• Information Systems Review
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• v.11 no.3
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• pp.1-17
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• 2009

A growing percentage of internet users have maintained a personal website, blog, and the articles published by blog users play important roles to other users' purchasing decision as reliable information or knowledge. Therefore blog has been recently regarded as a promising marketing tool, for the brand image campaigns and sales management of companies. However, the effect is not easy to be verified when blog users recognize it to be negative the marketing activity utilizing blogs. Hence, the purpose of this paper is to identify the relationship between the customers' blog usage level and their response to blog marketing. To such purposes, this study is designed to survey the followings on office workers; Blog Quotient as a blog usage level of customers, response to blog marketing, the relation between Blog Quotient and demographic variables, and the relation between Blog Quotient and response to blog marketing. The results show that Blog Quotient has a significant relation with customers' response to blog advertisement and a company should consider the target customers' blog usage level to plan a blog marketing strategy.

• The Journal of Information Systems
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• v.26 no.1
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• pp.21-51
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• 2017

Recently there have been an increasing number of companies suffering a negative brand image in the major media. Thompson et al. (2006) defined this as "$Doppelg{\ddot{a}}nger$ Brand Image." The images mentioned above have been created and propagated on Internet communities, which are one of the major paths of online spreading. This study will empirically analyze the effect of each $Doppelg{\ddot{a}}nger$ brand image on the customer's brand attitude, using a text-mining method focusing on "A company"'s case. This study will also cover the change in customer brand attitudes related to the company's correspondence in a situation in which the $Doppelg{\ddot{a}}nger$ brand image exists. In addition, the study will determine the presence of a priming effect after the spread of the $Doppelg{\ddot{a}}nger$ brand image. To that end, we collected 974 comments from 94,889 posts and A's official blogs related to A from B community, the largest automobile community site in Korea. Through this investigation, we obtained the following results. First, there was a significant difference in the ratio of negative sentiment of internet community before and after $Doppelg{\ddot{a}}nger$ brand image. Second, with regard to the topic modeling, the ratio of articles including negative topics increased and the other article ratio decreased over time. Finally, we found that there is a priming effect about negative brand image of "A company."

• Informatization Policy
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• v.18 no.2
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• pp.23-48
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• 2011

This empirical study is on the factors that influence college students'intention of using online communities by focusing on the social influence, online community identification and attitude toward using online community, and the perceived usefulness. The results of this study are as follows. First, the most popular online community site is Cyworld, and was found to provide additional services like cafes, blogs, facebook, etc. Second, the social influence in the proposed model has been classified as a subjective norm, perceived usefulness of social influence has been identified as a significant variable, and online community identification of subjective norm was significant. Third, the model configuration in a path relationship between the variables, the indirect effect of online community identification and perceived usefulness affect usage intention of online communities was larger than a direct effect. Therefore, in order to increase the usage intention of online communities, online community identification and perceived usefulness, as well as by attitude toward using online community need to be considered as ways to improve were identified.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.785-790
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• 2009

Widgets are the instrument for representing user's character and embossing the value of blogs. The compound word of the Windows and Gadget the application, widgets are the functional program to displayed on the screen graphical user interface (GUI) tools as a kind of service that user want to see. On the operating system, the Web, and mobile area, widgets offer the delivery of information, convenience and efficiency. However widgets have been never gave satisfaction to user because it focused transmitting information and representing circumstance than fun. This study is for recognized fun elements that user feel interest and categorized fun elements each type of widgets. Fun elements of widget never been defined, we use fun elements on design and product area and emotional word that is representative of affectivity. And we make up an online questionnaire to blog users. The widget selected by popular degree among the domestic widgets and the Japanese widget. And the results of the questionnaire that 5-scales used based on user preferences to identify the elements that are fun.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1321-1329
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• 2009

Web technology has allowed the rise of services such as blogs or YouTube that make possible the sharing of opinions, perspectives, and experiences with other users through contents. Online services that promote such sharing of information and communication are known as social media. Recently, the explosive growth of these services displays the carry-over of the natural sociality that all humans possess as social creatures. This study took an exploratory approach in investigating what influential relationships are involved in forming new relationships through sharing and participation, as sharing and participation are core keywords of social media. In order to do this, relationship formations were observed in actual usage environments with the use of the diary study method and in-depth interviews. This study sought to deduce necessary elements in relationship formations and examine the influences of weak ties on participation and sharing.

• Journal of Korea Multimedia Society
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• v.12 no.9
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• pp.1342-1350
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• 2009

Until today, the uses of digital display system mostly included demonstration, observation, and exhibition of simple images. The strengths were that the images that changes in line with the music played could be reinterpreted as a different work. Also, it could stimulate the sensibility of the users. However, the range of the uses of the system is very limited and users could easily lose their interest. Therefore, it is necessary to develop a system that could continuously induce and motivate user interaction. Therefore, the RSS based digital folding screen system proposed by this paper has an objective of being used as an interactive media system which overcome the limitations of former eight-sided folding screen used for simple observation purposes. It also applied the main function of RSS in which the user could collect and read newly registered messages without visiting the blogs or corresponding websites. Therefore, it is capable of sending the information needed by the user. Generally, we can observe the contents for mere observation purposes and when necessary, it could also be utilized for advertisement or exhibition purposes. It could also be used as a information transfer system in public facilities.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.12
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• pp.2885-2891
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• 2015

Twitter, one of online social network services, is one of the most popular micro-blogs, which generates a large number of automated programs, known as tweet bots because of the open structure of Twitter. While these tweet bots are categorized to legitimate bots and malicious bots, it is important to detect tweet bots since malicious bots spread spam and malicious contents to human users. In the conventional work, temporal information was utilized for the classficiation of human and bot. In this paper, by utilizing geo-tagged tweets that provide high-precision location information of users, we first identify both Twitter users' exact location and the corresponding timestamp, and then propose an improved two-stage tweet bot detection algorithm by computing an entropy based on spatio-temporal information. As a main result, the proposed algorithm shows superior bot detection and false alarm probabilities over the conventional result which only uses temporal information.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.1
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• pp.95-99
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• 2010

Social media refers to the content, which are created by users, such as blogs, social networks, and wikis. Recently, question-answering (QA) communities, in which users share information by questions and answers, are regarded as a kind of social media. Thus, QA communities have become a huge source of information for the past decade. However, it is hard for users to search the exact question-answer that is exactly matched with their needs as the number of question-answers increases in QA communities. This paper proposes an approach for classifying a question into three categories (information, opinion, and suggestion) according to the purpose of the question for more accurate information retrieval. Specifically, our approach is based on modified Na$\ddot{i}$ve Bayes classifier which uses structural characteristics of QA documents to improve the classification accuracy. Through our experiments, we achieved about 71.2% in classification accuracy.

• Korean Journal of Cognitive Science
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• v.22 no.3
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• pp.299-326
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• 2011

The text such as stories, blogs, chat, message and reviews have the overall emotional flow. It can be classified to the text having similar emotional flow if we compare the similarity between texts, and it can be used such as recommendations and opinion collection. In this paper, we extract emotion terms from the text sequentially and analysis emotion terms in the pleasantness-unpleasantness and activation dimension in order to identify the emotional flow of the text. To analyze the 'dominant emotion' which is the overall emotional flow in the text, we add the time dimension as sequential flow of the text, and analyze the emotional flow in three dimensional space: pleasantness-unpleasantness, activation and time. Also, we suggested that a classification method to compute similarity of the emotional flow in the text using the Euclidean distance in three dimensional space. With the proposed method, we analyze the dominant emotion in korean modern short stories and classify them to similar dominant emotion.

• Journal of the Korean Society for information Management
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• v.27 no.3
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• pp.35-51
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• 2010

Emerging Web 2.0 services such as Twitter, Blogs, and Wikis alongside the poorlystructured and immeasurable growth of information requires an enhanced information organization approach. Ontology has received much attention over the last 10 years as an emerging approach for enhancing information organization. However, there is little penetration into current systems. The purpose of this study is to propose ontology implementation and methodology. To achieve the goal of this study, limitations of traditional information organization approaches are addressed and emerging information organization approaches are presented. Two ontology data models, RDF/OW and Topic Maps, are compared and then ontology development processes and methodology with topic maps based medical information retrieval system are addressed. The comparison of two data models allows users to choose the right model for ontology development.