• Journal of Digital Convergence
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• v.18 no.8
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• pp.201-215
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• 2020

We conducted the analysis using the data of the '2019 Korean Middle and Elderly Technology Acceptance Survey' to verify the comprehensive senior technology acceptance model. In this study, we examined the significant effect the relationship between behavioral intention to use the diital health devices and perceived usefulness, perceived ease of use, gerontechnology self-efficacy, gerontechnology anxiety, facilitating conditions, attitude to life and satisfaction through the structural equation. The results of the research model are as follows. First, the usefulness and ease of use had significant effects on intention to use. Second, the self-efficacy had significant effects on the intention to use. But they had negative effect. Third, perceived usefulness, self-efficacy and anxiety had significant effects on ease of use. Lastly, self-efficacy, facilitating conditions, attitude to life and satisfaction had significant effects on perceived usefulness. These findings highlight that verified the comprehensive senior technology acceptance model in Korea.

• The Journal of Society for e-Business Studies
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• v.19 no.4
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• pp.169-193
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• 2014

This paper attempts to analyze how the psychological factors would have an effect on the user's intention to make use of the mobile care via smart-phone, identifying the relationships among individual motivation propensity that consists of prevention propensity and promotion propensity, perceived usefulness and ease of use, perceived cost, behavioral use attitude and use intention based on technology acceptance model, and verifying them empirically through the structural equation modeling. The findings are as the followings. First, prevention motivation propensity affects positively on usefulness of smart-phone for mobile care service, but there are no significant indications that it affects on the ease of use and perceived cost. Second, promotion propensity affects positively on perceived ease of use and perceived cost of smart-phone for mobile care service, but there is no significant indication that it affects on perceived usefulness. Third, perceived usefulness and ease of use, and perceived cost affects positively on the use attitude. In sum, this paper confirms that the prevention propensity and promotion propensity might be used as antecedent variables for developing new smart-phone services of mobile care.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.141-149
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• 2021

The purpose of this study was to identify the intention to use of information and communication technology(ICT) for the elderly residing in community based on the theory of planned behavior. The subjects were 99 elderly aged 60 or older living in G and S cities from January 1 to 31 in 2020 using questionnaire. The data was analyzed using the SPSS 23.0 program for descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, multiple regression. As a result, the mean of the attitude to use of ICT for the elderly was 3.79±0.74, subjective norm was 3.43±0.66, perceived behavioral control was 3.12±0.71, behavior intention was 3.23±0.77. The intent to use of ICT for the elderly are subjective norm(β=.35, p<.001), perceived behavior control(β=.35, p<.001), had an explanatory power of 48.7%. Therefore, it is necessary that systematic program considering the above factors for elderly residing in community to promote the intent to use of ICT.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.207-224
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• 2020

With the gradual improvement of China's residents' economic level, the continuous improvement of the holiday system, and the main purpose of relaxing mood and experiencing life, rural tourism has developed rapidly. In order to further achieve the goals of farmers' entrepreneurship, agricultural income increase, rural prosperity, and tourism management departments and tourism enterprises' management and operation objectives, this paper puts forward research hypotheses on the basis of relevant literature review and references. Based on the previous research results, this paper designs a questionnaire on Residents' rural tourism behavior intention, and uses SPSS23.0 to conduct correlation analysis and hypothesis test on the sample data, and draws the following conclusions: (1) rural tourism attitude, subjective norms, and perceived behavior control have a significant positive impact on rural tourism behavior intention; (2) policy system and resource conditions have a significant positive impact on rural tourism behavior intention; (3) policy system has a significant positive impact on subjective norms and perceived behavior control, and resource conditions have a significant positive impact on rural tourism attitude, subjective norms, and perceived behavior control.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.126-146
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• 2022

With the development of IT technology, consumers' shopping behaviors have diversified, and O2O services that remove the boundary between online and offline are increasing. With the development of O2O services, it is bringing about new changes in offline retailers that are facing limitations against the continuous growth of online. Drawing upon Technology Acceptance Model, this study investigates the effect of service quality perceived by O2O service users on consumers' intention to use O2O services. The result confirmed that the perceived quality, an external variable, affects the perceived usefulness and perceived ease of use, which are the main variables of the Technology Acceptance Model, and the perceived usefulness and perceived ease of use in turn have a significant effect on attitude and behavioral intention. In particular, it was found that the higher the perceived ease of use of the user, the higher the perceived usefulness and positive influence on the attitude. The results of this study suggest that in order to increase the utilization of O2O service by users, it is necessary to highlight the perceived quality of service and at the same time manage convenience and usefulness. This is expected to provide meaningful directions for companies attempting to advance O2O services.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.251-264
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• 2022

The purpose of this study is to present factors and strategies for successful rewarded-crowdfunding of companies. For this, rewarded-crowdfunding based on the extended theory of planned behavior(E-TPB) by adding individual innovation and risk preference as extended variables, in addition to the basic variables of the theory of planned behavior(TPB), including attitude, subjective norm, and perceived behavior control. In addition, the moderating effect of rewarded-crowdfunding experience was confirmed. In addition, the moderating effect of the rewarded-crowdfunding experience was confirmed, and exploratory factor analysis and multiple regression analysis were conducted for questionnaires who were aware of the concept of rewarded-crowdfunding. As a result of testing the hypothesis, it was found that attitude, subjective norm, perceived behavioral control, and risk preference affect the intention to invest in rewarded-crowdfunding. Also, we could find that perceived behavior control and risk preference were moderately influenced by investor who had experience in rewarded-crowdfunding. Based on the research results, it has academic and practical value by presenting the direction of enhancing the success of rewarded-crowdfunding that companies can use as a way to raise funds and boost sales.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.899-910
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• 2023

The majority of research on lifestyle has been conducted based on a variable-centered approach. However, over the last decades, there is a growing body of research on lifestyle in terms of a person-centered approach. Hence, this study identifies senior generations' profiles based on the combination of the five realms of lifestyle. More specifically, this study utilized a Latent profile analysis(LPA) to explore both quantitatively and qualitatively distinct types of senior generation' lifestyle profiles. As a result, the five distinct types of senior lifestyle profiles were identified and these five profiles were then contrasted with traveling attitude and behavioral intention(traveling intention). In addition, this study attempted to identify similarity in the patterns of relations with theoretical antecedent, correlate and outcome variables. Results showed that even though senior generation belonging to profile groups pertaining to the high level of all five types of lifestyle were associated with a high level of attitude and behavior intention, there was no differences among the profiles. This means that regardless of the patterns of senor generation lifestyle profiles, there was no similarity. Nevertheless, it should be considered that senior generation consider a security when making a travel ling decision regardless of the patterns of lifestyle profiles. This results suggest that senior generation' traveling satisfaction is more likely obtained with the experience of safety and convenience during their travel. At last, this study discusses some implication tourism theory related to lifestyle, practices and future research on tourism profiles.

• Journal of Korean Clinical Nursing Research
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• v.24 no.1
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• pp.74-84
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• 2018

Purpose: For this study an examination was done of relationships between intensive care unit (ICU) nurses' knowledge related to sedation and their clinical competencies in sedation practice. Methods: Ninety one ICU nurses were recruited from two tertiary hospitals in South Korea. A self-report questionnaire was used to examine the levels of knowledge related to sedation and nursing practice competence based on Ajzen's theory of planned behavior. Descriptive statistics, independent t-tests, one-way ANOVA, and Pearson correlations were performed using the IBM SPSS 21.0 Results: ICU nurses are more knowledgeable about general information on sedation rather than up-to-date information. Continuing education on sedation was related to difference in knowledge levels. However, the levels of knowledge were not related to competence in sedation practice. Instead, a positive attitude toward sedation practice was significantly related to the subjective norms; orders and goals, perceived behavioral control, practice of sedation, and intention to use. Conclusion: The results of this study provide fundamental information on levels of knowledge related to sedation practices of Korean ICU nurses. Continuing education should emphasize up-to-date information on sedation practice and need for positive attitudes which influence all other competencies towards sedation practices to achieve optical care of sedation in the ICU.

• Journal of The Korean Association of Information Education
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• v.9 no.3
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• pp.387-396
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• 2005

The purpose of this research was to find differences of children's behavioral pattern between players and non players of the online game "Lineage" in on-line and off line space. As a result, social behaviors of children who play online games were less active than who don't. Based on their motive and behavior pattern in online world, four behavior patterns in online world were identified; "Single-Oriented", "Community-Oriented", "Off-Real World" and "Discriminative." Off-Real World and Discriminative players were more sociable than Single-Oriented and Community-Oriented players. And Discriminative player has more self assertive attitude than others. This study may serve as a model to understand how players will respond to the various game features and how they adopt the virtual world for their interpersonal relationships.

• Journal of Technologic Dentistry
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• v.31 no.1
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• pp.75-97
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• 2009

Objectives: Practice of dental technology poses great potential risk since the manufacturing processes are complex and involve dangerous devices and the students are asked to handle various materials in the casting and processing process. Lacking an understanding of the overall practice process, the beginners of practice are exposed to greater danger due to their unsafe attitudes and poor practice attitudes. This study set out to investigate the students of dental technology for their attitudes toward safety and their practice of safe actions during practice and to provide basic data for safety education to prevent any possible safety incidents during practice. Methodology: The subjects include total 408 dental technology majors in their sophomore and junior year. Based on literature study and previous studies, a structured questionnaire was made, distributed to the subjects right after practice, and gathered on the spot. The questionnaire contained total 60 items, and data were collected from April 20 to May 25, 2006. Results: Collected data were analyzed in frequency and $X(C)^{\sim}$-test using the SPSS 12.0 version. The analysis results show that the students believed that they could prevent safety accidents by following safety rules and guidelines as far as safety attitudes were concerned. However, they did nothing more than paying attention to many practice processes even though they thought they were dangerous. Conclusion: Overall the subjects practiced proper safety actions during practice with significance differences in their behavioral characteristics according to grade, gender and age. The significant differences according to grade seem to derive from safety education before practice, and those according to gender and age have more to do with individual actions and common sense according to gender and age than education. Thus practice teachers need to develop safety education materials for each practice process and provide systematic safety education before practice so that the students can practice safety actions.