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외식관련 SNS 이용 속성이 소비자의 외식동기, 외식만족도 및 삶의 질에 미치는 영향 (Influence of SNS Usage Characteristics on Consumers' Dine-out Motivation, Restaurant Satisfaction, and Quality of Life)

  • 오현정;윤지영;정희선
    • 한국식품영양학회지
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    • 제27권6호
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    • pp.1182-1192
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    • 2014
  • The object of this study was to employ effective marketing methods using SNS by determining how food-related SNS usage characteristics have influence on dine-out motivation and restaurant satisfaction and how this affects people's quality of lie. Survey respondents were men and women who have had used some kinds of food-related SNS. The survey included general characteristics of respondents, food-related SNS usage characteristics, dine-out motivation, restaurant satisfaction, and food-related quality of life. Food-related SNS usage characteristics were divided into convenience, effective time-spending, and informative; Dine-out motivation was sorted into entertainment motivation and social motivation by factor analysis. Analysis of the connections between the variables by AMOS showed that among food-related SNS usage characteristics, convenience did not have a significant influence on either entertainment or social motivation. Informative had a positive effect on entertainment motivation (p<0.05), but not on social motivation. On the other hand, effective time-spending through food-related SNS had an impact on both entertainment (p<0.001) and social (p<0.05) motivation. Moreover, the effect of dine-out motivation on restaurant satisfaction showed that entertainment motivation (p<0.05) and social motivation (p<0.01) both have significant influences on restaurant satisfaction. Also, restaurant satisfaction turned out to affect quality of life (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; however, it had an impact on dine-out motivation and gain pleasure of dining out and help improve the quality of life in the long run; thus, it is believed that marketing strategies thorough SNS by restaurant industry are required.

수도권 지역 직장인의 음식 관련 스마트폰 어플리케이션 이용 실태와 만족도 (Usage and Satisfaction of Food-related Smartphone Applications of Office Workers in Seoul Area)

  • 길문경;정희선;윤지영
    • 한국식품영양학회지
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    • 제27권6호
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    • pp.1096-1106
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    • 2014
  • This study was conducted to figure the usage status and satisfaction of food-related smartphone applications by generic characteristics and food purchase attributes of Seoul area workers. The results show that health vitality-oriented group, married compared to single, those with higher eating-out expenses possess more food-related applications (p<0.05). The primary reason for the usage of food-related applications was the need for food-related information (53.7%). The highest application subjects in use were restaurant-related information and recipe information. The real-life aid food-related applications utilized most were also restaurant information (60.7%) and recipe information (28.3%). Health vitality-oriented respondents especially turned out to use nutrition information and food functionality information often (p<0.01), and recipes or calories & diet information usage frequency was higher in women than in men (p<0.001). Restaurant-related information were more frequently used by singles, highly educated, and those with high income and eating-out expenses (p<0.05). Satisfaction of food-related applications was normal (3.06), showing that the satisfactory level is not yet high. Satisfaction regarding purchase attributes showed that the health vitality-oriented group (3.19) was more satisfied compared to other groups (p<0.05), and women (3.16) were more satisfied that men (2.89) were (p<0.05). Inconveniences of food-related applications were highest in usage fee (3.29), simplicity of information (3.28), lack of reliability of information and need for update (3.10). The results of this study implies that various subdivisions of food-related applications users should be implemented; at the same time, food-related applications covering diverse subjects that regard each group's characteristics should be developed in order to utilize food-related knowledge and information as a marketing tool in the food industry; this can efficiently be done by paying attention to the quality of information and updates within applications.

제주 향토음식을 활용한 음식관광상품 개발 및 CVM을 적용한 경제적 가치 평가 (Development of Jeju Local Food Tour Package and Economic Value Estimation based on Contingent Valuation Method)

  • 안소정;윤지영
    • 동아시아식생활학회지
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    • 제26권4호
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    • pp.346-358
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    • 2016
  • Local food reflects the identity and image of a specific region. It is also a core element for determining tourists' experience of a region. The purpose of the present study was to develop a Jeju food tour package using local foods and estimate the economic value of the suggested tour package using Contingent Valuation Method (CVM). Five food tour packages were developed by researchers. In order to modify and measure the value of each package, an expert panel survey was conducted, and 'package 5' was selected as a food tour scenario for the tourist survey. A survey was conducted on 295 domestic tourists who visited Jeju within the past 10 years in order to evaluate the economic value and feasibility of the Jeju food tour package. A total fo 72.9% of respondents answered that they were willing to pay for the Jeju local food tour, and the willingness to pay (WTP) range was between ₩45,000 and ₩105,000. The primary factors correlated with WTP was food expenses, followed by leisure experience expenses, interest in local foods, education level, visit frequency and age. The WTP of the Jeju local food tour was calculated with the significantly affected factors using stepwise regression model. The result of the present study reveal that tourists' WTP increased with higher food expenses, education level, and age group. The average value of food expenses, education level, and age were substituted into the formula derived from the regression analysis, yielding 58,385.752 KRW as the WTP. The expected economic value created by exploiting the Jeju local food tour was shown to be 700 billion KRW per year, calculated by multiplying WTP of the food tour packages by the number of tourists. This study examined the feasibility and plan of the food tour package to increase the economic value of Jeju local food. In the case of the culinary tour program based on Jeju local food launching, the estimated economic effect was great. Therefore, in-depth research to merchandise the Jeju local food tour program is needed.

화상센터에서 치료한 괴사성근막염의 임상적 고찰 (The Clinical Investigation of Necrotizing Fasciitis in Burn Center)

  • 김의명;전진우;김영민;윤재철;임해준;조용석;김도헌;허준;전욱
    • 대한화상학회지
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    • 제22권2호
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    • pp.66-70
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    • 2019
  • Purpose: The necrotizing fasciitis is a terrifying infectious disease that can rapidly spreads to surrounding tissues when fascia is infected and it can cause sepsis to death if not properly diagnosed and treated. The purpose of this study is to investigate the characteristics, causes, and treatment methods of necrotizing fasciitis in Korea through reviewing patients admitted to our burn center. Methods: 21 patients with necrotizing fasciitis were selected for this study among those inpatients with electronic medical records (EMR) admitted to Hallym University Hangang Sacred Heart Medical Center from Jan 1, 2008 to June 30, 2019. The medical records and wound photos of those 21 selected subjects were reviewed. Results: There were 13 male and 8 female patients and mean age was 58.76 years old. 13 of 21 subjects were survived and 8 died (38% mortality rate). The surgical treatments performed were I&D, fasciotomy, debridement, allograft, burring, STSG, flap, and amputation. The most common causes were burns in 9 subjects (6 contact burns) and cellulitis occurred on skins in 5 subjects. And other various causes were observed as fournier's gangrene, stab wound, intramuscular injection, tumor and bleu toe syndrome (toe necrosis). The infected areas were 11 feet and legs, 7 hips, 3 abdomen and trunk in 21 subjects. Of the 8 deaths, 3 were infected in feet and legs, 2 were infected in hips, and 2 were infected in abdomen and trunk. As for underlying diseases, 12 patients with hypertension or diabetes were the highest and others such as cancer and stroke were found. Conclusion: The only method to increase the survival rate is to 'suspect' the disease as much as possible and perform early extensive excision. It is advisable to treat the disease by the burn center to properly provide adequate and optimal wound management, infection control, medical care and nutritional supports.

호두와 참깨를 첨가한 된장 소스 개발 및 적용 (Development and Application of Soybean Paste Sauce with Walnuts and Sesame Seeds)

  • 주나미;정희선;윤지영;박상현;이선미;송윤희;이지희
    • 한국조리학회지
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    • 제16권3호
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    • pp.298-306
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    • 2010
  • 본 연구에서는 호두와 참깨를 첨가한 된장 소스를 개발하고, 이를 시금치 나물에 적용하여 천연 종실류 이용 된장 소스의 활용 가능성을 확인해 보고자 하였다. 호두와 참깨를 첨가한 된장 소스의 재료 분량을 결정하기 위해 된장과 찹쌀풀을 실험요인으로 하고 3수준으로 분류하여 9개의 시료를 제조하여 색도 및 점도를 측정하고 관능평가를 실시하였다. 된장과 찹쌀풀의 함량은 된장 소스의 색도 및 점도에 유의한 영향을 주는 것으로 나타났는데, 각 요인의 주효과와 두 요인의 상호작용 효과 모두 통계적으로 유의한 것으로 나타났다. 두 요인이 소스의 관능품질에 미치는 영향을 살펴본 결과, 된장 400 g, 찹쌀풀 400 g인 소스의 색($4.08{\pm}1.22$), 맛($4.72{\pm}1.24$), 점도($4.96{\pm}1.39$), 전반적인 기호도($4.24{\pm}1.51$) 점수가 가장 높은 것으로 나타나 이 소스를 메뉴에 적용하였다. 관능평가를 통해 분량이 결정된 호두와 참깨를 첨가한 된장 소스 시금치 나물과 일반 된장 시금치 나물의 관능품질 특성을 비교한 결과, 맛, 향, 소스와 재료의 조화, 전반 기호도 모두 천연조미료 이용 시금치 나물이 더 좋다는 비율이 높았고 맛(p<0.05), 전반적인 기호도(p<0.05)의 점수가 유의적으로 높았다. 이로써 천연조미료를 이용하여 만든 된장 소스의 활용 가능성이 높은 것을 확인할 수 있었다.

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