• Human Ecology Research
• /
• v.58 no.4
• /
• pp.497-515
• /
• 2020

The use of mobile payment services has recently increased in South Korea. Mobile payments allow consumers to purchase items digitally, using a mobile card in an app affiliated with a payment service. This study explores the predictors of intention to adopt mobile payment services. The study employed an A(affective)-B(behavioral)-C(cognitive) model with two antecedent variables: cognitive (perceived usefulness, perceived risk, perceived ease of use, and perceived herding behavior) and affective (satisfaction with the status quo, innovation resistance) responses. An online survey of 405 non-users of mobile payment services aged 20 to 49 years was conducted. The study used SPSS 23.0 for descriptive analysis and Amos 23.0 for confirmatory factor analysis and structural equation modelling. The results are as follows. First, perceived usefulness, perceived risk, and perceived herding behavior significantly influenced innovation resistance. Second, perceived herding behavior significantly influenced subjective norms. Third, innovation resistance and subjective norms significantly influenced the intention to adopt mobile payment services. The findings suggest that the A-B-C model can be useful in understanding consumers' adoption and resistance behaviors and that cognitive and affective responses are important antecedent variables affecting the decision to adopt mobile payment services.

• Korean Journal of Health Education and Promotion
• /
• v.35 no.5
• /
• pp.25-33
• /
• 2018

Objectives: The purpose of this study was to investigate safety consciousness (SC), cognitive-behavioral strategy (CBS), and safety behavior (SB) among university students living in dormitories on campus. Methods: The data was analyzed to compare the safety behavior by sex, safety related factors, and safety consciousness index in the SPSS 23 program using Chi-square test, t-test, Pearson correlation coefficients, and multiple regression. Results: The participants in the health and safety behaviors survey were 2,721 students who have been in dormitories on campus. On the mean of items, the Public Safety Consciousness Index (PSCI) was 93.1, SC was 26.9, CBS was 15.7, and SB was 50.4. It were significant correlations between SC, CBS, and SB among university students (r=0.74-0.78), and CBS was identified as the mediator. Finally, it was significant increase the SC, CBS, and SB by sex and participation on safety education, but decrease by age and experience of accident and disaster. Conclusions: It is necessary to develop safety education program enhancing safety consciousness and safety behavior in order to prevent accidents on campus. And it suggests that safety education should be included in regular curriculum of university to improve health status and achieve academic goals.

• Women's Health Nursing
• /
• v.24 no.4
• /
• pp.423-434
• /
• 2018

Purpose: To investigate factors that affect behaviors of reducing exposure to endocrine disrupting chemicals (EDCs) in breastfeeding mothers. Methods: Subjects were 166 breastfeeding mothers who were recruited from January 25 to April 15, 2018. The questionnaire consisted of items associated with behaviors of reducing exposure to EDCs, attitude to behaviors of reducing exposure, subject norms of behavior of reducing exposure, and perceived behavior control. Data were analyzed by t-test, ANOVA, Pearson correlations, and stepwise multiple regression. Results: Factors influencing behaviors of reducing the exposure to EDCs were attitude toward behaviors of reducing exposure, perceived barrier, and period of lactation. The more positive the attitude toward behaviors of reducing exposure was, the lower the perceived barrier. The longer the feeding period, the higher the behaviors of reducing the exposure to EDCs. Conclusions: To enhance behaviors of reducing the exposure to EDCs, it is necessary to develop a positive educational program in breastfeeding department to improve attitude toward behaviors of reducing the exposure to EDCs, decrease perceived barrier, and increase the breastfeeding period.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.6
• /
• pp.1025-1038
• /
• 2018

This study identifies the socio-psychological factors on athleisure wear purchase behavior and focuses on the effects of participation motives in sports leisure activity. This research compares athleisure wear purchase behavior among the three groups segmented by participation motives for sports and leisure activity. An online survey on male and female consumers between the ages of 20 and 50 provided 319 responses that were analyzed using SPSS 20.0. The factor analysis and reliability analysis, cluster analysis, variance analysis, Duncan test, and Chi square test were conducted. The results were: 1) From a result of the factor analysis on consumers' sports leisure participation motives clearly showed factorial structures including social interaction, physical health, and pleasant feeling. 2) Cluster analysis indicated three groups of participation motives in sports and leisure activity such as passive motivating type, social interaction type, and wellness type. 3) Consumer groups showed significant differences in purchase reasons, preferred brands, product items, and pursued performance attributes for purchasing athleisure wear products.

• Journal of Digital Convergence
• /
• v.15 no.12
• /
• pp.517-529
• /
• 2017

The purpose of this study is to develop and evaluate the scale for university students' health behaviors. This research is based on Roger's(1975) Protection Motivation Theory and Weinstein(1988)'s Precaution Adoption Process Model as theoretical frameworks. The contents of the scale were first abstracted from personal depth interviews of qualitative study on university students' health behavior experiences and review of its related literature. The initial items consisted of 76 behavior questions and 34 perception questions. After conducting the preliminary test, 33 behavior questions and 24 perception questions were selected for the final test by revisions on the basis of the result of the content validity test and the item understanding test. The questionnaires for the final test were distributed to 400 students enrolled in three universities. The questionnaires collected from 373 participants were analyzed by the SPSS program. From the examination of construct validity, item correlation, and factor relation turned out to be relevant. Five factors were determined from 27 items with a cumulative explained variance of 54.498 %. After examining reliability and validity of the collected dat, 27 items were finalized as the scale for university students' health behaviors.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.1
• /
• pp.349-359
• /
• 2022

The purpose of this study is to add and revalidate items of learning cognition and learning emotion factors for online use of the K-LSS for junior college. It is important for self-reflection and improvement of academic achievement to specifically explore and analyze the sub-factors of learning cognition, learning behavior, and learning emotion for each item that can affect the learning strategy of junior college students. The added items are two items for diagnosing the concentration of attention in the learning information processing process of the learning cognitive factor and two questions about the interpersonal anxiety factor for diagnosing the level of anxiety about others in the learning emotional factor. The study area was conducted in 5 areas nationwide, and the subjects of the study were 923 junior college students excluding 327 respondents who answered insincerity. The K-LSS_r scale is a learning strategy diagnosis scale of 52 questions composed of three sub-elements of learning cognition (18 questions), learning emotion (15 questions), and learning behavior (19 questions), and reliability for generalization in this study. As a result of the verification, Cronbach's α coefficient of the entire scale was .896, and Cronbach's α coefficient of the three factors ranged from .876 to .910. The half-segment reliability coefficient of the scale was .858 in total, and the half-segment reliability coefficients of the three factors ranged from .792 to .843. The test-retest reliability verification result for 3 weeks for 350 Junior college Students in 5 regions was .884, and the validity test for generalization also confirmed that the recruitment validity is significant.

• Therapeutic Science for Rehabilitation
• /
• v.11 no.4
• /
• pp.41-53
• /
• 2022

Objective : The purpose of this study is to identify and analyze the vocational rehabilitation evaluation tool for the mentally disabled. Methods : For literature search, the Pubmed database was used, and for the analysis, the development year, evaluation method, number of items, scale, and evaluation items were analyzed. In the analysis method, each evaluation item was divided into four categories: function, internal factor, environment, and mental symptom, and the evaluation elements of each evaluation tool were identified. Results : When searching Pubmed through search terms, 161 documents were retrieved. According to the selection method, Griffiths Work Behavior Scale (GWBS), Occupational Functioning Scale (OFS), Social and Occupational Functioning Assessment Scale (SOFAS), Work Ability Index (WAI), Work Behavior Inventory (WBI), Work Environment Impact Scale (WEIS), and Work and Social Adjustment Scale (WSAS) were screened. The evaluation items of all evaluation tools included job-related functional evaluation. According to the purpose of each evaluation tool, internal factors, environment, and mental symptoms were measured. Conclusion : Occupational skills are skills in which various functions such as physical, cognitive, social skills, and coping skills act in a complex way. Therefore, it is necessary to include the four factors analyzed in this study: function, internal factors, environment, and psychiatric symptoms.

• Journal of Fashion Business
• /
• v.22 no.4
• /
• pp.160-177
• /
• 2018

The objective of this study was to investigate mediation effect of appearance management behavior on the relationship between satisfaction of personal image and job search efficacy. Based on previous studies on components of personal image, appearance management behaviors, and job search efficacy, questionnaire items were developed. For this study, we conducted a questionnaire survey among 422 students from women's university in Seoul. Statistical analyses were performed using SPSS 23. Results are as follows. First, there were positive and moderate bivariate correlations among satisfaction of personal image, appearance management behavior, and job search efficacy. Second, satisfaction of personal image was found to have a partially significant effect on job search efficacy while satisfaction of internal image, visual image, and social image had a positive effect on job search skill. Satisfaction of internal image had a positive effect on job search strength. However, satisfaction of visual image or social image did not have a significant effect on job search strength. Third, fashion management behavior among components appearance management behavior could partially mediate the relationship between satisfaction of personal image and job search efficacy, indicating that satisfaction of internal image and visual image among components personal image not only has a direct effect on job search skill among job search efficacy, but also has an indirect effect on job search skill by affecting fashion management behavior. These results suggest that it is important to build personal image effectively and increase satisfaction with oneself through active appearance management behavior to improve job search efficacy.

• Korean Journal of Adult Nursing
• /
• v.21 no.1
• /
• pp.77-85
• /
• 2009

Purpose: This study aimed to identify the difference of sexual knowledge, attitudes, and behavior of college students who fulfilled military service and those who did not, for providing basic data for developing nursing interventions for the college students. Methods: This study used a descriptive research design. The subjects of this study were 3,741 male college students. Data were collected through personal interviews using questionnaires from November to December 2007. The sexual knowledge, attitudes, and behavior measurement tool was used. The collected data were analyzed by descriptive statistics, t-test and chi-square test. Results: The major findings of this study were as follows: 1) There was a statistically significant difference in sexual knowledge of contraception / abortion(p = .002, t = 3.16), venereal disease(p = .006, t = .2.73), sexual attitude of sexual behavior(p = .002; t = 3.13) and sexual double think(p = .047, t = 1.98) according to military service 2) There was a statistically significant difference in sexual behavior experience frequency of 9 items(friendship with opposite sex, kiss / embracing, petting, porno magazine / porno video contact, masturbation, sexual intercourse via anus, sexual intercourse via mouth, cause pregnancy, cause abortion: p < .000, $x^2$ = 39.47; p < .000, $x^2$ = 55.88; p < .000, $x^2$ = 46.76; p = .034, $x^2$ = 6.77; p = .017, $x^2$ = 12.05; p = .003, $x^2$ = 14.24; p < .000, $x^2$ = 47.70; p < .000, $x^2$ = 23.86; p < .000, $x^2$ = 21.84) respectively according to military service. Conclusion: The results of this study indicate that sexual knowledge, attitudes and behavior differ before and after the experience of military service, so further study for detecting military sex culture character effecting difference in sex knowledge, attitudes and behavior is needed.

• Journal of Digital Convergence
• /
• v.14 no.12
• /
• pp.85-93
• /
• 2016

This study attempts to understand the Facebook advertising diffusion behavior in the situation of increasing consumer activeness. Especially, this study focuses on the influence of motives for using Facebook on Facebook advertising diffusion behavior. -Survey for 243 university students was executed after preliminary interview for extracting question items of motives for using Facebook.- This study finds that the experiencer of Facebook advertising diffusion behavior shows stronger motives for using Facebook than non-experiencer of Facebook advertising diffusion behavior. Logistic regression analysis was conducted to find out the impact of verified variables on Facebook advertising diffusion behavior. It was found that 'self-expression motive' influences on the all Facebook advertising diffusion behavior significantly. Based on the results, academic and practical implications are discussed.