• 제목/요약/키워드: Attribute of Destination

검색결과 24건 처리시간 0.026초

The Relationship Between the Quality of Destination and Tourist Satisfaction: The Role of Destination Attributes

  • SUMARYADI, Sumaryadi;HURRIYATI, Ratih;WIBOWO, Lili Adi;GAFFAR, Vanessa
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.929-937
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    • 2021
  • This present research seeks to explore the empirical evidence about the relation between quality of destination and Islamic attribute of destination on tourist satisfaction. This research was conducted at the tourism sector in West Java, Indonesia. The participants were Muslim foreign tourists who were traveling to West Java, Indonesia. The total number of participants in the research was 200. Data collection was carried out using a questionnaire. Hypotheses were tested using structural equation modeling methods with AMOS version 23. The exogenous variables in this research consisted of the quality of the destination and Islamic attribute of destination. Tourist satisfaction was an endogenous variable in this research. We used a quantitative approach and structural equation modeling to examine the research hypotheses. The results showed that there was a positive and significant effect of the quality of destination on the tourist satisfaction, and the quality of destination positively affected Islamic attribute of destination, but Islamic attribute of destination had no significant effect on tourist satisfaction. We also found that Islamic attribute of destination did not mediate the relation between quality of destination and tourist satisfaction. We provided recommendations to strengthen or improve the quality of destination in order to increase tourist satisfaction.

온천관광지 이미지, 속성 및 선호도 분석 (A Study on the Image, Attributes & Preference of Spa Destination)

  • 김시중
    • 한국지역지리학회지
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    • 제11권4호
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    • pp.497-510
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    • 2005
  • 본 연구는 충청권역 5개 온천관광지를 대상으로 다차원 척도법을 활용하여 이미지 유사성, 속성인식도 및 선호도를 분석하였으며 결과는 다음과 같다. 첫째, 온천관광지의 이미지 유사성 분석 결과, "수안보와 온양" 그리고 "도고와 아산"이 각각 유사한 이미지 그룹을 형성하고 있으며, 유성은 다른 이미지를 갖고 있다. 둘째, 온천관광지 속성인식도 분석 결과, 유성은 '온천전통' 속성을 경쟁 온천관광지와 비교할 때 가장 많이 반영하고 있으며, 온양은 '부대시설' 도고는 '이용비용', 그리고 수안보는 '부대시설', '고객서비스'와 '접근성'의 속성을 비교적 많이 반영하는 것으로 나타났다. '온천수질'과 '체험활동'은 모든 온천관광지에서 반영되지 않고 있는 속성으로 나타났다. 셋째, 관광객 유형별 온천 관광지 선호도 분석 결과, 패키지 관광객은 유성을, 개별, 수학여행, 가족, 연수 관광객은 수안보를, 그리고 단체 관광객은 도고를 가장 선호하는 것으로 나타났다.

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온천관광지 이미지 포지셔닝: 국내 10대 온천을 중심으로 (Image Positioning for Spa Destinations: Focusing on the Top 10 Spa Destinations in Korea)

  • 양리나;김시중
    • 산경연구논집
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    • 제9권2호
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    • pp.39-45
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    • 2018
  • Purpose - The purpose of this study is to examine the image similarity and attribute recognition of the top 10 rated spa destinations (Chungnam Deoksan, Chungnam Dogo, Busan Dongrae, Daejeon Yuseong, Chungnam Asan, Gyeongbuk Bomun, Chungbuk Suanbo, Gyeongnam Jangyu, Chungnam Onyang, & Gyeongbol Bugok) in Korea based on the visits to these spa places by the customers. Research design, data, and methodology - The survey of this study was conducted on the visitors to the top 10 spa destinations in Korea from April 8 ~ April 21, 2017, and a total of 300 questionnaires were distributed. Of them, effective questionnaires used in the final study were a total of 241. In this study, empirical analysis was made through frequency analysis, factor analysis, and multidimensional scaling ALSCAL(spinning symmetry for image similarity and rectangle for attributes recognition) by using the Statistics Package SPSS 24.0. Results - According to the analysis result of spa destination image similarity, the stress level was 0.16453 and the level of the stress was good. Moreover, the coefficient of determination (RSQ) was, which had a description of each aspect of the spa destination, 0.79908. According to the results of attribute recognition, the stress value of 0.11805 represents a degree of conformity, and the coefficient of determination(RSQ) appeared at 0.98665. Therefore, the results of this analysis are that the similarities between spa destinations and the attribute recognition of the spa destinations is a suitable model that is properly expressed in two dimensions. Conclusions - First, according to the analysis result of image similarity, Deoksan & Dogo spa revealed similar images, as well as the Dongrae and Yuseong spa, while on the contrary Asan, Bomun, Suanbo spa has different images from the rest. Second, according to the results of attribute recognition, Asan and Onyang spa has competitiveness in terms of accessibility to spa destination; Yuseong, Dongrae, Jangyu spa in terms of spa facilities, spa tourism conditions, and service & shopping conditions. while spa water quality and spa costs showed low attribute reflection for all 10 spas. Therefore, the spa visitors cannot recognize the differentiation of spa water quality and spa costs.

부산방문 한.중 관광객의 정서적 이미지 비교 (Difference between the Domestic and China Tourist of the Destination Image in Busan)

  • 이종한
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제16권2호
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    • pp.201-216
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    • 2005
  • This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

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부산방문 한 ${\cdot}$ 중 관광객의 정서적 이미지 비교 (Difference between the Domestic and China Tourist of the Destination Image in Busan)

  • 이종한
    • 한국관광식음료학회:학술대회논문집
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    • 한국관광식음료학회 2005년도 학술논문발표집
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    • pp.21-33
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    • 2005
  • This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

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관광자의 태도에 따른 관광지 속성의 선호도 (Stated Preferences of Vacation Destination Attributes by Attitude toward Pleasure Travel)

  • 곽로엽;엄서호
    • 한국조경학회지
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    • 제27권2호
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    • pp.29-40
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    • 1999
  • Tourism marketing begins with understanding tourists' needs. However, understanding tourists' needs should be expressed by specific utility values rather than simple preference order for the purpose of developing tourism marketing strategies. This study aims at identifying tourist's stated preference of vacation destination attributes by using the conjoint analysis. In addition, this study is purposed to define relationship between attitude and preference, and to suggest implications to tourism marketing strategies. It was found that stated preference to such attributes as 'quality of accommondation', 'recreation activities' and 'accessibility' among the attitude segments was significantly different but stated preferences to diverse profiles made of these three attributes showed significant differences only in such attributes as 'quality of accommodation' and 'recreation activities'. This results make it possible to identify the function of preference to destination attributes in the vacation destination choice decision. It also embodies the relationship between tourist's attitude and vacation destination attributes.

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신경망을 이용한 무인운반차의 다요소배송규칙 (A Multi-attribute Dispatching Rule Using A Neural Network for An Automated Guided Vehicle)

  • 정병호
    • 한국시뮬레이션학회논문지
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    • 제9권3호
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    • pp.77-89
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    • 2000
  • This paper suggests a multi-attribute dispatching rule for an automated guided vehicle(AGV). The attributes to be considered are the number of queues in outgoing buffers of workstations, distance between an idle AGV and a workstation with a job waiting for the service of vehicle, and the number of queues in input buffers of the destination workstation of a job. The suggested rule is based on the simple additive weighting method using a normalized score for each attribute. A neural network approach is applied to obtain an appropriate weight vector of attributes based on the current status of the manufacturing system. Backpropagation algorithm is used to train the neural network model. The proposed dispatching rules and some single attribute rules are compared and analyzed by simulation technique. A number of simulation runs are executed under different experimental conditions to compare the several performance measures of the suggested rules and some existing single attribute dispatching rules each other.

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문화관광지 선택속성에 대한 세분시장별 여행만족도에 관한 연구: Fisher's Z값을 활용한 조절효과를 중심으로 (A Study on Travel Satisfaction for Segmented Groups of Cultural Destination Attributes)

  • 장양례;윤유식;박노현
    • 대한지리학회지
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    • 제43권6호
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    • pp.938-950
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    • 2008
  • 본 연구의 목적은 문화목적지 선택속성 추출과 집단별 시장세분화를 통해 문화목적지 선택속성과 여행만족도와의 영향관계 및 차이를 비교하는 것이다. 본 조사를 위한 설문은 기존 문헌연구와 데이터를 기초로 하여 개발되었으며, 설문조사는 부여와 공주지역을 중심으로 실시하였다. 연구결과에서는 문화목적지 선택속성이 6개로 추출되었으며, 군집분석에서는 3개의 그룹으로 세분화되었다. 다중회귀분석에서는 3개의 세분화된 집단과 여행 만족간의 관계를 알아보고자 Fisher's Z 값을 이용하였으며, 결과는 다음과 같다. 첫째, 문화 목적지 선택속성은 여행 만족도에 영향을 주는 요인으로 밝혀졌으며, 선택속성요인은 3개의 시장으로 세분화되었다. 둘째, 문화목적지 선택속성으로 세분화된 3개의 그룹은 여행 만족도에 영향을 주는 것으로 조사되었다. 따라서 세분화된 그룹 간 문화목적지 선택속성의 선택이 다르게 분석되었으며, 이와 관련한 문화관광을 하는 관광객들을 위한 상품과 서비스를 차별화 할 수 있는 마케팅적 정책과 방법을 강구하여야 할 것으로 보여진다.

다요소를 고려한 AGV 배송규칙에 관한 연구 (A study on Multi-Attribute AGV Dispatching Rules)

  • 이찬기
    • 한국시뮬레이션학회:학술대회논문집
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    • 한국시뮬레이션학회 1999년도 춘계학술대회 논문집
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    • pp.184-188
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    • 1999
  • The performance of an AGV varies with the applied AGV dispatching rule in the operation of AGVS. This study proposes a multi-attribute AGV dispatching rule. The suggested dispatching rule considers the output queue of a workstation, distance between an idle AGV and a workstation to be served, the input queue of the destination and the remaining job process of a part. This study suggests two types of and the remaining job process of a part. This study suggests two types of multi-attribute dispatching rules. One is an one-stage rule which selects the part to be served considering four attributes simultaneously. The other is a two-stage rule by which a workstation is selected and a part is chosen from the selected workstation. The simulation runs were executed under different experimental conditions to obtain preliminary statistics on the several performance measures.

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문화적 유사성이 의료관광산업에 미치는 영향에 관한 연구 (The Cultural Similarity Effects on the Industry of Medical Tourism)

  • 장준;이훈영
    • 산경연구논집
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    • 제9권1호
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    • pp.67-76
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    • 2018
  • Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.