• 간호행정학회지
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• 제22권3호
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• pp.230-238
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• 2016

Purpose: The purpose of this study was to investigate predictors of nurses' patient safety behavior during inter-hospital transfer. The study was based on the Theory of Planned Behavior (TPB). Methods: A descriptive survey design was used. Data were collected with a self-administrated 39-item questionnaire completed by 111 nurses from a university hospital in Seoul, South Korea. The questionnaire was developed based on the Theory of Planned Behavior (TPB) guideline and included measure of self-reported past patient safety behaviors, intentions, attitudes, subjective norms and perceived behavioral controls. Ethical approval was granted by the hospital review board. Hierarchical regression analyses were carried out. Results: The average score of patient safety behavior was $4.21{\pm}0.63$ (5 point scale). The TPB variables explained 49.9%of the variance in patient safety behavior. Intention and subjective norm were the most significant predictors of nurses' patient safety behavior. Attitude was related to nurses' patient safety behavior. Conclusion: TPB variables predicted the nurses' patient safety behavior during inter-hospital transfer of patients except for perceived behavioral controls. The results of this study suggest that better strategies for subjective norms and intentions related to patient safety behavior will be helpful in safety culture reform.

• Journal of Information Technology Applications and Management
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• 제30권3호
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• pp.15-35
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• 2023

Considerable agreement exists about the importance of promoting entrepreneurship in both developed and developing countries. In less developed countries, governments see entrepreneurship as a way to stimulate economic development and tackle serious economic and social challenges. So how can countries encourage young people to become entrepreneurs? Research confirms that intentions play an important role in the decision to start a new firm and many factors influence that intentions. The purpose of the study was to investigate the antecedents to entrepreneurship behavior with particular attention to moderating role of social support and entrepreneur self-efficacy. The study covered 116 business students of undergraduate and post graduate level studying under different universities in Kathmandu, Nepal. The questionnaire for data collection was distributed in college groups via WhatsApp and viber with the support and permission from the college administration. The study design used was correlational with a sampling procedure of convenience. The study only showed the impact of attitude to entrepreneurship behavior as well as moderating effect of social support was also observed.

• 농촌지도와개발
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• 제30권3호
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• pp.143-155
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• 2023

Based on the theory of planned behavior, this study aims to examine the structural equation model among consumers' concerns and purchase intentions for alternative meats. Data were collected from 300 adults living in Kyeonggi Province. Results show that animal welfare, environmental concern, and health concern all have a direct and significant effect on purchase intention of alternative meat, and the mediation effect is also significant, indicating a partial mediation effect. The image of a company as caring about animal welfare and contributing to public causes can help sell alternative meats. Media publicity focusing on animal welfare for alternative meats can improve the attitudes of domestic consumers as well as their intention to purchase alternative meat products.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.243-257
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• 2010

This study was conducted to search the health food intake behavioral intentions of male workers. The health-related behavior of 150 subjects were compared(smoke, alcohol drink, breakfast, BMI, sleep, exercise and health check). On the basis of the Theory of Planned Behavior, the factors health-food intake behavior were evaluated; there were normative beliefs, motivation for compliance, subjective norms, social influence factors, and barriers as perceived behavior control. The results were showed with five points by the Likert scale and Significance by t-test. The most frequently consumed health food was tea(3.40/4points) followed by healthy drinks(2.49/4). As behavioral beliefs, if consumption of 'nutritional supplements'(3.61/5) and 'fatigue recovery'(3.62/5) received the highest scores. As a result, the idea of 'nutritional supplements'(3.94/5) and 'fatigue recovery'(4.06/5) were the important aspects, but others were also positively evaluated. As a sub-factor of subjective norms on normative beliefs, The highest social groups to encourage consumption of health food were parents (3.93/5), and the lowest were doctors (3.02/5). The most influential people were doctors (3.67/5) and spouses (3.65/5). Barriers to consumption health food were side effects (1.09/5) and price (2.08/5). Taking Ginseng products and other processed foods (juice, honey, bamboo, etc.) were correlated with health concern (p<0.05). Taking traditional stamina foods was correlated with dietary habit recognition (p<0.05). Mineral intake was positively correlated with age. Healthy drinks was negative (p<0.05). Minerals and supplement consumption were correlated with the practice of healthy behavior (p<0.01).

• 한국융합학회논문지
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• 제13권4호
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• pp.433-439
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• 2022

이 연구는 계획행동이론을 적용한 장애인 메가 스포츠 이벤트에 대한 대학생의 관람 의도에 대해 연구모형의 적합성 검증과 변인들 간의 인과적 영향관계를 알아보는데 목적이 있다. 이를 위해 선행연구에서 도출된 하위 변인들의 문항들을 바탕으로 전문가 회의, 타당도, 신뢰도 검증을 통해 최종적으로 설문지를 구성하였다. 자료분석은 SPSS 21.0을 이용하여 Cronbach's a 및 탐색적 요인분석을 실시하였고, AMOS 18.0을 이용하여 구조방정식 모형 분석(SEM) 및 확인적 요인분석(CFA)을 실시하였다. 그 결과 첫째, 계획행동이론을 적용한 장애인 메가 스포츠 이벤트에 대한 대학생의 관람 의도 연구모형의 검증 결과 CFI, NFI, IFI의 평가지수가 수용의 기준을 충족하여 이 연구모형의 적합성이 양호한 것으로 나타났다. 둘째, 장애인 메가 스포츠 이벤트에 대한 대학생의 관람 의도 연구모형의 영향관계를 검증한 결과 대학생의 행동신념과 규범신념은 관람 의도에 정(+)의 유이한 영향관계가 있는 것으로 나타났지만, 대학생의 통제신념 관람 의도에는 부(-)의 유의한 영향관계가 있는 것으로 나타났다.

• 경영과정보연구
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• 제18권
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• pp.183-199
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• 2006

This study examines this intriguing idea In the context of the E-commerce involved in inquiring and purchasing books on the internet. Survey data from 154 potential users support and offend this hypothesis. The data show that both familiarity with an internet vendor and its processes and trust in the vendor influenced the respondent's intentions to inquire about books, it is primarily people's dispositions to trust that affected their trust in the vendor. The data support the basic assumption of the study both trust and familiarity influence E-commerce. Also, the study show that both trust in a Internet vendor and familiarity with the vendor and its procedures influence two distinct aspects of I-commerce intentions in book selling sites: inquiry and purchase. The influence if familiarity and trust are strong on people's intentions to purchase. The study show that trust and familiarity are distinctly different constructs, and that trust is significantly affected by familiarity, and not only by people's disposition to trust. The research model thus shows both trust and familiarity influence behavioral intentions. In this study, familiarity was introduced primarily as an antecedent of trust, while its role in increasing I-commerce was not as emphasized as that of trust. However, the importance of familiarity might be greater: familiarity influences both purchase intentions and inquiry intentions only slightly less than trust does.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2017년도 추계학술대회
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• pp.149-153
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• 2017

Intentions influence behaviors and, consequently, individual and organizational outcomes. The ability to understand intentions becomes a central issue. The objective of this study was to present and test an Entrepreneurial Intentions (EI) model. Drawing on a generally utilized paradigm, the theory of planned behavior and Shapero's model of the Entrepreneurial Event (SEE), we show the impact of individual and contextual factors on the intention development. Relying on the Global Entrepreneurship Monitor data(GEM), we test a EI conceptual model. The EI conceptual model is tested using the dataset of GEM over 30 countries and 3 subgroups. All the variables of interest indicate positive and significant effect on EI. Our results indicate that EI is influenced by Perceived Opportunity(PO), Perceived Capability(PC) and Government Support & Policy(GSP).

• 대한가정학회지
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• 제46권10호
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• pp.119-132
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• 2008

The aim of this study was to analyse the consumer dissatisfaction, complaint and repurchase intentions in foodservices with a particular focus on college students. For this investigation we analysed the responses of 520 college students interviewed from Daegu Gyeongbuk Province. The SPSS/WIN version 12.0 and AMOS version 6.0 were used to analyse collected data. The results were as follows : 1) Factor analysis identified 5 different consumer dissatisfaction factors: facilities, waiter/waitresses behavior, food quality, service, store operating. The level of food quality dissatisfaction was most high. Consumer complaints came in three forms: public, personally and no action. The level of personal complaint was most high. 2) AMOS analysis found that public complaints had the most influence on repurchase intentions. 3) Dissatisfaction was highest with fast food restaurants, which also received the most public complaints. 4) Dissatisfaction, complaints, and compensation strongly influenced eating-out and spending motivation of college students.

• The Journal of Asian Finance, Economics and Business
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• 제5권2호
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• pp.63-72
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• 2018

Researches based on the pattern of planned behavior holds that the three variables of entrepreneurial attitudes, subjective norms, and perceived behavior control influence each other and influence entrepreneurial intentions respectively. However, there are also different, even conflicting research conclusions that continue to emerge. Researches based on the pattern of alertness, believe that profit opportunities and individuals' pursuit to truth are the driving forces. Many scholars have demonstrated the impact of individual entrepreneurial alertness on entrepreneurial intentions. However, as an exogenous causal agent, profit opportunities have a logical problem: if there are no other assumptions, the mere existence of opportunities does not adequately explain entrepreneurial alertness. To address this gap, this study considered samples from mainland China, where entrepreneurial activities are very active currently, to test the role that entrepreneurial alertness is assumed to play in the planned behavior model. The results show that the three dimensions of alertness, individually partly intermediate the influence of entrepreneurial attitude on entrepreneurial intention, the influence of subjective norms on entrepreneurial intention, and that of perceived behavior control on entrepreneurial intention. This article studied the production of entrepreneurial intention by integrating the two patterns of planned behavior and alertness through empirical analysis, and opened up a new field for subsequent research on entrepreneurial intention.

• Nutrition Research and Practice
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• 제15권sup1호
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• pp.79-93
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• 2021

BACKGROUND/OBJECTIVES: The purpose of this study was to examine the effects of knowledge about coronavirus disease 2019 (COVID-19), attitude, subjective norm, and perceived behavioral control on behavioral intentions to practice COVID-19 preventive behaviors using the theory of planned behavior (TPB). SUBJECTS/METHODS: A total of 519 restaurant customers' responses was collected in this study through an online self-administered questionnaire. Descriptive statistical analysis was performed on socio-demographic factors. One-way analysis of variance and t-test were conducted to determine differences in the constructs from the TPB according to age and sex. The hypotheses were tested using structural equation modeling (SEM). RESULTS: SEM revealed the positive effect of knowledge about COVID-19 on attitude, subjective norm, and perceived behavioral control to prevent the spread of COVID-19 in restaurants. Attitude, subjective norm, behavior intention, and knowledge positively affected COVID-19 preventive behavior intentions in restaurants. CONCLUSIONS: The results of this study confirmed that the TPB is helpful in elucidating the determinants of consumers' intention to practice COVID-19 preventive behavior in restaurants. These findings can help policy makers and professionals provide material for further public health interventions and inform them about awareness-raising, guidelines, and health education programs.