• 한국산업정보학회논문지
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• 제24권5호
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• pp.77-93
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• 2019

본 논문은 조직브랜드 내부화가 조직브랜드 영속성에 미치는 영향력을 연구하였다. 구체적으로 조직브랜드 내부화가 고객지향성, 브랜드애착, 조직브랜드 영속성에 어떠한 경로로 영향을 미치는지를 살펴보았다. 또한 고객지향성과 조직브랜드 영속성 간의 관계에 있어서 브랜드애착의 효과도 함께 검토하였다. 실증적 연구 결과, 조직브랜드 내부화는 종업원의 브랜드에 대한 애착을 높이고 고객과의 관계를 긍정적으로 형성하는데 중요한 역할을 하는 것으로 나타났다. 즉, 브랜드애착이 높아질수록 조직 내 직원들은 고객의 니즈를 잘 인지하고 공유함으로써 조직의 장기적인 발전을 위한 핵심역량을 제공한다. 따라서 기업들은 브랜드를 단일된 컨셉으로 잘 조직화함으로써 내부 브랜드 파워를 강화하고, 이를 기반으로 직원의 조직적 통합화를 실현할 필요가 있다. 끝으로, 본 연구는 이 같은 관점에서 실무적 시사점과 향후 연구방향을 제안하였다.

• 대한의용생체공학회:학술대회논문집
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• 대한의용생체공학회 1996년도 춘계학술대회
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• pp.123-125
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• 1996

The orientation effect of galactose ligand on hepatocyte attachment was investigated. Poly(N-p-vinyl benzyl-o-${\beta}$-D-galactopyranosyl-D-gluconamide) (PVLA), a ${\beta}$-galactose-carrying styrene homo-polymer, was used as a model ligand for the asialoglycoprotein receptors on hepatocytes. PYVA was transferred onto the poly(${\gamma}$-benzyl L-glutamate)(PBLG) or PBLG/ poly(ethylene glycol)(PEG)/PBLG Langmuir-Blodgett (LB) films as the monolayer level. The dichroic fluorescence values of confocal microscope indicated that the PVLA transferred onto the LB films was located with a preferential orientation of its molecular axes with regard to the direction of the a-helix of polypeptide. Hepatocyte recognized well-oriented galactose moieties of the surface of PVLA through asialoglycoprotein receptors.

• 디지털융복합연구
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• 제19권11호
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• pp.75-83
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• 2021

본 연구는 음식관광상품의 이미지, 애착이 장기지향성 및 행동의도간 구조적 관계를 파악하여 분석결과와 시사점을 제시하였다. 비확률추출법의 편의표본추출법을 이용하였으며 설문조사는 코로나19로 인해 비대면조사를 실시하였다. 전라북도, 전라남도에 거주하고 있으며 지역전통음식을 경험한 고객을 대상으로 실시하였다. 설문조사 방법은 주 연구자의 지인과 관련 전문가들을 협의 및 활용하여 조사대상자를 선정 후 우편 및 이메일로 발송·회송하는 방식으로 설문조사를 실시하였다. 통계처리는 SPSS25.0, AMOS25.0 통계패키지를 이용하여 분석하였다. 검증결과, 음식관광의 이미지와 애착간의 관계, 전통음식의 애착은 장기지향성간의 관계, 전통음식의 애착은 행동의도간의 관계는 유의한 관계를 맺고 있으며 넷째, 전통음식의 장기지향성은 행동의도 관계의 연구목적에 따른 가설설정의 관계에서 유의한 정(+)의 관계를 형성하고 있었다. 음식을 하나의 자원으로서 활성화시키기 위해선 음식자체의 이미지를 좋게 하는 것은 애착, 장기지향성, 행동의도에 미치는데 긍정적 역할한다는 것을 재확인 할 수 있게 되었다, 이론연구를 기반으로 실증적 연구를 한 것은 긍정적이나. 설문조사의 편의추출과 지역적 한계로 조사되었기에 일반화를 하는데 많은 무리가 있다. 따라서 이러한 것을 보완하여 주기적, 전국단위의 연구조사가 필요하다.

• 한국콘텐츠학회논문지
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• 제10권7호
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• pp.386-395
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• 2010

본 연구는 호텔직원의 Big 5 성격요인과 직무몰입, 직무몰입과 고객지향성의 영향관계를 발견하는 것이며, 호텔직원의 성격요인을 조직에 어울리게 더욱 발전시키는 방법을 제공하는 것을 목적으로 한다. 첫째, Big 5 성격요인과 직무몰입의 회귀분석결과의 세부적인 검증결과는 다음과 같이 제시되었다. 직무애착은 외향성과 친화성에 유의한 영향을 주었다. 직무책임감, 직무중요성은 성실성과 안정성이 유의한 영향을 주었다. 둘째, 직무몰입과 고객지향성의 회귀분석의 결과의 세부적인 검증결과는 다음과 같이 제시되었다. 고객욕구충족의 경우는 직무애착과 직무책임감이 유의한 영향을 주었다. 고객응대서비스는 직무책임감과 직무중요성이 유의한 영향을 주는 것으로 나타났다.

• Anatomy and Cell Biology
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• 제56권3호
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• pp.334-341
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• 2023

Anterior talofibular ligament (ATFL) injuries are the most common cause of ankle sprains. To ensure anatomically accurate surgery and ultrasound imaging of the ATFL, anatomical knowledge of the bony landmarks around the ATFL attachment to the distal fibula is required. The purpose of the present study was to anatomically investigate the ATFL attachment to the fibula with respect to bone morphology and attachment structures. First, we analyzed 36 feet using micro-computed tomography. After excluding 9 feet for deformities, the remaining 27 feet were used for chemically debrided bone analysis and macroscopic and histological observations. Ten feet of living specimens were observed using ultrasonography. We found that a bony ridge was present at the boundary between the attachments of the ATFL and calcaneofibular ligament (CFL) to the fibula. These two attachments could be distinguished based on a difference in fiber orientation. Histologically, the ATFL was attached to the anterodistal part of the fibula via fibrocartilage anterior to the bony ridge indicating the border with the CFL attachment. Using ultrasonography in living specimens, the bony ridge and hyperechoic fibrillar pattern of the ATFL could be visualized. We established that the bony ridge corresponded to the posterior margin of the ATFL attachment itself. The ridge was obvious, and the superior fibers of the ATFL have directly attached anteriorly to it. This bony ridge could become a valuable and easy-to-use landmark for ultrasound imaging of the ATFL attachment if combined with the identification of the fibrillar pattern of the ATFL.

• 제어로봇시스템학회논문지
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• 제15권11호
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• pp.1122-1129
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• 2009

Recently taping robot with smart recognition function have been studied in the coil manufacturing field. Due to the difficulty of 3D surface processing from the complicated working environment, it is not easy to accomplish smart tape attachment motion with non-contact sensor. To solve these problems the applicable surface recognition algorithm and a flexible sensing device has been recommended. In this research, the fusion method between 1D displacement and 3D laser scanner is applied for robust tape attachment about cold rolled coil. With these sensors we develop a two-step exploration and the smart algorithm for the awareness of non-aligned coil's information. In the proposed robot system for tape attachment, the problem is reduced to coil's radius searching with laser displacement sensor at first, and then position and orientation detection with 3D laser scanner. To get the movement at the robot's base frame, the hand-eye compensation between robot's end effector and sensing device should be also carried out respectively. In this paper, we examine the auto-coordinate transformation method in the calibration step for the real environment usage. From the experimental results, it was shown that the taping motion of robot had a robust under the non-aligned cold rolled coil.

• 대한가정학회지
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• 제46권3호
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• pp.57-71
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• 2008

The purpose of this study is 1) to develop and validate the BRQ construct perceived by brand loyal consumers, 2) to evaluate the predictive capacity of the individual BRQ dimension and brand relationship benefit on consumers' relationship intention, and 3) to identify the distinctive loyalty orientation based on the concept of BRQ. Questionnaire data from 379 brand loyal consumers on BRQ, brand relationship benefit, relationship intention, and their brand loyal behavior pattern were analyzed. The results showed that brand loyal consumers' BRQ composed of 3 dimensions including 'compensational bind', 'self attachment', and 'trust'. In addition, the mediating role of BRQ in predicting consumers' loyal relationship intention was validated using the structural equation model. Regarding the effect of each BRQ dimension on loyal relationship intention, consumers' intention to be loyal to an apparel brand was more explained by self attachment than the other dimensions. This study also intended to provide a useful direction to apparel brands in finding out which relationship quality type is more effective for differentiated marketing strategies by comparing the BRQ of single-brand loyal consumers and that of multi-brand loyal consumers.

• 한국의류학회지
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• 제26권11호
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• pp.1593-1604
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• 2002

The purpose of the study were to find how the trend had an effect on a buying motivation, a selecting standard, a frequency of use, a purchase place of cosmetics, makeup and the distinctive quality of social strata of regarding a clothing shopping orientation. The subjects of investigation were the women in twenties who live in Seoul and Chonnam province. This study had been done from May to July 2001, and 660 questionnaires were used for analysis. The measuring tools used were the items of matters of preceding studies and developed ones by researchers on which questionnaires were prepared. Factor and cluster analysis and Duncan's multiple range test, ANOVA, x$^2$-test, frequency, and percentage as analysis methods were used through SPSS. The results of the study were as follows. The clothing shopping orientation divided five shopping orientations such as ostentatious style, enjoyable style, economical style, and prudent style, and an attachment style for special brands and shops. On the basis of this result, the groups 20's females were classified into low groups by the cluster analysis; economical shopping group, indifferent shopping group, conspicuous shopping group, and recreational shopping group. In the case of cosmetics purchasing motives, evaluation criteria of cosmetics, stores selection criteria were found according to shopping orientation subdivision, and there was the significant difference between the groups in frequency of use, a purchase place of cosmetics.

• Applied Microscopy
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• 제28권3호
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• pp.391-398
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• 1998

The morphological phenotype on ocellus of Drosophila rdgC mutant was observed with electron microscope. The result showed the particular phenotype that was not found in other retinal degenarative mutants. The most distinct difference was the orientation of photoreceptor cells. The photoreceptor cells did not attached to corneagenous cells but dropped under corneagenous cells and assembled around newly formed space. Enormous multivesicle bodies caused by the degeneration of photoreceptor cells were frequently found. Rhabdomeres were also severely degenerated in consequence of the mutant. Another degeneration was found in a part of photoreceptor cell, but the degeneration of subrhabdomeric cisternae (SRC) was not found. It was a ovious difference of rdgC comparing with other two retinal degenerative mutants, rdgA and rdgB. As a result, rdgC mutant was affected on the attachment between photoreceptor cells and corneageneous cells, and it suggested the defect of cell-cell attachment. In addition, rdgC mutant was accompanied by the defect not only in retina but nerve system. The results were agreed to the reference discussion that the rdgC molecule is exist in the nerve.

• 한국산업정보학회논문지
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• 제22권2호
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• pp.91-106
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• 2017

본 연구는 소상공인기업 및 소기업을 대상으로 기업이 지속적으로 성장하기 위해 필요한 두 핵심요인인 시장지향성과 학습지향성이 기업의 성과에 어떠한 영향을 미치는 지를 실증연구 하였다. 또한 소상공인기업 및 소기업과 같은 작은 기업일수록 구성원들의 조직몰입이 기업의 성과에 많은 영향을 미칠 것으로 판단, 이에 본 연구에서는 연구의 차별화된 요소로 기업의 시장지향성과 학습지향성이 기업의 성과에 미치는 영향에서 조직몰입의 매개효과를 중점적으로 살펴보았다. 연구결과, 작은 기업에서도 시장지향성과 학습지향성은 기업의 성과에 중요한 영향을 있음을 밝혀내었다. 조직몰입이 부분적으로 매개효과를 보이는 것으로도 검증되었다. 결론적으로 작은 기업이 성장하기 위한 전제조건으로 기업이 시장지향성과 학습지향적인 조직을 만들어 나가야 함과 동시에 모든 조직원이 조직에 대한 애착관계를 가질 수 있도록 노력해야 한다는 것을 알 수 있다. 이러한 연구 결과는 창업을 준비하는 개인과 기존의 창업자뿐만 아니라 창업관련 담당자들에게도 기초자료로서 도움을 줄 것으로 예상된다.