• Management & Information Systems Review
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• v.21
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• pp.271-297
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• 2007

Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

• The Journal of Information Systems
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• v.13 no.2
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• pp.173-193
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• 2004

B2C EC has two kinds of perspectives such as technology-oriented and trust-oriented perspectives. As lots of fraud damages on the B2C EC have been reported every day, the trust-oriented perspective receives lots of attention. In this study, an integrative typology for developing and validating trust measures for B2C EC proposed by McKnight et al.(2002a) and McKnight and Chevany(2002b) has been used for trust-oriented perspective, and the TAM(technology acceptance model) model proposed by Fred Davis in 1985 has been used for technology-oriented perspective. An research model had been developed by using the 4 factors of an integrative typology and 5 factors of the TAM model such as perceived usefulness, perceived ease of use, trust beliefs, intention, and actual transaction. All 13 hypotheses had been proposed from this research model and tested by field study. 12 hypotheses, including the 4 f actors of an integrative typology as antecedents on trust beliefs, were significant, whereas the hypothesis 5 on the relationship between structural assurance and perceived ease of use was insignificant. Structures on B2C EC like guarantees, regulations, promises, legal recourse, or other procedures seemed to be difficult to B2C EC customers. Therefore, these structures should be developed more easier to B2C EC customers.

• The Journal of Society for e-Business Studies
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• v.7 no.3
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• pp.61-73
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• 2002

Product catalog information is the most important factor to make customers purchase the product for various B2B or B2C businesses provided on the Internet. As catalog information differs from company by company, it cannot provide common criteria standard to customers to make decisions. Therefore, it is necessary to develop a platform independent system, which integrates incompatible data from each company' catalogs and manages its database. This paper describes the integrated E-catalog system made up DB module, catalog management module, and interface module. This system allows customers to view standardized product catalog information from different companies with real -time updates, and also provides extensibility, flexibility, and interoperability for the effective E-Business management.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.440-447
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• 2016

Faced with the recent global economic recession, academics looked to the industrial B2B and B2C markets as potential new growth engines. In the B2B market, focusing on the relationship with customers, the relationship benefits are important, and institutional factors will affect the relationship and relationship values with customers. In this study, the relationship values between South Korea and Taiwan are compared by considering their national characteristics. By applying a mixed research method based on sequential exploratory design, 6 relationship values (supplier knowhow, service support, time to market, delivery performance, personal interaction, and product quality) are extracted. In particular, South Korea and Taiwan give priority to supplier knowhow and service support, respectively. Our research findings have both theoretical and practical implications for other emerging countries, as well as developed countries.

• International Area Studies Review
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• v.22 no.3
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• pp.149-174
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• 2018

This paper takes a close look at technology related services of e-Commerce companies from the viewpoint of B2C customers. The goal is to determine at which specific points of the customer purchase journey changes should occur, to address consumers' personal needs more effectively. All ten technologies examined fall into one of the following steps of the customer purchase journey: Decision Making, Payment Methods, and Delivery. AHP was utilized to clarify the preferences of millennials from Germany and Korea. The findings show that factors such as country of origin and gender had an impact on the preferences of the survey participants. In case of Germany, women replied that a change in Payment Methods would lead to significant enhancement of their shopping experiences, whereas men favored Decision Making. As for Korea, both genders stated that Decision Making should be the focus of marketers' efforts. One of the main findings was that participants from Germany and Korea exhibited different tastes in the use of technologies. Germans preferred functional technologies, whereas Koreans favored technologies which are more engaging and entertaining.

• Proceedings of the Safety Management and Science Conference
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• 2002.11a
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• pp.239-246
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• 2002

In this report, we provide the focus on suggesting a method of estimating & measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site which is now known as EC has emerged. The Purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. Result showed that there is a significant relationship between the some customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

• International Commerce and Information Review
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• v.1 no.2
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• pp.145-165
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• 1999

With the rapid spreading of the internet that is based on the development of the information network system, the paradigms of "internet round" and "cyber" are given much weight in the notion of "market." Especially, the cyber shopping for the individuals is developing rapidly creating the new life style, and also in the domestic economy the cases of building and running the cyber shopping malls are increasing. The purpose of this study is to analyse the customers' shopping styles that can be shown when the customers purchase physical goods or digital goods at the B to C EC and find the way to activate the shopping malls by controlling the factors which influence the trade. The result of the study is as follows: First, to analyse the acting style of the customers at the B to C EC, it is searched whether there is any relationship between the purchasing goods, which are divided into physical goods and digital goods. There was a cross analysis between the first factor of the five factors of the purchase decision or delay at the B to C EC and the goods type. The result of the analysis is that the purchase decision factor is different according as what type of goods is purchased. On the other hand, the purchase delay factor has no relation with the goods type. Second, the fact that the cyber shopping activities are quite different according to sexuality, age, academic background, or occupation suggests that these factors are very important to the strategy for the market-specification of the B to C EC marketing construction. The result shown in this study is sure to give great help to figure out the improvement strategies and the market-specialization strategies to accelerate the B to C EC marketing. On the side of the strategies for the improvement of the goods services, more attention should be given to the functional side for the improvement of the reliability of the goods service such as capacity, technique, and quality. And the activities of the customers are so different according to the vital statistics that the way to cope with the changeability properly should be considered.

• Convergence Security Journal
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• v.12 no.4
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• pp.41-47
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• 2012

For competitiveness of national B2C (Business to Customer) service industry, improvement of process and analysis focused on customer and change of service system are needed. In other words, a business and an organization should deduce and provide what kind of services customers want. Then, evaluate customers' satisfaction and improve the service quality. To achieve this goal, accurate feedbacks from customers play an important role; however, there are not quantitative and standard systems a lot in nation. Recently, the researches about ICT (Information and Communication Technology) that can recognize emotion of human being are on the increase. The facial expression recognition among them is known as most efficient and natural human interface. This research analyzes about more efficient facial expression recognition and suggests a customer satisfaction feedback system using that.

• Journal of Distribution Science
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• v.12 no.12
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• pp.83-92
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• 2014

Purpose - A business ecosystem refers to mutually dependent systems interconnected by a loose foundation of various ecosystem members such as customers, suppliers, partners, and other stakeholders. The ecosystem-based strategy attempts to achieve competitive advantage for firms by enriching a business ecosystem or building a sustainable business ecosystem through the collaboration and co-evolution of its members. A sustainable business ecosystem is a source of competitiveness for firms anda manageable resource for gaining a competitive advantage. Customers represent the core membership of the business ecosystem and play a pivotal role in building a sustainable business ecosystem. This study examines the effects of customer participation on economic and social value in the business ecosystem and suggests a course of action for building a sustainable business ecosystem. Research design, data, and methodology - Two business cases of South Korea are selected from two different business types: business-to-business (B2B) and business-to-customer (B2C) firms. Business ecosystems for B2B and B2C firms reflect contrasting characteristics. Data was collected from in-depth interviews with four representatives of four firms. Results - The study suggested seven propositions for the relationships between customer participation and a sustainable business ecosystem through multiple case studies based on in-depth interviews. The results reveal the following four strategic actions for building sustainable business ecosystems based on the suggested propositions: alignment, systemization, socialization, and co-evolution. Alignment refers to achieving a harmonic balance or virtuous circle among the firm's mission, investment, and value creation. Systemization refers to building and implementing management and infrastructure systems rooted in the corporate culture. Socialization of customers in the business ecosystem reinforces the harmony or virtuous cycle. Finally, co-evolution is associated with the relationship between firms and customers as buyer firms in a restricted business ecosystem. Conclusions - This study considers multiple cases for the execution of a sustainable business ecosystem in collaboration with customers and suggests seven propositions and four strategic actions. The results are based on qualitative data from interviews with business associates from two firms in an open business ecosystem and two firms in a restricted business ecosystem, both in South Korea. Our research results regarding two contrasting business ecosystems shed light on business issues and policy making in Asian business environments, which are in the transition stages from a traditional conglomerate-driven to an inclusive growth-driven economy. The business ecosystem itself should be considered a manageable resource for firms' competitive positions in the market. A customer is a member of the business ecosystem and should thus be viewed not only as a purchasing entity and an object of relationship management but also as a co-creator of value. Therefore, firms should collaborate with customers to build sustainable business ecosystems. For this, firms must create social value, which cannot be created by customers alone, within the business ecosystem. Then, customers participate in a business ecosystem and build it to be favorable to them. Implications for academics and practitioners were suggested.

• IE interfaces
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• v.17 no.1
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• pp.33-45
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• 2004

In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.