• Journal of the Korean Society of Physical Medicine
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• v.12 no.1
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• pp.113-120
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• 2017

PURPOSE: The purpose of this study is to provide the basic data for developing the self-leadership program by identifying the effect of self-leadership on intrinsic motivation among physical therapy students. METHODS: One hundred physical therapy students in E university of Gyeonggido were recruited by convenience sampling from October 4 to 14, 2016. Of them, 89% were chosen and 79% were analyzed after excluding the cases with wrong answers. The survey, using Likert's five scales was conducted with fifteen items of intrinsic motivation (Cronbach's ${\alpha}$, .84) and thirty-five items of self-leadership (Cronbach's ${\alpha}$, .90). Frequency analysis, correlation analysis regression diagnostics, and multiple regression analysis were done with SPSS 20.0 Statistics program (IBM, Korea). RESULTS: The total score of Self-leadership was 3.61 and of substrategies was 4.05 (Natural reward strategy), 3.38 (Behavior-focus strategy), and 3.43 (Constructive thought pattern strategy), respectively. The score of intrinsic motivation was 3.43. The substrategy of Self-leadership indicated positive correlation with intrinsic motivation. The correlation values in higher order were .75 (Natural reward strategy), .66 (Behavior-focus strategy), and .61 (Constructive thought pattern strategy). The Constructive thought pattern strategy (t=5.18, p=.00) and Natural reward strategy (t=2.10, p=.38), except Behavior-focus strategy were effective on intrinsic motivation, according to the multiple regression analysis. CONCLUSION: Before stepping up to the next level of being a physical therapist, students must go through the educational program to improve the Constructive thought pattern strategy and Natural reward strategy.

• Journal of the Korean Data and Information Science Society
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• v.15 no.1
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• pp.11-20
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• 2004

The purpose of this paper was to reveal Service Operation Strategy for the Internet shopping mall based on the types of internet users' market segmentation focus on the internet shopping behavior and e-service quality. In this paper, we examined internet shopping behavior and internet service quality factor depend on the types of internet users' group empirically. The empirical study result identifies the main decision factor depend on the types of internet users' group. On the basis of these result, Service Operation Strategy for the internet shopping mall has been suggested.

• Asia Marketing Journal
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• v.17 no.3
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• pp.73-103
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• 2015

According to Resource Dependence theory, an organization's behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant respond, but incumbents having competitive internal resources do not. In this article, we study incumbent's responses to a new brand entry and long-term effect. We show that how incumbents change their price strategy in reaction to the new brand' entry and also show these responses vary depending on interdependency of internal resources and external environments and ownership.

• Asia Marketing Journal
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• v.19 no.4
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• Journal of the Korea Society of Computer and Information
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• v.21 no.3
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• pp.97-104
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• 2016

In this paper, we propose spatial information based simulator for user experience optimization and minimize real space complexity. We focus on developing simulator how to design virtual space model and to implement virtual character using real space data. Especially, we use expanded events-driven inference model for SVM based on machine learning. Our simulator is capable of feature selection by k-fold cross validation method for optimization of data learning. This strategy efficiently throughput of executing inference of user behavior feature by virtual space model. Thus, we aim to develop the user experience optimization system for people to facilitate mapping as the first step toward to daily life data inference. Methodologically, we focus on user behavior and space modeling for implement virtual space.

• Asia pacific journal of information systems
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• v.12 no.1
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• pp.67-85
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• 2002

This study attempts (1) to analyze the changing pattern of organizational control by investigating the impacts of ERP implementations on the determinants of organizational control types and (2) to compare the performance variances based on the fitness between implementation of ERP and the changed mode of organizational control. Research results reveal that firms with ERP shows high degree of information integration, which partially affects the determinants of organizational control types. Also, results indicate that firms now with ERP shows the higher levels of both behavior and output control than without ERP, and the magnitude of change in behavior control level was greater than that of output control level. Finally, this research suggests that while the firms that implemented ERP for the purpose of quality and service improvement need to more focus on behavior control than on output control, the firms for the purpose of cost reduction need to excercise more output control in order to establish a cost effective control strategy.

• Journal of Fashion Business
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• v.14 no.3
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• pp.20-34
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• 2010

The purpose of this study is to clarify the relationship between consumption behavior and fashion orientation for luxury brands in Japanese and Korean consumers. For this study, the author carried out a questionnaire survey with objects of 816 Koreans and Japanese, and analyzed the relations among consumer attitude, purchase behavior, lifestyle and fashion orientation. First, in Korea, all fashion orientations gave positive effects on attitude toward luxury brands, and especially it has a significant relation with factors affecting luxury brand consumption, so when luxury enterprises establish a marketing strategy for Koreans, they need to refer to fashion orientation intensively. Second, as a result of analyzing the relation between fashion orientation and purchasing behavior, it was found that fashion interest is an important factor affecting luxury brand purchasing behaviors, in both Japan and Korea. Third, Japanese luxury brand enterprises need to focus on consumers who prefer standard goods. while Korean enterprises need to focus on consumers who prefer specific brands. Lastly, in case of Japanese consumers, the more they pursue self-esteem and reasonable consumption, the higher they prefer standard goods, while the more Korean consumers pursue conspicuous consumption, hedonic consumption and self-esteem, the higher Koreans prefer specific brands.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.4
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• pp.33-41
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• 2004

This study examines the relationship between multiple sales force management practices and performance within each of Miles & Snow (1978)'s strategy types and Walker & Ruekert (1987)'s strategy types. The findings are as follows : First, Prospectors seem to be associated with increased performance when they are utilizing a relationship selling strategy, internal sales force, moderate levels of supervision, outcome-based control system and incentive-oriented compensation system. Second, Analyzers seem to be associated with increased performance when they are utilizing a relationship selling strategy, internal sales force, outcome-based control system to deal with the instability in their strategic focus. Third, Low Cost Defender seem to be associated with increased performance when they are utilizing a relationship selling strategy, external sales force, low levels of supervision, outcome-based control system and salary-oriented compensation system. Fourth, Differentiated Defenders seem to be associated with increased performance when they are utilizing a relationship selling strategy, high levels of supervision, balanced (outcome+behavior) control system and salary-oriented compensation system.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.1
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• pp.148-167
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• 2020

Today, digital shoppers express increasingly complex buying behavior. They can use multiple channels for shopping and also they can switch from one to another channel almost effortlessly, in the result of engaging in omnichannel shopping behavior. A few years ago, consumers were using brick and mortar stores to make their purchases. However, nowadays, they possess different digital devices (mobile and/or desktop) to search for different alternatives and to make a better shopping choice. These devices (mobile and desktop) are different and offer unique benefits to consumers. However, there has been very little research that has treated mobile and desktop devices separately. Perhaps this study is the pioneer when it comes to investigating the effect of regulatory focus (prevention vs. promotion) and chronotype (morning and evening person) on a sample of university students using desktop and mobile channels for their shopping. The findings from a sample of 312 digital consumers (mobile and/or desktop) confirmed that the desktop channel provides a greater fit for morning-type respondents and that the mobile channel offers better value for evening-type respondents in e-retail. Furthermore, promotion-focused shoppers favor the mobile channel, and prevention-focused shoppers favor the desktop channel. The new insights and contributions of this study provide a better understanding of digital consumers to help sellers to develop a more effective e-retail strategy.

• The Journal of Korean Society for School & Community Health Education
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• v.13 no.2
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• pp.45-58
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• 2012

Purpose: The study was done to identify health behavior for cancer prevention in university students according to characteristics of the university students and other factors affecting health behavior for cancer prevention and to provide data to set up a strategy to reduce the cancer. Methods: Data were collected by questionnaires from 353 university students in G city. To analyze the sample survey data, descriptive statistics, t-test, ANOVA, Scheffe's test, and multiple regression analysis were performed with SPSS/WIN 15.0. Results: Significant factors that affect health behaviors for cancer prevention in university students were perception of health status, knowledge and attitudes about cancer, and smoking. These variables explained 21% of health behaviors for cancer prevention. Conclusion: The results of this study indicate that in order to improve the health behavior for cancer prevention in university students it is important to development health education programs that focus on positive perception of health status. This development could be enhanced with structured and on-going education about cancer.