• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.5
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• pp.2099-2107
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• 2011

Despite the PB diffusion introduced as a strategic competitive factor from the change of a retailing business, the study of PB perceived quality in a customer aspect is poor. Therefore, this study led the influential factors to retailer attribute and product attribute through overall analysis. Also, the study found the influential attributes affecting the perceived quality and analysed the influential power linking to customer satisfaction and preference through the perceived quality. The examined results of the study have known that each attribute links to customer satisfaction via the only perceived quality. The strategic PB sales advantage should be achieved as giving customers the overall perceived quality, and has shown that it can increase the customer preference for PB.

• The Journal of Economics, Marketing and Management
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• v.10 no.1
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• pp.27-37
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• 2022

Purpose: This study investigates how to successfully promote the smart product bundle by exploring (1) how consumers' adoption intention toward a smart product bundle differs by the complementarity level of the bundled items and (2) how the ad appeal type influences the effect of complementarity level on adoption intention via goal fluency. Research design, data and methodology: This study was a 2 (complementarity level: low vs. high) × 2 (ad appeal type: attribute vs. benefit) between-subjects experiment. The proposed hypotheses were verified using analysis of variance (ANOVA) and bootstrap analysis using PROCESS. Results: This research demonstrated that adoption intention toward smart products increases when the complementarity level of bundled smart items is high. Goal fluency underlies this relationship. Further, attribute versus benefit appeal type moderates the relationship between the complementarity level and goal fluency. Conclusions: Compared with the attribute appeal, benefit appeal leads to higher goal fluency when the complementarity level of the bundled items is low. However, there was no differential impact of appeal type on goal fluency when the complementarity level of bundled items is high. Finally, goal fluency mediated the interaction of complementarity level × ad appeal type on adoption intention.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.2
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• pp.71-77
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• 2020

The checklist currently used for aviation safety inspection performed by ASIs(Aviation Safety Inspectors) consists of inspection groups and multiple items, it does not have safety attribute and structured hierarchy system which required to efficiently process aviation safety analysis. On this study, categorized the domestic and foreign ASI checklist by safety attribute from ICAO recommended and presented composition of checklist for safety assurance by comparative analysis composition of domestic and foreign ASI checklist.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.35 no.3
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• pp.118-128
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• 2012

An attempt is given to the problem of analyzing the two-way binary attribute data using the logistic regression model in order to find a sound statistical methodology. It is demonstrated that the analysis of variance (ANOVA) may not be good enough, especially for the case that the proportion is very low or high. The logistic transformation of proportion data could be a help, but not sound in the statistical sense. Meanwhile, the adoption of generalized least squares (GLS) method entails much to estimate the variance-covariance matrix. On the other hand, the logistic regression methodology provides sound statistical means in estimating related confidence intervals and testing the significance of model parameters. Based on simulated data, the efficiencies of estimates are ensured with a view to demonstrate the usefulness of the methodology.

• Journal of Information Science Theory and Practice
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• v.8 no.4
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• pp.20-28
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• 2020

In this study, the RDA DMP Common Standard (RDCS), a data model for implementing a machine actionable Data Management Plan (maDMP), was analyzed in four aspects. First, the twelve class models proposed by RDCS were analyzed. Second, whether the DMP attribute was included in the class attribute was analyzed. Third, we analyzed the namespace used for RDCS properties. Fourth, the values and identifiers used in RDCS properties were analyzed. As a result of the analysis, four directions for improvement were derived. First, it is necessary to add an academic record class to describe information such as papers and reports, which are representative academic documents. Second, the primary research institution, responsibility, resources, option attribute, and additional attributes are needed to describe the researcher's affiliation information. Third, it is necessary to additionally use a namespace such as Friend of a Friend that can be used universally. Fourth, the use of digital object identifier should be considered to identify academic literature.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.4
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• pp.1404-1423
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• 2015

In smart grid, electricity consumption data may be handed over to a third party for various purposes. While government regulations and industry compliance prevent utility companies from improper or illegal sharing of their customers' electricity consumption data, there are some scenarios where it can be very useful. For example, it allows the consumers' data to be shared among various energy resources so the energy resources are able to analyze the data and adjust their operation to the actual power demand. However, it is crucial to protect sensitive electricity consumption data during the sharing process. In this paper, we propose a fine-grained access control scheme (FAC) with efficient attribute revocation and policy updating in smart grid. Specifically, by introducing the concept of Third-party Auditor (TPA), the proposed FAC achieves efficient attribute revocation. Also, we design an efficient policy updating algorithm by outsourcing the computational task to a cloud server. Moreover, we give security analysis and conduct experiments to demonstrate that the FAC is both secure and efficient compared with existing ABE-based approaches.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.11
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• pp.4028-4049
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• 2014

Attribute-based encryption (ABE) is a promising cryptographic primitive for implementing fine-grained data sharing in cloud computing. However, before ABE can be widely deployed in practical cloud storage systems, a challenging issue with regard to attributes and user revocation has to be addressed. To our knowledge, most of the existing ABE schemes fail to support flexible and direct revocation owing to the burdensome update of attribute secret keys and all the ciphertexts. Aiming at tackling the challenge above, we formalize the notion of ciphertext-policy ABE supporting flexible and direct revocation (FDR-CP-ABE), and present a concrete construction. The proposed scheme supports direct attribute and user revocation. To achieve this goal, we introduce an auxiliary function to determine the ciphertexts involved in revocation events, and then only update these involved ciphertexts by adopting the technique of broadcast encryption. Furthermore, our construction is proven secure in the standard model. Theoretical analysis and experimental results indicate that FDR-CP-ABE outperforms the previous revocation-related methods.

• East Asian Journal of Business Economics (EAJBE)
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• v.4 no.2
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• pp.48-60
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• 2016

This study analyzes what effects does restaurant's well-being attribute selection have on word-of-mouth intention. Based on the result, this study aims to provide basic data for establishing Korean restaurant's service strategy and marketing strategy. The researchers surveyed 350 customers who visited a Korean restaurant located in Kangbook, Seoul. We encoded gathered data and analyzed them using SPSS 17.0 statistics package program. Following are the analyzed results. First, under hypothesis 1 - Korean restaurant's well-being attribute selection will have a positive influence on re-visitation intention - it is shown that sufficiency, healthiness, and steadiness have similar influence on re-visitation intention. Second, under hypothesis 2 - Korean restaurant's well-being attribute selection will have a positive influence on word-of-mouth intention - it is shown that sufficiency, healthiness, environment, and steadiness have similar influence on word -of-mouth intention. Third, under hypothesis 3 - Korean restaurant's re-visitation intention will have a positive influence on word -of-mouth intention - it is considered that eliciting customer's re-visitation intention also has influence on word-of-mouth intention. We will be necessary to consult how to derive customer's re-visitation intention or word-of-mouth intention by considering factors which customers of traditional Korean restaurant value.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.9
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• pp.2289-2297
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• 2014

There were a lot of attempts in the army to use various domestic thematic maps, but attribute data types of military topographic analysis maps use the FACC of DIGEST, so there is a limit in employing domestic thematic maps with different types of attribute codes. Therefore, this study analyzed the FACC as a data attribute based on the MIL-PRF-89040 of the US Army. Then, VITD was created by changing the attribute codes of domestic thematic maps produced in Korea to fit the FACC. Lastly, it was applied to the analysis of cross-country movement for maneuver defined in FM 5-33 in order to verify if it is applicable in practice. As a result, it was found that the suggested method was helpful in securing the cross-country movement for maneuver. This means that this method can be used not only in producing military topographic analysis maps using domestic thematic maps but in constructing emergency transport routes roads to transport by-products of forest in future.

• Journal of the Korean Society of Food Culture
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• v.24 no.1
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• pp.51-57
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• 2009

The purpose of the study was to assess the relative preference for hot & spicy sauces using conjoint analysis, with focus on English consumers. From the results of the study, we were able to derive a standard with the best sauce attributes. The respondent group was selected from the CCFRA's customer database. The qualification criteria for inclusion in the sample were: the primary grocery shopper in the household, a consumer of a range of home cooked oriental & far eastern cuisines, enjoyed hot & spicy chili-based foods, and willing to buy hot chili-based oriental sauces. A total of 676 respondents completed the survey in which 76% were women, and all respondents were between the ages of 18 and 65 years. An online survey method was used and a conjoint analysis was adopted. In conjoint analysis, a product is described as a combination of a set of attribute levels, where a utility value is estimated for each attribute level. In summing up the results of this study, the sensory property (flavor) attribute was most important, the second was brand, and the third was price. For the sensory property attribute, a mild chili sauce of blended garlic, sugar, and lime scored highest. In terms of brand, Blue Dragon was selected as the best. The lesser known Korean Kochujang brand of "Hot&Joy" scored lowest with respect to brand value. Encouraging, however, was the description based on the Hot&Joy product: a hot chili sauce blended with ginger and garlic, which held appeal across age groups and genders. In terms of price, 75p per bottle had the best score.