On the other hand, applications' self-efficacy does not affect the perceived ease of using OVO applications for electronic transactions. This condition shows that subjective norms are dominant external individual perspectives compared to self-efficacy, which are personal internal characteristics in determining the behavioral intention of using OVO applications in electronic transactions.

• 한국가정과교육학회지
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• 제13권3호
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• pp.119-130
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• 2001

The purpose of this research is to discover how Practical Reasoning Home Economics Instruction(PRHEI) applied to food and nutrition units would impact on the morality of female high school students. The research sample was drawn from the two freshman classes of \"M\" High School far Girls. located in the Pusan area. One classroom of 50 students was used as the test group and the other of 47 as the control group for the total of 97 students. Measuring the intellectual and behavioral morality scores followed the pre-post test design under which the PRHEI was administered to the test group during the period of eight weeks in a semester. Whereas the control group received the conventional lecture-oriented instruction during the same period. The effects of PRHEI on morality were measured using the system developed in 1972 by Ontario Institute for Studies in Education. and translated by Kim. Ahn-Jung in 1982. The system developed by Yang. Byung-Han in 1994 was utilized to measure the behavioral morality score. In analyzing the collected data. SPSS/WIN was used to generate means standard deviation and t-test. The research findings are as follows : First. The students who have been taught under the PRHEI score higher on the intellectual morality scale than the control group receiving the lecture-oriented instruction. Second. The test croup students do not show any notable differences from the control group students receiving the lecture-oriented approach on the behavioral morality scale; however, the former do show statistically significant differences from the latter in the sub-factor of honesty scoring higher means over the control group.

• Human Ecology Research
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• 제54권2호
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• pp.165-180
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• 2016

This study analyzes the correlations of participation motivation, education satisfaction, and positive behavioral intention for participants in marriage enrichment programs. The survey response results for 193 participants in marriage enrichment programs were analyzed with the statistics analysis application IBM SPSS 20.0. The findings of this study are as follows. An examination of relative influence of participation motivation and education satisfaction with the positive behavioral intention of participants in marriage enrichment programs indicated that internal motivation had a positive influence on education satisfaction, external motivation had a negative influence on satisfaction for facility environment and satisfaction with employee service, and motivation had positive influence only on facility environment. An examination of the influence of participation motivation and education satisfaction with the positive behavioral intention of the participants in marriage enrichment programs indicated that internal motivation and external motivation had a high positive influence on positive behavioral intention. However, motivation did not have a significant influence on behavior after participation. In education satisfaction, satisfaction with content, satisfaction with instructor, and satisfaction with employee service had a positive influence on positive behavioral intention, however, satisfaction with facility environment had negative influence on positive behavioral intention.

• KDI Journal of Economic Policy
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• 제33권3호
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• pp.1-31
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• 2011

경제학자는 성격심리학으로부터 얻을 것이 많으며, 동시에 성격심리학에 기여할 수 있다. 본 논문에서는 성격심리학을 경제학의 영역으로 통합함으로써 얻을 수 있는 장점과, 이 과정에서 발생하는 문제점을 검토하고 있다.

• Human Ecology Research
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• 제52권5호
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• pp.541-549
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• 2014

The purpose of this study was to analyze the effects of preschool children's behavioral and emotional regulation on their peer play behavior, focusing on gender differences. A total of 214 4- and 5-year-old children attending a child care center in South Korea participated in this study. The instruments used in this study were the Child Behavior Rating Scale, Emotion Regulation Checklist, and Penn Interactive Peer Play Scale. The collected data were analyzed using a Student's t -test, Pearson's partial correlation, and multiple regressions with the SPSS software ver. 16.0. The main results of this study are as follows: first, there was a significant gender difference in preschool children's behavioral regulation, emotional control, play interaction, and play disruption. However, there was no gender difference in preschool children's play disconnection. Second, preschool children's emotional control and behavioral regulation had positive effects on their play interaction irrespective of gender. Third, preschool children's emotional instability and emotional control had a positive influence on their play disruption irrespective of gender. Finally, the factors of behavioral regulation and emotional instability significantly predicted the boys' play disconnection, while for the girls, the significant predictor was emotional control. Further, implications for the use of early intervention targeting specific behavioral and emotional regulation problems have been discussed.

• Human Ecology Research
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• 제53권4호
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• pp.363-373
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• 2015

This study examined the direct and indirect influences of parental behavioral control on adolescents' school related adjustment by exploring pathways between parental behavioral control, adolescents' anxiety, and school related adjustment. Participants were composed of 319 high school 1st graders (153 male and 165 female students) from the Seoul area. They completed questionnaires on parental behavioral control, adolescents' anxiety, and adolescents' school related adjustment. The collected data were analyzed using Pearson's correlation coefficients, Factor Analysis, and Structural Equation Modeling. It was adapted to SPSS version 19.0 and Amos version 21.0 for Windows. The results indicated that adolescents' anxiety partially mediated the association of parental behavioral control and adolescents' school related adjustment. More concretely, direct effect of adolescents' anxiety on adolescents' school related adjustment were slightly greater than the direct/indirect effects of parental behavioral control on adolescents' school related adjustment. The effect of adolescents' anxiety on adolescents' school related adjustment was the greatest among all associations between research variables. The findings of this study have implications for research and practice that highlights the important considerations for proper parental behavioral control and reducing adolescents' anxiety that should be emphasized to improve adolescents' school related adjustment. We believe that improved parental behavioral control needs to be emphasized when designing prevention and parent intervention education programs for adolescents' psychological problem and school related adjustment.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.901-913
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• 2021

This study examines the factors that influence the actual usage of mobile shopping applications among Generation Y (Gen Y) users in Thailand, determined by behavioral intention, compatibility, perceived cost, perceived ease-of-use, perceived usefulness, perceived risk, and personal innovativeness. The researcher carried out the analysis based on a quantitative approach and used a non-probability sampling as the convenience sampling tool. A total of 502 Gen Y respondents who experienced using the top-four ranking mobile shopping applications in Thailand were invited to participate in the study. The Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) were used to analyze the model fit, reliability, and validity of the variables. The primary result revealed that perceived usefulness has the strongest positive significant effect on behavioral intention, followed by personal innovativeness and compatibility. Conversely, the perceived cost has a significant negative influence on behavioral intention. Besides, perceived ease-of-use has a significant positive effect on perceived usefulness. The direct relationship between perceived usefulness and behavioral intention is, however, insignificant. Similarly, the result showed no effect of perceived risk towards behavioral intention. Finally, the result also revealed that behavioral intention determined the actual usage of mobile shopping applications of Gen Y users in Thailand.

• 문화기술의 융합
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• 제7권2호
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• pp.239-246
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• 2021

통일은 북한이 유지했던 계획경제 체계를 포기하고 시장경제 체제로 바꾸는 것으로 수십 년 동안 계획경제 체제 하에서 살았던 북한 주민들에게는 큰 혼란과 어려움을 야기할 것이다. 이를 위해 최근 공감대를 얻고 있는 행태경제학(Behavioral Economics)의 관점을 반영할 필요가 있다. 구체적으로 선정한 교육내용은 ① 금융 전반(금융내역기록하기, 인플레이션의 영향, 현대 금융투자시장에서 상품 선택의 물리적 어려움, 금융투자자의 제한적 합리성 등) ② 대출(개인 신용 관리, 금융권별 대출금리 차이 등) ③ 금융투자(비용이 수익률에 미치는 영향, 복리와 단리의 차이, 기대수익과 위험의 상관관계, 투자위험 유형, 분산투자의 중요성, 적극적 투자와 소극적 투자 등)이다. 다만, 각 내용의 깊이와 넓이는 북한 주민들이 직관적으로 이해할 수 있는 최소한도로 한다. 이러한 직관적이고 기본적인 금융교육을 통해 필수적인 금융지식을 갖춘 다음 구체적인 금융의사결정은 독립투자자문업자(Independent Financial Adviser, IFA)와 상의(자문)받도록 하는 것이 바람직하다. 즉, 최소한의 경제·금융지식을 갖추는데 필요한 직관적인 내용으로 국한하고 의사결정은 IFA를 활용하는 것이 합리적임을 교육하는 것이다. 이러한 '직관적 기본 금융 교육 + 독립투자자문업자(IFA)' 결합 모형은 통일후 북한 주민을 대상으로 하는 경제금융교육에 소요되는 시간과 노력을 크게 줄이면서 효과를 극대화할 수 있을 것이다.