• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.75-91
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• 2024

Recently, global business environment is changing dramatically along with the acceleration of technological innovation amid the war, climatic change, and geopolitical instability. Accordingly, it is difficult to predict or plan for the future as the volatility, complexity, ambiguity, and uncertainty of the industrial ecosystem continue to increase. Therefore, organizations are undergoing inevitable restructuring in accordance with their survival strategy, for instance, removing marginal businesses or firing. Accordingly, office workers are seeking a startup as an alternative for their continuous economic activity amid rising anxiety factors that make them think they would lose their jobs unintentionally. Here, this study is aimed to verify through what paths office workers' self-determination influences the process of converting to a startup. For this study, an online survey was carried out, and 310 respondents' valid data were analyzed through SPSS and AMOS. To sum up the results, first, office workers' self-determination did not have significant effects on entrepreneurial intention. However, it was confirmed that self-determination had positive (+) effects on innovativeness and perception of the startup support system. This result shows that their psychology works to prepare step by step by accumulating innovative experiences and increasing perception of the startup support system from a long-term life path perspective rather than challenging startups right way. Second, innovativeness is found to have positive (+) effects on entrepreneurial intention. Also, perception of the startup support system had positive (+) effects on entrepreneurial intention. This implies that when considering startups, they are highly aware of the government's various startup support systems. Third, innovativeness is found to have positive (+) effects on perception of the startup support system. It is judged that perception of the startup support system is valid for prospective founders to exhibit their innovativeness and realize new ideas. Fourth, it was confirmed that innovativeness and perception of the startup support system mediated correlation between self-determination and entrepreneurial intention, and perception of the startup support system mediated correlation between innovativeness and entrepreneurial intention, which shows that it is a crucial factor in entrepreneurial intention. Although previous studies related to startups deal with students mostly, this study targets office workers who form a great part in economic activities, which makes it academically valuable in terms of being differentiated from others and extending the scope of research. Also, when we consider the fact that the motivation for self-determination alone fails to stimulate entrepreneurial intention and the complete mediation of innovativeness and the startup support system, it has great implications in practical aspects such as the government's human and material support systems. In the selection and analysis of samples, this study exhibits a limitation that the problem of common method bias is not completely resolved. Also, additional definitive research is needed on whether entrepreneurial intention is formed and converted into startup behavior. Academically and practically, this study deals with the relationship between humans' psychological motives and startups which has not been handled sufficiently in previous studies. The conversion of office workers to startups is expected to have effects on individuals' economic stability and the state's job creation; therefore, it needs to be investigated continuously for its great value.

• Management & Information Systems Review
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• v.37 no.4
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• pp.195-217
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• 2018

Inaction inertia effect refers to the phenomenon wherein people who missed attractive opportunities in the past do not take any action when they are given the opportunity to receive discounts (sale). The main objective of this study was to find out how such inaction inertia effect influenced the expected regret from the action, expected regret from inaction, and purchase intention depending on the two types of consumption purposes-for pleasure and for practical use. As the personal disposition of each consumer differs from one another, it was expected that habitual purchase behavior and maximization behavior would influence the inaction inertia. An experiment was thus conducted by using a scenario to satisfy the objective of this study. Results showed that in the case of consumers whose consumption purpose was for pleasure, those who habitually purchased the same brand showed a higher level of expected regret from the action and expected regret from inaction. In the case of maximization behavior, no differences were found in the expected regret from the action between practical consumption purpose and pleasurable consumption purpose. On the other hand, differences were found in the level of expected regret from inaction, which is the case wherein consumers who missed their first opportunity to receive discounts (sale) did not make any purchase on their second opportunity for discounts (sale). Thus, inaction inertia was shown in accordance with habitual purchase behavior in the case of consumption purpose for pleasure, but it was not clearly shown in the case of consumption for practical use. This is because there is a relatively low level of justification on consumption, in the case of consumption for practical use. On the other hand, it was found that consumers with maximization behavior felt a stronger sense of regret in the case of their expected regret for inaction in consumption for practical use than in consumption for pleasure. Also, with regard to purchase intention, it turned out that only consumers with pleasurable consumption purpose had purchase intentions. Through these study results, it would be necessary to consider the consumption purpose behind the purchase of products or services, with regard to inaction inertia, depending on personal dispositions. In accordance with these study results, several theoretical and practical implications were discussed.

• Journal of Korean Society of Forest Science
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• v.111 no.2
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• pp.319-329
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• 2022

Using the structural equation model (SEM), this paper investigated the relations between the recognition of forest ecosystem services and the pro-environmental behavior with personal environmental commitment and environmental consciousness. The research data was collected from April 11 to 21, 2019, as an online survey by residents in Korea. 425(91.4%) of the total 465 copies were used as final analysis data, excluding insincere responses. Results showed that most respondents recognized forest ecosystem services as positive and recognition of forest ecosystem services has a positive impact on both environmental commitment and environmental consciousness. Moreover, cultural services positively affected both constructs more than supply and control services. The most significant total effect was the path of 'cultural services-environmental commitment-pro-environmental behavior'. Environmental commitment is more effective in inducing the behavior than environmental consciousness to those who consider forest ecosystem services significant. Even if forest ecosystem services are recognized as important, those with experience of commitment to the natural environment would have more intention of pro-environmental behavior. In conclusion, this study is meaningful in that it identified the hypothesized path relationship between the recognition of forest ecosystem services and the pro-environmental behavior and analyzed the antecedent factors.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.251-264
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• 2022

The purpose of this study is to present factors and strategies for successful rewarded-crowdfunding of companies. For this, rewarded-crowdfunding based on the extended theory of planned behavior(E-TPB) by adding individual innovation and risk preference as extended variables, in addition to the basic variables of the theory of planned behavior(TPB), including attitude, subjective norm, and perceived behavior control. In addition, the moderating effect of rewarded-crowdfunding experience was confirmed. In addition, the moderating effect of the rewarded-crowdfunding experience was confirmed, and exploratory factor analysis and multiple regression analysis were conducted for questionnaires who were aware of the concept of rewarded-crowdfunding. As a result of testing the hypothesis, it was found that attitude, subjective norm, perceived behavioral control, and risk preference affect the intention to invest in rewarded-crowdfunding. Also, we could find that perceived behavior control and risk preference were moderately influenced by investor who had experience in rewarded-crowdfunding. Based on the research results, it has academic and practical value by presenting the direction of enhancing the success of rewarded-crowdfunding that companies can use as a way to raise funds and boost sales.

• The Journal of Korean Academic Society of Nursing Education
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• v.20 no.2
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• pp.276-287
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• 2014

Purpose: The purpose of this study was to explore the clear concept of organizational commitment for effective nursing personnel management. Method: This study was conducted using Walker & Avant's conceptual analysis framework(2005). Results: Organizational commitment was identified with six attributes: acknowledgment, acceptance, trust, sacrifice, attachment, regulation. Antecedents of organizational commitment were personal characteristics, perceived organizational support, empowerment, fair compensation, job satisfaction, job autonomy, organizational culture, and leadership. Consequences of organizational commitment were turnover intention, job performance and organizational citizenship behavior. Conclusion: Organization commitment is a core concept for understanding the management of nursing personnel. Appropriate instruments to operationalize the concept of organizational commitment including six attributes need to be developed.

• Journal of Families and Better Life
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• v.27 no.4
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• pp.127-139
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• 2009

The purpose of this study was to develop a standardized scale to measure consume's impulse purchasing in internet shopping mall. As internet shopping is expanding rapidly, the consumer's impulse purchasing in the internet shopping is also increased. A preliminary 26-item scale was developed through a literature review. 1230 consumers responded to an online survey using the preliminary scale. This research was made with the intention of not only supplying the academic data on the consumer's impulse purchasing but also understanding the consume's basic behavior patterns in internet shopping mall. Then A series of tests, such as test-retest, item-to-total correlation, Cronbach's reliability coefficient and factor analysis, were conducted using the survey data. The final scale with 20-items was constructed in the end. The consume's impulse purchasing in internet shopping mall Scale for Consumers consisted of 4 factors.

• Journal of Korean Academy of Nursing
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• v.32 no.3
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• pp.336-343
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• 2002

Recently the rate of adolescent smoking in Korea has increased rapidly, and various health problems related to smoking can be expected to increase in the future. Studies on smoking behavior report that assertiveness is important factor influencing on the adolescent smoking. Purpose: This study was conducted to develope a educational video for the purpose of adolescent's smoking prevention. Method: The 533 participating subjects, 269 in experimental group and 264 control group, in the study were 7th grade students. The content of video introduces three smoke tempting situations. The experimental group received 17 minute video education, and the control group did not receive any treatments. Result: The results show that the student's assertiveness was increased significantly in the experimental group after the video education. Student's attitude on smoking became more negative in the experimental group. However, in the control group, the intention, assertiveness, attitude was not changed. Conclusion: This assertiveness video can be useful educational resource for the smoking prevention program for adolescents. Also further study on longitudinal effect and application on drinking, drug abuse are needed.

• Journal of the Korean Home Economics Association
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• v.32 no.3
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• pp.1-10
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• 1994

Major studies of Home Economics have had an intention to keep the standard scientific perspective based on value-free and positivism. But in the early 20C there was a change within scientific philosophy and the holistic perspective has risen in the part of scocial and natural science. The phenomenon dealt in the field of Home Economics is the interaction between human and environment and it regards human and family behavior in the context of the environment as a major object. This interaction can be micro/macro and objectiv $e_jective, So it has a very complex trait. The goal of this study is to verify the applicability of Human Ecology as an alternative framework to explain each level of the family phenomena. Further it is concluded that it is very efficient to present Human Ecology as a general theory for Home Economics because there are increasing demands for understanding interdependence and persuing for balanced co-existence between human and encironment. Finally this study concludes that Human Ecology is not a past theory but a very comprehensive one to construct and abstract theory-building.ng.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.06a
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• pp.394-397
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• 2013

본 연구는 N스크린 서비스의 이용행태(교차이용, 개인별 단말기 보유량, N스크린 이용을 위한 지불금액, N스크린 이용시간), 콘텐츠 특성(채널의 다양성, VOD의 다양성), 기능적 요인(시스템품질, 인터페이스, 결제시스템), 비용에 대한 이용자의 인식이 이용만족도와 지속이용의사에 미치는 영향을 살펴보았다. N스크린 유료 경험이 있는 이용자를 대상으로 (N=498), 웹을 통한 설문조사를 한 결과, 이용만족도에 가장 큰 영향을 미치는 요인은 기능적 요인 중 인터페이스로 나타났으며, 결제시스템, VOD의 다양성, 채널의 다양성, 비용 순으로 유의하게 나타났다. 본 연구는 이용자 차원에서 서비스 만족에 영향을 주는 요인들을 밝혀냄으로써, N스크린과 스마트TV의 활성화를 위한 기초 자료를 제공하는 데 의의가 있다.

• Knowledge Management Research
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• v.10 no.3
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• pp.153-173
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• 2009

Virtual world typically characterized by Second Life (www.secondlife.com) has been successfully drawing a great deal of potential users all around the world. Attention towards 3D avartars has been increasing exponentially especially in the electronic commerce world. 3D avatars have firm position in the virtual world. This study is launched to explore this research void in which trust transference from 3D-avatars-sales representative to customers purchase intention will be especially analyzed on. To perform experiments, a research model was built in a form of path analysis. Two types of 3D avatars were designed and implemented-at-tractive type and professional type. Questionnaire survey was adopted, and empirical analysis results were obtained from the research model. Results reveal that the proposed hypotheses are proven with statistical significance.