• Title/Summary/Keyword: Attitude toward service

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Internet of Things and Innovative Media Firms (사물인터넷과 미디어기업의 혁신)

  • Moon, Sanghyun
    • Journal of the Korea Convergence Society
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    • v.10 no.6
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    • pp.157-164
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    • 2019
  • This research examines how IoT makes a significant contribution to the innovation of media firms. The media firms will be able to find new reveue sources and strengthen firms' competence through innovating product, process and business model. While IoT increases the experience of interactivity and immersion for consumption, it improves the way ads are exposed and its impact is measured, leading to revenue increase. For these benefits fulfilled, innovation friendly media eco-system must be established. It is the most critical that media firms should change skeptical attitude toward IoT's potential and actively invest it to employ IoT. The government should create regulatory framework to best utilize the innovative advantages of IoT.

The Effect of Cynicism on Supportive Climate and Organizational Effectiveness (냉소주의가 지원적 분위기와 조직효과성에 미치는 효과)

  • Kim, Jinhee
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.111-116
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    • 2021
  • Frequent restructuring of the organization according to the rapidly changing business environment, and increasing of employment insecurity made the employees have a cynical attitude toward the organization. The organizational cynicism is believed to hinder the supportive climate and negatively affect organizational effectiveness. This paper analyzed the effects of the cynicism of employees on the supportive climate and organizational effectiveness. Data were collected through questionnaire instruments from 172 employees of a public service. To test the hypothesis, structural equation modeling was employed. The analysis results showed that the supportive climate had a positively significant effect on the organizational effectiveness. And the organizational cynicism had a negative effect on the supportive climate. Finally, cynicism had a negative indirect effect on organizational effectiveness through a organizational climate.

A Study on the Applicability of Anonymous Authentication Schemes for Fine-Grained Privacy Protection (개인정보보호를 위한 익명 인증 기법 도입 방안 연구)

  • Ki, Ju-Hee;Hwang, Jung-Yeon;Shim, Mi-Na;Jeong, Dae-Kyeong;Lim, Jong-In
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.6
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    • pp.195-208
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    • 2010
  • As information communication technologies have highly advanced, a large amount of user sensitive information can be easily collected and unexpectedly distributed. For user-friendly services, a service provider requires and processes more user information. However known privacy protection models take on a passive attitude toward user information protection and often involve serious weaknesses. In reality, information exposure by unauthorised access and mistakenly disclosure occurs frequently. In this paper, we study on the applicability of anonymous authentication services for fine-grained user privacy protection. We analyze authentication schemes and classify them according to the level of privacy newly defined in this paper. In addition, we identify security requirements that a privacy protection scheme based on anonymous authentication can achieve within legal boundary.

The Effect of Self-Efficacy and Failure Experience on the Needs of Start-up Support Services (창업자의 자기효능감 및 실패 경험이 창업지원서비스에 대한 니즈에 미치는 영향)

  • Kwon, Il-Sook;Sul, Won-Sik
    • Journal of Industrial Convergence
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    • v.18 no.6
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    • pp.1-7
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    • 2020
  • In this study, we hypothesized that the needs for start-up support services may vary depending on the founder's psychological characteristics, such as self-efficacy or his attitude toward uncertainty. To verify this, a survey was conducted on the founders of 86 companies located in Business Incubators at Seoul and Daejeon and an empirical analysis was conducted based on the data. According to the analysis, the higher the self-efficacy of the founder, the more active he expressed his willingness to accept the start-up support service, which aims to provide start-up zones to busy areas outside the university. While the founder, who has experienced failure in the past, responded positively to attracting customers located outside the university. The results of this study supported the hypothesis and suggest that differentiated start-up support services should be designed by including not only characteristics at the level of start-up companies, such as industries and growth stages, but also the psychological characteristics of start-ups in important consideration.

Proposal of a Successful Model for Applications Related to Movie Content: Focusing on Consumer Attitudes and Viewing Intentions According to the IS Sucecess Model (영화 콘텐츠 관련 어플리케이션의 성공적 모델 제안: IS Success Model에 따른 소비자 태도와 관람의도를 중심으로)

  • Lee, Kang-Suk
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.430-441
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    • 2022
  • With the development of ICT technology, various mobile applications have appeared one after another, and they have penetrated deeply into the lives of individuals. In order to explore the key factors that movie content-related applications should have through empirical studies, this study used the information system success model to investigate the influence of each quality factor on movie consumers' attitudes toward movies and their viewing intentions. As a result of the study, it was derived that the most important factor among the quality factors of movie content-related applications was the information quality factor, followed by the service quality being the next most important factor. In this study, based on the results of this study, the direction of application related to movie contents as a new distribution channel was proposed by suggesting a way to improve applications related to movie contents for the development of the domestic movie industry.

Political Participation of Pentecostal Churches and Democracy in Brazil (브라질 오순절교회의 정치 참여와 민주주의)

  • Kim, Hang-Seob
    • Iberoamérica
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    • v.22 no.1
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    • pp.1-30
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    • 2020
  • Recently, in the conservative wave in Latin America, the political participation of the conservative Pentecostal Church has been highlighted. This article analyzes the impact of this political participation on democracy and its development, based on the case of Brazil. First, the Pentecostal churches contributed greatly to religious pluralism, but show an exclusive and aggressive attitude toward other religions and ideologies. Also, in the process of selecting official candidates, most members of the churches are politically mobilized according to the unilateral decisions of the leadership, and these elected candidates serve the specific corporatist interests of their own denomination or church rather than the public interest. In addition, the purpose of political participation to obtain public offices is also a stumbling block to the development of democracy in Brazil by placing it in the direct realization of a specific religious interests or values of the rebuilding of the Christian kingdom.

High School Student's Attitude about Kimchi and Development of Kimchi as a Menu Item for Meal Service (고등학생의 김치이용 태도 및 급식 메뉴 개발 연구)

  • Moon, Jung-Min;Kim, Hee-Sup
    • Journal of the Korean Society of Food Culture
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    • v.25 no.5
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    • pp.598-606
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    • 2010
  • Kimchi is the most well-known Korean traditional food, but it is also the main leftover of school lunch and dinner menus. This study aimed to familiarize teenagers with kimchi through school meals and to increase their daily kimchi intake, ultimately by appealing to the young generation's taste. A questionnaire survey was conducted in the Ansan area to examine student's acceptability of kimchi and their attitudes toward kimchi. Approximately 65% of males and 67% of female students liked the moderately fermented and pungent taste of kimchi. Kimchi served in school meals was regarded as nutritional but cheap. Approximately 72% of male and 82% of female students responded that they liked menu items using kimchi. Approximately 48% of students responded that menu items using kimchi in schools are not diverse. Students preferred meat as an ingredient in kimchi. The preferred cooking methods were stir-frying and frying, whereas boiling was the least favorite. Based on the survey results, ten kimchi menu items had been developed. The suitability of the menu was evaluated by students and cooks. Six kimchi items, including Kimchi mixed with rice, chicken, soybean sprouts, Kimchi cheese rice, stewed beef ribs with kimchi, rice topped with kimchi curry, kimchi cheese meat roast, and kimchi udong were considered appropriate for school meals, whereas kimchi kangchong, kimchi topokki, kimchi stew with surimi, and frozen Pollack kimchi soup were not suitable as menu items. Kimchi topokki was not accepted by students, while kimchi kangchong was not accepted by cooks. Cooks judged the suitability of a menu item by the cooking process and cooking times, whereas students judged an item by its sensory preference. Approximately 63% of students responded that kimchi intake has increased by participating in the development of kimchi dishes.

Analysis of Examining Facotrs Affecting the Intention to Accept Artificial Intelligence Technology by Creative Artists and Cultural Practioners (문화예술 종사자의 인공지능 기술 수용 의도에 영향을 미치는 요인들에 대한 연구)

  • Sang-Wook Park;Heeyoung Cho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.2
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    • pp.7-14
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    • 2024
  • This study intendss to prepare specific support measures for cultural industry practioners and artists to respond to the development of artificial intelligence (AI) based on how they understand and accept AI. To this end, the acceptance attitude of practioners in the arts and cultural sectors toward AI technology was investigated based on the technology acceptance models and theories. The results show that, firstly, personal characteristics and service characteristics, which are influencing factors, have an effect on perceived usefulness, perceived ease of use, and intention to use AI services. Secondly, when there are perceived ease of use and perceived usefulness in AI services, innovative and effective personal characteristics reinforce the intention to use artificial intelligence services. It is expected that this study can be used as a reference for establishing policy measures to support cultural artists related to AI technology.

A Study on the Behavioral Factors to Influence Adoption of an Innovative Financial Product (금융서비스 유통상의 혁신수용에 관한 연구 - 인터넷뱅킹을 중심으로-)

  • 제진훈;박윤재;김광용
    • Journal of Distribution Research
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    • v.7 no.1
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    • pp.61-86
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    • 2002
  • The number of people who perform their banking business on Internet has been increasing drastically during the recent period and the trend still continues. Banks and other types of financial institutions are now competing intensely with each other in attracting customers to this new innovative banking service. The marketers in charge of formulating and implementing the strategies for this new banking business need to understand the behavioral factors as well as the technical factors in order to succeed in attracting more customers to this new service. products. A deep understanding as to why and how the customers are adopting the new service developed on information technology is a prerequisite for a successful marketing effort. The purpose of this dissertation is to find out what factors are playing important roles in the customers'decision related to the adoption of the Internet banking services. The focus of the research is threefold. First. by testing the hypotheses proposed by the Technology Adoption Model, a well-known theory in the IT-related behavioral science, an analysis was made as to which factors are more important in affecting the attitudes and adoption of the Internet banking on the part of customers. Secondly, an analysis was made as to whether the three criteria of the Technographics- -the attitude toward new technology, level of income, and the motivational factor- -are useful as the criteria for segmenting the Korean users of the online banking. Thirdly, an analysis was made as to whether each customer group segmented by the criteria of the Technographics reveal a differential decision process and thus requires a differential approach strategywise.

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The Effects of Contact with North Korean Residents on Trust and Acceptance by South Koreans (북한이탈주민과의 접촉이 남한 사람들의 신뢰와 수용에 미치는 영향)

  • Jye-Min Yang;Jean-Kyung Chung
    • Korean Journal of Culture and Social Issue
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    • v.11 no.spc
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    • pp.97-115
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    • 2005
  • This study investigated the factors that influence the attitude, trust, and acceptance toward the North Korean residents by South Koreans. Three hundred and ninety-two South Koreans, including 222 with no contact experience with North Korean residents and 170 with contact experience, answered a questionnaire. The experience group included police officers who provide protection and settlement service, labor counsellors, social workers, church people, college classmates and tutors, and teachers in alternative schools for North Korean youths. The results indicated that protecting police officers have highly negative attitudes in both cognitive and affective dimensions and also show low trust and acceptance. Teachers in alternative schools, on the other hand, were found to have both positive and negative cognitive evaluations of North Korean residents, but still maintained positive affect and high trust and acceptance. People with no contact experience had negative affect along with pity, and showed medium level trust and acceptance. The distinctive difference between the police officers and teachers were attributed to the individual characteristics such as authoritarian personality and uncertainty avoidance rather than to the frequency or depth of contact. The most important determinant of trust and acceptance were found to be the affective component. The implications of these findings on the selection and training of interface personnel and peace education were discussed.