• Journal of Korean Home Economics Education Association
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• v.13 no.2
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• pp.25-36
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• 2001

The purpose of this study is to activate the disposition behaviour of dealing with the recyclable clothes by using the primary causes related to the behaviour. The summary of the outcome of this research is as follows. First. the attitude of girl students toward the consumption of their clothes is of great value. It presents the attitudes toward both the internal incentive and the external incentive are of great value and the attitude toward the external incentive has a little higher level than the attitude toward the internal incentive does : the altruistic behaviour of high school girls who tend to simply give or donate their clothes to their relatives or neighbors has a higher level than the economic behaviour by barter or sale at second-hand. Second. there's a positive correlation between the attitude toward the consumption of clothes and the altruistic behaviour in dealing with clothes and there is not a significant correlation between the attitude toward the consumption of clothes and the economic behaviour. The attitude toward the internal incentive has a positive correlation with the altruistic disposition. This research shows that there's a positive correlation between the attitude toward the external incentive and the economic disposition behaviour and the altruistic disposition behaviour. Third. the relative power of influence of the related variables that have an effect on the altruistic disposition behaviour shows that the attitude toward the internal incentive comes first and the personal contact with the information comes second. the attitude toward the consumption of clothes comes third and the existence of mother's job comes last in order of influence. The relative power of influence of the related variables that have an effect on the economic disposition behaviour shows that grades and the attitude toward the external incentive comes first and the existence of siblings comes next in order of influence.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.1
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• pp.29-41
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• 2019

The purpose of this study examined how post-traumatic stress, caused when internet users in web portal or social media are defamed in cyberspace, influence on coping behaviour, through the Theory of Reasoned Action's two major factors: Attitude on behaviour and subjective norm. In so doing, it aims to provide a technical and political solution that would fundamentally prevent future victims in cyberspace. In an effort to examine its research theory, a survey was conducted on people who have had the experience of being defamed in cyberspace. The results showed, first, hypersensual has no significant influence over attitude on behaviour and subjective norm. Second, intrusion has no significant influence over attitude on behaviour and subjective norm. Third, avoidance showed significant influence over attitude on behaviour and subjective norm. Fourth, attitude on behaviour and subjective norm showed significant influence on behaviour. This study has both theoretical and practical significance; Unlike previous studies on cyber defamation with qualitative research method, this study employed quantitative method through theory-based approach. In other words, the researcher did not arbitrarily set variables, but utilized the Theory of Reasoned Action for examination.

• Asia-Pacific Journal of Business
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• v.3 no.2
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• pp.8-15
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• 2012

Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.827-839
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• 2021

The aim of the study was to examine the effect of trust, awareness, attitude, subjective norms, and behavioural control on intention and examine the mediating role of trust in the relationship between awareness and attitude. The population was Muslims in Bali Province, with a sample of 150 respondents. Quantitative analysis is used based on multivariate analysis using the SEM model with a variance-based PLS. The results are as follows: (1) knowledge has a significant positive effect on attitude. (2) Awareness has no significant effect on attitude. (3) Awareness has a significant positive effect on trust. (4) Trust has a significant positive effect on attitude. (5) Attitude has no significant effect on intention. (6) Subjective norm has a significant positive effect on intention. (7) Behaviour control has a significant positive effect on intention. (8) The role of trust is a conscious mediation that impacts attitude. The study provides insight into Islamic bank managers to meet prospective customers' expectations and identify their intention to become customers through managing trust, awareness, attitude, subjective norms, behavioural control, and intention in one unified whole as internal resource. This study enriches empirical evidence on the Theory of Planned Behaviour, which examines knowledge, awareness, and belief.

• International Journal of Human Ecology
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• v.15 no.2
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• pp.43-57
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• 2014

Consumers differ with respect to the level of green attitudes and green purchase behavious and different consumer would have different perceptions on green market environment. This study attempted to explain how consumers perceive green market environment differently across different consumer groups in attitude-behaviour dimension in green consumption. After identifying the four consumer groups based on their attitude toward green purchase and green purchase behaviours, a multinomial logistic analysis and a stepwise discriminant analysis were conducted. This study found that reliability in green market was the most critical factor that contributes to enlarge positive green consumers. Also, the role of reference persons and adequate price of green products were also found to be important to stimulate green buying. By understanding the different role of those factors in each group of consumers, this study provided group-specific implications to expand green consumers.

• Korean Journal of Occupational Health Nursing
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• v.15 no.1
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• pp.5-13
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• 2006

Purpose: The research were conducted to identify the knowledge, attitude and the preventive behaviour of noise according to noise-induced hearing loss prevention education and to provide primary data for effective noise-induced hearing loss prevention education for noise-exposed workers. Method: 104 noise-exposed workers were included in this study. The instrument used in this study was knowledge, attitude and preventive behavior of noise tool by Lee & Lee(1996). The first data were collected before the noise education from August to September, 2002. During 6 months, the education was provided, and then the second data were collected from April to May, 2003. Data were analyzed by SPSS 10.0 win program for finding frequency, percentage, mean, standard deviation, t-test, and ANOVA. Results: The results of this study were as follows: There were statistically significant differences of knowledge and attitude of noise related education level, and adhesion quality of wearing ear protection equipment after noise education. Also, otitis media's history, received education of the personal protective devices for the hearing conservation was significant in the preventive behaviour of noise. Conclusion: In conclusion, the noise-induced hearing loss prevention education was effective in changing the knowledge, attitude and the prevention behaviour of noise. Therefore, the noise-induced hearing loss prevention education is strongly recommended for noise-exposed workers and it will be necessary repeated education for changing prevention behaviour of noise.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.109-120
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• 2008

The purpose of this study was to find out if body image and conspicuous consumption tendency influenced luxury brand buying behaviour. A survey questionnaire was used to collect information from 430 females in their 20's. Collected data were subjected to descriptive analysis, factor analysis, and path analysis. Results showed that body image and conspicuous consumption tendency consisted of five factors. In terms of body image, attitude towards changing appearance, attitude towards changing body figure/weight, and interest in health/appearance had a positive effect on conspicuous consumption tendency, which ultimately influenced luxury brand buying behaviour. In contrast, body cathexis and physical self-concept had a negative effect on conspicuous consumption tendency, which also directly influenced luxury brand buying behaviour.

• Journal of agricultural medicine and community health
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• v.11 no.1
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• pp.55-63
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• 1986

In general, patients' health seeking behaviours can be affected by three factors ; psychological factor, economic factor and health delivery system. This study was focused on how the psychological factor affect to health seeking behaviour influenced by the various attitude of residents toward medical resources in their community. A total of 306 households were sampled for the investigation among residents of Banwol-Eup which was an industrial city newly developed. The data has been collected by interview method using close ended questionnaire. The major findings are ; 1) the respondents' attitude toward medical institutions in their community has shown negative responses (rate of negative attitude (a) 81.3%- facilities (b) 40.7% medical expenses (c) 21.1%-kindness of employees of medical facilities (d)59.0%- the degree of thorough explanation to patient on medical examination (e) 58.2%-doctors' practical competency). Above all, they have shown negative response on doctors explanation on results of medical examination and doctors' practical competency. 2) The study indicated a significant difference in health seeking behaviour between the group of positive attitude and that of negative attitude. 3) A big difference between the above mentioned two groups was identified as the attitude toward sub dimension of practical competency.

• Research in Community and Public Health Nursing
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• v.16 no.1
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• pp.59-67
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• 2005

This study was to investigate knowledge, attitude and the preventive behaviour of noise of workers exposed to harmful noise and to provide primary data for noise-exposed workers' hearing conservation and the prevention of noise induced hearing loss. Method: The subjects were 104 workers who participated voluntarily in the questionnaire. The instrument used in this study was knowledge, attitude and practice on noise-induced hearing loss tool by Rhee & Yi (1996). The data were collected from August to September, 2002 with a self-administered questionnaire. Data were analyzed by SPSS 10.0 win program for finding frequency, percentage, mean, standard deviation, t-test, and ANOVA. Results: The average age of workers was 35.9 and the current average year of working at the noise place was $5{\sim}$10 years. In the group of previous noise-exposed workers, they showed significant difference in preventive behaviors (t=4.087, p=.048). In the group of current noise-exposed workers, they showed significant difference in recognition and attitude of noise(F=4.707, p=.004). Also, the duration of wearing ear protection equipment(t=2.383, p=.019), the feeling of wearing ear protection equipment(F=3.602, p=.031) and comfortable sense of wearing ear protection (F=3.919, p=.023) was significant in the preventive behaviour of noise. Conclusion: Considering the results above, we can recognize that there are close relations among the knowledge, attitude and the preventive behaviour of noise. Therefore, it is necessary to develop education - programs for noise-exposed workers' better understanding of noise and preventive behaviors

• Journal of the Regional Association of Architectural Institute of Korea
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• v.8 no.4
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• pp.123-130
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• 2006

This paper discusses issues faced by individual building industry clients. These form the majority of clients but, because they do not possess high purchasing power, they attract less attention in the industry. Given that key decisions on project definition and procurement strategy are made at the pre-project stage, the industry would benefit from knowing relevant aspects of its clients' attitudes and behaviors, so that it can support them. There is a lack of research on this subject, and so we first describe a theoretical framework and research methodology that were developed for this specific group of clients. Theory adopted from consumer behavioral research was introduced to develop a general behavioral model of individual clients. In this model, individual clients are assumed to seek and then process information after acknowledging normative activities. To validate our model, a field survey was conducted using randomly selected individual clients. Their opinions on the importance and difficulty of 12 normative activities were analysed to establish a general attitude. Information seeking behaviour was investigated by measuring the frequency and type of source that they contacted to conduct the normative activities. The attitudes and information seeking behaviour presented in this research will contribute to the development of project tools for supporting these clients.