• 한국과학교육학회지
• /
• 제38권3호
• /
• pp.343-354
• /
• 2018

이 연구에서는 학부생 연구지원 프로그램(Undergraduate Research Program: 이하 URP)에 참여한 물리교육과 3학년인 한 초심자(학생 A)의 연구과정을 질적으로 분석하였다. 자료는 참여관찰, 심층인터뷰, 문서분석을 통해 수집되었고, 분석을 위한 이론적 틀로서 문화역사적 활동이론이 사용되었다. 먼저, 초심자의 연구를 위한 활동체계가 어떻게 구성되었는지를 살펴보았다. 연구 초기에 멘토가 대략적인 연구목표와 목표달성을 위한 매개체를 초심자에게 제공하였다. 연구주체인 학생 A는 동료 두 명을 모아, 자신이 이끄는 수직적 관계로 연구팀을 구성하였다. 이러한 역할분담은 과제특정지식, 연차, 그리고 참여율이 높을수록 의사결정권이 크다는 암묵적 규칙에 근거한 것이다. 다음으로, 활동체계의 변화 과정을 살펴보면, 크게 두 가지 모순이 변화의 원천이 되었다. 먼저 연구 초기에 멘토의 교육철학과 멘티의 교육적 요구 간의 모순이 발생하였다. 학생 A는 멘토의 인적 네트워크를 이용하여 외부의 활동체계에서 필요한 지식을 얻는 방식으로 모순에 의한 갈등을 극복하였다. 이렇게 획득한 지식을 이용하여 활동체계의 매개물(실험도구과 이론)을 정교화하였다. 두 번째 모순은 수평적 역할분담을 요구하는 팀 구성원들과 기존 역할분담을 고수하는 학생 A 간에 발생하였다. 학생 A가 팀 구성원들의 의견을 받아들인 후, 활동체계의 노동 분담 방식은 협력적으로 변화하였다. 마지막으로, 학생 A의 변화를 살펴보면, 학생 A는 연구 경험을 통해 교사의 길을 포기하고 과학자가 되기로 결심하였다. 또 학계 내의인적 네트워크를 생성하고 확장하게 되었으며, 협업에 대한 부정적인 마음가짐이 긍정적으로 바뀌게 되었다. 연구 초심자의 연구과정에 대한 활동체계의 구성과 변화의 분석을 통하여 사사교육의 지도 방식과 지원체계에 대한 시사점을 얻을 수 있다.

• Journal of the Korean Data and Information Science Society
• /
• 제27권2호
• /
• pp.315-325
• /
• 2016

조사결과의 신속성이 요구되는 선거여론조사의 특성상 짧은 시간에 유권자들의 의견을 파악할 수 있고 저렴한 조사비용이라는 장점 때문에 낮은 응답률이라는 심각한 결함에도 불구하고 대부분 선거여론조사는 전화조사로 이루어진다. 현재 국내에서 실시되는 많은 선거여론조사는 연령별, 성별, 지역별 인구수 또는 유권자수에 비례하여 할당된 수만큼 조사하는 방식을 취하고 있다. 무응답이 발생하여 초기에 할당된 수만큼 조사가 이루어지지 않은 경우, 응답자들의 가중치를 조정하여 추정하는 방법을 사용한다. 본 연구에서는 무응답이 존재하는 경우, 현재 국내 여론조사에서 사용하는 추정량의 편의와 분산의 편의를 수리적으로 도출하였다. 이 편의는 응답집단과 무응답집단 간의 의사 차이와 무응답률의 크기에 비례한다. 또, 2012년 대선 선거여론 조사 자료를 기초로 전화 선거여론조사에서의 응답률을 산출하였는데, 평균 약 14.4%에 불과하였다. 한편, 자체적으로 실시한 '전화 선거여론조사에 대한 의식조사'에서, 응답자들이 전화 선거여론조사에 응답하지 않는 가장 큰 이유로 "귀찮아서"를 가장 많이 선택하였고, 여론조사 응답률이 가장 낮은 20대가 가장 많이 선택한 이유도 "귀찮아서"였다. 따라서 응답률을 높이기 위해서는 인센티브를 지급하는 등 조사대상자들의 응답 동기를 높이기 위한 보다 적극적인 노력이 필요하다.

• 대한지역사회영양학회지
• /
• 제12권4호
• /
• pp.489-500
• /
• 2007

The purpose of this study was to determine factors affecting intention to participate in school breakfast programs of middle and high school students in Seoul using the Theory of Planned Behavior. Out of 2,280 questionnaires distributed to the middle and high school students, 2,060 were returned (90.4% response rate) and 1,799 were analyzed (78.9% analysis rate). To determine factors affecting intention to participate in school breakfast programs, logistic regression analyses were conducted for middle and high school students, respectively. For logistic regression, data of 1,217 out of 1,799 students (637 middle and 580 high school students) were used after excluding 582 students which had an answer 'Not sure' to the question about intention to participate in school breakfast programs. In case of middle school students, male than female students (OR = 1.504), the students who skipped all breakfast (OR = 1.851), who ate breakfast $1{\sim}2$ times (OR = 3.474) or $3{\sim}4$ times (OR = 1.950) than those who ate breakfast everyday during weekdays of the previous week were more likely to participate in school breakfast programs. In case of high school students, male than female (OR = 1.967), the students who skipped all breakfast (OR = 4.187), the students who ate breakfast $1{\sim}2$ times (OR = 3.024) or $3{\sim}4$ times (OR = 2.095) than those who ate breakfast everyday during weekdays of the previous week were more likely to participate in school breakfast programs. In addition, both possibility of middle and high school students' participation in school breakfast programs increased as the satisfaction with school lunch service (OR = 1.704, 1.653) increased. Middle school students who perceived their household income level 'low or middle low' (OR = 1.999) than those who perceived their household income level 'middle' and the students who had more positive 'attitude' (OR = 1.311) toward eating breakfast were more likely to participate in school breakfast programs. However, high school students who had higher 'perceived difficulty in access to breakfast' (OR = 1.370) were more likely to participate in school breakfast programs. The results of this study could be useful data to plan and develop school breakfast programs in Korea.

• 유통과학연구
• /
• 제12권10호
• /
• pp.99-108
• /
• 2014

Purpose - The goals of this study are the following. First, this study focused on customer satisfaction of in-flight service. Specifically, in-flight duty free items were considered because of their potential value related with the differentiated strategy of airline companies. Second, this study analyzed feasible strategies that would fence off the aversive attitudes of consumers toward innovation regarding in-flight duty free items. Third, this study strived to discover implicit routes related with the reactions of of consumers to innovation. Fourth, the construal level theory was applied to the context of in-flight service. Psychological distance is expected to promote acceptance of innovation for duty free items. Research design, data, and methodology - This study consisted of three experiments. All data were collected through the participation of university students. First, the experiment employed a 2×2 between-subject design. The first independent variable was temporal distance (long vs. short of navigation time). The second independent variable was innovativeness (innovative duty free items vs. typical items). Further, experiment 2 involved a 2×2 between-subject design. The first independent variable was social distance (typical vs. atypical stewardess image). The second was innovativeness that was based on a pattern similar to that of the prior experiment. The third experiment involved a 2×2×2 design. The first and second independent variables were temporal distance and item innovation, respectively, based on the method of experiment 1. The third independent variable was cognitive depletion (depletion vs. control condition). Results - Experiment 1 demonstrated that the innovation of duty free items would need to consider the journey time of the airline. Specifically, innovative items were preferred in case of a long journey; typical items, however, were liked in a short journey. Further, experiment 2 demonstrated that, in spite of a short journey, innovative items would be preferred if an atypical stewardess was serving. An atypical stewardess was linked with social distance, and the psychological effects would activate a creative and flexible mindset that would fit with innovative duty free items. The final experiment was accomplished for the examination of cognitive processing of psychological distance on innovation-acceptance. Specifically, if the effects were related with systematic processing, then cognitive effort would be needed. In contrast, if they were related with heuristic processing, then such efforts would not be required. The same pattern appeared under both cognitive depletion and control condition; therefore, the effects of psychological distance were implied to be heuristic processing. Conclusions - Managers need to consider the navigation time, stewardess concepts, and depletion of consumers as important factors for innovative strategy regarding in-flight service. Longer journeys are more successful for innovative trials. Further, a more atypical stewardess image is more successful for atypical service. Long navigation and unfamiliar stewardesses may activate creative and flexible thinking. Further, cognitive depletion of consumers is not a dominant factor of psychological distance effects, because the effects are not related with systematic processing, but with heuristic processing.

• 치위생과학회지
• /
• 제14권4호
• /
• pp.554-562
• /
• 2014

본 연구는 TPB 모형을 기본으로 자기효능감 변수를 추가하여 연구모형을 설정한 후, 초등학생의 칫솔질행동에 영향을 미치는 요인을 확인하고자 하였다. 인천광역시에 위치한 2개의 초등학교 4, 5, 6학년 443명을 대상으로 2012년 10월 18일부터 11월 30일까지 자기기입식 설문조사를 실시하였다. 자료의 분석은 PASW 18.0 for Windows를 이용하였으며, 칫솔질에 대한 태도, 주관적 규범, 지각된 행동통제, 자기효능감이 칫솔질 행동의도와 칫솔질 행동에 미치는 영향을 확인하기 위하여 TPB 모형에 따라 변수를 투입하여 위계적 다중회귀분석을 시행하였다. 칫솔질 의도에 가장 큰 영향을 미치는 요인은 주관적 규범(${\beta}=0.343$)이었고, 다음으로 자기효능감(${\beta}=0.171$), 지각된 행동통제(${\beta}=0.163$), 칫솔질에 대한 태도(${\beta}=0.135$)의 순이었다. TPB 모형에 따라 칫솔질 행동을 종속변수로 위계적 다중회귀분석을 한 결과 칫솔질 행동에 영향을 미치는 요인은 칫솔질 의도(${\beta}=0.355$)와 자기효능감(${\beta}=0.113$)이었으며, 지각된 행동통제는 제외되었다. 이상의 결과를 종합해 볼 때, 아동에게 올바른 칫솔질 습관을 형성시키기 위해서는 아동에게 영향을 주는 부모와 교사 등이 관심을 가지고 칫솔질 지도를 수행할 수 있게 해야 한다. 또한 구강보건교육을 통해 아동이 칫솔질의 중요성을 인지하게 하고, 스스로 칫솔질할 수 있다는 자신감을 심어줄 필요가 있으며, 아동이 칫솔질을 쉽게 실천할 수 있는 환경을 제공할 필요가 있는 것으로 생각되었다.

• 한국조리학회지
• /
• 제15권3호
• /
• pp.344-355
• /
• 2009

본 연구는 기존 선행 연구의 이론적, 실증적 결과를 토대로 관계 효익이 만족과 장기적인 관계에 미치는 영향을 토대로 가설과 연구모델을 설정하고, 패밀리 레스토랑 방문객을 대상으로 구조방정식 모델을 분석하여, 연구모델을 평가하고 마케팅적인 시사점을 제공하는데 목적이 있다. 첫째, 외식 소비자가 느끼는 관계 효익 중본 연구에서 요인으로 사용된 사회적 요인과 심리적 요인은 모두 만족에 영향을 주는 것으로 조사되었다. 둘째, 외식 소비자의 만족도 고객이 레스토랑에 대한 장기지향적 관계를 유지하는데 영향을 주는 것으로 나타났다. 다시 말하면 이처럼 레스토랑에 대한 소비자의 만족이 높을수록 구전이나 재방문 의도가 높아지는 것으로 나타나 여러 선행 연구들의 결과를 지지함을 보여주었다. 연구결과의 간접효과에서도 입증되었듯이 외식 소비자가 느끼는 이러한 사회적 효익과 심리적 효익은 레스토랑의 장기적 관계지향에 강력한 영향력을 미치며, 만족은 이러한 영향을 미치는 중요한 매개 변수임을 보여주었다. 결과적으로 가격 할인이나 사은품, 쿠폰과 같은 경제적인 이익보다는 종업원과의 친밀감, 심리적 안정감과 불안감의 해소 등의 사회적, 심리적 효익을 우선하는 것으로 파악되어 종사원에 대한 고객 응대가 무엇보다도 중요한 사안으로 대두된다. 따라서 종사원의 채용에서 부터 지속적인 서비스 교육과 지식 교육을 통해 고객의 요구에 즉각적이고 융통성 있게 대응하여 고객 만족에 힘써야 할 것이다.

• 유통과학연구
• /
• 제13권3호
• /
• pp.51-60
• /
• 2015

Purpose - Among potential marketing strategies, the most efficient method to encourage purchase intention is through sales promotions. Sales promotions also serve to enhance customer satisfaction, which is closely related to the incidence of repurchases. Therefore, the success of retail stores greatly depends on the effectiveness of their promotional activities. The present study aimed to obtain the necessary information for apparel stores to establish more effective promotional activities. To this end, the study's specific research questions were to examine 1) consumer satisfaction with the recent sales promotions of retail apparel stores, 2) the levels of consumer preferences for different types of sales promotions (cash discounts, promotional gifts, prize drawings, discount coupons, stamp cards, or mileage cards), and 3) the differences in purchase intention according to preference levels for different types of sales promotions. Research design, data, and methodology - The research employed a descriptive survey method using a self-administered questionnaire. The sample consisted of 700 men (n=234) and women (n=466) ranging in age from their 20s to their 50s and residing in the Seoul area. Data were analyzed through methods including factor analysis as well as Cronbach's α coefficients, the t-test, ANOVA, and the Duncan test. Results - Differences among consumer preferences were identified for each type of sales promotion according to the purchase amount and the customer's age. In relation to purchase amounts below 500,000 won, participants in their 50s have lower preferences for price discounts than those in their 20s or 30s, whereas participants in their 40s or 50s have lower preferences for stamp cards and mileage cards than those in their 20s. When the purchase amount is greater than 500,000 won, housewives have higher preferences for promotional gifts than respondents with other occupations. However, no gender differences were found with regard to preference levels for the different types of sales promotions. Respondents generally exhibited mediocre satisfaction with the sales promotion events of retail apparel stores. They also expressed negative opinions about sales promotions when such promotions lead to high prices, as well as dissatisfaction with the poor quality of promotional gifts. It was also found that, regardless of the purchase amount, the groups with higher preferences for discount coupons and mileage cards displayed higher purchase intentions. Only when the purchase amount is greater than 200,000 won did the group with higher preferences for lottery system promotional gifts express higher purchase intentions. On the other hand, for all purchase amount sizes, there were no differences in purchase intentions according to preferences for cash discounts, promotional gifts, or stamp cards. Conclusions - The results revealed that greater effort must be devoted to enhancing consumers' satisfaction levels with the promotional activities performed by apparel retail stores. The results also showed that it is necessary to differentiate among sales promotion strategies according to preference levels for different types of sales promotions, purchase amounts, and target consumer ages.

• 보건행정학회지
• /
• 제21권1호
• /
• pp.93-114
• /
• 2011

This study was conducted to identify college students' supportive attitude toward the elderly and their awareness of the socialization of care for the elderly, since they will have the responsibility for and the support of the aged society in the near future. This study was also conducted to analyze the factors which affect the socialization of elderly care, and to contribute to building a care system which promotes ahealthy and happy lifestyle for the elderly. After conducting a survey of 1,100 students from13 universities around the entire country, I have analyzed 1,089 data forms, and omitted 11 data entries which had errors or were not answered. 1. Those surveyed are 1,089 students from 13 universities around the entire country. Regional distributions are as follows : 263 students from 4 universities in Daegu and Kyongsangbuk Do(24.2%), 291 students from 3 universities in Busan and Kyongsangnam Do(26.7%), 272 students from 2 universities in Jeolla Do(25.0%), 263 students from 4 universities in Seoul and Gyeonggi Do. Males are 51.7% and females are 48.3% of these students. 2. Instrumental supportive sense level is high in men and emotional supportive sense level is higher in women. Also emotional supportive sense is higher in groups of those having more family members and coming from agricultural regions. 3. The sense of living with aged parents is higher in those living with grandparents than those living separate. The sense of living with sons and daughters after aging is stronger in the students from the Science and Engineering Departments than in the Social and Human Sciences Departments; also higher for men than women. 4. Recognition of elderly care socialization is higher in those from Social and Human Sciences Departments than from Science and Engineering Departments; higher in the case of upper classmenand aged groups, groups having fewer family members than more family members, and in the case of living separated from grandparents. 5. The factors affecting the sense of living with grandparents were family cohesion and instrumental supportive sense. The factors affecting the sense of elderly care socialization were family cohesion, instrumental supportive sense, and emotional supportive sense. From the results it is concluded that to insure a healthy and happy lifestyle for aged people, elderly care socialization offered by society and the country must provide desirable, appropriate care services based on the centralized support system of the family. In order to do this, we propose that elderly care needs inter-family and inter-generational fusion programs to improve family cohesion and care recognition. Also, elderly care is in urgent need to build a strong Family and Health Welfare System for care socialization.

• 유통과학연구
• /
• 제15권3호
• /
• pp.73-80
• /
• 2017

Purpose - Since Korean distribution market was opened, the domestic environment in department stores has been changed by the pattern of consumption and consumer need based on income classes. As multilateral Free Trade Agreement (FTA) accelerates opening markets, the scale of circulating capital has become bigger. Large-scale commercial facilities have developed quickly as a form of a large shopping center, thus, the matter of choice and securing market area became an important valuable in this trend. Moreover, multi-complex space has been proposed as the goal of successful business with promoting the public benefit. Research design, data, and methodology - This research studied consumer behavior using data about the life style and sales of consumers, not statistical data or survey as previous studies. This research tried to find the differentiation in complex cultural space with consumption behavior of department store. Results - As the structure of society and culture was getting diverse and complex, economic growth and development with such diversity and complexity improved consumers' quality of life. The changes of consumer life style are quite natural like human instinct. Department stores have activated retail business with the products of accumulated technology. Moreover, they have created the space of consumption and culture. Because of these social and environmental changes, department stores are being developed as Multi-functional spaces as well as sale places considering the strategies of department and the changes of consumers' purchasing behaviors. Conclusions - Urban culture complex is a landmark standing for the culture era of 21st century. It has provided an opportunity for consumers to enjoy culture, and has been an important factor to improve company images. Based on these roles and needs, expectancy effects are related with consumer preference and space preference, and the attitude toward companies. Moreover, the expectancy effects from those relationships are getting bigger and bigger. We should respect nature, a characteristic of Korean architecture, maintain visual continuity that harmonies with nature in the development of the complex space of the domestic department stores, and should take significance in the development of the complex cultural space in the direction of feeling the hierarchy of the space to obtain the visual pleasure with the artificial structure.

• 치위생과학회지
• /
• 제15권6호
• /
• pp.696-702
• /
• 2015

본 연구는 유치원에 다니는 아동 총 59명을 대상으로 Q-scan을 이용한 구강보건효과를 평가하고자 하였다. 유아용 면접설문지와 Quigley & Hein index를 측정하여 다음과 같은 결과를 얻었다. 아동의 치면세균막지수는 Q-scan을 이용한 중재군에서 12% 더 유의하게 감소한 것으로 나타났다(p<0.001). 구강보건지식은 두 집단 모두 불소에서 유의한 차이가 나타났으며(p<0.05), 대조군에서는 치아에 나쁜 음식에 대한 정답률도 유의하게 증가하였다(p<0.05). 구강보건태도에서 중재군은 모든 변수에서 유의한 차이가 나타났으며(p<0.05), 대조군에서는 정기 구강검진, 칫솔질 횟수에서 유의한 차이가 나타났다(p<0.05). 구강보건행동에서 중재군은 칫솔 잡는 법에서는 정답률이 증가하고, 알맞은 치약 짜기에서는 정답률이 감소하는 유의한 결과가 나타났으며(p<0.05), 대조군은 모든 변수에서 유의한 차이가 나타나지 않았다. 이러한 결과를 종합해 보면 Q-scan은 구강보건교육 시 아동들의 동기 부여를 위한 적절한 도구로 활용될 수 있을 것으로 생각된다.