• 한국산학기술학회논문지
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• 제12권5호
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• pp.2099-2107
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• 2011

본 유통업계의 변화에 따라 전략적 우위요소로 도입된 PB의 확산에 불구하고, 소비자의 PB 품질 지각 연구는 부족한 편이다. 이에 본 연구는 PB에 대한 지각된 품질의 영향 요인을 총체적으로 분석하여 유통업체 속성, 제품 속성으로 도출하였다. 또한 지각된 품질에 미치는 영향 속성을 찾고 지각된 품질을 통한 고객만족 및 선호도로 이어지는 영향력을 분석하였다. 본 연구 검정 결과 각 속성은 지각된 품질을 통해서만 고객만족으로 이어지는 것을 알 수 있었다. 연구를 통해 PB의 전략적 판매 우위는 소비자에게 총체적인 지각된 품질을 제공을 통하여 제시되어야 하며, PB에 대한 소비자의 선호도를 높일 수 있는 것으로 나타났다.

• 융합경영연구
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• 제10권1호
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• pp.27-37
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• 2022

Purpose: This study investigates how to successfully promote the smart product bundle by exploring (1) how consumers' adoption intention toward a smart product bundle differs by the complementarity level of the bundled items and (2) how the ad appeal type influences the effect of complementarity level on adoption intention via goal fluency. Research design, data and methodology: This study was a 2 (complementarity level: low vs. high) × 2 (ad appeal type: attribute vs. benefit) between-subjects experiment. The proposed hypotheses were verified using analysis of variance (ANOVA) and bootstrap analysis using PROCESS. Results: This research demonstrated that adoption intention toward smart products increases when the complementarity level of bundled smart items is high. Goal fluency underlies this relationship. Further, attribute versus benefit appeal type moderates the relationship between the complementarity level and goal fluency. Conclusions: Compared with the attribute appeal, benefit appeal leads to higher goal fluency when the complementarity level of the bundled items is low. However, there was no differential impact of appeal type on goal fluency when the complementarity level of bundled items is high. Finally, goal fluency mediated the interaction of complementarity level × ad appeal type on adoption intention.

• 한국항공운항학회지
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• 제28권2호
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• pp.71-77
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• 2020

The checklist currently used for aviation safety inspection performed by ASIs(Aviation Safety Inspectors) consists of inspection groups and multiple items, it does not have safety attribute and structured hierarchy system which required to efficiently process aviation safety analysis. On this study, categorized the domestic and foreign ASI checklist by safety attribute from ICAO recommended and presented composition of checklist for safety assurance by comparative analysis composition of domestic and foreign ASI checklist.

• 산업경영시스템학회지
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• 제35권3호
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• pp.118-128
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• 2012

An attempt is given to the problem of analyzing the two-way binary attribute data using the logistic regression model in order to find a sound statistical methodology. It is demonstrated that the analysis of variance (ANOVA) may not be good enough, especially for the case that the proportion is very low or high. The logistic transformation of proportion data could be a help, but not sound in the statistical sense. Meanwhile, the adoption of generalized least squares (GLS) method entails much to estimate the variance-covariance matrix. On the other hand, the logistic regression methodology provides sound statistical means in estimating related confidence intervals and testing the significance of model parameters. Based on simulated data, the efficiencies of estimates are ensured with a view to demonstrate the usefulness of the methodology.

• Journal of Information Science Theory and Practice
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• 제8권4호
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• pp.20-28
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• 2020

In this study, the RDA DMP Common Standard (RDCS), a data model for implementing a machine actionable Data Management Plan (maDMP), was analyzed in four aspects. First, the twelve class models proposed by RDCS were analyzed. Second, whether the DMP attribute was included in the class attribute was analyzed. Third, we analyzed the namespace used for RDCS properties. Fourth, the values and identifiers used in RDCS properties were analyzed. As a result of the analysis, four directions for improvement were derived. First, it is necessary to add an academic record class to describe information such as papers and reports, which are representative academic documents. Second, the primary research institution, responsibility, resources, option attribute, and additional attributes are needed to describe the researcher's affiliation information. Third, it is necessary to additionally use a namespace such as Friend of a Friend that can be used universally. Fourth, the use of digital object identifier should be considered to identify academic literature.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권4호
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• pp.1404-1423
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• 2015

In smart grid, electricity consumption data may be handed over to a third party for various purposes. While government regulations and industry compliance prevent utility companies from improper or illegal sharing of their customers' electricity consumption data, there are some scenarios where it can be very useful. For example, it allows the consumers' data to be shared among various energy resources so the energy resources are able to analyze the data and adjust their operation to the actual power demand. However, it is crucial to protect sensitive electricity consumption data during the sharing process. In this paper, we propose a fine-grained access control scheme (FAC) with efficient attribute revocation and policy updating in smart grid. Specifically, by introducing the concept of Third-party Auditor (TPA), the proposed FAC achieves efficient attribute revocation. Also, we design an efficient policy updating algorithm by outsourcing the computational task to a cloud server. Moreover, we give security analysis and conduct experiments to demonstrate that the FAC is both secure and efficient compared with existing ABE-based approaches.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권11호
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• pp.4028-4049
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• 2014

Attribute-based encryption (ABE) is a promising cryptographic primitive for implementing fine-grained data sharing in cloud computing. However, before ABE can be widely deployed in practical cloud storage systems, a challenging issue with regard to attributes and user revocation has to be addressed. To our knowledge, most of the existing ABE schemes fail to support flexible and direct revocation owing to the burdensome update of attribute secret keys and all the ciphertexts. Aiming at tackling the challenge above, we formalize the notion of ciphertext-policy ABE supporting flexible and direct revocation (FDR-CP-ABE), and present a concrete construction. The proposed scheme supports direct attribute and user revocation. To achieve this goal, we introduce an auxiliary function to determine the ciphertexts involved in revocation events, and then only update these involved ciphertexts by adopting the technique of broadcast encryption. Furthermore, our construction is proven secure in the standard model. Theoretical analysis and experimental results indicate that FDR-CP-ABE outperforms the previous revocation-related methods.

• 동아시아경상학회지
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• 제4권2호
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• pp.48-60
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• 2016

This study analyzes what effects does restaurant's well-being attribute selection have on word-of-mouth intention. Based on the result, this study aims to provide basic data for establishing Korean restaurant's service strategy and marketing strategy. The researchers surveyed 350 customers who visited a Korean restaurant located in Kangbook, Seoul. We encoded gathered data and analyzed them using SPSS 17.0 statistics package program. Following are the analyzed results. First, under hypothesis 1 - Korean restaurant's well-being attribute selection will have a positive influence on re-visitation intention - it is shown that sufficiency, healthiness, and steadiness have similar influence on re-visitation intention. Second, under hypothesis 2 - Korean restaurant's well-being attribute selection will have a positive influence on word-of-mouth intention - it is shown that sufficiency, healthiness, environment, and steadiness have similar influence on word -of-mouth intention. Third, under hypothesis 3 - Korean restaurant's re-visitation intention will have a positive influence on word -of-mouth intention - it is considered that eliciting customer's re-visitation intention also has influence on word-of-mouth intention. We will be necessary to consult how to derive customer's re-visitation intention or word-of-mouth intention by considering factors which customers of traditional Korean restaurant value.

• 한국정보통신학회논문지
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• 제18권9호
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• pp.2289-2297
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• 2014

군 현장에서 국내의 여러 주제도를 활용하고자 하는 시도들이 있었지만, 군 지형분석지도의 속성데이터 타입은 DIGEST의 FACC를 사용하고 있어 다른 타입의 속성코드를 가진 국내 주제도를 활용하는 것에 한계가 있었다. 따라서 본 연구에서는 미군의 MIL-PRF-89040 문서에 기반을 둔 데이터 속성인 FACC를 분석 하였고 우리나라에서 제작하여 사용되고 있는 국내 주제도의 속성코드를 FACC에 맞게 변경하여 VITD를 생성하였다. 이 결과를 실제 활용 할 수 있는지 검증하기 위해 FM 5-33에 정의된 야지기동로 분석에 적용해 보았다. 적용 결과, 본 연구에서 제시한 방법이 야지기동로 확보에 유용함을 확인하였고, 이는 향후 국내 주제도를 이용한 군 지형분석지도 제작뿐만 아니라, 긴급 수송을 위한 임도 확보 등에 활용이 가능하다는 것을 의미한다.

• 한국식생활문화학회지
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• 제24권1호
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• pp.51-57
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• 2009

The purpose of the study was to assess the relative preference for hot & spicy sauces using conjoint analysis, with focus on English consumers. From the results of the study, we were able to derive a standard with the best sauce attributes. The respondent group was selected from the CCFRA's customer database. The qualification criteria for inclusion in the sample were: the primary grocery shopper in the household, a consumer of a range of home cooked oriental & far eastern cuisines, enjoyed hot & spicy chili-based foods, and willing to buy hot chili-based oriental sauces. A total of 676 respondents completed the survey in which 76% were women, and all respondents were between the ages of 18 and 65 years. An online survey method was used and a conjoint analysis was adopted. In conjoint analysis, a product is described as a combination of a set of attribute levels, where a utility value is estimated for each attribute level. In summing up the results of this study, the sensory property (flavor) attribute was most important, the second was brand, and the third was price. For the sensory property attribute, a mild chili sauce of blended garlic, sugar, and lime scored highest. In terms of brand, Blue Dragon was selected as the best. The lesser known Korean Kochujang brand of "Hot&Joy" scored lowest with respect to brand value. Encouraging, however, was the description based on the Hot&Joy product: a hot chili sauce blended with ginger and garlic, which held appeal across age groups and genders. In terms of price, 75p per bottle had the best score.