• International Commerce and Information Review
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• v.4 no.1
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• pp.129-147
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• 2002

본 연구는 인터넷쇼핑몰 B2C 거래자의 라이프스타일과 고객만족의 관계를 알아보려는 의도로 설문지 측정도구를 이용하였으며 선행연구와 실증분석을 시행하였다. 인터넷쇼핑몰 고객만족은 어떠한 인지적인 상황이나 태도에서 나아가 사후 행동과 연관지어 생각한다면 제품에 대한 재구매나 높은 애호도, 호의적인 구매행위 둥의 결정하는 원인으로 나타나기 때문에 인터넷쇼핑몰 관리자에게 B2C 거래의 성공적으로 이끌기 위한 필요한 마케팅정보를 제공할 수 있다. 분석결과 라이프스타일 유형중에서 열광매니아형이 고객만족에 긍정적으로 나타났다. 이러한 결과는 인터넷쇼핑몰에서 구매한 사이버소비자 집단의 구성원의 생활의식과 행동에 어떤 영향을 미치고 그 결과로 라이프스타일과 소비자행동의 관계를 파악해 줌으로써 체계적인 시장세분화에 접근할 수 있는 프레임웍(framework)을 제공해 줄 것이다.

• Journal of Distribution Research
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• v.13 no.3
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• pp.55-77
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• 2008

The purpose of this research is to understand the effects of environmental uncertainty on transaction characteristics, industry factors, and performance in Korean franchising markets. This research tried to investigate both the characteristics of B-to-C service factors and B-to-B industry factors of franchising industry from the perspectives of CLalt, trust, communication, and other important variables. Hypothetical research model was proposed and, by using SPSS and AMOS, research hypotheses and structural equation models were empirically tested and supported. The results showed that environmental uncertainty has negative effects on relationship characteristics and industry characteristics of franchise. Trust showed positive impact on the performance. Managerial implications and limitations of the study results were also discussed. Future research direction was suggested.

• Proceedings of the CALSEC Conference
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• 2001.02a
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• pp.571-597
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• 2001

■ EC: Electronic Commerce (전자상거래) · 기업, 정부기관과 같은 독립된 조직간 또는 조직과 개인간에 다양한 전자적 매체를 이용하여 상품이나 용역을 교환하는 것(산업자원부) · 일반적 상거래뿐만 아니라 대 고객 마케팅, 광고, 조달, 서비스 등까지를 포함하는 광범위한 개념 · 거래쌍방 간의 비지니스 관계를 증진시키기 위하여 정보기술을 교류/활용하는 것 ※ 전자거래(Electronic Transaction) : 정보통신기 술을 바탕으로 컴퓨터와 같은 정보처리 장치와 네트워크를 통하여 전자적인 방식으로 이루어지는 거래(전자거래기본법) * 전자상거래 → 전자거래(중략)

• Journal of the Korea Society of Computer and Information
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• v.8 no.1
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• pp.140-148
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• 2003

It is expected that the role and market share of B2B Electronic Commerce between countries increase in the future. To motivate this new type of marketing, civil-leading flexible regulation frame is needed than any other factors including its legislation and administration for activating each companys cooperation mind and friendly relationship also. Government policies should focus on coordination of competing circumstances and participating to international standardization working scope In addition, domestic situation of B2B Electronic Commerce and political perspectives are to be analyzed and proposed that contribute to broaden market share. These aims are obtained by scrutinizing some critical factors of current B2B market: companys trading characteristics, possibility of introducing to trading scope, and B2B Electronic Commerce Policy etc.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.123-132
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• 2016

This study starts from the research question that "Why some companies decide to keep working in partnership even when they are not satisfied with the partner companies simply because they are old business partners." The authors try to find the answer in terms of customer value considering the phases of B2B transaction spectrum: transaction value, relationship value and appraisal value implementing empirical research. The result shows that the intension to retain the relation with an existing partner is formed by the trade-off between the benefit and cost of both contract value and relationship value and not the sole value was dominant. The unique point of the study is that current study is considering these two factors as dependent variables which affect the relationship continuity which is not the case in existing researches.

• The Journal of Society for e-Business Studies
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• v.7 no.3
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• pp.75-91
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• 2002

As B2B (Business to business) develops swiftly, at home as well as in other advanced countries, plans for activating Electronic business are made and proceeded in a national viewpoint. However, it is essential task for the construction, advancement and activation of B2B framework to make an efficient search for differently built -up data from B2C and thus to look for optimal business partner suitable for his/her own business. For this, in the last Aug. of 2001, government has also referred to ebXML, the exchange model for electronic business data based on XML, as a suggestion for B2B framework. The purpose of this study is to develop search system for efficient choice of business partner and this will play an important role for data processing and competitiveness strengthening of small and medium enterprises. Meanwhile, this system is built up by using systemic characteristics registered in ebXML Registry/Repository and ‘question-expanding’ searching ways based on the particulars of business profiles for both objectiveness and maximum efficiency of search result.

• The Journal of Information Technology
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• v.4 no.3
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• pp.125-138
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• 2001

A classification was provided of various business models that are currently found in internet electronic commerce(business-to-business as well as business - to consumer). Some of these models are essentially an electronic re-implementation of traditional forms of doing business, such as e-shops. Many others go far beyond traditional business such as value chain integration and seek innovative ways to add value through information management and a rich functionality. Creating these new business models if feasible on]y because of the openness and connectivity of the internet. This study explored independent and industry-backed current and future business models that are emerging in the B2B electronic market industry, as well as value -added service models for the Net market maker industry, The protected rapid growth of B2B electronic market will cause a highly competitive environment. The B2B electronic market that deliver on real lasting value will dominate and ultimately earn for themselves a long-term Place in the landscape of the new economy.

• Proceedings of the CALSEC Conference
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• 2002.01a
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• pp.30-37
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• 2002

가구산업은 세계 시장의 급격한 변화에 대응하기 위하여 경영 혁신을 추진하고 있으며, 전세계 시장 시장개방과 환경에 대한 인식이 부각되면서 새로운 기회를 맞고 있음.(중략)

• Proceedings of the CALSEC Conference
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• 1999.11a
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• pp.687-701
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• 1999

“Create Data Once, Manage Effectively, Use Often” ◆ DoD(Department of Defense) “기술정보 및 비지니스정보를 정부와 민간 기업이 협동하여 개발하고, 이의 관리, 교환 및 운용을 위해 최신의 기술과 표준을 사용하여 데이터 공유체계를 구축하는 것 ” (중략)

• The Journal of Society for e-Business Studies
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• v.5 no.1
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• pp.93-104
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• 2000

Domestic automotive industry is also facing the moment it should be with a competitively priced and highly qualified automotive ta compete with worldwide automotive makers of world market through global marketing and global sourcing. At this point, weve been studying xNX model of USA, Japan and Europe with OEMs, suppliers and KAMA(Korea Automotive Manufacturers Association) to give a network infrastructure of guaranteed service quality network performance, reliability, security and trouble handling. We hope all efforts above mentioned will make the whole industry more competitive and powerful.