• 제목/요약/키워드: Attitude development

검색결과 2,185건 처리시간 0.033초

The Effects of CSV on Brand Equity and Attitude: Moderating Effect of Ethical Consumerism

  • Kim, Jae-Gyun;Hwang, Yong-Cheol;Kim, Hyoung-Gil
    • 유통과학연구
    • /
    • 제15권3호
    • /
    • pp.5-15
    • /
    • 2017
  • Purpose - This study verifies the relationship of the authenticity and the fit of CSV activities on brand equity, brand attitude, and purchase intention. The moderating effect by the ethical consumerism was also verified. Research design, data, and methodology - In order to carry out the purpose of this study, 388 survey data were used. Statistic programs, SPSS 18.0 and AMOS 20.0 were used to analyze the data. Results - It was found that the authenticity and the fit of CSV activities had a positive effect on brand equity. However, the fit of CSV activities did not have any positive effect on brand attitude directly. To bring out the optimal brand attitude and purchasing intention from operating the CSV activities, the corporation must recognize the consumers who possess high ethical consumerism and perform suitable marketing strategies. Conclusions - The results of this study show that when establishing positive brand attitude by operating CSV activities, the corporation must put an effort to show the authenticity of the activity. Additionally, to establish brand equity, brand attitude and purchasing intention, corporation must recognize the consumers with high/low ethical consumerism in order to bring out the optimal brand attitude and purchasing intention by operating the CSV activities.

Development of 3-Dimensional Position/Attitude Determination Radio-navigation System with FLAOA and TOA Measurements

  • Jeon, Jong-Hwa;Lim, Jeong-Min;Yoo, Sang-Hoon;Sung, Tae-Kyung
    • Journal of Positioning, Navigation, and Timing
    • /
    • 제7권2호
    • /
    • pp.61-71
    • /
    • 2018
  • Existing radio positioning systems have a drawback that the attitude of user's tag is difficult to be determined. Although forward link angle of arrival (FLAOA) technology that uses measurements of array antenna arranged in a tag among the angle of arrival (AOA) technologies can estimate attitude and positioning of tags, it cannot extend the estimated results into three-dimensional (3D) results due to complex non-linear model displayed because of the effects of 3D positioning and attitude in tags. This paper proposed a radio navigation technique that determines 3D attitude and positioning via FLAOA / time of arrival (TOA) integration. According to the order of determining attitude and positioning, two integration techniques were proposed. To analyze the performance of the proposed technique, MATLAB-based simulations were used to verify the performance. The simulation results showed that the first proposed method, TOA-FLAOA integrated technique, showed about 0.15 m of positioning error, and $2-3^{\circ}$ of attitude error performances regardless of the positioning space size whereas the second method, differenced FLAOA-TOA integrated technique, revealed a problem that a positioning error became larger as the size of the positioning space became larger.

치과 종사자의 감염성 폐기물관리 실천에 영향을 미치는 요인 (Factors affecting practice of infectious wastes management of dental professionals)

  • 이은비;장종화
    • Journal of Korean Academy of Oral Health
    • /
    • 제42권4호
    • /
    • pp.175-180
    • /
    • 2018
  • Objectives: This study aimed to evaluate the relationship between oral health professionals' knowledge, attitude, and practice with regard to infectious waste management and to identify related factors influencing it. Methods: The study comprised of 219 oral health professionals from select dental clinics and public health centers recruited between August 25, 2016 and September 5, 2016, who agreed to participate in the study with full understanding of the study objectives. A self-reported questionnaire was administered, which consisted of 22 items on knowledge of infectious waste management, 9 items on attitude, and 16 items on practice. Data were analyzed using Pearson's correlation coefficient and stepwise multiple regression analyses. Results: The age, knowledge, and clinical attitude of oral health professionals significantly correlated with waste management practice. Specifically, infectious waste management practice improved with increasing age, a greater level of knowledge, and a more positive clinical attitude. Additionally, the standardized regression coefficient demonstrated that, of these three factors, clinical attitude more strongly correlated with effective waste management practice, followed by age and level of knowledge. Conclusions: These results indicated that oral health professionals had a low level of knowledge regarding infectious waste management, and a more positive clinical attitude resulted in better practices. Therefore, the development of detailed and active education guidelines and strategies are needed to enhance the attitude, knowledge, and practice of oral health professionals with regard to infectious waste management.

농촌사회교육요원(農村社會敎育要員)의 조직풍토(組織風土) 지각(知覺)과 직무태도(職務態度)의 관련성(關聯性) 연구(硏究) (A Study on the Relationship between Agricultural Extension Educators' Perception of Organizational Climate and their Attitude toward Job)

  • 서규선;정지웅
    • 농촌지도와개발
    • /
    • 제1권1호
    • /
    • pp.37-45
    • /
    • 1994
  • This study was conducted to investigate the organizational climate of the agricultural extension education agencies and its influence on their educators` attitude toward job in Korea. The specific objectives of the study were 1) to identify the educators` perception of the organizational climate in the agricultural extension education agencies, and 2) to determine whether or not the educators` perception of the organizational climate influnce on their attitude toward job. Organizational climate has bees defined by many scholars as the properties of the social psychological environment perceived by organization members. There are various theoretical interpretations offered by die scholas about the effect of organizational climate upon organization members` behavior. Through a series of the theoretical reviews, this study could draw more than twenty variables in four types of organizational climate which might be perceived by the educators of agricultural extension education agencies and might influence upon their attitude toward job. The data were collected mainly through questionnaires sent to the responsible officers for administering the questionnaires for all adult educators of 30 agricultural extension education agencies randomly sampled from the population of 190 agencies. After data cleaning, a total of 629 responded questionnaires were analyzed for the study. The statistical methods used in the study were percentile, correlation, one way analysis of variance and multiple regression analysis. The two major findings of the study were as follows : 1. The organizational climate of agricultural extension education agencies were classified into four types : 1) democratic-autonomous, 2) cooperative-friendly, 3) achievement-oriented, and 4) bureaucratic-authoritarian. Among these of organizational climates, the cooperative-friendly one was most positively but the bureaucratic-authoritarian one was least positively perceived by the educators. 2. The educators` potion of the organizational climate and their attitude toward job were significantly correlated. The educators` perception of the organizational climate explained 41 percent of the variance of their attitude toward job in a multiple regression analysis In particular, the perception of the achievement oriented type of the organizational climates alone explained 34 percent of the variance of the favorable attitude.

  • PDF

Augmented 칼만 필터를 이용한 전자광학 추적 장비의 측정치 시간지연 보상과 초기 자세 결정 (Measurement Time-Delay Compensation and Initial Attitude Determination of Electro-Optical Tracking System Using Augmented Kalman Filter)

  • 손재훈;최우진;김성수;오상헌;이상정;황동환
    • 한국멀티미디어학회논문지
    • /
    • 제24권12호
    • /
    • pp.1589-1597
    • /
    • 2021
  • Due to the low output rate and time delay of vehicle's navigation results, the electro-optical tracking system(EOTS) cannot estimate accurate target positions. If an inertial measurement unit(IMU) is additionally mounted into the EOTS and inertial navigation system(INS) is constructed, the high navigation output rate can be obtained. And the time-delay can be compensated by using the augmented Kalman filter. An accurate initial attitude is required in order to have accurate navigation outputs. In this paper, an attitude determination algorithm is proposed using the augmented Kalman filter in order to compensate measurement delay of the EOTS and have accurate initial attitude. The proposed initial attitude determination algorithm consists of an augmented Kalman filter, an INS, and an integrated Kalman filter. The augmented Kalman filter compensates the time-delay of the vehicle's navigation results and the integrated Kalman filter estimates the navigation error of the INS. In order to evaluate performance of the proposed algorithm, vehicle's navigation outputs and IMU measurements were generated using sensors' model-based measurement generator and initial attitude estimation errors of the proposed algorithm and the conventional algorithm without the augmented Kalman filter were compared for the generated measurements. The evaluation results show that the proposed algorithm has better accuracy.

Error Analysis of the Navigation System with Asynchronous Gyros

  • Kim, Kwang-Jin;Lee, Tae-Gyoo
    • 제어로봇시스템학회:학술대회논문집
    • /
    • 제어로봇시스템학회 2001년도 ICCAS
    • /
    • pp.177.2-177
    • /
    • 2001
  • The asynchronous gyro outputs in the 3-axis navigation system are defined as each of gyros has its own output frequency. In this case, the navigation system has gyro outputs concurrently with the sensor mechanical frequency instead of the attitude frequency. So, there is an asynchronous error between gyro outputs and attitude calculation. In this paper, we analyze the gyro output error caused by the asynchronous gyro and present the high speed sampling technique and the extrapolation and interpolation of gyro outputs for synchronizing the gyro outputs.

  • PDF

Development of Integrated Orbit and Attitude Software-in-the-loop Simulator for Satellite Formation Flying

  • Park, Han-Earl;Park, Sang-Young;Park, Chandeok;Kim, Sung-Woo
    • Journal of Astronomy and Space Sciences
    • /
    • 제30권1호
    • /
    • pp.1-10
    • /
    • 2013
  • An integrated orbit and attitude control algorithm for satellite formation flying was developed, and an integrated orbit and attitude software-in-the-loop (SIL) simulator was also developed to test and verify the integrated control algorithm. The integrated algorithm includes state-dependent Riccati equation (SDRE) control algorithm and PD feedback control algorithm as orbit and attitude controller respectively and configures the two algorithms with an integrating effect. The integrated SIL simulator largely comprises an orbit SIL simulator for orbit determination and control, and attitude SIL simulator for attitude determination and control. The two SIL simulators were designed considering the performance and characteristics of related hardware-in-the-loop (HIL) simulators and were combined into the integrated SIL simulator. To verify the developed integrated SIL simulator with the integrated control algorithm, an orbit simulation and integrated orbit and attitude simulation were performed for a formation reconfiguration scenario using the orbit SIL simulator and the integrated SIL simulator, respectively. Then, the two simulation results were compared and analyzed with each other. As a result, the user satellite in both simulations achieved successful formation reconfiguration, and the results of the integrated simulation were closer to those of actual satellite than the orbit simulation. The integrated orbit and attitude control algorithm verified in this study enables us to perform more realistic orbit control for satellite formation flying. In addition, the integrated orbit and attitude SIL simulator is able to provide the environment of easy test and verification not only for the existing diverse orbit or attitude control algorithms but also for integrated orbit and attitude control algorithms.

Formation of a Person's Value Attitude to the Worldview Using Information Technologies

  • Yakymenko, Svitlana;Drobin, Andrii;Fatych, Mariia;Dira, Nadiia;Terenko, Olena;Zakharevych, Mykola;Chychuk, Antonina
    • International Journal of Computer Science & Network Security
    • /
    • 제22권10호
    • /
    • pp.183-190
    • /
    • 2022
  • The article analyzes the features of the formation of a person's value attitude to the worldview by means of information technologies. The present considers it necessary to form a person's value attitude to the perception of the world by means of information technologies. The explosive development of information and telecommunications technologies has become a determining factor in the development of modern society, which is called the information or Global Information Society. It is not yet fully formed, and we are all participants in the development of the Global Information Society. The article considers the basics of a harmonious worldview of a person, which is the basis for the formation of outlook ideas, views, knowledge, beliefs about the surrounding world, which determine the place and role and motivate actions in relation to the surrounding reality through the prism of value orientations. Worldview is considered as an integrity of relatively stable schemes, behaviors, feelings, thinking, vision of the surrounding world, inherent in an individual child, ethno-cultural and socio-cultural groups. The concept of "worldview" as a component of the multi-level structure of the individual's outlook is defined. The features that characterize a person's perception of the world are revealed. The main educational value of information technologies in the formation of a person's value attitude to the perception of the world is highlighted, which consists in the fact that they allow you to create an immeasurable brighter multi-sensory interactive learning environment with almost unlimited potential opportunities that fall at the disposal of both the teacher and the student. The trend of forming a person's value attitude to the perception of the world is clearly developing in the direction of mixed learning as a process that creates a comfortable information educational environment, communication systems that provide all the necessary educational information. The approach to student development by means of the educational environment and the formation, while in the person of a value attitude to the perception of the world by means of Information Technologies, has many pedagogical advantages, which is considered in the article.

유한요소해석을 이용한 원뿔형 대응체 방호 효과 분석 (Analysis of Protection Capability of a Conical Shaped Protector)

  • 김희철;김종봉;정진환;유요한
    • 한국군사과학기술학회지
    • /
    • 제21권5호
    • /
    • pp.563-571
    • /
    • 2018
  • In order to effectively protect a penetrator, the conically shaped protector was proposed and the protection capability was investigated. The collision and penetration of the penetrator with the protector were analyzed using dynamic finite element analysis. The post impact behaviors of the penetrator, i.e., flying velocity and the change of attitude angle, were monitored to investigate the protection capability. The flying velocity and the attitude angle are used to investigate the deviation and the penetration power respectively. The effect of rotation speed of the protector and the collision position on the protection capability is investigated in the viewpoint of deviation and attitude angle when penetrator colliding with our tank.

농촌 지역사회 주민역량이 지역사회 만족에 미치는 영향 - 지역사회 애착도의 조절효과 - (Factors of Community Capacity Influencing Rural Community Satisfaction - Moderating Effects of Community Attachment -)

  • 김두순;김성록;박덕병
    • 농촌지도와개발
    • /
    • 제24권4호
    • /
    • pp.279-293
    • /
    • 2017
  • Community attachment is an important variable for affecting community satisfaction. The study aims to identify the factors influencing community satisfaction on rural community capacity. Particularly, the study examine the moderating effects of the community attachment between community capacity and community satisfaction. Data were collected from 289 residents of rural villages through questionnaires. Results of a factor analysis yielded four dimensions of community capacity which are learning opportunity and technique, leadership, grasping problem, and community attitude. Results show that learning opportunity and community attitude among four dimensions of community capacities have significance for community satisfaction. And community attachment among community capacity factors has a positive effects as a moderator between community capacity and community satisfaction. Results also indicated that community attitude has an interactional effects with moderator. It was suggested that community attachment should be considered in rural community development policy.