• Asia pacific journal of information systems
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• v.20 no.4
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• pp.125-147
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• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• Journal of the Korea Society of Computer and Information
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• v.27 no.2
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• pp.115-124
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• 2022

In this paper, we present an NFT auction service for the next generation, named NextAuction, which can reliably trade ownership of individual content using DID technology. Recently, as the types and sizes of tradable digital assets have expanded, the number of NFT transactions has also increased, and a significant number of marketplaces are being operated. But, the current user authentication methods of NFT marketplaces are done only through the associated blockchain wallets. It is desirable that ownership transfer through NFT transactions be transparently managed based on a more reliable identity authentication service. NextAuction increases the reliability of auction service participants by transparently and consistently providing identity authentication for users of auction services based on the DID technique using the Klaytn blockchain. In addition, in preparation for server failure that may occur during the auction of individual content, it provides users with a robust auction service using the BR2K technique that continuously provides consistent service through the replication of a target service. The NextAuction service is developed by extending BCON, a blockchain-based content management service.

• Management & Information Systems Review
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• v.22
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• pp.231-254
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• 2007

This study is analyzed how much protected buying and selling service on Auction site affects to the customers' satisfaction. According to the results of it, First, considering that the aspects of the reliability of the Auction site, trade factor affects to the reliability of Auction website. Second, it shows the organized security of the site affects to the reliability. and it could be explained the escrow service has brought the customers to get the reliability of Auction website. Third, the execution of purchasing contract on website affects to the customers' satisfaction. and it makes customers confirm and rely on Auction. For example, carrying out of the escrow service, enhancement of the system for the policies for the buying protection of customers, and various concerns and efforts for the execution of the purchasing contract and so on affect to the customers' satisfaction.

• Asia pacific journal of information systems
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• v.20 no.4
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• pp.81-100
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• 2010

This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance, Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful Implications on ways in which auction websites can be improved for both sellers and auction service providers.

• The Journal of Society for e-Business Studies
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• v.6 no.2
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• pp.87-99
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• 2001

Along with the rapid emergence of the Internet and e-commerce, online auctions are hitting the spotlights. The inconveniences found in off-line auctions, such as time and place restriction and limited number of items, are solved in the online auction. However, not so many auction sites have integrated auction information systems, which monitor the present status of auctions, resulting in greater inconvenience for the online auction users. Moreover, there is no auction site that suggests the appropriate starting or closing price that is useful for users when they make, their bids, What the online auction users need is an auction system that can solve such problems. This study is purported for solving the problems by designing and implementing a real time auction system that applies the comparison search functions and the agent functions. In other words, an integrated database system using a bidder-oriented agent for providing information is built so that the users can search and compare the information on the item they are interested in and make a faster and more accurate purchase. Also the appropriate starting and closing prices are offered to the sellers and bidders through the integrated system for a closer and more accurate comparison and analysis of the prices. For future work, the product recommendation service, which accurately reflects the bidding patterns, and the methods for studying the multi bidding pattern will be applied to the suggested system to realize a real time auction information system that supports CRM(Customer Relationship Management) .

• Journal of the Korea Society for Simulation
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• v.23 no.1
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• pp.1-10
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• 2014

A cloud computing is one of a parallel and distributed computing. The cloud computing provides some service for user with virtual resources. However, a user's service request does not show a time pattern. As a result, each resource also shows a different availability at the same time. This difference affects a quality of service (QoS) and a resource selection for users. Therefore, we propose the resource availability-based multi auction model for cloud service reservation and resource brokering system. The proposed system is to select the proper resource provider based on the users' request. The proposal adopts the multi phase of the auction to transact resources. The system evaluates the available factor of each resource on the auction phase, and finally reserves the service on the adaptive queue. The proposed model shows the better performance than other existing method.

• Korean Journal of Veterinary Service
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• v.46 no.3
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• pp.243-247
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• 2023

This study examined the dermatophytes of calves aged between 6 and 12 months in the Hanwoo calf auction market. Moreover, the research analyzed how dermatophytosis affected the auction price of Hanwoo calves based on their sex and age. The incidence rate of dermatophytosis was found to be 85 cases out of 1,955 calves (4.3%). The major location of dermatophytosis lesions were in the head region. Specifically, the highest prevalence was observed in the forehead (42.4%), followed by the eyes (30.1%), and the ears (18.8%). The auction prices of Hanwoo calves were observed that the average price for normal calves was 2,936,428 won, while calves with dermatophytosis were sold at 2,767,059 won. Comparing auction prices according to gender and age, it was observed that male calves and calves aged between 8 and 12 months had significantly lower auction prices compared to normal calves. The results provided valuable insights into the current situation of dermatophytosis in Hanwoo calves. Moreover, analyzing the impact of dermatophytosis on the auction prices of these calves, it has generated essential data that can serve as a foundation for implementing and enhancing ongoing management and prevention measures for dermatophytosis in cattle.

• Journal of Information Technology Services
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• v.15 no.3
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• pp.247-263
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• 2016

The purpose of the study is to derive success factors of B2C reverse auction business model, a business model contributes to the recent innovative practices in e-commerce and service sector. Electronic reverse auction has been traditionally used to ensure the procurement convenience and purchasing efficiency in B2B or B2G settings, however, e-RA is now expanding its basis toward B2C commerce industry along the huge success of an online e-RA travel service provider Priceline.com. Recently, B2C e-RA business model is getting the spotlight in the Korean venture industry with a variety of startups in diverse areas. However, e-RA does not work perfect in all kinds of trade settings. Therefore, we conducted a multiple case study to find out the success factors of B2C business model as follows : First, large supplier basis is an important factor that constructs a quasi-perfect competition environment. Second, the high online and mobile accessibility or e-readiness of Korean consumers was also a critical aspect of the success of e-RA. Lastly, e-RA performs best when the supplier switching cost is low and the trading occurs infrequently.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.370-372
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• 2022

In an on-demand economy that provides products and services immediately in response to consumer needs, consumers have a significant influence on pricing. In the travel-related fields, service providers are also making great efforts to reflect the needs of consumers and provide better services. In this paper, unlike many travel-related service platforms where sellers unilaterally determine prices, we propose a reverse auction-based service platform method in which consumers propose travel-related services and prices. The proposed matching service platform is expected to be able to provide two-way services differentiated from existing standardized travel-related services by analyzing the needs of various consumers and reflecting the collected response data.

• Proceedings of the Korea Society for Simulation Conference
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• 2005.11a
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• pp.45-50
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• 2005

Research and development of grid computing ware mainly focused on high performance computing field such as large-scale computing operation. Many companies and organizations concentrated on existing computational grid. However, service grid focusing on enterprise environments has been noticed gradually. Grid service providers of service grid construct diverse and specialized services and provide service resources that have economic feasibility to grid users. But, service resources are geographically dispersed and divided into many classes and have individual owners and management policies. In order to utilize and allocate resources effectively, service grid needs a resource management model that handles and manages heterogeneous resources of service grid. Therefore, this paper presents the third party grid service marketplace model using virtualization to solve problems of grid service resource management. Also, this paper proposes resource dealing mechanism and pricing algorithms applicable for service grid. Empirical results show usefulness and efficiency of the third party grid service marketplace model in comparison with typical economic models for grid resource management such as single auction model and double auction model.