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http://dx.doi.org/10.9723/jksiis.2017.22.2.091

An Influence of Small Business Market Orientation and Learning Orientation impact on Corporate Performance-Focusing on mediating effect of Organization Commitment  

Yoon, Min-Jin (호서대학교 벤처대학원 정보경영학과)
Jeon, In-Oh (호서대학교 벤처대학원 정보경영학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.22, no.2, 2017 , pp. 91-106 More about this Journal
Abstract
In This Study, we Analyze how the Market Orientation and Learning Orientation that can be Regarded as the Two core Factors of Small Business, Necessary for Companies to Grow Continuously Influence on Corporate Performance. This is an Empirical Study on the Influence of them. Small Companies have a Greater Impact on the Survival and Growth of Organization Commitment I Experienced that. In this Study, we Focused on the Mediating Effect of Organization Commitment when the Company's Market Orientation and Learning Orientation Influenced on the Corporate Performance as a Differentiated Element of Research. Research results have Revealed that Surprisingly, Small Companies Market Orientation and Influence on Corporate Performance. This is an Empirical Study on the Influence of them. Small Companies have a Greater Impact on the Survival and Growth of Organization Commitment I Experienced that. In this Study, we Focused on the Mediating effect of Organization Commitment when the Company's Market Orientation and Learning Orientation Influenced on the Corporate Performance as a Differentiated Element of Research. Research results have Revealed that Surprisingly, Small Companies Market Orientation and Learning Orientation had a Significant Influence on Corporate Performance. It was also Verified that Organization Commitment had Partially Mediated Effects. In Conclusion, as a Prerequisite for Small Enterprises to grow, we have to Create Market Oriented and Learning Oriented Organization and at the same time we should Strive to Ensure that all Organization Members have Attachment Relationships with their Organization. It is Understood that it must be. The Results of these Studies will be Helpful for not only Individuals who Prepare for Founding and Founded but also Start-up Related Officials.
Keywords
Market Orientation; Learning Orientation; Corporate Performance; Organization Commitment;
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