• Journal of Korea Trade
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• v.25 no.2
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• pp.22-45
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• 2021

Purpose - This study aims to identify new attributes by analyzing reviews conducted by global automaker customers and to examine the influence of these attributes on satisfaction ratings in the U.S. automobile sales market. The present study used J.D. Power for customer responses, which is the largest online review site in the USA. Design/methodology - Automobile customer reviews are valid data available to analyze the brand personality of the automaker. This study collected 2,998 survey responses from automobile companies in the U.S. automobile sales market. Keyword analysis, topic modeling, and the multiple regression analysis were used to analyze the data. Findings - Using topic modeling, the author analyzed 2,998 responses of the U.S. automobile brands. As a result, Topic 1 (Competence), Topic 5 (Sincerity), and Topic 6 (Prestige) attributes had positive effects, and Topic 2 (Sophistication) had a negative effect on overall customer responses. Topic 4 (Conspicuousness) did not have any statistical effect on this research. Topic 1, Topic 5, and Topic 6 factors also show the importance of buying factors. This present study has contributed to identifying a new attribute, personality. These findings will help global automakers better understand the impacts of Topic 1, Topic 5, and Topic 6 on purchasing a car. Originality/value - Contrary to a traditional approach to brand analysis using questionnaire survey methods, this study analyzed customer reviews using text mining. This study is timely research since a big data analysis is employed in order to identify direct responses to customers in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.10
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• pp.4005-4011
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• 2010

This study investigates the effect on automobile traffic flow of the bike lane configuration via the road diet implemented in Nam-Gu, Busan using the microscopic simulator TransModeler. The results show that the increases in average delay time and stopped time experienced by automobile vehicles after implementing the road diet during the peak period are significant, but those during the non-peak period are insignificant at alpha=0.1. The results in peak period are consistent with the results of the past studies, which concluded that a road diet can contribute to deteriorating the level of service when the automobile traffic flow rate on the existing roadway is relatively high. For the non-peak period, the analysis results may reflect the fact that the automobile traffic flow is not severly affected by the road diet due to the reserved capacity.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2005.06a
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• pp.71-74
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• 2005

More than five pulleys are used in an automobile, such as crankshaft, water pump, air-con compressor, fan and power steering pump pulley. These pulleys are parts that need durability until retiring a car. But there is no design criterion for durability, so pulleys are designed by the experience of designer and trial and error. So, in this study, we carried out stress analysis at durability test condition and compared analysis results to durability test results. It is found that the design criterion for durability is defined as a safety factor and a safety factor is different according to the distance between the center line of v-grooves and the mating surface.

• Transactions of the Korean Society of Automotive Engineers
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• v.7 no.6
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• pp.198-206
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• 1999

An automobile outside rear view mirror system has been analyzed and designed to reduce vibration with a finite element model. model analysis is conducted for the calculation of natural frequencies. harmonic analysis is utilized to estimate the displacements of the glass surface under dynamic loads. The model is verified with the vibration experiment of the parts and the assembled body. The structure of the mirror system is optimized for the robustness defined by the Taguchi concept. At first, many potential design variables are defined. Final design variables are selected based on the amount of contribution on the objective function. That is, sensitive variables are chose. The SN ratio in the Taguchi method is replaced by an objective function with the mean and the standard deviation of the quality characteristic. The defined objective function is appropriate in the structural design in that the vibration displacements are minimized while the robustness is improved.

• Transactions of the Korean Society of Automotive Engineers
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• v.5 no.4
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• pp.199-206
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• 1997

The inner pulley is an automobile component used as air conditioner clutch assembly. In cold forging of inner pulley, the design requirements are to keep the same height of the inner rib and outer one, and to make uniform the hardness distribution in the forged product. In industry, the design of forging processes is performed based on experience-oriented technology, that is, designers experience and expensive trial and error. Using the rigid-plastic finite element simulations. we design the optimal process conditions, which has a preforming operation. Also the final product configuration of forging has to be designed again in view of metal flow involved in the operation, derived from the finite element simulations. The forged pulley is investigated by checking the hardness distribution and it is noted that distribution has improved to be even and high enough for industrial application.

• 제어로봇시스템학회:학술대회논문집
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• 2005.06a
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• pp.427-432
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• 2005

This paper is concerned with a simultaneous design of TSK (Takagi-Sugeno-Kang)-linguistic fuzzy models with uncertain model output and the computationally efficient representation. For this purpose, we use the fundamental idea of linguistic models introduced by Pedrycz and develop their comprehensive design framework. The design process consists of several main phases such as (a) the automatic generation of the linguistic contexts by probabilistic distribution using CDF (conditional density function) and PDF (probability density function) (b) performing context-based fuzzy clustering preserving homogeneity based on the concept of fuzzy granulation (c) augment of bias term to compensate bias error (d) combination of TSK and linguistic context in the consequent part. Finally, we contrast the performance of the enhanced models with other fuzzy models for automobile MPG predication data and coagulant dosing process in a water purification plant.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2004.05a
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• pp.847-847
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• 2004

Automobile cooling fans are operated with a radiator module. To design low noise, high performance cooling fan, radiator resistance should be considered in the design process. The system (radiator) resistance reduces axial velocity and increases effective angle of attack. This increasing effective angle of attack mechanism causes blade stall, performance decrease and noise increase. In this paper, To analyze fan performance, freewake and 3D CFD calculations are used To design high performance fan with consideration of system resistance, optimal twist concept is applied through momentum and blade element theory. To predict fan noise, empirical formula and acoustic analogy methods are used.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 1999.03b
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• pp.45-48
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• 1999

A program for initial blank design in sheet forming which contains the capabilities of forward loading simulation by the finite element method and backward tracking simulation has been developed and proved the effectiveness by applying to a square cup stamping process. In the blank design of square cup stamping the backward tracing program can produce an optimum blank configuration which forms a sound net-shape cup produce without machining after forming. Another general application appears in the blank design of a cup stamping with protruding flanges one of typical automobile components. The blank configurations derived by backward tracing simulation have been confirmed by a series of loading simulations. The approach for decision of an initial blank configuration presented in this study will be a milestone in fields of sheet forming process design.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 1995.03a
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• pp.62-70
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• 1995

The inner pulley is automobile component used as airconditioner clutch assembly. in cold forging of the inner pulley . the design conditions are the same between inner length and outer length, the uniform hardness and the no shape change in inner fillet radius due toa piercing. In industries, the design of forging processes is performed based on an experience-oriented technology, that is, designer's experiences and expensive trial and error. Using the rigid -plastic finite element simulation, we propose the optimal process conditons and design of preform or redesign of final product shape without defects prodicted by metal flow, distribution fo strain, forging load during forging processes form initial workpiece to final product.

• Proceedings of the KSME Conference
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• 2003.11a
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• pp.1334-1339
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• 2003

An efficient method is developed for the shape optimization of 2-D structures. The sequential linear programming is used for minimization problems. Selected set of master nodes are employed as design variables and assigned to move towards the normal direction. After adapting the nodes on the design boundary, the B-spline curves and mesh smoothing schemes are used to maintain the finite element in good quality. Finally, a numerical implementation of optimum design of an automobile torque converter piston subjected to pressure and centrifugal loads is presented. The results shows additional weight up to 13% may be saved after the shape optimization.