• Journal of the Korean Society of Costume
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• v.54 no.5
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• pp.41-57
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• 2004

The purpose of this study was to analyze the 20th century＇s makeup according to aesthetic categories. On the basis of aesthetic theories, four category pairs were determined as inter-confronting aesthetic categories: beauty of utility vs. beauty of social aptness : beauty of decoration vs. beauty of construction : sublime vs. grace : classical beauty vs. romantic beauty. 20th century＇s makeup was analyzed at the interval of 10 years referring to the images of actresses in the films produced in Hollywood and European countries. It was identified that 20th century＇s makeup had changed from decorative and dramatic makeup to natural makeup as the century proceeded. Consequently, beauty of social aptness, beauty of decoration. sublime, and romantic beauty were emphasized in the early 1900s while beauty of utility. beauty of construction, grace, classical beauty were emphasized in the later 1900s. In the whole 20th century, grace is the most dominant beauty among eight aesthetic categories due to it connote femininity. As the variety of fashion increases. the makeup patterns has become more diversified in recent years.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.727-738
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• 2020

The popularity of beauty makeup applications has dramatically increased among young Korean female social media users. The current experimental study examined how the use of beauty makeup applications when taking and posting selfies influences social media users' mood, body satisfaction, and self-esteem. A total of 114 female undergraduate students participated in experiments which included two conditions of taking selfies with and without the use of beauty makeup applications. Participants reported their current mood, and body satisfaction as well as self-esteem before and after experiments. Data were analyzed using repeated measures analysis of variances. The significant interactions between experimental groups and time (pre- and post-test) were found for negative mood, positive mood, and body satisfaction. Participants who took selfies using beauty makeup applications were in a significantly better mood compared to those taking selfies without the use of a beauty makeup application. The level of body satisfaction significantly decreased only for women who took selfies without the use of a beauty makeup application. This study extends the current literature of virtual makeup behavior and body image.

• Fashion & Textile Research Journal
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• v.13 no.3
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• pp.409-417
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• 2011

This study aims to investigate makeup images shown in the beauty trends and analyzes the characteristics of makeup colors depending on the types of facial makeup. This survey's collected data includes a total of 365 makeup colors which have been shown in the beauty trends for the last three years. The pictures and vocabularies shown in such data were analyzed and thus we could have classificatorily six kinds of makeup images. In addition, makeup colors were divided into two subcategories: eye makeup and lip makeup, both of which have the most significant impact on the makeup images. As the results, the types of makeup images shown at beauty trends were classified such as natural image, gorgeous image, elegant image, sophisticate image, and romantic image. If analyzing yearly changes, active, romantic, and elegant images were common in 2008, and natural image displayed a certain strong tendency amid pro-environmental trends in 2009, and gorgeous images were appeared apparently in 2010, while natural image showed a bullish tendency yet. Regarding to color characteristics by makeup images shown at beauty trends, YR color in eye makeup and R in lip makeup looked bullish generally, and a lot of changes were shown in color tones. This fact gives help in grasping fashion colors and color tones of yearly makeups. Based on these results, this study examines makeup colors for expressing makeup images closely, and then suggests that it could be utilized in makeup color planning.

• Journal of the Korean Society of Costume
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• v.61 no.7
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• pp.110-124
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• 2011

As modern society leads to distinguished, sensuous, and diversity styles, a woman who enjoys putting on Garu makeup appeared on a popular TV talk show in winter 2010, which aroused public interest in the method of Garu makeup. However, as interest in Garu makeup and individuals who put on Garu makeup spread, some began to consider Garu makeup as the imitation of indiscreet Japanese culture or a vulgar culture. Thus the purposes of this study is to understand the characteristics of Garu makeup and its forms of expression by considering its type, origin and style. In turn, this study will provide basic data for the makeup trend and act as an aid to improve the image of Garu makeup through investigating its image and preference. To accomplish this purpose, this study reviewed relevant literatures and web resources, conducted a survey of students who study beauty art at two-year junior colleges in Seoul, and analyzed 195 answers by using SPSS 18.0. The results are as follows: It was proved that in the preliminary inspection of comprehension, 98.3% of college students majoring in beauty art had known Garu makeup, 53% understood somewhat the characteristic and concept of Garu makeup, 36.8% gave preference to Garu makeup. It was proved that in the investigation by the image of Garu makeup, as over 70% of students thought that Ogaru and Yamamba makeup were detestable, but other Garus were lovely and sexy, students perceived as a diversity of images by their own preferences and tastes, and 73% of respondents selected Onegaru as Garu makeup that they gave preference to and wanted to put on. The result of this study represents that mass consumers in the existing culture, who are college students majoring in beauty art and selected as a sample group in this study, reflect the stream of culture and trend, but also demassification, mass customization by their areas of interests and preferences and connective massification of individuals with similar interests.

• Fashion & Textile Research Journal
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• v.8 no.2
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• pp.214-224
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• 2006

Computer graphics mean a reproduction of various information through image processing or the technology that is widely thought in makeup areas also, recently. Especially, Adobe Illustrator, unlike Adobe Photoshop used in image editing and correction, is software suitable for image drawing and reproducing beauty makeup. Beauty makeup is a work adorning human body to fit to the aesthetic standard in that period, and is a plastic art expressing shapes, colors and textures using design elements. Adobe Illustrator is a 2D graphics designing images using shapes having plane colors. In this study I studied techniques reproducing each element of contours and colors of beauty makeup through Adobe Illustrator CS. In other words, I have prepared a reference data by studying techniques reproducing beauty makeup using Adobe Illustrator CS. In this study, though, I couldn't try various things, because I limited facial contour and skin color to only one kind. Therefore, I hope, in the future, others can expand the ethnics of using Adobe Illustrator in more enriched ways by working on various facial contours and skin colors.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.1-10
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• 2024

While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.544-559
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• 2018

Korea's traditional aesthetic criterion changed with a new makeup culture that followed the social change caused by modernization. Such transitional features are well seen in the cosmetic advertisements of the 1920's and 1930's. To investigate the cultural characteristics and aesthetic-criteria changes of makeup culture at this period, this thesis analyzes cosmetic advertisements carried in newspaper media of the 1920's and 1930's from an aesthetic perspective. This study found that after the late 1920's, more diverse tones were used for face-powder makeup, collapsing the visual, powder-focused makeup which had been considered criteria for beauty, in combination with smelling and tactile senses such as scent or touch. Domestic makeup had the highest value attached to basic skincare in terms of the aesthetic effect via powder makeup; however, Japanese makeup still stressed the importance of color. Besides, particular facts were found as to social significance of makeup acts such as powder users' age group, safety, superiority and rivals of products, and appeal for makeup popularization. This thesis demonstrates how traditional female beauty appears in powder advertisements in the modern period and how it is related to present-day female beauty.

• Journal of Fashion Business
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• v.10 no.4
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• pp.78-94
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• 2006

The purpose of this study is to analyze and to compare the makeup style and the ideal beauty of the Renaissance and the Baroque by examining the portraits. The result of this study is as follows. Firstly, as for the Renaissance makeup, they preferred a broad forehead and thin eyebrows. The color for lips and cheeks makeup was orange and light orange in fashion. Secondly, as for the Baroque makeup, they preferred a broad face with double chin, dark and thick eyebrows and small lips. The color for lips and cheeks was reddish and clear. Finally, as for comparison the these ages, the Renaissance ideal beauty was a little plentiful women with a broad forehead, thin eyebrow. But the Baroque ideal beauty was totally plentiful women with thick eyebrows, clear reddish lips and cheeks. The color of lips and cheeks was more reddish and clear in Baroque. The Baroque women had the smaller lips than the Renaissance women and they are more plentiful and modern with a flourish than the others.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.1 s.12
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• pp.97-111
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• 2007

This study was motivated not only by the curiosity of clown as a comedian, but also by the clown's special makeup coordination. To analyze the clown makeup coordination Carnivalism, the researcher inquired 1) clown's meaning, sorts, periodic roles and stages, 2) Mikhail Bakhtin's Carnival theory, and 3) makeup coordination of clowns (Harlequin, Pierrot, Auguste and White Face Clown) as the theoretical background. The clown makeup coordination carnival characteristics were shown in masquerade, amusement and ambiguity. The masquerade was expressed on the mask for Harlequin and white makeup for Pierrot, Auguste and White Face Clown. The amusement was revealed on the fall and the inharmony of the grotesque makeup and childish costumes. And also the ambiguity was expressed on the sexless and the infant of clown's real nature and costumes.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.127-137
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• 2014

The following are summary and result of this study. The purpose of this study was to research into TV makeup types focusing on Korean aesthetics with recognizing importance of Korean thought amid what the global interest pays attention to South Korea thanks to the recent influence of Hanryu(Korean wave). The humorous beauty reflects Korean people's optimistic attitude dubbed the realization of joy, anger, sorrow, and pleasure through opposition and convergence in ambivalent emotion with the superb attitude available for escaping from a stoic life. This is being indicated in the shocking form of embracing the avant-garde experiment through transforming and distorting by positively accepting humor and ugliness, which are the form of distortion and exaggeration, which strive for departing from sorrow through TV entertainment programs. This trend is being shown similarly to the tendency of giving mental satisfaction to human being with amusement while accepting ugliness as new beauty with the de-centralized recognition in the late 20th century. Accordingly, as the makeup of focusing on presenting character begins to be noted even in makeup, the similarity was being shown to the recent trend. This study is expected to contribute to continuous development in our country's makeup and TV broadcasting art field by being expanded the atmosphere of more systematic and in-depth research.