• 한국의류산업학회지
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• 제15권5호
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• pp.753-762
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• 2013

This study identifies meaningful factors that influence relationship switching intention and multi-channel use intention for department store customers. Two types of commitment (affective and calculative commitment) are proposed as mediators between satisfaction and behavioral intention. A web-based survey collected fashion product data from consumers who had a relationship with a department store. A total of 150 responses were analyzed by frequency analysis and reliability analysis, CFA, and SEM analysis with SPSS 18.0 and AMOS 18.0. Department store attributes were composed of four factors (product, salespersons, facilities and place, and price and promotion). Department store satisfaction was specified as a second order latent construct which was reflected in the satisfaction with the four department store attributes. Department store satisfaction had a significant negative influence on calculative commitment and a positive effect on affective commitment. Calculative commitment affected switching intention and affective commitment determined multichannel use intention. This study has implications for retail marketers that target fashion consumers and academics who research consumer behavior in retail settings. The most important result is that the affective commitment and the calculative commitment serve different functions. Department store managers need to make an increased effort to instigate an affective customer commitment in order to reduce switching intention.

• 융합경영연구
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• 제9권2호
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• pp.45-55
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• 2021

Purpose: The purpose of this study is to investigate the theoretical basis for assessing the strategic increase in customer perception of service quality, justice, and relationship benefits. Especially in terms of increasing relationship commitment and customer loyalty in the medical service sector. Research design: Data were collected by questionnaires through specialized hospital services. Survey was conducted on patients who have been treated at a spine specialized hospital. Results: Research shows that service quality, justice, and relationship benefits have the greatest direct impact on relationship commitment, and relationship commitment has a strong direct impact on customer loyalty in the medical service organization. Conclusions: The effect of combination of core and voluntary service behavioral attributes such as service quality, justice and relationship benefits have the most positve impact on relationship commitment and customer loyalty. Administratively, this study contributes to understanding the role of service quality, justice, and relationship benefits in the medical service sector. The results showed that in order to induce service quality, justice and relationship benefits should be facilitated relationship commitment and customer loyalty enlarged.

• Journal of Sport and Applied Science
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• 제8권1호
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• pp.1-10
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• 2024

The purpose of this study was to examine the structural relationship among organizational justice, athlete satisfaction, team commitment, and organizational citizenship behavior toward college athletes. To achieve this purpose, this study employed a convenience sampling method via a questionnaire dissemination. A total of 285 responses were collected from college athletes. Among those, 21 responses were excluded as they were not completed, leaving 264 usable data. The data was computed in SPSS 28.0 and AMOS 28.0, and analyzed with correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling analysis. Overall, organizational justice had a positive influence on athlete satisfaction, team commitment, and organizational citizenship behavior. Athlete satisfaction had a positive influence on team commitment and organizational citizenship behavior. However, there was no relationship between team commitment and organizational citizenship behavior. These findings provided empirical foundational data on the impact of organizational justice on psychological and behavioral outcomes and the overall efficiency and effectiveness of organizations, with a focus on college athletes who played a central role in the context of college sports setting.

• Journal of Sport and Applied Science
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• 제4권2호
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• pp.19-29
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• 2020

Purpose: This study sought to explore the effects of sport enjoyment on leisure commitment. Research design, data, and methodology: Subjects of this study are members of MTB participation in Seoul and Gyeonggi area and were selected by purposive sampling out of non-probability sampling. 295 questionnaires were collected and 288 questionnaires were used for the study. To analyze data, frequency analysis, factorial analysis, t-test, ANOVA, correlation and regression analysis were employed. Results: First, as for leisure satisfaction and leisure commitment pursuant, there was significant difference in gender, age, the number of participation in weekly leisure, and hours of participation in weekly leisure. Second, regarding MTB participants' amusement and leisure satisfaction competence had significant influence on all the sub-factors of leisure satisfaction and that both achievement and competence had impacts on social leisure satisfaction. Third, regarding effects on leisure commitment, competence of amusement had impacts on cognitive and behavioral leisure commitment. Fourth, regarding relationships between leisure satisfaction and leisure commitment, satisfaction of mental leisure, social leisure, relaxation leisure, physiological leisure and leisure satisfaction had significant influence on cognitive commitment. Conclusions: Summary of above results showed that MTB participants' amusement factor had significant influence on leisure satisfaction and leisure commitment. Implications were discussed. Keywords: MTB, amusement factor, leisure commitment.

• 한국프랜차이즈경영연구
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• 제9권2호
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• pp.17-29
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• 2018

Purpose - The environment surrounding the franchise industry in recent years is a big threat to the franchise business. In this perspective, this study examines the effect of franchise CEO's Innovation, CSR Passion, and customer orientation(CO) on customers' perceived service quality(PSQ), affection, and commitments in the context of food-service franchise industry. This study suggests the guidelines on how franchisor uses their passion and customer orientation on customer to maintain and increase the commitments. Research design, data, and methodology - In order to achieve these purposes, research model and hypotheses were developed. Out of 500 respondents received through online survey, 449 respondents were used, because of 51 incomplete respondents. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 23.0 and AMOS 23.0 statistical program. Result - The results of the study are as follows. First, innovation passion has a significant impact on PSQ and customer affection. And CSR passion have a significant impact on PSQ. Second, customer orientation has a significant impact on PSQ and customer affection. Third, PSQ has a significant impact on customer affection and sustainable commitment. Fourth, customer affection has a significant impact on behavioral commitment. Fifth, behavioral commitment has a significant impacts on sustainable commitment. Conclusions - The implications of this study are following as: Restaurants franchisor and CEOs should have a passion for innovation to continuously identify consumer needs and develop new menus and services that meet their needs. Second, franchisor and CEOs need to demonstrate the importance of creating the right environment, creating a fair business, and trying to create products in a given environment. Finally, franchisor and CEOs should demonstrate how to build relationships with customers and how to maintain positive feelings. In addition, it is necessary to appeal to the customers with enthusiasm and a customer-oriented tendency of the entrepreneur of the franchise head office in order to maintain the relationship with the customer and feelings.

• 한국유통학회지:유통연구
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• 제13권1호
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• pp.1-33
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• 2008

초창기에 기업과 소비자간(B2C) 부분에 집중되었던 전자상거래에 대한 관심이 최근 기업과 기업간(B2B) 부문으로 이동하고 있으며 그 성장잠재력 측면에서 크게 주목을 받고 있다. B2B 전자상거래 부문에서도 가장 두드리진 움직임을 보이고 있는 거래유형이 바로 B2B e-마켓플레이스이다. e-마켓플레이스란 인터넷상에서 다수의 공급자와 수요자들이 대면하고 거래를 이를 수 있도록 해주는 가상의 시장의 의미한다. 인터넷을 기반으로 하는 마켓플레이스가 구매, 판매, 고객지원, 제품, 서비스 등을 위한 새로운 비즈니스의 장이 되고 있어 현재 다수의 기업들이 참여하고 있다. 기존의 기업 간 전자상거래가 중개자 없이 개별기업 차원에서 이용되었다면, 마켓플레이스는 다수의 공급자와 수요자들이 인터넷상에서 정보를 교환하고 거래를 수행함으로써 기업 간 거래방식에 상당한 영향을 미치고 있어 학계나 업계의 주요 관심사로 떠오르고 있다. 본 연구의 목적은 B2B e-마켓플레이스 운영기업의 관점에서 e-마켓플레이스 참여기업의 신뢰 형성요인과 신뢰가 몰입에 미치는 영향에 대해 실증적으로 검증해 보고자 한다. 신뢰의 선행요인을 파악하기 위해 기존의 기업간 거래 관계 형성 요인 및 전자상거래 환경에서 신뢰의 중요성에 대한 연구 결과를 폭넓게 수용하여 인터넷을 기반으로 하는 B2B e-마켓플레이스 상황에 적합한 신뢰형성 요인으로 네트워크 외부성, 상호작용성, 공정성, 공유정보의 질 및 제도적 보장을 제시하였으며, 신뢰가 몰입의 두 차원 즉 태도적 몰입과 행동적 몰입에 미치는 영향에 대해 검토하였다. MRO e-마켓플레이스를 이용하고 있는 187개 참여기업을 대상으로 한 실증분석 결과, e-마켓플레이스 신뢰에 영향을 미치는 요인으로 네트워크 외부성, 상호작용성, 공정성 및 제도적 보장으로 나타났으나 공유정보의 질이 신뢰에 긍정적인 영향을 미칠 것이라는 가설은 채택되지 못하였다. 신뢰와 몰입간 관계에서 신뢰는 태도적 몰입과 행동적 몰입에 정(+)의 영향을 미치는 것으로 나타났으며, 태도적 몰입은 행동적 몰입에 긍정적인 영향을 미치는 것으로 실증분석 결과 나타났다. 이러한 결과를 토대로 e-마켓플레이스 운영기업이 감안해야 할 몇 가지 주요 관리적 시사점에 대해 논의하였다.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.183-202
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• 2011

Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in order to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers' community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

• 산업융합연구
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• 제5권2호
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• pp.53-76
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• 2007

The purpose of this study verifies: the relationships between self-leadership (behavioral-focused strategies, natural reward strategies, constructive thought pattern strategies) and job satisfaction, and mediator effect of the organizational commitment. In order to verify the relationships and mediator effect, data obtained from 140 employees working in business office in Ulsan Metropolitan City were analyzed by using SPSS 12.0. The findings are as follows: First, the relationship between the self-leadership and the organizational commitment is positively related. Second, There was also a positive correlation between the organizational commitment and job satisfaction. finally, the organizational commitment played as a partial mediator on the relationship between self-leadership and job satisfaction. Based on these findings, the implication and the limitations of the study were presented including some directions for future studies.

• 벤처혁신연구
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• 제4권3호
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• pp.1-15
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• 2021

코로나19의 확산으로 인한 장기간의 사회적 거리두기로 대면접촉 레스토랑업체의 외식지형도는 포장, 정기구독 등으로 변화된 환경에 맞추어 생존전략을 실행하고 있다. 그러나 이러한 환경에도 고급레스토랑은 최상의 시설을 갖추고 고급서비스를 제공함으로써 기존 레스토랑과 차별화를 시도하여 높은 수익을 창출하고 있다. 따라서 본 연구에서는 고객의 고급레스토랑 서비스경험이 어떠한 경로를 경유하여 행동충성도를 영향을 주는가를 설명하고자 한다. 즉, 본 연구의 목적은 서비스경험이 인지만족과 정서애착에 미치는 영향을 확인하고, 또한 이들 구성개념과 관계몰입 및 행동충성도 간 관계를 확인하여 인지만족 및 정서애착의 인과적 역할을 설명하는데 있다. 이를 검증하기 위해 최근 고급레스토랑 이용경험이 있는 소비자 300명을 대상으로 대면인터뷰를 실시하여 자료를 수집하였다. 수집된 자료 중 부정확하거나 오류가 있는 응답지 25부를 제외하고 275부(91.6%)를 최종 분석에 사용하였다. 본 연구에선 SPSS 21.0 및 AMOS 20통계패키지를 사용하여 자료의 타당도와 신뢰도를 확인하고 연구가설을 검정하였다. 빈도분석으로 응답자의 인구통계특성을 확인 하였다. 구조방정식모형분석(SEM)으로 연구모형의 적합도를 확인하고 연구가설을 검정하였다. 연구가설 분석결과, 서비스경험은 인지만족에 긍정적인 영향을 미치었고, 인지만족은 정서애착과 관계몰입 및 행동충성도에 긍정적인 영향을 미치었다. 또한 정서애착은 관계몰입과 행동충성도에 긍정적인 영향을 미치었고, 관계몰입은 행동충성도에 긍정적인 영향을 미치었다. 그러나 서비스경험은 정서애착에는 영향을 미치지 않았다. 본 연구를 통해 호텔레스토랑과 같은 고급레스토랑에선 자사의 표적고객을 정확하게 선정하여 이들의 서비스욕구를 확인한 후 이에 적합한 서비스를 제시할 필요가 있다. 또한, 고객에게 우수한 서비스를 제공하여 인지적으로 만족을 유도할 뿐만 아니라 서비스에서 결정적인 진실의 순간(moments of true)을 확인하고 영향력(impact)을 파악하여 이에 적합한 대응방안을 제시함으로써 서비스에 만족한 고객이 정서적으로 애착심을 강화할 수 있도록 해야 할 것이다. 그리고 서비스경험으로 만족하여 정서적으로 애착심이 높은 고객에게 자사와 관계를 강화하고 지속적으로 유지하도록 해당 고객과 우호적인 관계를 형성하여 이들이 자사에 강한 소속감과 애착심을 갖도록 함으로써 표적고객의 관계몰입을 유도해야 할 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1371-1383
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• 2021

The study aims to investigate the organizational commitment and loyalty among millennial generation employees in Integrated Islamic Schools. The study gathered information and data from three different Islamic education institutions in Central Java, Indonesia. A total of 261 responses gathered using an online questionnaire distributed among millennial generation employees on each institution. The result then analyzed using confirmatory factor analysis with the help of SPSS and SEM AMOS. From the analysis, it is found that employee trust and satisfaction strongly impacted employee organizational commitment, and employee organizational commitment strongly impacted employee loyalty, both attitudinal and behavioral. Test for model robustness was also conducted accordingly within suggestions from the previous research, resulted in quite different findings especially in continuance commitment variable. This study pointed out the importance of trust and satisfaction to maintain the millennials employee, and the importance of millennial understanding especially in the education sector. This study provides the reference for future organizational commitment and loyalty study among the millennial generation especially in a growing nation like Indonesia and pointed out the importance of the generational study on organizational behavior topics.