• Title/Summary/Keyword: Behavior type analysis

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Consumers' Store Patronage Mix Behavior by Fashion Product type (소비자의 의류제품별 점포혼합애고행동에 관한 연구)

  • 정현숙;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.8
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    • pp.1128-1140
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    • 2002
  • As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A Questionnaire was developed and data were collected form 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test and discriminant analysis were employed to analyze the data. As a result, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

Estimation of Infiltration and Simulation of Seepage Behavior in Slope using the Rainfall Data in Seoul (서울지역 강우자료를 이용한 침투량 산정과 사면에서의 침투거동 모의)

  • Lee, Il-Ju;Oh, Tae-Suk;Moon, Young-Il
    • Journal of the Korean Society of Hazard Mitigation
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    • v.8 no.5
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    • pp.103-109
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    • 2008
  • Precipitation on slope is separated into infiltration and outflow according to physical properties of soil and slope. However, the slope analysis is assumed that all precipitation are percolated. So, groundwater level is excessive tend to be calculated. In this paper, NRCS model and Horton models that have a suitability were used for agro-type analysis of Seoul station after precipitation was separated into infiltration and outflow. Also, gradient of slope was analyzed about seepage behavior and underground water level aspect through numerical analysis. After inclination correction, the estimated infiltration was compose of slopes much applied by domestic design standard. The change of groundwater level is appeared greatly as agro-type goes from D type to A type in the analysis results.

Store Evaluative Criteria, Clothing Evaluative Criteria, and Purchasing Behavior for Casual Wear according to Shopping Orientation of Chinese College Students (중국 대학생의 의복 쇼핑 성향에 따른 점포 평가 기준, 의복 평가 기준 및 캐쥬얼 의류 구매 행동)

  • Chang, Soo-Kyung;Ok, Keum-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.1 s.66
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    • pp.98-112
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    • 2007
  • The purpose of this study was to identify the differences in store evaluative criteria, clothing evaluative criteria, and purchasing behavior for casual wear among groups with different types of shopping orientation. Data were collected from 175 female and 169 male college students living in Beijing, and analysed by factor analysis, cluster analysis, ANDVA, Duncan test, crosstabulation analysis, and frequency analysis. Chinese college students were classified into four groups by their shopping orientations; fashion-pursuit type, individuality-pursuit type, practical type, and apathetic type. Significant differences were found in store evaluative criteria, clothing evaluative criteria, purchasing behaviors, and demographic characteristics. The fashion-pursuit type and individuality-pursuit type were more influenced by store location and service, product attributes, and fashion. They purchased more frequently and spent more money. Esthetic clothing evaluative criteria were considered more important by the individuality-pursuit type than the others, and symbolic clothing evaluative criteria by the fashion-pursuit type.

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A Study on the Influence of Middle Managers' Leadership on Organizational Innovation in General Hospitals - Focused on the Moderating Effect of Employee's Readiness (병원중간관리자의 리더십과 조직혁신성 간의 관계에서 구성원 성숙도의 조절효과분석)

  • Kim, Hee Rae;Kim, Young Hoon;Kim, Han Sung;Woo, Jung Sik
    • Korea Journal of Hospital Management
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    • v.21 no.2
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    • pp.50-62
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    • 2016
  • The study was conducted to compare organizational innovation depending on the leadership type of middle managers in general hospital. Moreover, the study was also to prove whether employees'readiness causes any differences to the link between leadership and organizational innovation. The result is based on 769 sheets of survey paper answered by administrations and nurses working at general hospitals or the same level of hospitals located in the metropolitan area. The methods of analysis used are as follows: reliability analysis, frequency analysis, t-test, ANOVA, multiple regression analysis, and hierarchical regression analysis. Main results of the study can be summarized as below. First, by analyzing the influence of task-behavior leadership on organizational innovation, R squre on knowledge management which is organizational innovation factor was 12.5%, R squre on creativity was 9.1%, and R squre on innovation behavior was 10.3%. Regression model appeared to be statistically significant as well. Both task-behavior and relationship-behavior leadership have influence on organizational innovation and it is learned that relationship-behavior leadership has a bigger influence on all the organizational innovation factors. Second, moderating effect of the employee's readiness is examined in terms of the link between leadership and organizational innovation. As a result, the member's readiness had positive influence when it comes to the link between leadership and organizational innovation. Also, after verifying moderating effect of readiness (ability/willingness), this study shows that ability readiness has positive influence on the link between task-behavior(or relationship-behavior) leadership and creativity, and innovation behavior while willingness readiness positively influences the link between task-behavior(or relationship-behavior) leadership and creativity & innovation behavior. To summarize results of the study, this study shows that the members who possess high readiness also have high organizational innovation, which promises their positive role in a group.

The Effect of Bowling Leadership Types on Achievement Goals and Athletic Burnouts (볼링 지도자 리더십유형이 성취목표성향 및 운동소진에 미치는 영향)

  • Nam, Yoon Ho;Shin, Jhin Yi
    • Journal of the Korea Convergence Society
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    • v.12 no.9
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    • pp.193-204
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    • 2021
  • The purpose of this study was to find out the impact of leadership types on achievement goals and athletic burnouts by high school bowlers. The subjects were surveyed by 172 high school bowlers. The data analysis of this study was performed with descriptive statistics, reliability analysis, independent t-test, 1-way ANOVA, correlation analysis, and multiple regression analysis. The results are as follows. First, among the sub-factors of leadership behavior, male students had higher leadership behavior type(authoritative, democratic, social support, positive feedback) and achievement goal orientation(ego orientation) than female students. athletic burnout was higher for female students and higher grades.social support behavior and training instruction behavior had a static effect on achievement goal. Third, authoritative behavior had a static effect on athletic burnout. However, the raining instruction behavior had a negative effect on athletic burnout.

Seismic performance of high strength steel frames with variable eccentric braces based on PBSD method

  • Li, Shen;Wang, Ze-yu;Guo, Hong-chao;Li, Xiao-lei
    • Earthquakes and Structures
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    • v.18 no.5
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    • pp.527-542
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    • 2020
  • In traditional eccentrically braced steel frames, damages and plastic deformations are limited to the links and the main structure members are required tremendous sizes to ensure elasticity with no damage based on the force-based seismic design method, this limits the practical application of the structure. The high strength steel frames with eccentric braces refer to Q345 (the nominal yield strength is 345 MPa) steel used for links, and Q460 steel utilized for columns and beams in the eccentrically brace steel frames, the application of high strength steels not only brings out better economy and higher strength, but also wider application prospects in seismic fortification zone. Here, the structures with four type eccentric braces are chosen, including K-type, Y-type, D-type and V-type. These four types EBFs have various performances, such as stiffness, bearing capacity, ductility and failure mode. To evaluate the seismic behavior of the high strength steel frames with variable eccentric braces within the similar performance objectives, four types EBFs with 4-storey, 8-storey, 12-storey and 16-storey were designed by performance-based seismic design method. The nonlinear static behavior by pushover analysis and dynamic performance by time history analysis in the SAP2000 software was applied. A total of 11 ground motion records are adopted in the time history analysis. Ground motions representing three seismic hazards: first, elastic behavior in low earthquake hazard level for immediate occupancy, second, inelastic behavior of links in moderate earthquake hazard level for rapid repair, and third, inelastic behavior of the whole structure in very high earthquake hazard level for collapse prevention. The analyses results indicated that all structures have similar failure mode and seismic performance.

A Study on Mediation Effect of Support System in Job Stress and Coping Behavior of Social Workers

  • Jang, Chun-Ok
    • International Journal of Advanced Culture Technology
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    • v.7 no.1
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    • pp.14-19
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    • 2019
  • Stress affects the type of adaptation required for each case and the type of social support is also different. In order for social support to have a buffer effect on stress, we want to understand how to measure social support and support according to specific stress situations. Therefore, this study examines coping behaviors of community service workers exposed to these job stresses and examines the effect of support system (family support, peer support, superior support) on coping behavior. The purpose of this study is to investigate the effects of stress, coping resources and coping behaviors of community service workers. In this study, self - report method was used to investigate the questionnaire using structured questionnaires. In this study, the statistical program was used for data analysis and hierarchical regression analysis.

Identification of Variables Influencing on Risk Perception and Risk Reduction Behavior in Clothing Purchase Situations (의복구매시 지각되는 위험과 위험감소행동에 대한 영향변인 연구)

  • 김찬주;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.3
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    • pp.434-447
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    • 1995
  • This research was intended to identify variables influencing on risk perception and risk reduction behavior in clothing purchase situations. Responses from 631 female adults living in Seoul area were collected and analyzed. Towner for social occasions or working in office was used as clothing stimulus. The analysis included three product variables(price, style, type of clothing), 4 personality variables(generalized self-confidence, specific self-confidence, generalized informativeness, fashion informativeness), 2 clothing attitude variables(clothing importance, clothing interest), 4 demographic variables(age, educational level, occupation, income), and 3 situational variables(purchase planning, time pressure, effects of shopping company). Multiple regression revealed the fact that each type of clothing risk and each type of risk reduction behavior was influenced by the set of different variables. Generalized self- confidence and age and time pressure had more effects on clothing risk perception, while clothing risk reduction behavior was more influenced by clothing risk type, clothing interest, price of clothing and fashion informativeness. Implications for marketing strategies planning were also provided.

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The Effect of Compulsive Hoarding of Consumers on Product Type(Hedonic/Utilitarian) Purchase Intention (소비자의 저장강박이 제품유형(쾌락적/실용적)에 따른 구매의도에 미치는 영향)

  • Na-Ye Kim;Jung-Ho Bae
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.247-263
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    • 2023
  • Purpose - The purpose of this study is to examine the influence of the compulsive hoarding behavior of consumers on the intention to purchase hedonic and utilitarian types of products. Design/methodology/approach - The online and offline survey was conducted and a total of 210 domestic data were collected. Simple and multiple regression analysis and ANOVA were conducted to analyze the data. Findings - First, the consumers'compulsive hoarding behavior had a significantly positive influence on the purchase intention. According to the analysis results of the sub-factors, however, only 'Difficulty Discarding' had a significant influence on the purchase intention, while 'Clutter' and 'Acquisition' did not. Second, as the results of identifying the moderating effect by product type in the purchase intention in accordance with the consumers'compulsive hoarding behavior, their compulsive hoarding behavior had a significant influence on only the intention to purchase hedonic products but not on the intention to purchase utilitarian ones. Similarly, the results of analyzing the sub-factors showed that only'Difficulty Discarding' significantly influenced the intention to purchase hedonic types of products, but 'Clutter' and 'Acquisition' were not significantly influential to both the hedonic and utilitarian types of products. Research implications or Originality - First, this study is meaningful in that it expanded the research discussion on compulsive hoarding behavior by conducting empirical research on this behavior in the general public, which is unlike the previous studies that focused on only severe pathological compulsive hoarding behavior. Second, it identified that the consumers'compulsive hoarding behavior could cause purchase behaviors that were different depending on the type of product by searching the purchase intention with divided types of products (hedonic and utilitarian).

A Study on Participation Intention and Herd Behavior on Domestic Securities Type Crowdfunding Investors: Focusing on the Theory of Planned Behavior (국내 증권형 크라우드펀딩 투자자의 참여의도와 무리행동에 관한 연구: 계획된 행동이론을 중심으로)

  • Hwang, Nakjin;Lee, So-young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.1-18
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    • 2020
  • This study is to identify the influence of major variables that affect the participation intention of securities type crowdfunding investors and how participation intention and perceived behavioral control affect investors' herd behavior including indirect effect analysis based on the theory of planned behavior. The ultimate purpose of this study is to understand the investment behavior of securities type crowdfunding investors and to help the relevant parties to develop various policies and business plans to revitalize the system and protect investors. An online survey was conducted on people who are interested or have experience in securities type crowdfunding to receive a total of 276 responses. Excluding outliers, a total of 261 responses were taken into account for the final analysis. For the data analysis, structural equation model analysis using SPSS 22.0 and Amos 22.0 statistical package was conducted. As a result, two of the major variables of the theory of planned behavior-attitude and subjective norm-have been found to have a positive effect on the participation intention of securities type crowdfunding investors. And after analyzing the indirect effect, the participation intention was found to play a mediating role between attitude, subjective norm and herd behavior. However, the perceived behavioral control presented as a major variable of behavioral intention in the theory of planned behavior showed that the effect on participation intention was statistically insignificant. Instead, it was found to have a direct positive effect on herd behavior. This is significant because it empirically confirmed that even if investors perceive securities type crowdfunding as easy to participate, perceived behavioral control does not seem to have a significant impact on participation intention because securities type crowdfunding is an investment in an early-stage business with a high risk of loss. On the other hand, the study has great significance in that it empirically confirmed that domestic securities type crowdfunding investors perceive the funding progress information provided by the platform as a signal and imitate many other investors, showing herd behavior when they actually make an investment. It is expected that this study will provide meaningful insights for the policy making of crowdfunding supervisory offices and platform operators by empirically identifying major variables that influence the participation intentions and herd behavior of domestic securities type crowdfunding investors.