• 제목/요약/키워드: Average Satisfaction Coefficient

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Kano 모형과 고객만족계수를 이용한 uTradeHub 서비스 품질에 관한 연구 (An empirical study on the service quality of uTradeHub though Kano model and customer satisfaction coefficient)

  • 송선옥
    • 통상정보연구
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    • 제18권4호
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    • pp.55-78
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    • 2016
  • uTradeHub 관련 선행연구들은 서비스 품질의 중요성을 일원론적 시각에서 파악했을 뿐 어떠한 서비스 품질속성을 우선적으로 향상시켜야 할지에 대한 연구는 부재한 상황이다. 본 연구에서는 Kano 모형에 의거 uTradeHub의 서비스 품질속성을 분류하고, Timko의 고객만족계수(CSC)와 평균만족계수(ASC)를 사용하여 uTradeHub 서비스 품질 제고를 위해 중점적으로 관리해야 하는 품질속성을 규명하였다. 설문조사를 통해 확보된 총105개의 유효자료를 실증분석에 사용하였으며, 연구결과를 요약하면 다음과 같다. 첫째, Kano모형에 의거 서비스 품질속성을 분류한 결과, 일원적 품질 12개, 당연적 품질 5개, 무관심 품질 2개가 도출되었다. 둘째, Timko의 고객만족계수(CSC)를 이용한 분석결과에서는 "고충 및 불만에 대한 사후처리"와 "비용절감", "업무처리의 효율성", "정확하고 유용한 정보 제공"이 만족계수(SC)의 상위에 랭크됨으로써 서비스 품질이 충족되면 고객만족이 특히 증가하는 품질속성으로 파악되었다. 반편 "고충 및 불만에 대한 사후관리", "상호작용", "문제발생시 즉각적 대응능력", "정확하고 유용한 정보제공", "업무처리의 효율성" 등은 불만족계수(DC)의 상위에 랭크됨으로써 서비스 품질이 충족되지 않으면 고객 불만이 특히 증가하는 품질속성으로 분석되었다. 셋째, 평균만족계수(ASC)에 의거 uTradeHub 서비스 품질 제고를 위해 중점 관리해야 하는 품질속성을 분석한 결과에서는 "고충 및 불만에 대한 사후관리", "비용절감", "정확하고 유용한 정보 제공", "업무처리의 효율성", "업무성과" 등이 상위 5위에 랭크됨으로써 지금보다 개선되면 만족도가 더 크게 증가하지만 악화되면 만족도가 훨씬 더 감소하는 품질속성으로 분류되었다.

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Kano 모델 기반 건설프로젝트 핵심 리스크관리 요인 도출 (Estimation of Key Risk Management Factors for Construction Projects Based on Kano Model)

  • 조진호;김병수
    • 대한토목학회논문집
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    • 제42권2호
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    • pp.239-248
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    • 2022
  • 최근 건설환경의 변화에 따른 건설프로젝트에서 리스크는 현저하게 증가하고 있다. 리스크를 기회로 인식하는 적극적인 리스크관리가 요구된다. 본 연구의 목적은 Kano 모델, Timko CSC (Customer Satisfaction Coefficient), ASC (Average Satisfaction Coefficient)를 활용한 비교 분석을 통해 중요도 결정 방법의 리스크관리 모델을 제안하는 것이다. 선행연구를 바탕으로 델파이기법을 활용하여 실무자 면담을 통해 Kano 모델을 수정한 설문지를 통해 리스크관리 요인 결정의 타당성을 검토한다. 이를 통해 국내 건설프로젝트 실무자가 인식하는 핵심 리스크관리 요인을 선정하여 적합한 리스크관리 모델을 제시한다. 연구 결과, 건설프로젝트 리스크관리 검증을 위해 개발된 Kano 모델은 실무자의 리스크관리를 검증하는데 유효한 것으로 평가되었다. 본 연구에서 제시한 Kano 모델이 건설프로젝트 리스크관리의 중요도를 검증하는 데에 적극적으로 활용되기를 기대한다.

TOPSIS방법을 이용한 물류서비스품질 우선순위 선정에 관한 연구 (A Study on the Selection of Logistic Service Quality Priority with TOPSIS)

  • 김석철;강경식
    • 대한안전경영과학회지
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    • 제19권3호
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    • pp.137-150
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    • 2017
  • Logistic enterprises want to be competitive enterprises in fierce logistic market and worry about the securement of discriminative competitiveness for it. The standards for the judgement of logistic industry's maintenance of competitiveness are not only economic feasibility of logistic costs but also the satisfaction of users because well-established service system for variety and enhancement of logistic needs. Some of the quality attributes sufficiently satisfy expectation of customers, but not guarantee high-quality satisfaction. Therefore, it's difficult to grasp quality attributes with the existing approach of perceived service quality. Quality attribute model suggested by Kano is widely used as the concept is accurate, there is high possibility to be used at the stage of product/service planning, and it can be easily applied. Kano model has a limitation that quality attributes are classified with mode and the differences between strong property of the quality attribute and week property in quality attributes were ignored. Therefore, Timko calculated customer satisfaction coefficient with the result of Kano's survey and effects of customer satisfaction and unsatisfaction through relations between satisfaction coefficient and unsatisfaction coefficient. The purposes of this study are to use ASC, the average of satisfaction coefficient and unsatisfaction, as the satisfaction of quality characteristics, decide the importance of quality characteristics with TOPSIS, a representative multi-standard decision-making method, and calculate strategy improvement propriety of logistic service quality.

TV 기반 상거래(TV Home-Shopping, T-Commerce)의 품질 속성 분석을 통한 소비자 만족도 증대요인 분석 (TV-Based Commerce Factors Increase Customer Satisfaction Through the Quality Attribute Analysis)

  • 박준용;신민수
    • 한국전자거래학회지
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    • 제21권2호
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    • pp.61-79
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    • 2016
  • 최근 디지털 방송 서비스가 확산되면서 TV 기반 상거래 시장이 성장하고 있다. 그러나 기존 연구의 경우, TV 홈쇼핑과 T-Commerce 각각에 관한 연구만이 존재하며, 각각의 연구 역시 소비자의 만족을 높이기 위한 속성에 대한 연구가 부족한 실정이다. 이에 따라 본 연구는 TV 기반 상거래를 통해 소비자의 만족을 증대시킬 수 있는 품질 속성을 분석함으로써, 앞으로 나아가야 할 방향에 대해 제시하고자 한다. 우리는 이를 위해 TV 홈쇼핑 및 T-Commerce의 특징을 선행연구를 통하여 선정하였고, 이를 기반으로 KANO 모델과 ASC를 기반으로 TV 기반 상거래의 고객 품질 속성의 만족도를 분석하였다.

Managing quality attributes using customer satisfaction coefficient

  • 송해근;김광필
    • 대한안전경영과학회지
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    • 제19권1호
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    • pp.157-167
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    • 2017
  • The two-way quality theory has been widely used as a method for classifying quality attributes for several decades. In particular, the Kano model that classifies attributes into not just conventional one-dimensional but must-be and attractive has gained popularity due to its applicability and ease of use. However, the wordings of the five alternatives in the Kano's questionnaire has been criticised for unclear meanings. This study proposes a new two-way model to classify attributes using 5-point Likert scale alternatives. For this, the current paper investigated a case of TV sets to examine how the proposed model works in comparison with the Kano model. The application results of the proposed model are different from the original one. The two-way model classifies quality attributes in more detail such as the "one-dimensional with an attractive tendency" attribute, which has a greater influence on satisfaction than dissatisfaction, the opposite "one-dimensional with a must-be tendency" attribute, and "highly one-dimensional" and "less one-dimensional" attributes. In this study, a potential satisfaction coefficient (PSC), a potential dissatisfaction coefficient (PDC), and an average potential coefficient (APC) to manage quality attributes are proposed and discussed for their utilization.

요양보호사의 직무만족도에 관한 연구 (The Study on Job Satisfaction of Care Helpers)

  • 유광수
    • 한국보건간호학회지
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    • 제26권2호
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    • pp.341-353
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    • 2012
  • Purpose: The purpose of this study was to evaluate Job Satisfaction of Care Helpers. Method: Subjects included 306 Care Helpers. working at geriatric care facilities; these data were collected from May 4 to May 15, 2012. The SPSS WIN 12.0 program was used for statistical analysis of collected data, including actual number, percentage, average, standard deviation, t-test, one way ANOVA, and Cronbach alpha coefficient. Results: 1. The average Job satisfaction was 3.76 and the average of each job satisfaction was the task (3.83), co-worker (2.23), and job turn over (2.25). 2. The satisfaction of the job itself, depending on back ground, had a significantly effect on age, protective person for a day, duty pattern, contract pattern, and motive. 3. The job satisfaction of human relationships, depending on their back ground, had a significant effect on degree, care-giving experience, duty place, protective person for a day, duty pattern, contract pattern, and duty motive. 4. The Job satisfaction of job turn over, depending on back ground had an. effect on job satisfaction statistically: age, degree, duty place, protective person for a day, duty pattern, and motive. Conclusion: These results found showed to contribute to job satisfaction of care helpers.

안동지역의 외래물리치료실 이용환자의 만족도 (Out-Patient Satisfaction with Physical Therapy Service in the Andong Region)

  • 이충휘;주민;김선엽
    • The Journal of Korean Physical Therapy
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    • 제1권1호
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    • pp.73-82
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    • 1989
  • The purpose of this study was to contribute to the relatively neglected area of out -patient satisfaction with physical therapy service by measuring and determining the factors affecting patient satisfaction in the Andong region. One hundred and forty-five subjects (81 males and 64 females) at 11 facilities with a mean age of 39.2 years (SD=16.2) responded to the satisfaction questionnaire. Each questionnaire contained a set of demographic questions and 19 patient satisfaction items. Cronbach's alpha test of reliability was used as the measure of internal consistency . The satisfaction scale had a good reliability coefficient : Cronbach's alpha=.8688. The average satisfaction score (minimum score=19, maximum score=95) was 75.4 ranging from 38 to 90. Respondent variables including sex, education, marital status, religion, medical security, average monthly income, and number of physical therapy out-patient department treatment visits were analyzed by t-test, ANOVA, and ANCOVA. Satisfaction with the service was largely unrelated to mallets of sex, education, occupation, or other demographic variables. However, marital status, age, average monthly income, and number of treatment visits in the out-patient department were significantly related to patient satisfaction. The analysis presented here could be replicatied with a larger sample in other areas. Other factors such as physical therapist availability, physical therapist competence, accessibility, waiting time, and atmosphere of the treatment area should be considered in further studies.

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ASC를 이용한 품질특성의 중요도 결정 (Determining the Importance Values of Quality Attributes Using ASC)

  • 장흥엽;송해근;박영택
    • 품질경영학회지
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    • 제40권4호
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    • pp.589-598
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    • 2012
  • Purpose: Determination of the importance values of quality attributes is very important to integrate the Kano model with QFD. A new method to determine the importance values of quality attributes is proposed. Methods: ASC(Average Satisfaction Coefficient) is proposed in order to determine the importance values of quality attributes. To evaluate the effectiveness of ASC, a case study of modern TV sets is conducted, and the performance of ASC is compared with direct importance evaluation and AHP pairwise comparisons. Results: The result of ASC application is similar with those of direct importance evaluation and AHP pairwise comparison. Conclusion: ASC is an effective instrument to determine the importance values of quality attributes. It doesn't need a cumbersome process like AHP pairwise comparison, and can be calculated using the data for the conventional Kano model.

조혈모세포이식병동 간호사의 자율성과 직무만족도 (Autonomy and Job Satisfaction of the Nurses in the Hematopoietic Stem Cell Transplantation Ward)

  • 정현옥;채경미
    • 디지털융복합연구
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    • 제16권3호
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    • pp.363-373
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    • 2018
  • 본 연구는 조혈모세포이식병동 간호사의 자율성과 직무만족도를 파악하고, 자율성과 직무만족도와의 상관관계를 규명하기 위한 조사연구이다. 국내 7개의 대학병원에 근무하는 간호사 79명을 대상으로 2013년 5월 20일부터 6월 4일까지 설문조사를 실시하였다. 분석방법은 SPSS 14.0을 이용하여 t-test, ANOVA, Pearson correlation coefficient를 실시하였다. 자율성 평균은 $165.47{\pm}19.56$점, 직무만족도 평균은 $3.15{\pm}0.35$점으로 나타났다. 자율성과 직무만족도는 상관관계를 보이지 않았으나, 직무만족도의 하부영역 중 자율성영역(r=.273)과 상호작용영역(r=.257)은 자율성과 유의한 정적 상관관계를 보였다. 이에 조혈모세포이식병동 간호사의 직무만족도 향상을 위해서 직무만족도의 하부영역인 자율성을 높일 필요가 있을 것이다. 따라서 본 연구결과는 조혈모세포이식병동 간호사들의 자율성과 직무만족도를 증가시킬 수 있는 교육과 정책프로그램을 개발에 유용한 기초자료로 이용될 수 있다.

초산모의 어머니 역할수행에 대한 자신감과 만족도에 관한 연구 (A Study on Self-Confidence and Satisfaction in Maternal Role Performance Among Primiparas)

  • 정은순;한명은
    • 여성건강간호학회지
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    • 제5권1호
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    • pp.96-110
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    • 1999
  • This study examined the correlation between of self-confidence and satisfaction in maternal role performance among primiparas. The subjects were 144 mothers, who were recruited from four general hospitals in Pusan. The data were collected from May 1. to August 31 in 1997. Self-confidence in ability to cope with tasks of motherhood and mother's satisfaction with motherhood and infant care were measured by the scales developed Lederman and associated(1981). Percentage, t-test, ANOVA, and Pearson Correlation Coefficient were obtained by using SPSS program. The results of the study were summarized as follows, 1. The degree of self-confidence in maternal role performance was above average with a mean score of 2.60. 2. The degree of satisfaction in the maternal role performance was above average with a mean score of 3.20. 3. There were positive correlations between the degree of self-confidence and the degree of satisfaction in the maternal role performance(r=.3035, p<.001). In conclusion, since self-confidence in maternal role performance is positively related to maternal satisfaction in the role performance, nursing intervention to improve maternal role performance may lead mother's increased maternal self-confidence and satisfaction in maternal role performance. Futher research is needed to prove the causality.

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