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http://dx.doi.org/10.5762/KAIS.2011.12.5.2099

The Influential Analysis for Customer Preference in the Perceived Quality of Hypermarket PB  

Wang, Il-Woung (Sajo Industries Co., Ltd., Business Planning Division)
Kang, Chang-Dong (The Korea Economic Daily)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.12, no.5, 2011 , pp. 2099-2107 More about this Journal
Abstract
Despite the PB diffusion introduced as a strategic competitive factor from the change of a retailing business, the study of PB perceived quality in a customer aspect is poor. Therefore, this study led the influential factors to retailer attribute and product attribute through overall analysis. Also, the study found the influential attributes affecting the perceived quality and analysed the influential power linking to customer satisfaction and preference through the perceived quality. The examined results of the study have known that each attribute links to customer satisfaction via the only perceived quality. The strategic PB sales advantage should be achieved as giving customers the overall perceived quality, and has shown that it can increase the customer preference for PB.
Keywords
Private Brand; Perceived Quality; Customer Satisfaction; Customer Preference; Influential Attribute;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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