• 제목/요약/키워드: Attractions

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A Study on the Moderating Effect of Psychological Power in the Relationahip between Service, Image, and Satisfaction in the Tourism Context

  • Davaanyam, BOLORTUYA;Muhammad, RAZA;Jin-Kwon, KIM;Tony-Donghui, AHN
    • The Journal of Economics, Marketing and Management
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    • v.11 no.1
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    • pp.45-52
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    • 2023
  • Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

The introduction of Realistic media services to resolve conflicts between residents and visitors and insufficient service of free village tourist attractions in Korea Focusing on location-based services and SmartGlasses (국내 무료 마을관광지의 미흡한 서비스와 주민과 방문객의 갈등 해결을 위한 실감미디어 서비스 도입 - 위치기반서비스 및 스마트글라스를 중심으로)

  • Lee, Seung-Hyun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.4
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    • pp.423-428
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    • 2022
  • This paper deals with whether it is possible to find a way to solve the conflict between villagers and tourists by newly defining the difference between free village and public tourist destinations in Korea, reinforce the insufficient guidance and notification services with realistic media, and implement additional killing contents and attractions. Location-based service enables real-time docent service and emergency response and smart glass thread.

Values of Infographics for Promoting Cultural Learning Resources and Tourist Attractions: A Case of Patum Village in Thailand

  • Nilobon Wimolsittichai
    • Journal of Information Science Theory and Practice
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    • v.12 no.1
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    • pp.21-38
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    • 2024
  • Infographics are influential and valuable communication tools for providing information, and can be used for promoting cultural learning resources and cultural tourism destinations. Therefore, this article presents values of using infographics for promoting Patum's culture and tourism in Phrao District, Chiang Mai, Thailand as cultural learning resources and tourist attractions. Employing a research and development approach, this study utilized three distinct instruments: (1) an interview form engaging 40 locals to uncover insights on promoting Patum village, (2) an assessment form evaluated by three arts and design experts, and (3) questionnaires distributed to 92 participants to gauge perceptions and satisfaction. The findings showcased the high quality and appropriateness of the eight infographics. Audiences derived six key values, including acquiring knowledge, fostering the promotion of Patum's culture, festivals, religions and beliefs, deriving aesthetic enjoyment, encouraging cultural tourism, contributing to the education sector, and enhancing comprehension of Patum's history. Participants expressed high satisfaction ($\bar{x}$=4.46) with the infographic use. The developed infographics are usable and valuable information to help audiences recognize Patum cultural learning resources and tourist destinations. They might be further tailored to the recognition of Patum village in the near future, affecting the area's development by increasing local people's incomes through cultural learning resources and tourism activities.

Perception of Visitors on Traditional Marketplaces becoming Tourist Attractions and Supporting Policies - Focused on Tongin Market, Seoul - (전통시장의 관광지화 및 지원정책에 대한 이용객들의 인식 - 서울 통인시장을 중심으로 -)

  • Kim, Yelim
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.6
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    • pp.76-89
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    • 2017
  • Tourism is being used as a tool to regenerate declining spaces. Therefore, the government is carrying out various projects to create tourist attractions to revitalize the traditional marketplace, which is declining nationwide. Because of these government-led projects, traditional marketplaces have been transformed into tourist attractions, and some markets have received enough positive feedback that they have been successfully revitalized economically. However, as marketplaces have become tourist destinations, negative views about government support projects are also increasing. This also leads to conflicts due to differences in perception and interests of stakeholders. This paper examines the process of the marketplace becoming a tourist destination focused on the Tongin Market, in Seoul which has been regenerated as a tourist attraction through a government support project. The purpose of this study is, first, to examine the background of tourist markets becoming tourist attractions and the issues surrounding them. The second was to explore in depth the types of conflict perceptions of visitors, residents and tourists, and the perception of their responses. As a research method, the process of the revitalization of traditional markets through news and existing literature, issues and the difference of perceptions about tourist-centric traditional marketplaces were examined. In addition, the Q methodology was used, which is a qualitative research methodology that can measure the difference of viewpoints and perceptions of specific events in order to analyze the difference of perception among visitors in traditional marketplaces. The results of the study show that there are three main perspectives of difference among visitors' perceptions about government support projects in traditional marketplaces and the marketplace becoming a tourist attraction. The 'policy dependent perspective' emphasizes the necessity of government regulations, a 'critical perspective' criticizes the government's traditional marketplace support policy, and the 'neutral perspective' acknowledges the need for government-led projects and accentuating the internal competitiveness of the marketplace. The study provided the environment for academic discussion about traditional marketplaces, which are becoming tourist attractions nationwide. In addition, this paper can contribute to providing implications for future government projects by analyzing the perception of marketplace visitors.

The Effects of Expectancy-Disconfirmation of Attraction Affecting Visitor's Satisfaction in Natural Recreation Forests - Focused on Recreational Resources and Facilities - (자연휴양림(自然休養林) 매력물(魅力物)의 기대불일치(期待不一致)가 이용만족도(利用滿足度)에 미치는 영향(影響) - 자연휴양림의 휴양자원과 시설을 중심으로 -)

  • Lee, Ju-Hee;Bae, Min-Ki
    • Journal of Korean Society of Forest Science
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    • v.95 no.4
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    • pp.459-467
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    • 2006
  • The purpose of this study was to identify the effects of expectancy-disconfirmation (ED) of attraction affecting visitor's satisfaction in natural recreation forest (NRF). After reviewing the literature about recreational resources (RRs), facilities, ED, and visitor's satisfaction in NRF, this study analogized 11 attractions of NRF and constructed the conceptual framework. This study had obtained data through a questionnaire, which surveyed 415 visitors at 3 NRFs in 204 summer season. This study found that 1) The expectancy-performance of visitor's interesting resources is the highest among RRs, 2) There was mean difference between expectancy and performance of attraction at one percent significant level, 3) Safety facility had the highest ED value and plant resources had the lowest ED value, 4) The higher ED value of attractions, the lower value of visitor's satisfaction, 5) in multivariate analysis, such variables as physical resource, social culture resource, lodging facility, foundation facility, safety facility, sanitary facility, and education facility have been turned out be statistically significant at one percent level, 6) The relative contribution of the ED of foundation facility, lodging facility, and education facility on visitor's satisfaction have ben determined to have respectively 2.50, 1.48, and 1.88 times more important than that of physical resources.

A Study on the marketing strategy of Kimchifestival in Kwangju (광주 김치축제의 마케팅전략에 관한 연구 (방한 일본인 여행객을 중심으로))

  • 홍철희;김선희
    • Culinary science and hospitality research
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    • v.6 no.3
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    • pp.391-407
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    • 2000
  • This is a study on the ways of improving the current Kwangju Kimch Festival. The Festival has many resources for attracting visitors. 'nevertheless. it has been criticized for marketing tools. including lack of publicity, institutional inertia. etc. A new approach for improving Kwangju Kimch Festival is needed to satisfy the needs not only for residents but also for visitors. especially japan tourists. the best way of improving the current Kwangju Kimch Festival might be the development of the product(for exemple, effective linkage system with tourist attractions) and promotion(advertising. publicity).

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Silent Disicharge Characteristics of Alumina Discharge Tube for Ozone Generation (오존발생을 위한 알루미나 방전관의 무성방전특성)

  • 김학규;곽동주
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2001.07a
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    • pp.783-786
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    • 2001
  • Recently deep interests and attractions have been paid on the generation of ozone, which is widely used to remove bad smell and to clear water. Silent discharge is considered as one of the most effective methods to generator ozone. In this paper, silent discharge reactors were made, waich were filled with different dielectric materials, and some silent discharge charactistics were investigated experimantaiiy.

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The Comparative Analysis of Visitor Data of Major Tourist Attractions for the Korean Local Government (지자체별 주요 관광지 입장객 데이터 비교 분석)

  • Kim, Yongsik;Lee, Byoung-Yup
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.123-124
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    • 2017
  • 본 연구의 목적은 우리나라 16개 광역자치단체의 주요 관광지의 입장객 데이터를 내국인과 외국인으로 구분하고 시설의 종류별 분포, 시기별 분포 등을 지역별로 비교해보고자 했다. 이를 통해 각 지역별 관광지 입장객 자료 수집의 문제점을 도출하였다.

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21 Century Multi-Purpose Project for the Harmony of Human and Nature, Job and Rest (한반도 대운하-인간과 자연, 일터와 쉼터가 어우러지는 21세기 다목적 프로젝트)

  • Park, Seung-Hwan
    • Journal of the Korean Professional Engineers Association
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    • v.41 no.2
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    • pp.40-44
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    • 2008
  • The construction of korea grand canal supplys nation as below:$\Delta$ return to clean and clear river $\Delta$ offer urbanite space for re-charging $\Delta$ offer local resident tourist attractions $\Delta$ alternative for global warming $\Delta$ economic project for development and growth $\Delta$ awake sleeping inland city $\Delta$ strengthen business competitiveness $\Delta$ reduction of logistic cost

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Development Plan of Beach Management: Cases of East Coast of Gangwon Province (해변운영 활성화 방안에 관한 연구: 강원 동해안을 중심으로)

  • Kim, Jin-Dong
    • Korean Business Review
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    • v.23 no.1
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    • pp.107-128
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    • 2010
  • The east coast area of Gangwon province in Korea is famous for natural beauty, many perfect sights and various kinds of tourist attractions. Especially beaches are one of the most attractive and clean tourist attractions in Gangwon province, when compared to the west and south coast of Korea, the natural environment is more prominent. But there are many problems concering the east coast beaches of Gangwon province, such as environmental disruption, collecting fees for offering services, crowdedness, lack of main convenient facilities, decrease of consumption, unseasonably cool temperatures etc. This study examined several problems as to the beach management of Gangwon province that has been suggested over several years. Finally, the author suggested several improvements to solve the problems as mentioned above.

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