• Title/Summary/Keyword: Banquet

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How Does Perceived Wedding Banquet Service Quality Affect on Customer Satisfaction and Loyalty in Korea? (한국의 결혼연회 서비스의 품질이 고객 만족도와 충성도에 어떤 영향을 미치는가?)

  • Hwang, Joo-Young
    • Asia-Pacific Journal of Business
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    • v.11 no.4
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    • pp.135-148
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    • 2020
  • Purpose - The purpose of this study was to find out the relation between wedding banquet service quality, customer satisfaction and loyalty focusing on upscale hotels in Korea. Design/methodology/approach - The primary data was collected through an online questionnaire to test hypotheses and investigate the objectives of the study. 89 questionnaires were collected as valid data to be analyzed. In order to test hypotheses, reliability, validity, correlations and regression analysis were accomplished. Findings - The findings of this study can be summarized as followed. Firstly, as a result of examining the relationship between perceived hotel wedding banquet quality and customer emotional satisfaction. Through this study, the perceived wedding banquet quality does not affect customer satisfaction. Secondly, emotional satisfaction on wedding banquets affects customer loyalty. Thirdly, it is found that the perceived service quality on wedding banquets can affect customer loyalty. Research implications or Originality - With the rise in selecting wedding venues, establishing an effective marketing strategy by practitioners is demanded in order to survive in competitive situations. However, research conducted on wedding banquets is insufficient so far. Therefore, this study was needed to conduct to widen the scope of the study.

Literature Review of GichukJinchanEuigwe Table Setting with Focus on JagyeongjeonJeongilJinbyulhangua (기축진찬의궤(己丑進饌儀軌)의 상차림에 관한 문헌적 연구 - 자경전정일진별행과(慈慶殿正日進別行果)를 중심으로 -)

  • Kim, Hayun;Yang, Jinsuk;Kim, Myunghee
    • Journal of the Korean Society of Food Culture
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    • v.30 no.2
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    • pp.150-157
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    • 2015
  • GichukJinchanEuigwe is a celebration of King Soonjo's 40th birthday and 30th accession to the throne. The Royal banquet was carried out on February 9th MunggunggunJinchan and JagyeongjeonJeongilJinchan 3 days later. JagyeongjeonJeongilJinbyulhangua is located beside JagyeongjeonJinchanan. The banquet table setting, table, dish level, and table type are different according to royal hierarchy class. Jinbulhangua is served to only the king, queen, crown prince, crown princess, and Myongon princess. The number of JagyeongjeonJinchanan served was as follows: king 30 plates, crown prince 20 plates, and Myongon princess 15 plates. Tableware used were brassware and pottery.

Study on Forecasting Hotel Banquet Revenue by Utilizing ARIMA Model (ARIMA 모형을 이용한 호텔 연회의 매출액 예측에 관한 연구)

  • Cho, Sung-Ho;Chang, Se-Jun
    • Culinary science and hospitality research
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    • v.15 no.2
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    • pp.231-242
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    • 2009
  • One of the most crucial information at the hotel banquet is revenue data. Revenue forecast enables cost reduction, increases staffing efficiency, and provides information that helps maximizing competitive advantages in unforeseen environment. This research forecasts the hotel banquet revenue by utilizing ARIMA Model which was assessed as the appropriate forecast model for international researches. The data used for this research was based on the monthly banquet revenue data of G hotel at Seoul. The analysis results showed that SARIMA(2, 1, 3)(0, 1, 1) was finally presumed. This research implied that the ARIMA model, which was assessed as the appropriate forecast model, was applied for analyzing the monthly hotel banquet revenue data. Additionally, the research provides beneficial information with which hotel banquet professionals can utilize as a reference.

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A study on artificial flowers in the late Joseon Dynasty, focusing on a birthday banquet inBongsudang Hall in 1795 (1795년 봉수당 진찬(奉壽堂進饌)으로 보는 조선 후기 채화(綵花) 고찰)

  • LEE Kyunghee;KIM Youngsun
    • Korean Journal of Heritage: History & Science
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    • v.56 no.1
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    • pp.182-205
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    • 2023
  • The use of royal artificial flowers was finally found through schematics and records in Wonhaeng Eulmyojeongri Uigwe, which organized the procession to Hwaseong in 1795. The results of classifying the uses of artificial flowers in the brthday banquet at Bongsudang Hall in 1795 and considering the shape, user, and usage are as follows. According to literature records, artificial flowers were made with high-quality materials such as gold, silver, and silk thread in the early period, but were mainly made of paper in the later period. Artificial flowers were used for decorating official hats, Bongsudang Hall, and banquet tables. The Sagwonhwa was used for decoration of the official hats of members of the royal family, and the one on the top was called Eosam-Sagwonhwa. At the birthday banquet inBongsudang Hall, King Jeongjo and Hyegyeonggung used the Eosam-Sagwonhwa and put it on the right side of the official hats. Officials put peach blossom with two petals on the left side of the official hats for decoration. The artificial flowers for decoration of the official hats of musicians and dancers were more expensive and flashier than the officials' ones. Depending on the dance, several artificial flowers were inserted into the official hats. When measuring the size of artificial flowers, the scale used was when making a ceremonial article. For artificial flowers for decoration of the banquet hall, red and white peach blossoms were placed in two jars with dragons painted on them and them placed on two red-painted tables, respectively. The table and jar with flowers were tied together with a red cotton string and fixed so as not to fall over. The artificial flowers for decoration of the banquet table of King Jeongjo, Hyegyeonggung, and the king's sisters were a large lotus, medium-sized lotus, peony, rose, and specially made peach flowers. The artificial flowers for decoration of the banquet table of guests and officials were small lotuses and peach blossoms. The artificial flowers used in the birthday banquet at Bongsudang Hall the most were peach blossoms, and peaches had the meaning of longevity and exorcism. It is expected that the above research results will be helpful in understanding the characteristics and usage of artificial flowers in the period of King Jeongjo and use in reproducing royal feasts and producing traditional cultural contents.

The Discourses on the Humanities Banquet of Public Libraries in Korea (공공도서관 인문학 향연의 담론)

  • Yoon, Hee-Yoon
    • Journal of Korean Library and Information Science Society
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    • v.47 no.1
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    • pp.1-20
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    • 2016
  • Humanities is one of the largest buzzword in Korea. Humanities programs are being provided indiscriminately in public authorities, universities, life-long education institutions, cultural centers, the media, museums, libraries etc. Among them, the public library is the base camp for spreading and popularizing the humanities. Nevertheless, there is also a critical views for the humanities program of public library. The purpose of this study is to discuss the discourse of the humanities banquet in theoretical positions and practical aspects. The former discussed the humanities banquet in terms of academic axioms, global macro and micro discourse, social and economic wave, the spirit cultural evolution. The latter discussed the humanities banquet at the axiom and identity of the library and humanities, pitfalls and limitations in terms of reason, paradox and the dilemma on the linkage side, inconvenient truth at the destination aspect, weaknesses and challenges in the content aspect.

Development of a Training Program for Hotel Banquet Service Employees (호텔연회 서비스종사원의 교육프로그램개발을 위한 연구)

  • Choi, Young-Joon
    • Culinary science and hospitality research
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    • v.17 no.1
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    • pp.1-11
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    • 2011
  • This study systematically analyzes job descriptions of hotel banquet service employees using DACUM. The expert group involved in the content analysis was comprised of 6 F&B managers working at deluxe level hotels. The period for this study was from May to June in 2010, and a group interview, an individual self fill-out together with a personal interview were carried out. Findings from the analysis were as follows; job duties for hotel banquet service employees extended to pre-task, on-task and post-task for each banquet function, safety management, guest encounter and self development. They included 49 specific job tasks which were divided into 5 different categories; 16 pre-task, 13 on-task, 10 post-task, 4 safety management and 6 guest encounter and self development It is suggested from the findings that advance training should be carried out for pre, on and post tasks.

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Study of the Soonjo GichukJinchanEuigwe JagyeongjeonJeongil Misu in 1829 (1829년 순조 기축진찬의궤(己丑進饌儀軌) 자경전 정일 진찬 미수에 관한 연구)

  • Kim, Ha-yun;Kim, Myung-Hee;Kim, Ah-Hyeon
    • Journal of the Korean Society of Food Culture
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    • v.33 no.4
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    • pp.322-329
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    • 2018
  • This study analyzed the Gichuk years JagyeongjeonJeongilJinchan Misu. The banquet, Misu is offered to the king by the crown prince, crown princess, and vassal, according to procedure. JagyeongjeonJeongil Misu are offered as 49 dishes spanning seven courses, so seven dishes in each misu are offered. Various types of food, such as Gawjeong, fruit, soups and side dishes, are placed. Misu involves only the king, crown prince, and crown princess in the banquet. The number of misu dishes are different for the King and prince. The table used is called the Joochil Sowonban and the tableware used is brassware and pottery. Sangwha used Peonies, Chinese rose, Red peach blossom-samjihwa, and Red peach blossom-byulgeonhwa in each misu.

Research on the Factors Affecting Customer Satisfaction in Hotel Banquets and Wedding Ceremonies (호텔 연회 결혼식이 고객만족에 미치는 영향에 관한 연구)

  • Song, Soo-Ik
    • Culinary science and hospitality research
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    • v.13 no.2
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    • pp.260-274
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    • 2007
  • This research explores the intension of repeatable guests through on the wedding facilities, employees' service ability, and banquet menu. First, wedding facilities include transportation, parking lots, subsidiary facilities, reception desks, Paebaek Rooms, and waiting rooms for brides. Secondly, according to the analysis for service quality of hotel wedding feasts, respondence and sympathy were not be fully considered while good effects showed through materiality, reliability and conviction. Thirdly, hotels will be expected to have re-visiting guests when the guests have good experience on the hotel facilities and satisfying menu. Alternatively, menu would have a negative result if there's not satisfying service. Employees should be aware of the list of menu and can be able to offer a suggestion. In other words, a banquet has to be prepared not only with fresh or seasoned ingredients but with good service to make the guests revisit. Therefore, we should be aware of what our guests want and how to prepare for their satisfaction.

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The Effects of Individual Conflicts among Hotel Banquet Employees on the Performance of Management (호텔 웨딩.연회 종사원의 개인 갈등이 경영 성과에 미치는 영향 관계)

  • Kim, Hee-Kee;An, Seong-Geun;Lee, Jun-Jae
    • Culinary science and hospitality research
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    • v.14 no.2
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    • pp.46-60
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    • 2008
  • In the hotel industry, there are the production and consumption of services at the same time, considering direct contact between employees and customers. In this respect, this study was conducted based on more practical factors to grasp employees' feelings and conflicts. The results of this research are as follows. First, individual conflicts among hotel banquet employees influence devotion to the organization which has a direct effect on performance of management. Second, such devotion is closely correlated with the factors of the performance of management. Finally, managing employees' conflicts is the key factor to promote the performance of management. Under these circumstances, there should be more concern in solving problems among employees and special pro-grams for promoting job satisfaction and devotion which bring about more profits as well as a sense of achievement.

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A Study of the Red Blind and Gabjang on the Playacting Stage at the Royal Palace under King Sunjo -Focusing on Repairs and Installation- (순조 궁중연희 내연 무대의 주렴(朱簾), 갑장(甲帳)에 관한 연구 -수리(修理)·배설(排設) 부분을 중심으로-)

  • Seok, Jin-Young;Han, Dong-Soo
    • Journal of architectural history
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    • v.26 no.6
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    • pp.67-76
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    • 2017
  • Royal banquets under the reign of King Sunjo saw developments in the playacting stage, which exhibited characteristics unique to the transitionary period between Jeongjo and Gojong this period established the framework of the Joseon Dynasty's playacting stage construction. Starting with the Jagyeongjeon-Hall banquet and continuing into the Year of the Golden Rat banquet, the next-day banquet by the Crown Prince demonstrates a renewed format, with the stage also changing accordingly. This change was substantiated by more assertive use of the Red Blind and gabjang. Previously, the Red Blind has been installed in the palace hall and around the royal courtyard, to form three sides, but as next-day banquets became more frequent under Sunjo, the Red Blind developed and came to be installed in accordance with the hierarchy within the royal family. In the Year of the Golden Rat banquet, the Red Blind was lifted and the throne of the crown prince was situated in the palace hall. In the banquet of the following year, however, the Red Blind was let down and the crown prince's throne was placed outside, in palace court yard. This seems to have been a gesture to reorient the crown prince's political standing and restore Sunjo's sovereignty the following year. Hence, the installation of the Red Blind developed in accordance with the royal hierarchy and ranks under Sunjo's reign. The gabjang provided the second layer of protection for the playacting stage. The hongjeongju gabjang surrounded the stage in multiple layers and served as a partition. The gabjang from the Year of the Golden Bull banquet, in particular, boasted a unique installation, where it dangled from both sides of the royal palace's facade. Hongjeongju gabjang, lapis lazuli gabjang, red gabjang, and yellow curtains were installed in the stated order to reflect Sunjo's 40th birthday as well as the 30-year anniversary of his coronation. The Red Blind and gabjang from Sunjo's years were positioned in creative ways to reinstate the royal authority, and demonstrated many improvements from those of Jeongjo's reign.