• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.127-137
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• 2021

YouTube beauty content channels that utilize various topics and formats are undergoing quantitative and qualitative expansion. This study selected the top five channels represeting major domestic and foreign beauty brands, fashion magazines and beauty influencers through Statista and conducted a case study focusing on them. It will connect to a strategy for increasing beauty-related content by comparing content characteristics according to content producers. Also, it will help to reveal what types of content will be appealing more attractive to consumer. The result has shown that the growth of YouTube platforms has transformed passive consumers into new communicators by diversifying sources of product information. In addition, as content of different type was consumed by different producers, producer-oriented content was produced rather than objective journalistic gaze. Therefore, it was found that the delivery of 'brand values' that can strengthen the relationship between consumers and brands along with various entertainment elements that are effective for millennial in the future.

• Journal of the Korean Applied Science and Technology
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• v.40 no.3
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• pp.412-424
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• 2023

The purpose of this study is to analyze how independent variables such as instructors' willingness to innovate, subjective norms, and self-efficacy affect technology acceptance intention through parameters such as ease of use and usefulness, and in what ways, and to suggest ways to revitalize new technology-related education in the beauty field. The results of the analysis of beauty major instructors' intention to adopt digital new technologies showed that innovation intention, subjective norms, and self-efficacy toward new technologies have a defining influence on the parameters of ease and usefulness. These results can be interpreted as a strong recognition of the need to apply new technologies in the beauty field and the need to improve the curriculum for this purpose, but the instructors' own fear of applying new technologies makes it difficult to apply new curriculum in reality. Therefore, the development of teaching materials related to digital technology education that can be easily understood by beauty instructors should be prioritized, and the development and use of related education programs should be expanded. In addition, we are confident that close collaboration with digital new technology and IT-related departments to understand the education of beauty majors and mutual research to develop education programs will help to develop digital new technology education programs tailored to the beauty field.

• Journal of Korean Society of Forest Science
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• v.81 no.3
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• pp.287-298
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• 1992

The main purpose of this study is to obtain information on the factors influencing forest scenic beauty in order to make and manage scenic forest of recreation areas. 62 slides were taken for the study. Each photograph was independently judged by college students in 10 different major fields, with a total 264 observers after reliability test in the study. The ratings were scaled using a computer program developed by Brown & Daniel(1990). The results of rating scale analysis indicate that respondents' major field difference affects visual preference for forest scenic beauty. Similarly, with different sexual, forest visit frequency, and community type in childhood, people tend to rate their preference differently. The respondents' rating scale of relative scenic beauty of near-view forest scenes can largely be explained in terms of forest physical characteristics of forest landscape. Bare ground area and stash area are represented negative esthetic effects, while DBH, number of trees per hectare, sky area showed positive esthetic effects. These 6 variables in the model can be accounted for 74% of total variance in perceived forest scenic beauty. With this study result, it can be concluded that forest physical characteristics are significantly related to visual preference for near-view forest scenes.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.231-238
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• 2022

This study aims to investigate the effect of college students' major satisfaction on career decision-making self-efficacy and job confidence. The research method was used for analysis by surveying 335 two-year college students majoring in beauty in Seoul and Gyeonggi-do. The collected data were analyzed for frequency analysis, factor analysis, reliability analysis, and correlation between career decision-making self-efficacy and job confidence using SPSS 26.0, and multiple regression analysis was conducted to confirm the effect between each variable. As a result of the study, first, a statistically significant positive (+) correlation between college students' major satisfaction was confirmed between career decision-making self-efficacy and job confidence. Second, as the effect of major satisfaction on self-efficacy, statistically significant effects were confirmed in self-evaluation, problem-solving, and goal selection. Fifth, it was confirmed that major satisfaction had a statistically significant effect on job confidence. Fourth, it was confirmed that career decision-making self-efficacy had a statistically significant effect on job confidence.

• Journal of Convergence for Information Technology
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• v.11 no.7
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• pp.210-222
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• 2021

This study surveyed 289 beauty specialized high school students to analyze the relation between beauty curriculum awareness, career education satisfaction, and career decision efficacy. The beauty curriculum was concentrated towards the hair major and technical education for license acquisition, and the career plans were high in employment and college entrance admission. In terms of awareness and satisfaction of the beauty curriculum, nails and entrepreneurship were low (p<0.05, p<0.001), nails were low in career decision efficacy, and makeup and entrepreneurship was low in career education satisfaction (p<0.01, p<0.05). The career education satisfaction was higher as the beauty curriculum awareness rises, and educators had a positive influence on career education satisfaction. The following areas had the positive influence for each section; the school operation and facility area for job information, the curriculum area for future planning and problem solving, and the educator area for self-evaluation (p<0.05, p<0.001, p<0.001). Therefore, it is necessary to improve the curriculum in the majors of make-up, skin, and nails, and effective career education programs should be developed.

• Journal of the Korea Convergence Society
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• v.9 no.6
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• pp.279-286
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• 2018

The study looked at the current status and satisfaction level of 224 students studying in beauty related departments at universities in Seoul, Chungcheong and Honam regions. As a result, China (77.7 percent) had the largest number of countries subject to the survey. 50.5 percent of the respondents chose to study abroad to learn the excellence of Korean beauty technology, and 40.3 percent said they would like to work in their own country after graduation. The higher the satisfaction level of education courses and working classes, the higher the use of practical equipment, the counseling rate with the academic advisor, and the higher the satisfaction level of university life was. As a result of this, for students we should develop a curriculum to improve their satisfaction in university life, support the mentor mentee program, and expand the scholarship support system.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.457-462
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• 2021

YouTube has established itself as a major media platform. Businesses give more attention to YouTube's influence as marketing using the platform demonstrates positive effects. Accordingly, this study aims to look into how the quasi-social interaction of the users of beauty content on YouTube affect purchase behavior intentions and provide results as basic data for establishing an efficient marketing strategy. Quasi-social interaction exerted significantly positive influence on purchase behavior and purchase intention. This suggests that the stronger the quasi-social interaction becomes, purchase behavior and purchase intention get stronger. Therefore, strategies for facilitating marketing should be devised by increasing efficient quasi-social interaction according to user characteristics.

• Fashion & Textile Research Journal
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• v.25 no.2
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• pp.241-247
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• 2023

This study sought to investigate the effect of academic satisfaction on the dropout intention of cosmetology undergraduates. Analyzing the effect of academic satisfaction on career dropouts showed that the sub-factors of academic satisfaction-evaluation satisfaction, class satisfaction had a statistically significant part effect. Analyzing the effect of academic satisfaction on psychological factors for dropping out showed that the sub-factors of academic satisfaction have a statistically significant effect. Furthermore, regarding the effect of academic satisfaction on environmental factors, the sub-factors of academic satisfaction have a statistically significant effect on wealth. High satisfaction was shown to have no statistically significant effect on dropout intention. The results of the study showed that the higher the degree of satisfaction with the evaluation and the degree of satisfaction with the course of beauty majors, the more negative (-) the impact on dropout. For cosmetology majors, academic satisfaction is a subjective emotion felt through study at university and major. Students with high academic satisfaction are more likely to love their school and their work, and positively influence their intention to stay in school and reduce student dropout rates. Intention to drop out indicates the intention to lose interest and purpose in cosmetology college students. This is directly linked to the dropout rate of school students and requires steady research. Through this research, we hope that active discussions will be held on academic satisfaction and intention to drop out of university students specializing in cosmetology.

• Journal of Convergence for Information Technology
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• v.10 no.10
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• pp.298-307
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• 2020

This study conducted MBTI test of freshmen majoring in skin care who studied skin care curriculum to reveal the characteristics of the students, and analyzed their adaptation to university life a year later. It conducted a 4-year follow-up survey of 261 freshmen majoring in skin care from 2016 to 2019, followed by data coding and data cleaning, and analyzed them using the SPSS V. 21.0 statistical package program. As a result, freshmen majoring in skin beauty prefer a wide range of interpersonal relationships and like to understand and learn from experience, and they can see that they have many tendencies to prepare and carry out everything in advance, and to be productive and purposeful.

• Fashion & Textile Research Journal
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• v.3 no.2
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• pp.131-139
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• 2001

The fashion designers in Korea can achieve the winning position in the competitive international market of fashion industry by adapting our own traditional beauty to the modem fashion design through the modernization of the Korean traditional styles. Therefore, this study attempted to analyze the works of the active Korean fashion designer, Lee Young-Hee, focusing on the subject how she incorporated the modem fashion with the elements of Korean traditional costume. In order to study this subject, both quantitative and qualitative research methods were used to collect and analyse the design elements of Korean costume used in the designer's works found from the major fashion magazines, FASHION TODAY, WWD, ELLE, BAZAAR, Marie Claire, Areumdown-Uri-Ot, The Beauty of Korea and FASHION SHOW from 1993 to 1999. The collected research data, 95 works, was counted and analyzed in terms of the formal characteristics borrowed from Korean traditional clothing items and their application techniques. Other aesthetic characteristics of her works such as color, fabric and pattern were also analyzed. As a result of the study, it was found that Lee Young-Hee has adapted many different kinds of major Korean clothing items including 'chima', 'paji', 'po', and 'chogori'. Also it was apparent to note that the formal characteristics of Korean traditional clothing items were successfully incorporated into her fashion design works expressing the beauty of oriental grace, naturalism, sophistication, and above all, the modem sense.