• Journal of the Korean Institute of Rural Architecture
• /
• v.14 no.3
• /
• pp.61-68
• /
• 2012

The purpose of this paper is to derive attractive items of 'Hanok' in order to preserve 'Hanok' in urban area, focused on the 13 preceding studies which have got in respect of image, satisfaction, preference, awareness and advantage of 'Hanok' in urban area revolved around the latest studies. This study is analysis of questionnaire items and results of 13 preceding studies. And attractive items are classified with general and overall survey items, advantage of 'Hanok' in urban area, and image of Hanok-density urban area. These can also be classified with 5 items which are space, health, material, form, and image of 'Hanok' in urban area. As a result, Space items are composed with 'use of a space', 'cosiness', 'garden' and 'floor and ondol(korean floor heating system). Health items are composed with 'lighting and ventialtion', 'a sense of the season' and 'natural material'. Material items are composed with 'natural beauty', 'wooden', 'changhoji(traditional Korean paper made from mulberry bark for doors and windows) and hanji(traditional Korean paper handmade from mulberry trees), 'rafter' and 'new materials'. Form items are composed with 'attractive appearance', 'simply decoration' and 'traditional elements'. Image items are composed with 'crowding', 'traditionality and historicity', 'dichroism' and 'warmth'.

• Korean journal of food and cookery science
• /
• v.32 no.1
• /
• pp.96-106
• /
• 2016

The purpose of this study was to evaluate the service quality attributes of Korean restaurants by North American and Chinese residents in Korea based on the Kano model. This survey was performed from September to December 2010. The subjects consisted of 135 North Americans and 165 Chinese in Seoul. The service quality attributes of Korean restaurants were composed of twenty three items in the categories of 'food quality', 'employee's service quality', 'sanitation quality', 'facility quality', and 'convenience quality'. For North Americans, there were five 'attractive quality' items, eleven 'one-dimensional quality' items and six 'indifferent quality' items, and one item had the same frequency on both 'attractive quality' and 'one-dimensional quality'. For the Chinese, there were twelve 'attractive quality' items, and ten 'one-dimensional quality' items, and one item had the same frequency on 'attractive quality' and 'one-dimensional quality'. According to the customer satisfaction coefficient developed by Timko, 'taste of the 'food (0.80)' for North Americans and 'freshness of the ingredients (0.94)' for Chinese were highest scores in the 'Better coefficient'. On the other hand, within the 'Worse coefficient', 'sanitation of the food' had the lowest score for both North Americans (-0.89) and Chinese (-0.90).

• The Research Journal of the Costume Culture
• /
• v.22 no.3
• /
• pp.399-410
• /
• 2014

The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.1
• /
• pp.125-138
• /
• 2014

The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t test, ${\chi}^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. University students highly preferred black and gray color and deep tone on knitwear items, while they generally preferred blue and black color, and deep and pastel tone. The chromatic color combination was perceived as warm and conspicuous, but unattractive image. The achromatic color combination was perceived as cold and ordinary, but attractive image. Among the combination of chromatic and achromatic colors, gray & blue combination was perceived as more attractive image than red & dark gray combination. Color combination types of chromatic and achromatic color was showed some important differences on emotional image, preference and purchasing intention of knitwear cultural goods. Achromatic color combination was perceived as attractive image, and showed higher preference and purchasing intention than other color combination types.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.4
• /
• pp.590-601
• /
• 1995

The purpose of the study is to investigate the effects of physical attractiveness and dress on evaluation of female job Applicants in terms of suitable employment potential and job- type. The study was a 2$\times$3 between subject factorial design with two levels of attractiveness (attractive, moderately attractive) and three levels of dress image(masculine, androgynous, feminine). A group of clothing experts and the middle.level management staffs within a large corporation selected two models(attractive, moderately attractive) through two-step evaluation Process after viewing photographs of 50 female university students. Dresses in three levels were selected by a group of five experts. Two models were photographed with controlled background in three different clothes. Data were collected from 162 management level staffs enrolled in the Top Business Management, The Top Policy Science and the Top Press Information Graduated School of Korea University. Each respondent saw photograph and evaluated the applicant in terms of eight items of employment potential and suitable job type (management position vs. secretary) The results of this research were as follows: 1. Physical attractiveness had significant influences on applicants 'employment potential. Attractive applicant's emplolyment potential was evaluated higher than moderately attract live applicant. 2. Dress had little influence on female job applicants 'employment potential, but dress of androgynous image was evaluated relatively positively. 3. Physical attractiveness had some influences on the evaluation of suitable job-type. The attractive applicant was judged to fit in as a secretary and the moderately attractive model in management position.

• The Journal of Industrial Distribution & Business
• /
• v.9 no.12
• /
• pp.63-72
• /
• 2018

Purpose - In this study, it is classified the service quality dimension of mobile shopping app using Kano model. In addition, it is evaluated quality factors suitable for strategic management from the viewpoint of service provider through mobile application through binary dimension analysis. Research design, data, and methodology - In this study, seven quality dimensions such as information quality, reliability, immediacy, convenience, design, security and customer service were derived through related studies to make binary shopping quality app quality measurement. 37 sub-variables were set by each quality dimensions. Each questionnaire was composed of positive and negative items like Kano's proposed method, and the satisfaction coefficient suggested by Timko(1993) was examined to understand the influence of each factors on customer satisfaction. Results - As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. And, in information quality, the information overload was classified as an apathetic quality component, while the related information provision belonged to an attractive quality component. In reliability quality, customized service provision was classified as an attractive quality component. In instant connectivity, the quality of the connection during transport was classified as an attractive quality component. In convenience quality, access to product information was classified as a one-way quality component. All components of designs quality were classified as attractive quality components, and in security quality, all of their components were all classified as one quality component. Lastly, in customer service, they components were all classified as a single quality component. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. Conclusion - In the online service environment, which is difficult to differentiate in terms of upward upgrading only by technological implementation and function, the results of this study can be suggested as a differentiating factor for major channels with customers rather than improve the brand image.

• Journal of Intelligence and Information Systems
• /
• v.25 no.4
• /
• pp.89-103
• /
• 2019

Recently, various approaches to recommendation systems have been studied in terms of the quality of recommendation system. A recommender system basically aims to provide personalized recommendations to users for specific items. Most of these systems always recommend the most relevant items of users or items. Traditionally, the evaluation of recommender system quality has focused on the various predictive accuracy metrics of these. However, recommender system must be not only accurate but also useful to users. User satisfaction with recommender systems as an evaluation criterion of recommender system is related not only to how accurately the system recommends but also to how much it supports the user's decision making. In particular, highly serendipitous recommendation would help a user to find a surprising and interesting item. Serendipity in this study is defined as a measure of the extent to which the recommended items are both attractive and surprising to the users. Therefore, this paper proposes an application of serendipity measure to recommender systems to evaluate the performance of recommender systems in terms of recommendation system quality. In this study we define relevant or attractive unexpectedness as serendipity measure for assessing recommendation systems. That is, serendipity measure is evaluated as the measure indicating how the recommender system can find unexpected and useful items for users. Our experimental results show that highly serendipitous recommendation such as item-based collaborative filtering method has better performance than the other recommendations, i.e. user-based collaborative filtering method in terms of recommendation system quality.

• Food Quality and Culture
• /
• v.2 no.2
• /
• pp.73-79
• /
• 2008

Recently, increasing interests in local foods have been highlighted along with active efforts and activities from autonomy organizations to develop local cultures and promote local economies by generating value added products and profits through the development of local foods. Subsequently, useful effects might result by making local foods attractive to tourists, such as by using indigenous Gimpo products to make menu items that incorporate the social, economic, and cultural aspects of the Gimpo area, and contributing to its food culture, the development and use of its indigenous products, and promoting local restaurant businesses, etc. The items of the survey used to select the local food menu items to be developed were limited to ideas offered by expert groups, and were implemented by a new menu development process. In order to derive the menu items to develop, the following method was applied: a brainstorming session with experts to generate and draft ideas, a questionnaire to chefs and cooks in special grade hotels is Seoul to select the menu items to develop from those drafted, and sensory evaluations by experts to evaluate the developed items. Frequency analysis and technical statistical analysis were performed using the SPSS 12.0 program package, where 13 kinds of local foods were ultimately developed using indigenous products of Gimpo. The developed local food menu items were rice & grape sujaebi, grape sikhae, fried rice embryo bud, grape yanggaeng, rice pancakes, rice spaghetti, grape seed oil dressing, grape sauce, rice pizza, grape pie, rice & grape ice cream, grape chocolate, and rice roll cakes.

• Journal of the Korean Society of Costume
• /
• v.58 no.4
• /
• pp.99-112
• /
• 2008

The aim of the study was to look into the construction methods of historical corsetry and compare them with the construction methods of corsetry today. Through a comparative study, it was concluded that the design, material, sewing and functions of corsetry of a certain period are sum of the clothing techniques and fashion of the time. Corset was first appeared at the end of the 16th century. It has been through many changes in terms of items, materials, patterns, sewing methods in order to make right silhouettes of the time. Now corsetry has been developed into various items such as waist nipper, all-in-one, nipper bra, and girdle. All these items have a common purpose, that is to improve the body shape. The corsetry of the past was made of non stretchable materials, so they used to restrict body movements, and required individual fitting several times. Due to the development of thin durable stretchable fabrics, functional bones, and advanced sewing machines, construction methods of seam, hem and opening are simplified compare to their predecessors. Consequently corsetry became less weighted, easy to wear, easy to wash and easy to mass produce. Yet they have consistency in sewing techniques such as using bones or wires to support bodice shape, using durable twill fabrics over plain for attractive body shapes.

• Journal of Agricultural Extension & Community Development
• /
• v.13 no.1
• /
• pp.49-67
• /
• 2006

The purpose of this study was to suggest development strategies of a village of Hwaseong-si where several programs using it's traditional items have been operated since 2003 according to the policy of Rural Traditional Thema Village Development implemented by Rural Development Administration(RDA). The village is located in Yodang-ri, Yanggam-myun, hwaseong-si in Gyounggi province. The village is called as 'Eunheng Namu Maeul' which means 'ginkgo tree village' since the tree is almost 350 years old and beautifully huge. Including this big tree there are much more traditional items such as organic dairy farming, hand-made cheese, legends and traditional plays. Using this items and government subsidies, the village has managed various tour programs and other income increasing projects. This study analyzed the strengths, weaknesses, opportunities and threats of the current situation of the village with the related materials and data to find out development strategies for the village-based programs and projects. This study recommended the followings as a major result of this study. The huge ginkgo tree at the village could be a better traditional attractive item when paths and wood of ginkgo trees will be built up especially utilizing the original huge one around the village. Like this, the item of hand made cheese could be a much more valuable traditional item when there will be an advanced facility for the people's working together. The social actives of the village have been weakened because of few young dwellers living there, therefore there needs a special subsidizing project for the village to hire a young manager having some social skills and knowledges. The situation being urbanized in front of the village needs precisely checking and implementing the Hwaseong-si's urbanization policy so that the urbanization could be harmonized with the maintenance and development of the traditional items of the village.