• Title/Summary/Keyword: Behavioral Commitment

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The Effect of Blog Commitment to Fashion Product Purchase and Information Reproduction Behavior -Focus on Blog Characteristic and Consumer Information Variety Seeking- (블로그 몰입이 패션제품 구매행동과 정보 재생산 활동에 미치는 영향 -블로그 특성과 소비자 정보 다양성 추구를 중심으로-)

  • Kim, Seu-La;Hong, Keum-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1028-1038
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    • 2011
  • A blog has significant effect as a new online medium and as a tool to share information with its powerful networking function. Blogs are established based on personal experience and their impact is stronger than conventional media in terms of informativeness, credibility and interactivity. Such characteristics of blogs lead to blog commitment (a phenomenon that has behavioral consequences) that eventually influences consumer fashion purchase behavior. The more a consumer is interested in fashion and seeks diverse information from a wide range of media, the more personally committed they become to certain blogs; in addition, they will also post the results of their fashion product purchases on their blog to further create and reproduce information. This research discovers how blog commitment affects fashion product purchase behavior and information reproduction activity among consumers as well as explores the impact of blog characteristics and information variety seeking by individual consumers on these factors. The data was collected from 428 adults who purchased a fashion product based on information they found on a blog. The results are as follows. First, blog characteristics are composed of accessibility, interactivity, credibility of the information, and informativeness. Second, in terms of the blog commitment, informativeness, credibility, and consumer information diversification (respectively), turned out to have positive effects; in addition, accessibility and credibility had positive effects for corporate blogs. The comparison between private and corporate blogs showed that consumers tend to be more committed to private blogs. Third, in terms of the brand attitude, private/corporate blog commitment, credibility, and consumer information diversification (respectively) had a positive influence. Fourth, blog characteristics and consumer information diversification led consumers (through private/corporate blog commitment) to form a favorable attitude towards the brand and purchase products that resulted in information reproduction of the purchased product.

Influence of the transforming leadership of private security guards on job satisfaction, organizational commitment : focusing on the mediation effectiveness of followership (민간경비원의 변혁적 리더십이 직무만족, 조직몰입에 미치는 영향: 팔로워십의 매개효과를 중심으로)

  • Lee, Yong-Ju;Jang, Suck-In
    • Convergence Security Journal
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    • v.12 no.2
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    • pp.23-32
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    • 2012
  • This study of transformational leadership impact on followership, job satisfaction and organizational commitment to investigate the relationship. Private security guards and managers that works private security firms located in Seoul, Gyeonggi-do, and Incheon in 2011 were set as a population and purposive sampling method to extract the sample by 880 people, but final samples of 790 people were drawn from the results. This study SPSSWIN 16.0 using factor analysis, reliability analysis, Pearson's Correlation Analysis, multiple regression analysis, path analysis was carried out. In addition, this study is to investigate the influence of transforming leadership with followership, job satisfaction and organizational commitment. The results are as follows. First, transforming leadership affects followership. Second, transforming leadership affects job satisfaction and organizational commitment. Third, followership affects partially In other words, behavioral tendencies increases job satisfaction and organizational commitment. Thinking tendencies is also job satisfaction and organizational commitment does not affect.

Introduction to Online Based Trauma-Focused Cognitive Behavioral Therapy Education Program for Helping Sexually Abused People (성폭력피해자를 돕기 위한 온라인 기반 외상-초점 인지행동치료 교육프로그램에 대한 소개)

  • Cho, Young-Sung;Song, Jiyoun;Lee, Jun-Young
    • Anxiety and mood
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    • v.12 no.2
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    • pp.79-85
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    • 2016
  • Sexually abused victims suffer not only physical damage, but they may also experience an array of additional problems ranging from acute fear, depressed mood, anxiety, shame, or insomnia to long-term psychiatric disorders. Trauma Focused Cognitive Behavioral Therapy (TF-CBT) is known to have excellent therapeutic effects for trauma victims including victims of sexual violence. CBT treatment includes stress immunity training, relaxation training, and acceptance and commitment therapy. In foreign countries TF-CBT is carried out online in order to increase the therapeutic accessibility for the victim and improve the quality of the interview for the therapists. As a result, those victims who have difficulties in requesting external help, who live in remote areas, or who have limited time may now have access to the service and benefit from the online education programs. A website providing an online based TF-CBT program was initiated in Korea also. Through the website, victims and their guardians may obtain therapeutic information without the need for face-to-face meetings with therapists. Our goal is to create a system with this website which will provide therapeutic assistance to sexual violence victims and improve the quality of the counseling provided by the therapist.

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A Study on The Influence of The Organizational Culture on The Organizational Effectiveness of The Deluxe Hotel Employees - Focused on the DISC Behavioral Styles - (특급 호텔 종사원의 조직문화가 조직유효성에 미치는 영향에 관한 연구 - DISC 행동유형을 중심으로 -)

  • Cho, Soo-Hyun;Mun, Jeong-Hee;Kim, Kyung-Mi
    • Management & Information Systems Review
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    • v.35 no.4
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    • pp.57-77
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    • 2016
  • The purpose of this study is to analyzing the DISC behavioral styles of deluxe hotel employees, that Dominance(D), Influence(I), Steadiness(S), Consciousness(C) on the organizational culture and the organizational effectiveness of the hotel employees and is to presenting the influence of DISC behavioral patterns on the organizational culture and the organizational effectiveness. To accomplish the aim, the study conducted literature investigations and positive analysis. The results were as in the followings. Employees with a dominant and influencing behavior style adapt themselves to innovative culture and collusive culture. also, organizational commitment and job satisfaction were affected by dominant and influencing behavioral employees. and employees with a steady style adapt themselves to rationality culture. so, organizational commitment and job satisfaction were affected by steady style. furthermore, the result shows that it can be reduced turnover rate when the conscious behavioral employees adapt to the collusive culture. Customer's needs and wants are changed fastly. In addition, there is a keen competition between a five-star hotel. Because the number of five-star hotel are increased. Lastly I suggest that the DISC behavioral style is using at recruit.

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Impact of Characteristics of Fashion On-line Community on the Community Commitment and Brand Loyalty (패션 온라인 커뮤니티 특성이 커뮤니티 몰입과 브랜드 충성도에 미치는 영향에 관한 연구)

  • Ko Eun-Ju;Kwon Joon-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.4 s.152
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    • pp.644-654
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    • 2006
  • The purpose of this study is 1) to analyze the clothing purchasing behavior according to gender 2) to analyze the characteristics provided by the fashion on-line community, 3) to analyze the effects of the fashion on-line community characteristics to community commitment and brand loyalty. As for data collection, on-line survey was conducted for the fashion online community members in 'daum' portal site and total 404 volumes were used for the study analysis. Data were analyzed by descriptive statistics, $x^2-test$, factor analysis, regression analysis by utilizing the SPSS 10.0 program. The results of this study were as follow: First, it was found that characteristics of fashion on-line community are three factors of 'interactivity', 'information provision' and 'interest provision'. Second, as the analysis result of the effects of the fashion on-line community characteristics to the community commitment and brand loyalty, the more 'interactivity' and 'interest provision', the higher 'behavioral commitment' and at this time brand loyalty was high. The higher 'interactivity', 'interest provision' and 'information provision', the higher attitudinal commitment and brand loyalty. In addition, the more 'information provision' and 'interest provision' were, the more it positively influenced brand loyalty. It is considered that this study will help fashion enterprises establish an on-line community strategy to induce brand loyalty by analyzing the community utilization pattern of fashion on-line community members.

The effect of the perfectionist tendency of athletes in Chinese universities on athletic commitment (대학 운동선수의 완벽주의성향이 운동몰입에 미치는 영향)

  • Duan, Mingtao;Zhao, Wenzheng;Ju, Hanyu
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.271-276
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    • 2022
  • The purpose of this study is to investigate the effect of the perfectionism tendency of university athletes on athletic commitment, and ultimately to provide the importance of psychological factors to foster excellent athletes. A survey was conducted on 170 athletes attending universities in Hanam, China and Suwon, Korea. To achieve the purpose of this study, it was analyzed using SPSS 22.0. As for the analysis method, frequency analysis, exploratory factor analysis, internal uniformity, Pearson correlation analysis, and multiple regression analysis were performed. As a result, in the effect of the perfectionist tendency of Chinese university athletes on exercise commitment, behavioral commitment and cognitive commitment among the perfectionist tendencies of university athletes had a significant effect. Through this study, it is believed that it will be meaningful for university athletes to provide basic data by investigating the relationship between perfectionism tendency and exercise commitment of university athletes.

The Effects of Major Satisfaction and Major Commitment of Undergraduate Students Majoring in Social Welfare on the Intention to have a Social welfare Job (사회복지직 취업의도에 미치는 사회복지학 전공생의 전공만족과 전공몰입의 효과)

  • Kang, Jong-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.10
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    • pp.393-400
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    • 2017
  • The purpose of this study was to examine the effects of major satisfaction and major commitment of undergraduate students majoring in social welfare on the intention to have a social welfare job. For this study, a survey of 442 undergraduate students majoring in social welfare at 4 universities located in Kangwon-do was conducted and the data was analyzed using the SPSS 22.0 program. Major satisfaction consisted of general satisfaction and satisfaction of subjects, and major commitment consisted of emotional commitment, behavioral commitment, intellectual commitment and time commitment. The research findings are as follows: First, 62.3% of respondents had an intention to have a social welfare job, and 21.6% were undecided. Second, the level of major satisfaction(2.98) and major commitment(2.63) were slightly higher than the mid-point of the 4-point Likert scale. Third, major satisfaction and major commitment showed a significant difference according to intention to have a welfare job and university attended. Fourth, major satisfaction and major commitment had a positive effect on the intention to have a social welfare job according to the results of binary logistic regression. This study concludes by discussing theoretical implications for future study and practical implications for major satisfaction and major commitment strategies based on our results.

Students' satisfaction with their major and its influence on organizational commitment and behavior intentions to pursue career in the tourism-related fields among tourism-major college students (관광전공 대학생의 전공만족이 학과몰입과 행동의도에 미치는 영향)

  • Kim, Tae-Goo;Jee, Bong-Gu;Lee, Gye-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.2
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    • pp.665-674
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    • 2011
  • This study examined how students' satisfaction with their major department influences their organizational commitment and intention to pursue a career in tourism-related fields among college students majoring in hospitality and tourism. The results indicated that their overall satisfaction with their department affected positively their organizational commitment but not the behavioral intention to pursue career in the tourism-related fields. Organizational commitment, on the other hands, exerted a positively significant influence behavioral intention to pursue tourism-related career. The results of this study underscored the needs for the educators to manage students' psychological attachment to the department they belong to and their major field of study. Continuous relationship-building efforts should be made for the students to pursue tourism-related career after graduation. Such efforts include efficient communication between faculty and students, extended supports from the school and alumni to the students, and last but not the least, sufficient supports from colleges.

Relationship among the Expertise of University Liberal Arts Class Instructor, the Exercise Flow and Persistent Participation Intention Perceived by Non-Sports Major University Students (비체육 전공 대학생이 인지한 대학교 교양 수업 지도자의 전문성과 운동몰입 및 참여지속의도간의 관계)

  • Lee, Young Jun
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.3
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    • pp.735-749
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    • 2021
  • There is true that the evaluation of non-face-to-face swimming classes currently offered by universities due to the COVID-19 outbreak is generally negative. For this reason, the quality of non-face-to-face swimming classes at universities is bound to depend on the expertise of the instructor. However, whether or not of students who lack of practices of swimming could experience exercise flow and could continuously last the swimming exercise after semester or even graduation is difficult to confirm. This is considered to be a significant threat in the future not only for swimming, but also for all liberal arts and lifestyle sports. This study aimed at 281 non-athletic college students with experience of taking both swimming classes, and the need for a study on the structural relationship between exercise flow and participation intention by university swimming class leaders' expertise in non-sports majoring college students. And the results were empirically analyzed. The research results derived in this process are summarized as follows. First, the effect of swimming class leader's expertise (personality, lecture skills, student management, practical skills, basic knowledge) perceived by non-athletic college students on exercise flow (cognitive flow, behavior flow) affects cognitive flow. As a factor influencing, it was found that lecture skills had a statistically positive (+) effect, and as factors influencing behavioral commitment, the positive (+) effect was statistically significant in personality, lecture skills, student management, and basic knowledge. Second, as for the effect of exercise commitment (cognitive commitment, behavior commitment) perceived by non-athletic college students on continuous participation intention, the behavioral commitment factor was found to have a statistically positive (+) effect.

A Study on the Relationships of Job Characteristics and Organizational Citizenship Behavior (직무특성과 자발적 조직행동간의 관계)

  • Song Kyung-Soo;Park Bong-Gyu;Heo Kap-Soo
    • Management & Information Systems Review
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    • v.3
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    • pp.353-398
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    • 1999
  • In the more than one decade, studies of organizational citizenship behavior(OCB) have increased continuously, research on the role of job satisfaction and organizational commitment upon the relationships between OCB and Job characteristics, however, is very scarce. This study analyzed comprehensively existing studies of OCB, designed a model of mediating role of behavioral performance(job satisfaction, organizational commitment), and generated three hypotheses inherent in the model. To design the model and generate the hypotheses, this study conducted a comprehensive literature survey on OCB. To test the hypotheses, this study collected data from 847 employees at 12 large general hospitals in Pusan area through a questionnaire survey and conducted the three step mediated regression analysis using the SAS-PC Package. Conclusively, job characteristics tend to be the most influential antecedents affecting not only through mediating factors but also directing to OCB. These and other major findings from this study imply that existing American studies may be applicable the Korean organizations and that this study may complement the deficiencies of the existing studies.

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